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All Journal Jurnal Manajemen dan Organisasi Jurnal Administrasi Bisnis Trikonomika: Jurnal Ekonomi JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal IMAGE STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ekonomi dan Bisnis Islam Jurnal Pendidikan Ilmu Sosial Tourism & Hospitality Essentials Journal Journal of Business Management Education (JBME) JOIV : International Journal on Informatics Visualization International Journal of Artificial Intelligence Research QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama JURNAL PENDIDIKAN JASMANI DAN OLAHRAGA Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen EKONOMIS : Journal of Economics and Business TIJAB (The International Journal of Applied Business) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN International Journal of Supply Chain Management International Journal of Applied Business Research JURNAL ILMIAH M-PROGRESS The International Journal of Business Review (The Jobs Review) Organum: Jurnal Saintifik Manajemen dan Akuntansi Jurnal Ilmu Manajemen Jurnal Mantik Jurnal Investasi Khazanah Sosial Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Dinasti International Journal of Digital Business Management Jurnal Manajemen Universitas Bung Hatta Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis Journal of Sustainable Tourism and Entrepreneurship Ilomata International Journal of Management Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) IJORER : International Journal of Recent Educational Research Indonesian Journal of Sport Management Edusentris: Jurnal Ilmu Pendidikan dan Pengajaran Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Interkom : Jurnal Publikasi Ilmiah Bidang Teknologi Informasi dan Komunikasi Pattimura Proceeding : Conference of Science and Technology Online Learning in Educational Research Journal of Community Service ASEAN Marketing Journal Journal of Tourism Education Moneter : Jurnal Keuangan dan Perbankan JURNAL EKONOMI BISNIS DAN MANAJEMEN Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing Jurnal Ekonomi Bisnis dan Manajemen West Science Social and Humanities Studies Saba : Journal of Tourism Research Jurnal Penelitian Pendidikan Indonesia Society INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi TRJ (Tourism Research Journal) Journal of Organizational and Human Resource Development Strategies ACTIVE: Journal of Physical Education, Sport, Health and Recreation
Vanessa Gaffar
Universitas Pendidikan Indonesia
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ANALISIS PERSEPSI DAN PREFERENSI MASYARAKAT TERHADAP REPUTASI PEMERINGKAT PERGURUAN TINGGI Gunarto, Muji; Gaffar, Vanessa
Jurnal Ilmu Manajemen Vol 5, No 2 (2016): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v5i2.417

Abstract

Consumers will consider various attributes or factors when they make a purchase or deciding on a college choice. The Minister of Research, Technology and Higher Education of the Republic of Indonesia has classified and rank national universities. Previously, some agencies have classified and rank universities both nationally and globally. The results of classification or ranking are different from each other because they use different methods and different sizes.The purpose of this study is to analyze public perception of the reputation of the institution that has to rank colleges and community preferences on college choice. Method survey conducted on three groups of people, they consists of some students, lecturers and the general public.The sampling technique used isaccidental sampling. The number of respondents in this research is 123 respondents. The analysis technique used is descriptive analysis and conjoint analysis. The results show that many people do not recognize the results of the classification and ranking universities from an independent agencies, the majority of respondents only recognize BAN-PT as an institution that performs the classification of colleges. However, the results of ranking colleges taken seriously by the leaders and managers of higher education as a basic policy to achieve the best college. In addition, the public preference towards higher education shows a high score with various aspects of consideration, and universities should be able to give a good experience to their students.Almost all aspects of preferences offered highly rated, except for the aspect of prestige. The highest preference in choosing a college is a reputable college and study program that conformity with their interests.
FAKTOR KUNCI KESUKSESAN STUDENTPRENEUR Gaffar, Vanessa; Hendrayati, Heny
IMAGE : Jurnal Riset Manajemen Vol 8, No 2 (2019): IMAGE : Jurnal Riset Manajemen. November 2019
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v7i2.22240

Abstract

Situasi dan kondisi di Indonesia menunjukkan tingkat pengangguran yang tinggi, termasuk tingkat pengangguran terpelajar pada usia muda. Salah satu cara untuk mengatasinya adalah dengan memberikan dorongan untuk berwirausaha. Masalahnya ada bila ada minat rendah terhadap kewirausahaan di kalangan anak muda, terutama mahasiswa. Oleh karena itu perlu untuk membangkitkan semangat wirausaha mereka melalui pendidikan kewirausahaan sebagai proses belajar sepanjang hayat (longlife learning process). Tujuan dari penelitian ini adalah untuk mengetahui dan membandingkan faktor kunci keberhasilan wirausaha di tiga perguruan tinggi di Indonesia yaitu UPI, UNPAD dan ITB. Penelitian dilakukan terhadap 300 pengusaha mahasiswa dari tiga universitas dengan teknik random sampling. Faktor keberhasilan utama diukur dengan 1) Prosedur teknis 2) Struktur perusahaan 3) Sumber daya manusia di perusahaan 4) Struktur keuangan perusahaan dan 5) Pemasaran dan Produktifitas. Hasilnya menunjukkan bahwa titik tertinggi terletak pada prosedur teknis sedangkan yang terendah adalah sumber daya manusia di perusahaan. Secara keseluruhan, tidak ada perbedaan signifikan pada faktor kunci keberhasilan wirausaha di tiga universitas. Pengembangan sumber daya manusia harus ditingkatkan dalam hal omset, perilaku, dan komitmen.
A Literature Review, Omnichannel Service Quality: Definitions, Perspective and Dimension Lisnawati, Lisnawati; Hurriyati, Ratih; Disman, Disman; Gaffar, Vanessa
Journal of Business Management Education (JBME) Vol 6, No 2 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i2.39602

Abstract

Service Quality in Omnichannel holds a different perspective from conventional service quality, two aspects online and offline become a special consideration in measuring the performance of omnichannel service quality. This study aims to determine the dimensions of omnichannel service quality in various academic literatures that have been published previously. To do so, a systematic review of the service quality omnichannel literature is conducted. Following previously established inclusion and exclusion criteria for selection a total of 17 journal articles publish in the period 1995 to 2021 are analysed. Nine definitions of service quality omnichannel are found in the literature, and a unified definition of the construct is advanced. The dimensions of service quality omnichannel are analysed, and the main differences of the construct with other concepts are also clarified.
A Literature Review:Perspective of Unique Value Proposition Lisnawati, Lisnawati; Hurriyati, Ratih; Disman, Disman; Gaffar, Vanessa
Journal of Business Management Education (JBME) Vol 6, No 3 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i3.40949

Abstract

This study aims to determine the dimensions of unique value proposition in various academic literatures that have been published previously. To do so, a systematic review of the unique value proposition literature is conducted. Following previously established inclusion and exclusion criteria for selection a total of 39 journal articles publish in the period 2010 to 2021 are analysed. Ten definitions of unique value proposition are found in the literature, and a unified definition of the construct is advanced. The dimensions of unique value proposition are analysed, and the main differences of the construct with other concepts are also clarified.
Creating Student Loyalty Through Reputation of Higher Education: An Empirical Study of Polytechnic in Bandung Sugiharto, Nur Aziz; Hurriyati, Ratih; Gaffar, Vanessa
The International Journal of Business Review (The Jobs Review) Vol 4, No 2 (2021): The International Journal of Business Review. December 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v4i2.41080

Abstract

Abstract. This study aims to determine whether the loyalty of Polytechnic students can be formed through the reputation of Higher Education. Because student loyalty has an important role in realizing the competitive advantage of Higher Education. This research was conducted with a quantitative approach and data obtained through surveys using an online questionnaire with a sample of 200 Polytechnic students in the city of Bandung. Measurement of data and relationships between variables is done by using SEM-PLS statistical tools. The results show that student loyalty can be built through the reputation of higher education institutions with student satisfaction as interventing variable and various variables as forming the reputation of higher educationKey words. student loyalty; reputation; higher education; student satisfaction
Pengaruh Workshop dan Pelatihan “Marketing Capabilities” dalam Meningkatkan Kinerja Pemasaran UMKM Riswanto, Ari; Hurriyati, Ratih; Wibowo, Lili Adi; Gaffar, Vanessa
Edusentris Vol 6, No 3 (2019)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.093 KB) | DOI: 10.17509/edusentris.v6i3.497

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh workshop dan pelatihan terhadap peningkatkan kinerja pemasaran pada Usaha Mikro Kecil Menangah (UMKM). Pendekatan dan metode penelitian yang digunakan adalah deskriptif kuantitatif dengan teknik analisis regresi linier sederhana menggunakan sampel 25 UMKM yang telah melakukan pelatihan dan pembinaan dari dinas terkait. Hasil penelitian menunjukkan bahwa pelatihan yang diselenggarakan oleh dinas pemerintahan terkait terbukti efektif dalam meningkatkan kinerja pemasaran pada UMKM. Kegiatan pelatihan yang berkesinambungan sangat diperlukan untuk mewujudkan keberhasilan bisnis UMKM
Model Nostalgic Emotion dalam Menciptakan Tourist Engagement Setiawan, Rahyuniati; Hurriyati, Ratih; Wibowo, Lili Adi; Gaffar, Vanessa
Jurnal Ilmu Manajemen dan Bisnis Vol 12, No 2 (2021): Jurnal Ilmu Manajemen dan Bisnis. September 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v12i2.38517

Abstract

The problem studied in this study is the decline in tourist visits to natural hot spring tourist destinations in West Java Province. Nostalgic emotion plays an important role in influencing tourist engagement and impacts memorable tourism experiences as intervening. This study aimed to determine the effect of nostalgic emotion on memorable tourism experience and impact on tourist engagement. The research subject is visitors in natural hot spring tourist destinations in West Java Province in this study. The method used in this research is an explanatory survey. Respondents in this study were visitors to the natural hot spring tourist destinations of West Java Province at the time of the study, amounting to 400 people. The sampling technique used in this research is proportional random sampling. This study uses a questionnaire as a data collection tool and data analysis techniques using SEM (Structural Equation Modeling) analysis using AMOS software version 20. The results show that nostalgic emotion has a positive influence on memorable tourism experiences. The results also show that memorable tourism experiences and nostalgic emotion impact on tourist engagement.
The Role of Supply Chain Management Consumer Attitude as Intervening between Brand Images, Perceived Value and Revisiting Intention Igus Rahmat Ginanjar; Ratih Hurriyati; Lili Adiwibowo; Vanessa Gaffar; Jumadil Saputra
International Journal of Supply Chain Management Vol 8, No 4 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (676.231 KB)

Abstract

Abstract- The level of revisit intention in hotel resorts in Indonesia has increased from 2017 to 2018. From the data of the Indonesia tourism ministry, the last 10 months hotel occupancy rates in Indonesia have increased significantly compared to the year of 2017, but in the West Java region there is a phenomenon of fluctuation hotel room occupancy, especially in resort types, this is related to the rise and fall of brand image and perceived value. The arrangement of vacationer goal image has been looked into in the course of recent decades and is viewed as a standout amongst the most vital regions or research in image showcasing. It's important builds comprise of the image psychological and full of feeling image alongside its general image which has all the more as of late been incorporated and connected to the intellectual impacts of occasion decision and attitude. This study tests quantitatively whether attitude becomes intervening between brand image and perceived value towards revisiting intention, using a partial least square method to analyze data, a survey with questionnaires on 100 consumers of resort hotels in Bandung City by considering the supply chain management. The result showed that consumer attitude in Bandung City is not significant as an intervening role for brand image perceived value and revisit intention.
Exploratory factor analysis (efa) of social media attractiveness’ for MSMES Vanessa Gaffar; Tika Annisa Koeswandi; Annisa Ciptagustia
INOVASI Vol. 18 (Special Issue), 2022
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.253 KB) | DOI: 10.29264/jinv.v18i0.11251

Abstract

This study aims to determine the factors that encourage MSMEs in using of social media that they can help them optimizing sustainable marketing activities in the era of digital transformation. This research is explanatory quantitative research where the aim is to reduce the number of variables, detect the structure of the relationship between variables, and classify them into a new group of variables. This research involves 9 variables/factors with 38 indicators. The data were taken through questionnaires and interviews with 317 food and beverage MSMEs in West Java. The data were analyzed through Explanatory Factor Analysis (EFA). The results of this study show the KMO Measure of Sampling (MSA) value is 0.939 and the Bartlett's Test value is 6850.368 with a significance number of 0.000. Then, the value of Anti Image Matrices on 38 indicators is above 0.5, so that all indicators are declared feasible. From Communalities in the attachment of factor analysis, it is known that the indicator X5.3 is the indicator that has the higest & strongest value (0.736) meanwhile the indicator X2.3 is the indicator that has the lowest & weakest value (0.377. According to the total initial eigenvalues, it is found that there are 6 factors that have values above 1. So that, in the rotated component matrix, each of 38 indicators put themselves into groups that have strong relationship. This study concludes that there are 6 main factors in encouraging SMEs in West Java to use social media, namely: earned benefit, communication, reliable, support tool, competition, price.
Pengukuran Aktivitas Pemasaran pada Media Sosial Instagram Arie Indra Gunawan; Fatya Amalia; Widi Senalasari; Vanessa Gaffar
Jurnal Administrasi Bisnis Vol 10, No 2 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v10i2.35768

Abstract

This study aims to measure and validate the variable constructs of marketing activity in Instagram social media. The results of this study will be very meaningful for the study and implementation of measurement of marketing activity in Instagram social media because currently Instagram is a social media that has a large customer base and has activity business therein. This study uses a questionnaire as a means of collecting data that is sent online. The population in this study were social media users who had done online transactions on Instagram social media as many as 352 respondents’ data were collected which were then performed statistical calculations. Confirmatory Factor analysis (CFA) and Exploratory Factor Analysis (EFA) were conducted to measure marketing activities on Instagram social media. The results recommend that the variable marketing activity on Instagram social media can be measured through 6 dimensions consisting of 20 indicator items. These dimensions are visual communication, relationship interaction, delivery of information, recommendations, personalization, and modern elements. All these dimensions and indicators are in construct and consistency declared valid for measuring Instagram social media marketing activities.Penelitian ini bertujuan untuk mengukur dan memvalidasi konstruk variabel aktivitas pemasaran dalam media sosial instagram. Hasil penelitian ini akan sangat berarti untuk kajian dan implementasi pengukuran aktivitas pemasaran dalam media sosial instagram karena saat ini instagram merupakan media sosial yang memiliki basis pelanggan yang banyak dan terdapat aktivitas bisnis di dalamnya. Penelitian ini menggunakan kuesioner sebagai alat pengumpul data yang dikirimkan secara online. Populasi pada penelitian ini adalah pengguna media sosial yang pernah melakukan transaksi online di media sosial Instagram sebanyak 352 data responden berhasil terkumpul yang kemudian dilakukan penghitungan statistik. Confirmatory Factor Analysis (CFA) dan Exploratory Factor Analysis (EFA) dilakukan untuk mengukur aktivitas pemasaran dalam media sosial instagram. Hasil penelitian merekomendasikan bahwa variable aktivitas pemasaran pada media sosial instagram dapat diukur melalui 6 dimensi yang terdiri dari 20 item indikator. Dimensi tersebut adalah komunikasi visual, interaksi relasi, penyampaian informasi, rekomendasi, personalisasi, dan unsur modern. Kesemua dimensi dan indikator tersebut secara konstruk dan konsistensi dinyatakan valid untuk mengukur aktivitas pemasaran media sosial instagram.
Co-Authors -, Lisnawati Abdul Rozak Adhistian, Patria Adib Sultan, Adib Adiwibowo, Lili Aggi Panigoro Sarifiyono Agus Fatkhurohman Handoyo Agus Rahayu Agus Rahayu Ahmad Azam Sulaiman, Ahmad Azam AKUBIA, GILBERT KORKU Amung Ma'mun Amung Ma'mun Anasti Desliana, Anasti Andar Danova Lastaripar Goeltom Andriana, Denny Ani Rakhmanita Annahli, Yuliarti Maghfira Ardie Putra, Alfian Prayana Arfiansyah, Ferry Arhesa, Sandra Ari Riswanto, Ari Arie Indra Gunawan Arissaputra, Rivaldi Asimah, Vincent Kweku Askolani Askolani, Askolani Asmara, Maisa Azizah Ayu Nurwitasari Azizah Asmara, Maisa Azzahra, Fanny Fatimah Bahri, Khoirun Nisa Bambang Widjajanta, Bambang Bansah, Pearl Fafa Buana, Dwinto Martri Aji Chatarina Umbul Wahyuni Ciptagustia, Annisa Dani Kurniawan, Dani Depy Muhamad Pauzy Dewi Pancawati Novalita, Dewi Pancawati Dhana, Irgi Resa Widia Didit Haryadi Dirgantara, Puspo Dewi Disman, Disman Ekaputra, Virda Dimas Eko Susanto Endrianto, Gunawan Erwin Yulianto Fatya Amalia Femmy Effendy Gita Siswhara Handoyo, Agus F Hari Mulyadi, Hari HARIYANTO HARIYANTO Heny Hendrayati Heri Purwanto Heryana, Tony Hilda Monoarfa Igus Rahmat Ginanjar Ilma Indriasri Pratiwi Ina Ratnasari, Ina Indra Kurniawan Iqlima Ramadhani Irfan Taufik Rahman, Irfan Taufik Januar, Muhammad Fikry Januar Juju Masunah Juju Masunah Jumadil Saputra Karsikah, Karsikah Khairunnisa, Zahra Nadhira Kinanti Pra Ramdhani, Kinanti Pra Koeswandi, Tika Krishna Yuliawati, Ayu Kumara, Gatot Kunta Kusumah, AHG Kusumah, Ahmad H.G L. Lisnawati Lesmana, Fanji Lili Adi Wibowo Lisnawati Lisnawati Ma'mun, Amung Mahadi Pardede Maya Sari Maya Sari Mega Fitriani Adiwarna Prawira Meta Arief Meta Arief, Meta Miftahuddin, S.Si.,MAB., asep Mirza Abdi Khairusy Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda Muhammad Iqbal Alamsyah Muhammad Labib, Muhammad Muji Gunarto Munawar, Asep Mustika Fitri Nasution, Harmansyah Nkansah, Obed Kwabina Opoku Novianto, Untung Nurali , Nurali Nurianah, Nurianah Nurriyati, Ratih Nuryadi Nuryadi Opoku Nkansah, Obed Kwabina Pardede, Mahadi Perdana, Yoga Pitri Yanti Pitri Yanti Piyoh, Dea Dela Pranata, Rengga Madya Prasetyo Harisandi Prianto, Arif Primaskara, Ery Primaskara, Ery Adam Priyo Wibowo Purwanto Purwanto Puspo Dewi Dirgantari Puspo Dewi Dirgantiri Putri Lilis Dyani Putri, Arvianti Farah Natsya Ratih Hurriyati Ratih Hurriyati Resa Nurlaela Anwar Revaldhi, Andriana Rifaldi, M. Diky Rina Suprina Rina Suprina Rini Andari, Rini Rofi Rofaida Rusmiati Rusmiati Saefuloh Saman, Saefuloh Saepudin, Didin Saputra, Deddy Rahmat Saputra Rahmat Saur Costanius Simamora, Saur Costanius Sentika, Sarah Setiawan, Rahyuniati Shahril, Aslinda Siregar, Alfi Syahrah Sri Rizki Handayani Sri Utami Sri Yusriani Suarna, Indri Ferdiani Sugiharto, Nur Aziz Suryana Suryana Sutikno, Aldilla Yulia Wiellys Taufik Abdullah Tia Yuliawati Tika Annisa Koeswandi Tika Annisa Koeswandi Triyono, Sunu Puguh Vida Oriana, Aurel Virda Dimas Ekaputra Vitri Dwi MD, Vitri Walda P., Arvega Syah Wawan Junresti Daya Wenda Wahyu Christiyanto Wibowo, Lili Widhi Ariyo Bimo Widi Senalasari Wijaya, Ni Putu Nurwita Pratami Yamin, Muhammad Zaky Yeliawati, Ayu Krishna Yeni Yuniawati, Yeni Yogi Suprayogi Sugandi Yusoff, Yusliza Mohd Zuhroh, Siti