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Vanessa Gaffar

Universitas Pendidikan Indonesia

Author-ID : 532225

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Exploring the Impact of Smart Tourism Initiatives on Digital Native's Travel Behavior: A Review Goeltom, Andar Danova Lastaripar; Hurriyati, Ratih; Gaffar, Vanessa; Wibowo, Lili Adi; Susanto, Eko
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i1.68432

Digital technology has revolutionized the tourism sector, leading to the emergence of digital-native tourists who prefer tech-savvy experiences. Smart tourism initiatives leverage information and communication technologies to offer personalized and interactive experiences, aligning with the preferences of digital natives. This study employs a literature review approach to explore the influence of smart tourism on the travel behavior of digital native tourists. Findings reveal a significant research gap in understanding how smart tourism initiatives specifically resonate with digital native behaviors. Digital natives, characterized by their digital fluency, exhibit distinct preferences influenced by their immersion in technology. Smart tourism technologies are crucial in predicting digital natives' destination choices and visit intentions. Understanding this dynamic is crucial for the tourism industry to meet the evolving needs of digital native tourists. Leveraging innovative technologies and tailored strategies can enhance visitor satisfaction, operational efficiency, and sustainability in the tourism sector, ultimately shaping the future of smart tourism experiences.

Aktivitas Motorik Suku Anak Dalam Desa Bukit Suban, Kecamatan Air Hitam, Kabupaten Sarolangun Jambi Deddy Rahmat Saputra; Vanessa Gaffar; Amung Ma'mun
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 2 (2024): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i2.682

Mengamati kehidupan manusia, khususnya kehidupan suku anak dalam dari lahir hingga terlibat dalam kehidupan, sangat menarik karena suku anak dalam hidup di lingkungan alam mereka. Kondisi ini sangat berbeda dengan yang ada, apalagi di kota. Studi ini melihat latar belakang suku anak, jenis aktivitas motorik, dan faktor pendukung dan penghambat. Penelitian dilaksanakan di pemukiman suku anak dalam, tepatnya di Desa Bukit Suban, Kecamatan Air Hitam, Kabupaten Sarolangun Jambi. Untuk mengumpulkan data, observasi, wawancara, dan dokumentasi digunakan. Model Spradley digunakan untuk menganalisis data kualitatif. Prilaku dan aktivitas gerak suku anak dalam untuk memenuhi kebutuhan hidupnya sangat berbeda dengan masyarakat umum. Orang tua atau kelompok mengajari motorik atau gerak bawaan mereka lebih banyak daripada yang mereka lakukan sendiri. Ini karena kebutuhan hidup dan kelangsungan hidup kelompok dipengaruhi. Hasil penelitian ditemukan bahwa: (1) Suku anak dalam yang ada di Desa Bukit Suban, Kecamatan Air Hitam merupakan keturunan dari tiga daerah yaitu Kerajaan Pagaruyung (Minang Kabau); (2) Aktivitas motorik suku anak dalam meliputi bermain, berjalan, berlari, melompat, memanah, menembak dan memanjat untuk memenuhi kebutuhan hidupnya; (3) Hal-hal yang mengganggu perkembangan motoriknya, seperti pembukaan lahan yang tidak bertanggung jawab, komunikasi sosial yang tidak efektif dan kurangnya perhatian pemerintah (4) Suku anak dalam terus memegang adat istiadat dan kepercayaan mereka.

Responsible Consumption Behavior, Crucial Goals for Sustainable Development: A Systematic Review and Future Research Prospects Gunawan, Arie Indra; Gaffar, Vanessa; Bansah, Pearl Fafa; Monoarfa, Hilda
Jurnal Internasional Penelitian Bisnis Terapan Vol 6 No 01 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v6i01.387

Responsible consumption has been recognized as one of the efforts to achieve the SDGs, but it still requires much refinement, and at the moment, there is little time left until 2030 to achieve the SDGs. The academic literature is carried out through the PRISMA method, analyzing the study descriptively and thematically, and performing analysis synthesis to report the study results. The findings of this study are that the concept of responsible consumer behavior in a sustainable context has evolved in a more specific direction, no longer being a general statement of direct support for the SDGs. However, its implementation focuses on consumers' consumption consciousness to make their choices wiser, influenced by various internal and external factors. Based on the study we have drawn up a framework for developing research topics on sustainable behavior so that further research can quickly implement research themes across various industrial sectors and from multiple perspectives.

Utilization Of Tiktok as a Promotional Media for Tourist Destinations During The COVID-19 Pandemic Endrianto, Gunawan; Gaffar, Vanessa; Pratiwi, Ilma Indriasri
Journal of Tourism Education Vol 3, No 1 (2023)
Publisher : Program Studi Pendidikan Pariwisata, Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jote.v3i1.59718

With the Covid-19 disaster, there must be a new strategy in promoting Dago Dreampark attractions, the right way to promote tourism objects is to use social media, this can be seen from the increase in downloading the Tiktok application which is currently trending. A strategy is needed so that the Dago Dreampark tourism business can still promote its tourist destinations by making good use of Tiktok in the era of the Covid-19 pandemic. This research method uses a qualitative approach with a case study method. In-depth data collection techniques used in the study were in-depth interviews and observation. The data analysis used is data collection, data reduction, data presentation and conclusion drawing.How Dago Dreampark utilizes Tiktok social media as a promotional medium by arranging several strategies such as using hashtags, collaborating, following current trends, clear descriptions and posting frequently. Not only that, Tiktok Dago Dreampark also takes advantage of the features provided to make the videos more interesting, such as music, voice changer filters, stickers and live. The role of Tiktoktun is increasingly felt when Dago Dreampark also creates loyal customers on the Tiktok platform, this can be seen in the habit of replying to comments in content on Tiktok, the source also stated that if there is a target in replying to a comment, which is between 2x24 hours of comments, comments on every Tiktok Dago Dreampark content must be replied.

Impact Beyond Financial Sustainability: A Review to Unravel Factors that Impact Sustainability Initiatives in MSMEs Opoku Nkansah, Obed Kwabina; Gaffar, Vanessa; Sofia, Alfira
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.011

In developing countries, formal MSMEs provide up to 60% of all jobs and contribute up to 40% to the GDP (World bank,2015). The focus of MSMEs traditionally has been financial sustainability measured by revenue and profitability. Recent calls on MSMEs however have been the drive for sustainability initiatives. The study aimed at exploring the factors that influence sustainability initiatives globally. A systematic literature review was conducted using data bases such as EBSCO, EMERALD, Science Direct Scopus, Wiley Online and Google Schorlar resulting in 44 peer reviewed papers from 1990 to 2021. The study revealed diverse factors that influence sustainability, grouped into internal and external factors. A key factor that came to light in the review was the future embracement of state-of-the-art technology. Overall, the study provides important insights into the factors that can drive sustainability initiatives of MSMEs.

Visitor Emotional Solidarity and Planned Behavior Effects on Leisure and Tourism Development in Ghana Asimah, Vincent Kweku; Hurriyati, Ratih; Gaffar, Vanessa; Wibowo, Lili Adi
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.016

The study seeks to develop a relationship between Emotional Solidarity (ES) and the Theory of Planned Behavior (TPB) in predicting visitors’ behavioral intentions to attend leisure events in Ghana. ES Scale (ESS) modified with Tourism Impact Attitude Scale was employed. The data used IBM SPSS 25.0 and SmartPLS 3.3.9 for analysis. The hypotheses were explored using PLS-SEM. ES factors significantly positively affect visitors’ attitudes towards tourism development. The TPB significantly predicted the behavioral intentions of leisure event visitors. The study specifically suggests the promotion of tourism development with high perceived behavioral control, individual attitude, and subjective norms.

Do Entrepreneurial Marketing Strategies Lead to Better Marketing Performance on SMES? Koeswandi, Tika; Gaffar, Vanessa; Wibowo, Lili Adi; Primaskara, Ery Adam
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.007

This research aims to describe and find out how entrepreneurial marketing influences the marketing performance of Small and Medium Enterprises in West Java Province. This research involved 159 Small and Medium Enterprises that had been in business for at least 5 years and also received training and mentoring on marketing from both the government and private sector. Data analysis uses linear regression. This study found that there was a positive impact from Entrepreneurial Marketing Strategies (EMS) toward the SMEs' Marketing Performance (MP). It concludes that Entrepreneurial marketing strategies have been shown to lead to better marketing performance in Small and Medium Enterprises (SMEs). The more successful the entrepreneurial marketing strategy is implemented, the better marketing performance occurs. This research provides important implications that the use of Entrepreneurial Marketing Strategy can be a key factor in improving the marketing performance of Small and Medium Enterprises in West Java Province. This shows the need for further support from both the government and the private sector in providing marketing training and mentoring to SMEs to strengthen competitiveness and regional economic growth.

A Systematics Review on the Impact of Emergency Supply Chain Management, Operational Efficiency, and Supply Chain Traceability on Public Health Akubia, Gilbert Korku; Gaffar, Vanessa; Andriana, Denny
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.013

This systematic review aims to explore and analyze the intricate of Emergency Supply Chain Management (ESCM), Operational Efficiency (OE), and operational efficiency, and supply chain traceability (SCT) in ensuring public health during crises. The study systematically reviews and synthesizes relevant literature from Scopus, Web of Science, Emerald, and Elsevier, employing the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework. A comprehensive search across databases yielded 3,755 articles, from which 57 articles were selected for detailed analysis based on inclusion and exclusion criteria. The selected articles were critically assessed for their contribution to understanding the impact of Emergency Supply Chain Management, operational efficiency, and supply chain traceability impact on public health outcomes. The systematic review reveals key insights into the multifaceted influence of ESCM, OE and traceability on public health. Findings encompass the adoption of advanced technologies, such as RFID and blockchain, to enhance traceability in medical supply chains. operational efficiency, providing information on how coordinated procedures and wise resource distribution support the prompt and efficient provision of medical resources in both emergency scenarios and regular business operations. Managerial initiatives and standardized policies emerge as pivotal factors in ensuring efficient public health logistics. Collaboration between non-governmental organizations (NGOs) and government agencies plays a crucial role in mitigating challenges and optimizing public health.

On the Rise of Social Media Influencer Marketing: A Systematic Literature Review and Future Research Agenda Bansah, Pearl Fafa; Gaffar, Vanessa; Disman, Disman; Yuliawati, Ayu Krishna
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.004

The study aimed to explore the definitions and principles of social media influencers (SMIs) and investigate their role as a marketing strategy. A systematic literature review was conducted using databases such as EBSCOhost, ScienceDirect, and Emerald, resulting in 89 peer-reviewed articles from 2007 to 2023. The findings revealed various definitions of SMIs, highlighting their role as marketing communication tools to influence consumer purchase intention. SMIs were described as individuals with a large fan base, attracting a significant following and becoming advisors to their followers. The study also identified a growing trend of businesses using influencers in their communication strategies. Additionally, the elements of influencer brand-fit, engagement, attractiveness, expertise, and perceived credibility were found to impact consumer purchase intention. Overall, the research provides valuable insights into the field of influencer marketing and its effects.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i2.682

Co-Authors -, Lisnawati Abdul Rozak Adhistian, Patria Adib Sultan, Adib Adiwibowo, Lili Aggi Panigoro Sarifiyono Agus Fatkhurohman Handoyo Agus Rahayu Agus Rahayu Ahmad Azam Sulaiman, Ahmad Azam AKUBIA, GILBERT KORKU Amung Ma'mun Amung Ma'mun Anasti Desliana, Anasti Andar Danova Lastaripar Goeltom Andriana, Denny Ani Rakhmanita Annahli, Yuliarti Maghfira Arfiansyah, Ferry Arhesa, Sandra Ari Riswanto, Ari Arie Indra Gunawan Arissaputra, Rivaldi Asimah, Vincent Kweku Askolani Askolani, Askolani Asmara, Maisa Azizah Ayu Nurwitasari Azizah Asmara, Maisa Azzahra, Fanny Fatimah Bahri, Khoirun Nisa Bambang Widjajanta, Bambang Bansah, Pearl Fafa Buana, Dwinto Martri Aji Chatarina Umbul Wahyuni Ciptagustia, Annisa Dani Kurniawan, Dani Depy Muhamad Pauzy Dewi Pancawati Novalita, Dewi Pancawati Dhana, Irgi Resa Widia Didit Haryadi Dirgantara, Puspo Dewi Disman, Disman Ekaputra, Virda Dimas Eko Susanto Endrianto, Gunawan Erwin Yulianto Fatya Amalia Femmy Effendy Gita Siswhara Handoyo, Agus F Hari Mulyadi, Hari HARIYANTO HARIYANTO Heny Hendrayati Heri Purwanto Heryana, Tony Hilda Monoarfa Igus Rahmat Ginanjar Ilma Indriasri Pratiwi Ina Ratnasari, Ina Indra Kurniawan Iqlima Ramadhani Irfan Taufik Rahman, Irfan Taufik Januar, Muhammad Fikry Januar Juju Masunah Juju Masunah Jumadil Saputra Karsikah, Karsikah Khairunnisa, Zahra Nadhira Kinanti Pra Ramdhani, Kinanti Pra Koeswandi, Tika Krishna Yuliawati, Ayu Kumara, Gatot Kunta Kusumah, AHG Kusumah, Ahmad H.G L. Lisnawati Lesmana, Fanji Lili Adi Wibowo Lisnawati Lisnawati Ma'mun, Amung Mahadi Pardede Maya Sari Maya Sari Mega Fitriani Adiwarna Prawira Meta Arief Meta Arief, Meta Miftahuddin, S.Si.,MAB., asep Mirza Abdi Khairusy Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda Muhammad Iqbal Alamsyah Muhammad Labib, Muhammad Muji Gunarto Munawar, Asep Mustika Fitri Nasution, Harmansyah Nkansah, Obed Kwabina Opoku Novianto, Untung Nurali , Nurali Nurianah, Nurianah Nurriyati, Ratih Nuryadi Nuryadi Opoku Nkansah, Obed Kwabina Pardede, Mahadi Perdana, Yoga Pitri Yanti Pitri Yanti Piyoh, Dea Dela Pranata, Rengga Madya Prasetyo Harisandi Prianto, Arif Primaskara, Ery Primaskara, Ery Adam Priyo Wibowo Purwanto Purwanto Puspo Dewi Dirgantari Puspo Dewi Dirgantiri Putra, Alfian Prayana Ardie Putri Lilis Dyani Putri, Arvianti Farah Natsya Ratih Hurriyati Ratih Hurriyati Resa Nurlaela Anwar Revaldhi, Andriana Rifaldi, M. Diky Rina Suprina Rina Suprina Rini Andari, Rini Rofi Rofaida Rusmiati Rusmiati Saefuloh Saman, Saefuloh Saepudin, Didin Saputra, Deddy Rahmat Saputra Rahmat Saur Costanius Simamora, Saur Costanius Sentika, Sarah Setiawan, Rahyuniati Shahril, Aslinda Siregar, Alfi Syahrah Sri Rizki Handayani Sri Utami Sri Yusriani Suarna, Indri Ferdiani Sugiharto, Nur Aziz Suryana Suryana Sutikno, Aldilla Yulia Wiellys Taufik Abdullah Tia Yuliawati Tika Annisa Koeswandi Tika Annisa Koeswandi Triyono, Sunu Puguh Vida Oriana, Aurel Virda Dimas Ekaputra Vitri Dwi MD, Vitri Walda P., Arvega Syah Wawan Junresti Daya Wenda Wahyu Christiyanto Wibowo, Lili Widhi Ariyo Bimo Widi Senalasari Wijaya, Ni Putu Nurwita Pratami Yamin, Muhammad Zaky Yeliawati, Ayu Krishna Yeni Yuniawati, Yeni Yogi Suprayogi Sugandi Yusoff, Yusliza Mohd Zuhroh, Siti

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