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ANALYSIS OF WORK DISCIPLINE AND JOB SATISFACTION ON LECTURER PERFORMANCE IN MEDAN CITY Henry Aspan; Rozaini; Ari Prabowo; Ami Natuz Zahara
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 4 (2024): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i4.1857

Abstract

This research aims to determine and analyze the influence of work discipline and satisfaction on the performance of lecturers in Medan City. The type of research used in this research is associative research with a quantitative approach. The population in this study is the population in this study, namely all lecturers at private universities in Medan City. The sampling method in this research uses a probability sampling method with a simple random sampling technique, namely taking sample members from the population randomly without paying attention to the strata in the population, with a sample size of 60 respondents. Data collection methods were carried out by means of questionnaires and interviews. The data analysis method used is multiple linear regression analysis. Based on the research results obtained partially and simultaneously, it shows that work discipline and satisfaction with the performance of lecturers in Medan City. The results of the coefficient of determination test obtained an adjusted R square value of 0.818 (81.8%). This shows that the variablework discipline and job satisfactionable to explainlecturer performance was 81.8%,while the remaining 18.2% is influenced by other variables not examined inthis research.
FINANCIAL BEHAVIORAL BIASES (PRESENT BIAS AND OVERCONFIDENCE) ON CONSUMER DEBT DECISION MAKING AMONG MANUFACTURING WORKERS IN BATAM Etty Sri Wahyuni; Henry Aspan; Faris Ramadhan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19969283

Abstract

This study investigates the influence of present bias and overconfidence on consumer debt decision-making among manufacturing workers in Batam, Indonesia, incorporating financial literacy as a moderating variable. Batam, a strategic free trade zone and major industrial hub, faces a growing phenomenon of consumer over-indebtedness fueled by the rapid expansion of digital lending platforms and online loans among its workforce. A quantitative cross-sectional survey design was employed, with a sample of 215 manufacturing workers drawn from Batam’s major industrial estates through purposive sampling. Data were collected via validated Likert-scale questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The findings reveal that: (1) present bias exerts the strongest positive and significant effect on consumer debt decisions (β = 0.387; p < 0.001); (2) overconfidence positively and significantly affects consumer debt decisions (β = 0.294; p < 0.001); (3) financial literacy significantly weakens the relationship between present bias and consumer debt decisions (β = –0.168; p < 0.01); however, (4) financial literacy does not significantly moderate the relationship between overconfidence and consumer debt decisions (β = –0.074; p > 0.05). These findings reveal an asymmetric moderation effect, indicating that conventional financial education is effective in mitigating present bias but insufficient in reducing overconfidence, which requires fundamentally different intervention approaches targeting metacognition rather than knowledge acquisition. The study contributes to behavioral finance literature by extending the application of hyperbolic discounting and overconfidence theories to consumer debt contexts in developing-country industrial zones and offers practical implications for financial regulators and corporate financial wellness programs.
THE EFFECT OF DIGITAL MARKETING ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AMONG E-COMMERCE USERS IN MEDAN CITY Ami Natuz Zahara; Henry Aspan; Ari Prabowo; Etty Sri Wahyuni
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of digital marketing on customer loyalty with customer satisfaction as an intervening variable among e-commerce users in Medan City. A quantitative approach was applied using non-probability sampling, specifically purposive sampling. The sample consisted of 130 respondents who are active e-commerce users in Medan City and have made at least three online transactions in the past six months. Data were collected through online questionnaires using a five-point Likert scale and analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS 4.0 software. The results show that: (1) digital marketing has a positive and significant effect on customer satisfaction (β = 0.718; p < 0.001); (2) customer satisfaction has a positive and significant effect on customer loyalty (β = 0.524; p < 0.001); (3) digital marketing has a positive and significant effect on customer loyalty (β = 0.289; p < 0.001); and (4) customer satisfaction partially mediates the effect of digital marketing on customer loyalty (β = 0.376; p < 0.001). The implication is that e-commerce actors serving the Medan City market need to optimize the digital marketing dimensions, namely cost, interactive, incentive program, site design, and informative, to build customer satisfaction, which will ultimately foster long-term customer loyalty.
Co-Authors Abdul Rahman Maulana Siregar Abdul Rahman Maulana Siregar Abdul Razak Nasution Abul Fauzi Tarigan Ade Syafitri Agus Adhari Ahmad Junaidi Aliftha Rozakiya Amanda Dwi Priaguna Ami Natuz Zahara Ami Natuz Zahara Amlan, Amlan Andi Fahri Hasibuan Andoko , Andoko Angelina E. Rumengan Anggy Auliawan Ansori Maulana Ari Prabowo Ari Suganda Aryani Atika Windynata Sipayung Ayu Kurnia Sari Azhali Siregar Bambang Fitrianto Bambang Fitrianto Beby Sendy Benny Nova Berton Lumban Tobing Chandra Dewi Dahlan Dahlan Dahlan Dahlan Daniel Mulia Darwis Anatami Daud Arifin Delima Nasution Deni Karnius Zebua Dhermawan, M. Ryan Dian Mahardi Lestari Dina Andiza Dira Dinda Alti Doly Amanda NST Duma Milanta Dwi Faradina Eddy Sumardi Eko Sahputra Endang Suhendra Etty Sri Wahyuni Etty Uyun Etty Uyun Etty Uyun Fadlan Fadlan Fadlan Fadlan Fitri Rafianti Fitri Rafianti Fitria Ramadhani Siregar Fitria Ramadhani Siregar Freddi Agus Hutapea Freddi Agus Hutapea Gloria Gita Putri Ginting Gunawan Gunawan H. Dahlan Halim, Gusni Hardi Hermawan Hasdiana Juwita Bintang Hasdiana Juwita Bintang Hendra Julianto Marselinus Tarigan Hendro Gunawan Henky Dalimunte Henny Saida Flora Henny Saida Flora Herman , Herman Hilbertus Sumplisius M. Wau Hotman Manullang Indawati Lestari indrawan, muhammad isa indrawan Irawati Irawati Irmanto Brampu Irmanto Brampu Ismed Ismed Jemmy Rumengan Jon Heder Depari Jonly Harmon Hadi Purba Juli Purwanti Kiki Farida Ferine Lestari Lamindo Limbong Lestari, Dian Mahardi Listra Sembiring M. Ramadhan S. M. Tartib Maekal Ananta Pratama Ginting Maharani Maharani, Maharani Mahya, Husna Mariana Zhuo Marice Simarmata Mariduk Lumban Tobing Mhd Azhali Siregar MHD AZHALI Siregar MHd Azhali Siregar Mhd. Azhali Siregar Mhd. Azhali Siregar Mhd. Azhali Siregar Muhammad Alief Muhammad Ari Syahputra Muhammad Arif Sahlepi Muhammad Aulia Amir Batu Bara Muhammad Azhali Siregar Muhammad Buzjany Dzikry Muhammad Edwin Syahputra Lubis Muhammad Fauzy Daulay Muhammad Husni Dalimunthe Muhammad Iqbal Anwar Muhammad Juang Rambe Muhammad Riza Murnita, Eva Mutia Octavia Ngaliman Ngaliman Novan Trianda Matondang Onny Medaline Oskar Refelino Tambunan Pardede, Fransthahi Hamonangan Pirma Ivan Ricky Manurung Priyatna, Escha Gusnadhi Putra, Randi Rian Putri Mauliza Putri Mauliza, Putri Rafianti, Fitri Rahmad Mirad Ramadhan, Faris Rambe, Dinda Fadilah Redyanto Sidi Reza Ananda Syahputra Rico Nur Ilham Rifa Zulkarnain Rina Hartaci Nasution Rindi Andika Riska Febria Afrila Risman Setiawan Rivi Hamdani Lubis Riza Firdaus Riza Firdaus Riza Wira Pratiwi Lumbantoruan Riza Wira Pratiwi Lumbantoruan Riza Zarzani Riza Zarzani, T. Ronny Yoesfianda Rosli, Rozaini Rozaini Rozaini Rumengan, Angelina E. Sardi Sardi Sembiring, Brema Risdianto Shoniya Dwi Putri Shabrina Siregar, Abdul Rahman Maulana Siti Nurhayati Siti Nurhayati Siti Nurhayati Sonia Salsabilah Sri Devi Zebua Sri Rahmadani Sri Wahyuni Sri Wahyuni Sulyaprilawati Battri Siahaan Sumarno Sumarno . Syahirah Ishmah Hutabarat T Riza Zarzani Tamaulina Br Sembiring Tarigan, Egi Christianta Tarigan, Tegar Dermawan Tengku Riza Zarzani N Tonnes Gultom Tri Faranita Viola Gemmy Gemaya Wahyu Numan Prasetya Wau, Hilbertus Sumplisius M. Yahya Tanjung Yasmirah Mandasari Saragih Yohny Anwar Yopa Emalia Fajarini Yosua, Dicky Zul Pahmi Harahap Zulfahmi Harahap Zulkarnain Pasaribu