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Journal : International Journal of Advanced Multidisciplinary

Supply Chain Management: Survey Consumer Preferences and Market Potential (Study Literature Review) Candra Susanto, Primadi; Saribanon, Euis; Pahala, Yosi; Liana, Esti; Purwoko, Harry
International Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2024): International Journal of Advanced Multidisciplinary (April-June 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i1.508

Abstract

The supply chain management article: survey of consumer preferences and market potential is a scientific literature review article within the scope of operational management science. This article aims to create a hypothesis regarding the relationship between factors, which can subsequently be utilized for future research in the field of human resource management. Descriptive qualitative research methodology was employed in this study. The data utilized in this study was derived from prior research that remains pertinent to the current investigation. The data was gathered from reputable academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and Sinta journals. The findings of this study are as follows: 1) Consumer preference surveys play a role in supply chain management: Surveys offer significant insights into consumer preferences, wants, and expectations pertaining to a specific product or service. These insights serve as the foundation for organizations in formulating marketing strategies, developing products, and managing inventory. By gaining a comprehensive grasp of consumer preferences, organizations have the potential to enhance customer happiness, streamline their supply chains, and attain a competitive edge in marketplaces that are becoming progressively intricate and dynamic; and 2) Market potential plays a role in supply chain management: market potential offers a comprehensive overview of the current market size, potential for growth, and consumer patterns in a specific region or demography. This data enables organizations to develop supply chain strategies that are characterized by enhanced efficiency and adaptability in response to dynamic market needs. Through a comprehensive comprehension of market potential, organizations are able to effectively identify prospective market segments, formulate suitable expansion strategies, and adapt their supply chain approaches in order to maximize profitability and foster corporate expansion.
Mixed Methods Research Design Concepts: Quantitative, Qualitative, Exploratory Sequential, Exploratory Sequential, Embedded and Parallel Convergent Candra Susanto, Primadi; Ulfah Arini, Dewi; Marlita, Devi; Yuntina, Lily; Saribanon, Euis
International Journal of Advanced Multidisciplinary Vol. 3 No. 3 (2024): International Journal of Advanced Multidisciplinary (October-December 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i3.721

Abstract

The purpose of this literature research is to help future authors determine the right research design. Research article Mixed Methods Research Design Concepts: Quantitative, Qualitative, Exploratory Sequential, Exploratory Sequential, Embedded, and Parallel Convergent is a scientific literature article within the scope of research methodology. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous studies that are relevant to this research and are sourced from academic online media such as Thomson Reuters Journals, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journals, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Quantitative is related to the Concept of Mixed Methods Research Design; 2) Qualitative is related to the Concept of Mixed Methods Research Design; 3) Sequential Exploratory is related to the Concept of Mixed Methods Research Design; 4) Exploratory Sequential relates to the Mixed Methods Research Design Concept; 5) Embedded relates to the Mixed Methods Research Design Concept; and 6) Parallel Convergent relates to the Mixed Methods Research Design Concept.
Co-Authors Abdul Ghafar Abdul Muis Aditya Wardana, Aditya Agus Nugroho Agus Nugroho, Agus Agus Setiawan Agus Suhendra Ahmad Hidayat Aisyah Rahmawati Aisyah Rahmawati Alfais Amin Darmawan Amelia Zakiyah Solichin Amrizal Amrizal Amrizal Amrizal Andri Primadi Arifiani, Librita Aswanti Setyawati Bramulya ikhsan, Ridho Budi Sitorus Budi Sitorus, Budi Cecep Pahrudin, Cecep Chaidir Tasran Chairuddin , Irwan Damara Gugat, Rudy Max Deslida Saidah Devi Marlita Devi Marlita, Devi Dian Artanti Arubusman, Dian Artanti Dinar Dewi Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Handayani, Sri Hapsari, Natalia Ayu Husni Hasan Ika Utami Yulihapsari Imam Ozali Imam Ozali Indarto Wibisono Indriyati Indriyati Indriyati Indriyati Indriyati Josua Panatap Soehaditama Juhri, Apsada Juliater Simamarta Juliater Simarmata Karina , Tiya Gusti Kemal Heryandri Kholdun, Amrulloh Ibnu Koharudin, Muhammad Lermatan, Esterlinus Edwin Lesmini, ⁠Lis Liana, Esti Lira Agushinta Lis Lesmini Lupiyoadi, Rambat Lut Mafrudoh M. Arief Ramdhany Marthaleina Ruminda Sitorus Mawarni, Anissa Putri Indah Muhammad Fadli Muhammad Riza Affiat Muhammad Thamrin AR Mustika Sari Mustika Sari Nap, Ferry Reynaldo Darmawan Nashrullah, Nashrullah Ningsih, Septiana Adi Nofrisel Nofrisel, Nofrisel Novi Indah Susanthi, Novi Indah Nursery Alfaridi S Nasution Oce Prasetya Octoriviano, Fajar Adhitia Okin Ringan Purba Okin Ringan Purba OlFebri OlFebri Olfebri Olfebri, Olfebri Ozali, Imam Peppy Fachrial Poncotoyo, Wahyu Prasadja Ricardianto, Prasadja Pratiwi, Sekar Widyastuti Pratiwia, Sekar Widyastuti Pribadi, Sulistya Primadi Candra Susanto Purwoko, Harry Raden Didiet Rachmat Hidayat Raden Roro Riri Kurniawati Rafi, Salahudin Rahmat Hidayat Ratnasari, Devi Reza Fauzi Jaya Sakti Rista Dwi Pratiwi Rohana Sitanggang Rohana Sitanggang RR. Ella Evrita Hestiandari Sandriana Marina Sarinah Sarinah Sarinah Sihombing Sela Sela Silvia Dewi Kumalasari Simon Gultom Sitanggang, Rohana Siti Maemunah Siti Nurhayati Sitorus, Tulus Irfan Harsono Soekirman, Atong Solikin Solikin Sri Handayani Sri Raharjo Subandi Subandi Sucipto, Yuwono D Sugiyanto - Suharto Abdul Majid Suprihadi Suprihadi Tantri, Roy Hartanto Thamrin, HM Tohir, Muhammad Totok Suryono Tulus Irfan Harsono Sitorus Tulus Irpan H. S., Tulus Ulfah Arini, Dewi Wahyono Bimarso Wahyuni, Rr. Endang Widhi Setyowati Wulanigara, Ardha Yoanyta Octora, Theresye Yosi Pahala Yosi Pahala, Yosi Yuana, Desy Yulianti Keke Yuliantini Yuliantini Yuliantini Yuliantini Yuntina, Lily Zaenal Abidin Zaenal Abidin Zainal Abidin Zaroni, Zaroni