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Journal : Journal of Innovative and Creativity

Analisis Pengaruh Trust, Kualitas Produk Dan Customer Digital Relation Terhadap Customer Loyalty Platform Pembayaran Digital di Wilayah Perkotaan di Indonesia Fildzah Shabrina; Rio Haribowo; Tyahya Whisnu Hendratni; Dadang Suhardi; Abdul Malik; Abdul Razak Munir
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2576

Abstract

Penelitian ini ditujukan guna menganalisis pengaruh trust, kualitas produk, dan customer digital relation terhadap loyalitas pelanggan pada platform pembayaran digital. Metode yang diterapkan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 300 responden yang dipilih dengan metode purposive sampling, dengan kriteria: pengguna aktif platform pembayaran digital minimal enam bulan terakhir, berusia 18–45 tahun, dan melakukan transaksi minimal lima kali per bulan. Analisis data dilaksanakan dengan regresi linear berganda, didukung dengan uji reliabilitas, validitas, serta uji asumsi klasik yang mencakup heteroskedastisitas, normalitas, dan multikolinearitas. Perolehan penelitian menampilkan bahwa trust, kualitas produk, dan customer digital relation berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Temuan ini mengindikasikan bahwa loyalitas pelanggan tidak hanya ditentukan oleh aspek keamanan dan keandalan layanan, tetapi juga oleh kualitas produk yang unggul serta hubungan digital yang interaktif dan personal. Penelitian ini memberikan kontribusi teoretis dalam memperkaya literatur pemasaran digital sekaligus memberikan implikasi praktis bagi pengelola platform pembayaran digital dalam merancang strategi untuk meningkatkan loyalitas pelanggan.
Analysis of the Influence of Experience, Psychological Empowerment, and Career Development on Employee Commitment in Fintech Industry Djunaedi Djunaedi; Tyahya Whisnu Hendratni; Titis Nistia Sari; Daniel Joseph Benedict Ngamelubun; Mohammad Azharie Hamdany; Roy Setiawan
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3435

Abstract

This study aims to examine how work experience, psychological empowerment, and career development influence the level of employee commitment in the fintech industry. Using a quantitative approach and survey method, the study involved 300 respondents selected purposively based on specific criteria, such as having a minimum of one year of work experience and participation in company-provided career development programs. Data were collected through questionnaires and analyzed using multiple linear regression techniques. The results show that all three independent variables, work experience, psychological empowerment, and career development have a positive and significant impact on employee commitment. Work experience helps employees understand organizational dynamics and values, thereby strengthening their loyalty. Psychological empowerment promotes higher motivation, a sense of belonging, and greater engagement in work. Meanwhile, career development opportunities provide a positive outlook on the future and foster stronger emotional ties between employees and the organization. These findings highlight the importance for fintech companies to actively create a work environment that supports psychological empowerment, offers clear career pathways, and leverages employee experience as an asset to enhance engagement. Practically, this study offers guidance for HR management in designing policies that strengthen employee loyalty, and theoretically, it enriches the academic literature on the factors influencing employee commitment in the financial technology sector.
Analysis of the Influence of Live Streaming Interactivity, Perceived Usefulness, and Trust in Platform on Generation Z's Social Commerce Purchase Intention Ilham Arief; Tyahya Whisnu Hendratni; Riesna Apramilda; Andriya Risdwiyanto; Apriani Riyanti; Tanti Widia Nurdiani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4112

Abstract

This study was conducted to examine the extent to which interactivity in live streaming, perceived usefulness, and trust in the platform influence Generation Z's purchase intention in the context of social commerce in Indonesia. This study used a quantitative approach through a survey method with 150 purposively selected participants. The participants were aged 18 to 28, actively using social commerce platforms for at least the past six months, had participated in product live streaming sessions, and had experience or desire to shop through the platform. Prior to multiple linear regression analysis, the data were tested through a series of classical assumption tests including normality, heteroscedasticity, and multicollinearity tests. The results showed that all instruments used met the criteria for validity, reliability, and statistical assumptions. Overall, the three independent variables were proven to have a significant effect on purchase intention. Partial analysis also showed that each variable had a positive effect, meaning that the more active the interaction in live streaming, the greater the perceived benefits for users, and the higher the level of trust in the platform, the stronger Generation Z's purchase intention in the context of social commerce.
Analysis of the Influence of Social Media Engagement, Ethical Branding, and Cultural Fit on Brand Authenticity Perception in the Food and Beverage Industry Tanti Widia Nurdiani; Riesna Apramilda; Tyahya Whisnu Hendratni; Dewi Putri Anjar Wulan; Sonya Sidjabat; Sukma Irdiana
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4248

Abstract

This study was conducted to evaluate the extent to which consumer engagement on social media, the application of ethical values ​​in brand strategy, and cultural fit influence perceptions of brand authenticity in the food and beverage industry. This study used a quantitative approach with a survey method involving 200 respondents. Participants were selected based on certain criteria, such as being at least 18 years old, actively using social media, following the official accounts of food and beverage brands in the past six months, and having experience purchasing products from brands promoted digitally. Partial analysis also revealed that social media engagement, ethical branding, and cultural fit each positively contribute to perceptions of brand authenticity. The higher the consumer engagement on social media, the more consistent the ethical practices implemented, and the more relevant the brand values ​​are to the consumer's culture, the stronger the authentic image formed. These findings enrich the academic discourse in the field of marketing and branding, while also providing practical guidance for business actors in building authentic, relevant, and resilient brand strategies in the increasingly complex competition of the food and beverage industry.
Analysis of the Influence of Job Autonomy, Leadership Style, and Emotional Intelligence on Employee Well-Being in Gig Workers Fatimah Malini Lubis; Tyahya Whisnu Hendratni; Feby Arma Putra; Sonya Sidjabat; Flora Grace Putrianti; Budi Akhmad Tarigan
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4366

Abstract

This study examines how job autonomy, leadership style, and emotional intelligence factors influence freelancers within the gig economy. I used a quantitative approach, conducting a survey of intentionally sampled 150 participants. These participants were gig workers for at least six months, engaged with customers or service users, and had a work schedule of roughly 20 hours a week. As the primary data collection tool, I used a validated five-point Likert scale questionnaire analyzed with a t-test, and reliability was checked by calculating Cronbach’s Alpha. Before regression analysis, I performed classical assumption testing including checks for normality, heteroscedasticity, and multicollinearity. The results of data processing indicate that the three independent variables jointly have a significant effect on worker well-being. Separately, each variable also shows a positive effect, meaning that greater job autonomy, better perceived leadership, and higher levels of emotional intelligence, lead to higher levels of well-being perceived by gig workers. These findings broaden theoretical understanding in the field of human resource management, particularly in non-traditional work contexts. In addition, these results can also be used as a practical reference by digital platform management in designing strategies that are more responsive to the welfare needs of freelancers in the digital economy era.
The Influence of Organizational Support, Remote Work Policy and Perceived Ease of Use on Employee Digital Engagement of Remote Workers Mury Andayani; Riesna Apramilda; Enny Diah Astuti; Muhammad Hery Santosa; Tyahya Whisnu Hendratni; Muhammad Abi Berkah Nadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4636

Abstract

This study analyzes the interactions of organizational support, remote working conditions, and perceived usability from the viewpoints of the employees working offsite regarding their engagement with digital tools. The methodology employed in the research was quantitative, and data was gathered by means of a survey with 200 participants. The participants were selected intentionally according to the requirements of having been working remotely for not less than six months and having employed digital technologies in their daily work. The results showed that all three independent variables have a positive and significant effect on employee digital engagement. Organizational support has been shown to increase employee loyalty and emotional attachment, remote work policy strengthens work-life balance and motivation, while perceived ease of use increases digital comfort and participation. Theoretically, this study enriches the literature on digital human resource management, while practically provides guidance for organizations in designing effective, adaptive remote employee management strategies oriented towards sustainable digital engagement.
The Influence of Learning Agility, Change Readiness, and Digital Competence on Employee Digital Readiness in the Financial and Banking Industry Fauzie Senoaji; Tri Susilowati; Mohammad Azharie Hamdany; Riesna Apramilda; Niken Widyastuti; Tyahya Whisnu Hendratni
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4661

Abstract

This study aims to analyze the influence of learning agility, change readiness, and digital competence on employee digital readiness in the financial and banking industry. This study used a quantitative approach with a survey method of 150 respondents working in financial and banking institutions in Indonesia. The sampling technique used purposive sampling with the criteria of respondents who have worked for at least one year, actively use digital technology in their work, and have participated in digital training. Data analysis was conducted using multiple linear regression to test the simultaneous and partial effects between variables. The results showed that all three independent variables have a positive and significant effect on employee digital readiness. Partially, learning agility improves digital adaptability, change readiness strengthens psychological readiness for transformation, and digital competence improves employees' technical skills. Theoretically, this study expands the study of digital human resource management, while practically, it provides guidance for financial and banking companies to develop training strategies and policies that support the digital readiness of the workforce in the era of technological transformation.
The Influence of Digital Transformation, Knowledge Management Practices, and Market Orientation on Business Performance in the Retail Industry Apriani Riyanti; Tyahya Whisnu Hendratni; Jefriyanto; Isna Juwita; Anita Bawaiqki Wandanaya; Pas Mahyu Akhirianto
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5190

Abstract

The study's main purpose is to evaluate how digital transformation, knowledge management practices, and market orientation interact, thereby affecting productivity in the retail industry of Indonesia. The researchers that the rivalries in the retail sector may lead to the question that the companies would be forced to respond technology-wise and market-wise almost instantly to the customer's behavior, in this instance, the customers and marketing strategies changes. The research adopts a quantitative method for collecting data from 150 participants who include operational staff, supervisors, and managers of retailers where digital systems have been installed. The investigators applied the purposive sampling method with the work experience and involvement in the company's digitalization as the criteria. The questionnaire items were subjected to validation for item-total validity plus reliability through Cronbach's Alpha and thereafter went through classical assumptions such as normality, multicollinearity, and heteroscedasticity before being further analyzed by multiple linear regression. The findings show that the performance of retail business is positively and significantly influenced by all three independent variables. The present research, from the theoretical standpoint, contributes to the understanding of retail strategic management and digital transformation in the literature. Moreover, it also paves the way for practice by suggesting that retail firms gradually adopt technology, engage in knowledge management, and improve their market orientation in order to achieve and sustain high business performance.
The Influence of Psychological Safety, Reward Fairness, and Mindfulness at Work on the Workplace Well-Being of Employees of Technology Startup Companies Fatimah Malini Lubis; Atika Dyah Perwita; Tyahya Whisnu Hendratni; Elisa Khairani; La Juli; Nasruddin Khalil Harahap
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6541

Abstract

This research is aimed to determine the effects of psychological safety, fairness in rewards, and mindfulness at the workplace on the well-being of employees in a tech startup. Employees' well-being is likely to be supported by the startup's dynamic and high-pressure work environment. The study is quantitative, with an explanatory approach, and has a sample of 180 respondents, who are purposively selected employees of a tech startup company. A questionnaire based on a five-point Likert scale is used for data collection, and multiple linear regression is employed for analysis. The findings reveal that psychological safety, reward fairness, and mindfulness at the workplace not only influence the well-being of employees positively but also significantly. The study's findings on a theoretical level expand the territory of organizational behavior and HR management studies concerning work well-being in the scenario of technology startups. Besides, if the management takes into account the results of this research, they would gain a better understanding of the psychological safety, fairness of reward systems, and mindfulness practices areas within their employees that support work policies for continuous improvement in well-being.
The Influence of Top Management Support, HR Technology Infrastructure, and System Reliability on Digital HRM Effectiveness in Financial Technology Companies Haris Karyadi; Dasep Supriatna; Tyahya Whisnu Hendratni; Pipit Sundari; Putri Wahyu Novika; Ricky Rizkie
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.8041

Abstract

The expansion of financial technology needs companies to adopt digital human resource management systems which enhance their operational processes to maintain their competitive edge in the market. The study investigates the impact of executive leadership backing and human resource technology systems together with system reliability on the effectiveness of digital human resource management in financial technology organizations. The research uses a quantitative research design to test its hypotheses through an explanatory research approach. The researchers conducted a survey using a structured questionnaire which they distributed to 150 employees from Indonesian fintech companies who were selected through purposive sampling. The researchers conducted validity testing and reliability testing plus classical assumption testing before they performed multiple linear regression analysis for data analysis. The research shows that digital HRM effectiveness needs top management support together with HR technology systems and system reliability because these factors influence system performance of the system. The study shows that digital HRM effectiveness requires both technological components plus organizational support and system dependability. The study demonstrates how human resource management and information systems research benefit from understanding how managerial elements and technical components work together to develop digital HRM systems. The study findings provide financial technology companies with recommendations for developing HR management solutions which achieve reliability and long-term effectiveness through digital methods.
Co-Authors Abdul Malik Abdul Razak Munir Adi Soeprapto Adrian Afitza Septia Wardani Ahmad Ahmad Akhirianto, Pas Mahyu Anantadjaya, Samuel PD Andriya Risdwiyanto Andy Ismail Anita Bawaiqki Wandanaya Ardiyanto Maksimilianus Gai Arif Ismunandar Ariyanti, Rini Aswadi, Dana Ateniyanti Ateniyanti Ati Hermawati Atika Dyah Perwita Aulia Keiko Azizah, Widyaningsih Badriah, Badriah Bait, Jennifer Farihatul Budi Akhmad Tarigan Chaerani Nisa, Chaerani Chairul Anwar Dadang Suhardi Daniel Joseph Benedict Ngamelubun Dasep Supriatna Derriawan Derriawan Dewi Trirahayu Dian Riskarini Djunaedi Djunaedi Djunaedi Djunaedi Dorothy, Natasha Auriel DW Soemarsono DW Soemarsono DW, Soemarsono Eka Sudarmaji Elisa Khairani Enny Diah Astuti Ermalina E Ermalina, Ermalina E Fatimah Azzahrah Fatimah Malini Lubis Fauzie Senoaji Feby Arma Putra Fildzah Shabrina Flora Grace Putrianti Flora Grace Putrianti Florida Aryani Florida Aryani Fujianti, Lailah Haidir Syafrullah Hamdany, Mohammad Azharie Hana Salsabila Putri hana Haribowo, Rio Haris Karyadi Harsono, Hindradjid Hendra Hendra Hendratn Hendryadi Hendryadi Husaini Husaini Ibrahim, Mozart Malik Ilham Arief Indri Yani, Indri Indriati, Trisnani Irawan, Indra Ade Irdiana, Sukma Isna Juwita Jasella Handayani Jefri Putri Nugraha Jefriyanto Jefriyanto Josef Hernawan Nudu Julaeha Kusnadi, Iwan Henri La Juli LAILAH FUJIANTI Laili Savitri Marnilin, Feni Mohammad Azharie Hamdany muhamad ibnu farizky Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Arsyad Muhammad Hery Santosa Muhammad Nuruddin Subhan Muhammad Zakaria Mulyadi Mulyadi Mulyadi Mundzir Mundzir, Mundzir Mury Andayani Mustafa, Fahrina Nadi, Muhammad Abi Berkah Nadia Rizki Febriyanti Nasruddin Khalil Harahap Nawasiah, Nana Nelyumna Rizal Niken Widyastuti Noor, Laili Savitri Nugroho, Judianto Tjahjo nurhamdina Oktrivina, Amelia Pas Mahyu Akhirianto Pipit Sundari Putri Wahyu Novika Retnosari, Dewi Ricky Rizkie Riesna Apramilda Riyanti, Apriani Roy Setiawan Salim, Brian Sebastian Santosa, Muhammad Hery Saputra, Naufal Hilmi Sari, Titis Nistia Sekar Jati Ningrum Setiyawan, Heri Shabrina, Fildzah Shanti Lysandra Shinta Budi Astuti Shinta Budi Astuti Shinta Budi Astuti Sidjabat, Sonya Soemarsono DW Sonya Sidjabat Sudarmin Parenrengi Sukmarani Supriadi Thalib Supriatna, Dasep Susatyo Adhi Pramono, Susatyo Adhi Suyatna, Andini Rahmawati Tanti Widia Nurdiani Thalib, Supriadi Tri Susilowati Tri Susilowati Trisnani Indriati Wahyoeni, Sri Irviati Wahyudi, Ade Wahyuningratna, Ratu Nadya Windreis, Christ Wulan, Dewi Putri Anjar Yohana Oentarjo Yudha Luthfie Ananta Yuliani Istiqomah Yulyastanto, Arya Dwi Aptria