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Hari Muharam

Universitas Pakuan

Author-ID : 888394

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Upaya Peningkatan Motivasi dan Kemandirian Perekonomian Pengrajin Tas Melalui Digital Marketing Di Ciboleger Baduy Banten Ratu Erlina Gentari; Hari Muharam; Enda Juanda; Wahyu Wiguna; Budi Susanto
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 1 (2023): Januari 2023 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/altifani.v3i1.328

Tujuan dari pengabdian ini adalah untuk meningkatkan motivasi dan kemandirian ekonomi para pengrajin tas melalui media promosi digital marketing di desa Kanekes, Ciboleger, Baduy, Lebak, Banten yang diharapkan dapat menjadi pilihan tepat bagi para pelaku usaha mikro, kecil dan menengah. dalam mengembangkan usahanya dan menjangkau pasar nasional dan internasional, media promosi konvensional yang memakan biaya banyak dan jauh lebih sulit, tidak lagi menjadi perhatian utama para pelaku usaha mikro, kecil, dan menengah karena digital marketing membantu para pelaku usaha menggunakan media sosial sebagai sarana. bagi mereka untuk melakukan promosi dan sebagainya. Memberikan pemahaman tentang pentingnya digital marketing dalam pengenalan produk dapat dijadikan sebagai motivasi bagi mereka dalam memperkenalkan produknya secara luas, Kemandirian ekonomi yaitu kemampuan mengelola perekonomian sendiri dan tidak bergantung pada kebutuhan ekonomi orang lain dan merupakan syarat dialami oleh masyarakat yang ditandai dengan kemampuan berpikir, memutuskan dan melakukan sesuatu yang dianggap tepat guna mencapai solusi dan solusi, salah satunya dengan menggunakan daya/kemampuan yang dimiliki. Metode yang digunakan adalah melalui ceramah dan demonstrasi, tanya jawab, latihan, dan praktek untuk mengetahui implementasi, pencapaian hasil dalam membangun kemandirian ekonomi dan perilaku warga. Pengertian digital marketing adalah kegiatan memasarkan atau mempromosikan suatu brand atau produk dengan menggunakan media digital atau internet. Tujuan pemasaran digital adalah untuk menarik konsumen dan calon pelanggan dengan cepat, misalnya melalui Facebook, Twitter, Instagram, Kaskus, Google, Pasar, dan Blog.

ANALISIS POTENSI KEWIRAUSAHAAN GULA AREN BADUI, AKSELERASI TEKNOLOGI INOVATIF DAN PEMBERDAYAAN SDM EKSIS DI MASA KRISIS DAMPAK COVID19 Giovanni Inez Erika Margaretha; Geraldy Samuel Ivan; Roosganda Elizabeth; Rinsan Hutabarat; Annisaa Soeyono; Ratu Erlina G,; Didik Notosudjono; Arief T. Hardiyanto; Hamzah Bustomi; Hendro Sasongko; Martinus Tukiran; Hari Muharam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9286

Changes in the business, economic, employment and income climate during the Covid 19 pandemic caused the global financial crisis to weaken economic growth, increase unemployment and people's purchasing power. This paper aims to present the various entrepreneurial potentials of Bedouin palm sugar, accelerate innovative technology and empower human resources for Bedouin palm sugar craftsmen to exist in the never-ending Covid-19 era. With the mixed method BEP, R/C ratio, SWOT which is interpreted descriptively qualitatively and reviews various research results and related literature. From the field findings it can be predicted that the high potential and entrepreneurial development that can be carried out by the Bedouin community in general. It is necessary to evaluate agricultural development policies from the institutional aspect of processed products, so that processed product strategies are not just raw materials and efforts to accurately formulate policies in supporting the increase in rural agro-industry going forward. Strategies for access to technology and information according to needs, the existence of adequate operational policy tools, the functioning of various supporting institutions (research, counseling, marketing), as well as regulatory support as government policies that are more focused and one-sided to accelerate the achievement of technological innovation.

PERAN INOVASI DAN STRATEGIK MANAJEMEN MENDUKUNG KESIAPAN SDM MEMASUKI DUNIA KERJA DAN USAHA DI ERA GLOBALISASI – REVOLUSI TEKNOLOGI 4.0 Giovanni Inez Erika Margaretha; Geraldy Samuel Ivan; Roosganda Elizabeth; Rinsan Hutabarat; Annisaa Soeyono; Ratu Erlina G,; Didik Notosudjono; Arief T. Hardiyanto; Hamzah Bustomi; Hendro Sasongko; Hari Muharam; Martinus Tukiran
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9287

The era of globalization is called the era of technological revolution 4.0, where technology is developing rapidly, all-digital technology is an absolute requirement for human resources to enter the world of work and business. There are still limited levels of education, skills, competence. The weaker motivation of human resources is the impact of rampant downsizing of the workforce, the bankruptcy of large and small companies. This paper aims to comprehensively present the role and influence of innovation and strategic management on the readiness of human resources to enter the world of work and business in the era of globalization – technological revolution 4.0, interpreted using a descriptive qualitative method of reviewing various literature and study results to enrich writing insights. The results of the writing show that the COVID-19 pandemic has had a very large and significant impact on all aspects of human life and almost all government institutions/organizations/companies in the world, in the economic, social, political, etc. fields, will become history that will never be forgotten for all people. who live in the era of the industrial revolution 4.0. The occurrence of various technological changes is required to increase innovation and creativity in managing strategies to deal with it. Technological change does not automatically bring goodness. Digital literacy is different from a digital mindset. In innovation and strategic execution/implementation, monitoring and evaluation of the most important stages and government alignment (regulation, conducive alignment).

Effect of Brand Image, Promotion and Physical Distribution on Brand Loyalty with Customer Satisfaction as the Intervening Variable Muhamad Apep Mustofa; Nandan Limakrisna; Hari Muharam
Journal Research of Social Science, Economics, and Management Vol. 1 No. 11 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

This research is motivated by changes in the cement market in Indonesia along with the addition of several new cement brands that are competitors for the incumbent cement brands that have existed for a long time. Per capita cement consumption in Indonesia is still low compared to three ASEAN countries such as Malaysia, Vietnam and Thailand. Besides, there is a decrease in Top Brand Image between 2018-2019 for the Semen Tiga Roda brand. In the arena of increasingly fierce competition between brands, it is necessary to increase brand loyalty, where brand loyalty is influenced by the level of customer satisfaction. This customer satisfaction is an intervening variable to further increase brand loyalty. When customers are satisfied, they will be more loyal to the brand so that customers do not easily move to other brands. Many factors affect the increase in brand loyalty, including promotion, brand image and physical distribution. So the purpose of this study was to determine the effect of brand image, promotion and physical distribution on brand loyalty with satisfaction as an intervening variable. The location of the study was carried out in Greater Jakarta with the unit of analysis was members of the Greater Jakarta REI as many as 250 respondents. This research uses path analysis method with structural equation modeling (SEM) technique. These results find empirical facts that brand image, promotion and physical distribution together have a significant effect on customer satisfaction, and customer satisfaction has a significant effect on brand loyalty. Thus, the higher the customer satisfaction, the higher the brand loyalty will be.

Effect of Logistic Support on Marketing Performance for Competitive Advantage Muhamad Apep Mustofa; Nandan Limakrisna; Hari Muharam
Journal Research of Social Science, Economics, and Management Vol. 1 No. 11 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

An increasingly competitive business environment encourages high levels of competition and has a strong impact on marketing performance. Marketing performance plays an important role in business growth. Studies on marketing performance have been carried out by a number of researchers involving various variables including logistical support and the competitive advantage of a company. The logistical support and competitive advantage can identify marketing performance as a benchmark to remain competitive. The purpose of this study is to examine and analyze the effect of logistics support on competitive advantage, test and analyze the effect of logistics support on marketing performance, test and analyze the effect of competitive advantage on marketing performance, and test and analyze the effect of logistics support through competitive advantage on a company's marketing performance. The research method used is a quantitative approach using 25 samples consisting of staff, supervisors, and company managers under study. The results of the study indicate that there is a positive and significant direct effect of logistics support on marketing performance, and a positive and significant indirect effect of logistics support on marketing performance through competitive advantage.

Dampak Kualitas Kehidupan Kerja dan Motivasi Kerja Terhadap Kinerja Tenaga Kependidikan IPB University Firdha Juliantari; Widodo Sunaryo; Hari Muharam
Jurnal Manajemen dan Organisasi Vol. 14 No. 1 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i1.42116

The professionalism of Education staffs of IPB University is an important aspect in supporting higher education business processes to provide public services to stakeholders. Therefore, they need to have a good competence The purpose of this study is to analyze (1) the direct effect of quality of work life on the performance of education staffs, (2) the direct effect of work motivation on the performance of education staffs, and (3) the indirect effect of the variables on the quality of work life on the performance of the education staffs due to work motivation. The results of data processing on 222 research samples based on PLS-SEM concluded that the quality of work life has a direct and significant effect on the performance of education staffs, meaning that the performance of education staffs can be increased by improving the quality of work life. Work motivation has a direct effect on the performance of education staffs. It means that an increase in work motivation will boost the performance of education staffs. In addition, there is an indirect effect of the quality of work life on the performance of staff due to work motivation. The result found that there is a dirrect and indirect effect quality of work life on the performance without going trough or involving work motivation, so the role of this mediation is included in partial mediation where the independent variable was still able to directly influence the dependent variable without going through or involving the intervening variable.

RELATIONSHIP BETWEEN ORGANIZATIONAL CLIMATE AND PERSONALITY ON COMMITMENT TO ORGANIZATIONS AIA AGENTS, AGENCY VISION ONE GROUP JAKARTA Muryati Muryati; Ismuhadjar Ismuhadjar; Hari Muharam
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.5383

This study aims to find efforts to increase commitment to the organization through a study of the strength of the relationship between research variables, namely knowing, analyzing and revealing the relationship of organizational climate, personality relationship, and the two relationships together on commitment to the organization at AIA agents. Agency Vision One Group (VOG) in Jakarta. The method used in this research is a survey method with a correlational approach. This method is used to collect data from a number of agents within the company and at the same time, while the correlational approach is used to test statistically, research hypotheses, and describe analytically, systematically, factually and careful about the relationship between research variables. The variables studied in this study consisted of three, namely organizational climate, personality and commitment to the organization. Two independent variables are organizational climate and personality, while commitment to the organization is used as the dependent variable. The results showed that there is a positive relationship between Organizational Climate and Commitment to Organizations with a correlation coefficient ry.1 = 0.659 and a functional relationship equation = 6.260 + 0.971X1. Organizational Climate contributes 43.42% to Commitment to Organization. This means that the Organizational Climate contributes to the Commitment to the Organization. There is a positive relationship between Personality and Commitment to Organization with correlation coefficient ry.1 = 0.589 and functional relationship equation = 9.208 + 0.928X1. Personality contributes 34.69% to Commitment to the Organization. There is a positive relationship between Organizational Climate and Personality Together with Commitment to Organization with correlation coefficient R = 0.707 and functional relationship equation = 2.047 + 0.494X1 + 0.705X2. Organizational Climate and Personality together have a contribution of 24.10% to the Commitment to the Organization. This means that Organizational Climate and Personality together contribute to Commitment to the Organization. The more the Organizational Climate and Personality together it will increase the Commitment to the Organization

Purchasing Decisions Based on Consumer Trust in Halal Topical Cosmetic Products Yulianingsih; Nandan Limakrisna; Hari Muharam
International Journal of Business and Applied Economics Vol. 2 No. 5 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v2i5.6043

The research aims to analyze the influence of religiosity, the role of halal labels, and product quality on purchasing decisions through consumer trust. Types of descriptive and verification research. The population is female students at three Islamic-based universities in the city of Bogor. The research sample consisted of 524 respondents. The analysis technique uses Structural Equation Modeling (SEM) using the Listrel 8.72 software program. The research results show that religiosity, the role of halal labels and product quality influence purchasing decisions through consumer trust. Consumer trust is a full mediating variable, meaning that consumer purchasing decisions on halal topical cosmetics are not directly based on religiosity, the role of the halal label and product quality, but must be based on the level of consumer trust in the halal topical cosmetic product.

DETERMINANTS OF PURCHASE DECISION THROUGH CONSUMER TRUST IN SELECTING TOPICAL HALAL COSMETIC PRODUCTS Yulianingsih Yulianingsih; Nandan Limakrisna; Hari Muharam
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 2 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i2.187

The study aimed to investigate the factors of religiosity, the function of the halal label, and product quality related to consumer confidence in selecting halal topical cosmetic products. The research subjects were female students at three Islamic-based universities in Bogor: the Tazkia Islamic Institute, Djuanda University, and Ibn Khaldun University. The total sample is 368 female students based on proportionate stratified random sampling. Data collection was carried out through questionnaires. This type of study includes Descriptive and verification research a procedure for analyzing the data using SEM Listrel. The results of this study indicate that 1) religiosity, the role of the halal label, and product quality have a positive and significant effect on consumer confidence; 2) religiosity, the role of the halal label, product quality, and consumer trust have a positive and significant effect on purchasing decisions; and 3) consumer trust is proven to be able to mediate the influence of religiosity, the role of halal labels, and product quality on purchasing decisions on halal topical cosmetics

Pengaruh Personal Selling Dan Citra Merek Terhadap Keputusan Memilih Sekolah Melalui Kepercayaan Konsumen Sebagai Variabel Intervening Pada SMK An Nahl Deni Hudaya; Hari Muharam; Agus S. Pranowo
Cakrawala Repositori IMWI Vol. 6 No. 5 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i5.516

Penelitian ini dilakukan untuk mengetahui pengaruh personal selling dan citra merek terhadap keputusan memilih sekolah melalui kepercayaan konsumen sebagai variabel intervening pada SMK An Nahl. Penelitian dilakukan di SMK An Nahl. Penelitian ini diharapkan dapat menjadi bahan masukan untuk institusi dalam meningkatkan kualitas maupun kuantitas personal selling, citra merek, dan kepercayaan konsumen institusi, guna meningkatkan jumlah penerimaan siswa baru setiap tahunnya. Dalam penelitian ini pengambilan sampel menggunakan Simple Random Sampling dengan menyebar kuesioner pada 210 orang tua siswa yang masuk pada tahun ajaran 2020/2021 samapai dengan tahun ajaran 2022/2023. Data hasil kuesioner dianalisis dengan menggunakan software SPSS Versi 22 dan Lisrel 8.80. Hasil dari penelitian ini menyatakan bahwa personal selling berpengaruh terhadap keputusan memilih, citra merek berpengaruh terhadap keputusan memilih, kepercayaan konsumen berpengaruh terhadap keputusan memilih, kepercayaan konsumen mampu memediasi pengaruh promosi online terhadap keputusan memilih sedangkan terhadap citra merek, kepercayaan konsumen tidak dapat memediasi pengaruhnya terhadap keputusan memilih.

Co-Authors Abdullah, Syukur Aditya Yudha Primantoro, Aditya Yudha Aditya, Dedy Yusuf Adrian, Ferdisar AGUS RIYANTO Agus S. Pranowo Agus Setyo Pranowo Ahirudin, Ahirudin Ahmad Zulfikar Alfatiyah, Rini Amelia, Rizka Wahyuni Anaiza Azlia Andri Dwi Priyanto Anggraini, Anggun Anik Ariyanti Annisaa Soeyono Ari Irawan Arie Wibowo Irawan Arief T. Hardiyanto Arif Siaha Widodo Arif Wijayanto, Arif Arwan Gunawan Bahtiar Al Fikri Bernedictus, Bayu Budi Susanto Budin , Dg Safrina Ag Bungaran Saing, Bungaran Chaniago, Harmon Cicih Minarsih Deni Hudaya Desi Sulastri Desy Lestari Dewi Taurusyanti Deyna Dwitama Setiadi Didik Notosudjono Dina Octaviana Efson Sairi Eka Suhardi Ekasari, Silvia Elizabet Dwi Arianti Elly Siti Nurliyah Enda Juanda Endi Suyatno Endi Suyatno Endi Suyatno Endraria, Endraria Enok Tuti Alawiah Erlan, Erlan Herdiatna Evi Fitriyanti Febrina Isra Hertiane Febriyanti, Chatarina Fery Siswadi Firdha Juliantari Fitria Iswari Fitriyani, Syabrina Gandung, Muhammad Geraldy Samuel Ivan Geraldy Samuel Ivan Giovanni Inez Erika Margaretha Giovanni Inez Erika Margaretha Gita Kencanawaty, Gita Hady, Hamdy Hafidz Hanafiah Hamdy Hady Hammad Hammad Hammad Hammad Hammad Hammad hammad, hammad Hamzah Bustomi Hanan, Sufrin Handayani, Estiningsih Tri Hari Gursida Harun, Amran Bin Hasanah, Yanah Uswatul Hasrul Hasrul Hasrul Hasrul, Hasrul Hasryningsih, Andi Hendro Sasongko Heni D Wahyuni herdiyana, Herdiyana Herlin Widasiwi Setianingrum Horas V Purba, Jan Icin Quraysin Idham Maulana Oktora Imawanty, Imawanty Imbron, Imbron Ing Soewarto Hardhienata Irma Fitriyanti Ismuhadjar Ismuhadjar Ismuhadjar Ismuhadjar Isnurrini Hidayat Susilowati Isnurrini hidayat, Isnurrini Jhoni Iskandar Karina Apriyani Khaerul Fahmi Kurniawan, Prasetyo Laihad, Griet Helena Lajuni , Nelson Lia Marthalia Limakrisna2, Nandan Limankrisna, Nandan Lisa Fitri Lucky Sandra Rahayu M. Entang M. Syafrudin Yusuf Maman Suryaman Mamun, Muhammad Mariska, Fenti Marthalia, Lia Martinus Tukiran Martinus Tukiran May Mulyaningsih Moeins, Anoesyirwan Moenis, Anoesyirwan Mohidin, Rosle MONICA DEWI Muhamad Apep Mustofa Muhammad Sulaeman Mulyadi . Muryati Muryati Nandan Limakrisna Nandan Limankrisna Nandang Hidayat Nazib, Fiqra Ngadino Surip Diposumarto, Ngadino Surip Nugraha, Ujang Parah Nurwijayanti Ogunkoya, Olufemi Adewale Purnama, Denta Purnama, Indah Quraysin, Icin Quraysin, Icin Radina Qisma Jabar Sasmita Raga Paksi, Galuh Rahayu Lestari Rahmah Nuryani RAIS HIDAYAT, RAIS Ramadhan, Muhammad Asrul Ramlan Ramlan Ramon Hurdawaty Ramon Hurdawaty Ratu Erlina G, Ratu Erlina Gentari, Ratu Erlina Reni Sulistiyowati Reza Suriansha Rezal, Yonggi Noval Ria Estiana Rinsan Hutabarat Rita Retnowati Roosganda Elizabeth Roosganda Elizabeth Rosa Lesmana Rosna Wati Rosna Wati Rukmana, Dwita Rumawak, Yerry Gerson Ryan Permana Salmah Salmah Salmah Saragih, Dea Agustia Satria, Yudi Wahyu Septiani, Fauziah Simanjuntak, Vera Clara sintesa, nika Siti Hamidah Siti yulaikhah Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sufrin Hannan Suhendra Sukoco, Hadi Sulistiyo, Ajik Sumardi . Sunaryo, Widodo Surip Diposumartob, Ngadino Susilo Susilo Susilo Sutarto, Bambang Sutji Harijanto Suyatno, Endi Syabrina Fitriyani Syepi Hidayat Syukur Abdullah Titiek Tjahja Andari Tresno Gunadi V. Purba, Jan Horas Vera Clara Simanjuntak Wahyu Wiguna Wastuti, Wahyu Wati, Juni Lamria Wawan Kurniawan Widasiwi, Herlin Widi Winarso, Widi Widia Astuti Widodo Sunaryo Widodo Sunaryo Wihartika, Doni Winda Septiana Wira Pekik Amiruddin Wiwik Widiyanti, Wiwik Yandi Asmana Yayan Hadiyat Yerry Gerson Rumawak Yohanes Indroyono Yoyo Indah Gunawan Yuary Farradia Yuary Farradia Yulianingsih Yulianingsih Yulianingsih yusnita, nancy

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