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Muharam, Hari
Universitas Pakuan
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ANALISIS DETERMINAN PENGAMBILAN KEPUTUSAN DALAM MEMILIH PROGRAM STUDI DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING Oktora, Idham Maulana; Muharam, Hari; Herdiyana, Herdiyana
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 9, No 2 (2023): Vol 9, No. 2 (2023)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v9i2.8467

Abstract

ABSTRAKPenelitian dilakukan untuk menguji pengaruh pemasaran digital dan persepsi harga terhadap keputusan pembelian melalui citra merek. Populasi yang digunakan dalam penelitian ini adalah mahasiswa aktif Program Studi Manajemen Pascasarjana Universitas IPWIJA. Teknik penarikan sampel menggunakan cluster sampling dengan jumlah sampel penelitian sebanyak 112 responden. Analisis data menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa pemasaran digital dan persepsi harga berpengaruh terhadap citra merek, pemasaran digital tidak berpengaruh terhadap keputusan pembelian, persepsi harga dan citra merek berpengaruh terhadap keputusan pembelian, pemasaran digital dan citra merek bersama-sama berpengaruh terhadap keputusan pembelian, pemasaran digital, persepsi harga dan citra merek secara bersama-sama berpengaruh terhadap keputusan pembelian, pemasaran digital berpengaruh terhadap keputusan pembelian melalui citra merek, persepsi harga berpengaruh terhadap keputusan pembelian melalui citra merek. Dengan demikian, Universitas IPWIJA untuk selalu dapat menjaga citra merek perguruan tinggi, mengingat indikator identitas merek memiliki nilai tertinggi dibandingkan indikator yang lain.ABSTRACTResearch was conducted to examine the influence of digital marketing and price perceptions on purchasing decisions through brand image. The population used in this research were active students of the IPWIJA University Postgraduate Management Study Program. The sampling technique used cluster sampling with a total research sample of 112 respondents. Data analysis uses Structural Equation Modeling (SEM). The results of this research show that digital marketing and price perception influence brand image, digital marketing has no influence on purchasing decisions, price perception and brand image influence purchasing decisions, digital marketing and brand image together influence purchasing decisions, digital marketing, perception price and brand image together influence purchasing decisions, digital marketing influences purchasing decisions through brand image, price perception influences purchasing decisions through brand image. Thus, IPWIJA University can always maintain the university's brand image, considering that the brand identity indicator has the highest value compared to other indicators.
UNIVERSITY IMAGE AND PERSONAL SELLING ON THE DECISION TO CHOOSE UNIVERSITY Minarsih, Cicih; Muharam, Hari; Pranowo, Agus Setyo
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 10, No 1 (2024): Vol 10, No. 1 (2024)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v10i1.9997

Abstract

ABSTRACTThis research aims to examine the influence of university image, personal sales, and price perceptions on the decision to choose a university with consumer attitudes as an intervening variable for Unitary Business Institute students. Data was collected through distributing questionnaires to respondents. The respondents of this research were 250 students from the Unitary Business and Informatics Institute. The research method uses hypothesis testing with Structural Equation Modeling (SEM) using SmartPLS software. The research results show that there is a significant and positive influence between university image and personal selling on the decision to choose a university. The results of this research imply that with the influence of IBIK's image on the decision to choose a university, IBIK management needs to innovate, both through taglines and good service quality by IBIK education staff and lecturers so that IBIK's image is easily known and always remembered.ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh citra perguruan tinggi, personal sales, dan persepsi harga terhadap keputusan memilih perguruan tinggi dengan sikap konsumen sebagai variabel intervening pada mahasiswa Unitary Business Institute. Data dikumpulkan melalui penyebaran kuesioner kepada responden. Responden penelitian ini adalah mahasiswa Institute Bisnis dan Informatika Kesatuan sebanyak 250 responden. Metode penelitian menggunakan uji hipotesis dengan Structural Equation Modeling (SEM) menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan dan positif antara citra universitas dan personal selling terhadap keputusan memilih perguruan tinggi. Hasil penelitian ini mengimplikasikan bahwa dengan adanya pengaruh image IBIK terhadap keputusan pemilihan perguruan tinggi, maka manajemen IBIK perlu melakukan inovasi baik melalui tagline, hingga kualitas pelayanan yang baik oleh tenaga kependidikan dan dosen IBIK agar Citra IBIK mudah diketahui dan selalu diingat.
Determinants of Customer Satisfaction in Internet Mobile: Study on College Student Lesmana, Rosa; Hady, Hamdy; Muharam, Hari
International Journal of Islamic Business and Management Review Vol. 3 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v3i1.621

Abstract

This study aims to determine and analyze the impact of service quality, price and promotion on customer satisfaction of xl Axiata mobile internet among college students in South Tangerang. The type of research used is descriptive survey and explanatory research with verificative method. The population of the study was students from the three universities with a highest number of students in South Tangerang, the sample used the purposive sampling method by determining the sample size using the general reference of SEM sample, which is 5-10 times the number of indicators according to Hair in Supriyadi, 2014. The sample of 220 respondents. Data collected by questionnaires. The data analyzed with Sturctural Equation Modelling (SEM) and the tools using Lisrel 8.80. The result of the study revealed that service quality had a positive and significant effect on customer satisfaction, price had a positive and significant effect on customer satisfaction and promotion had a positive and significant effect on customer satisfaction, simultaneously service quality, price and promotion have a positive and significant effect on customer satisfaction.
The Effect of Non-Physical Work Environment and Organizational Culture on Employee Performance and Commitment to the Organization as Intervening Variables Satria, Yudi Wahyu; Muharam, Hari; Yusnita, Nancy
International Journal of Education, Information Technology, and Others Vol 7 No 3 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13681533

Abstract

The phenomenon that occurs at PT Eka BogaInti in the Bogor area shows a significant decrease in employee performance. Based on data on the average achievement of employee Key Performance Indicator (KPI) in 2022 and 2023, there is a shortfall of 21.31% of the expected target. This problem is thought to be caused by a non-physical work environment that is not yet optimal, an organizational culture that has not gone well, and commitment to the organization that is still low. This study aims to analyze the effect of non-physical work environment and organizational culture on employee performance with commitment to the organization as an intervening variable. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to employees of PT Eka BogaInti in the Bogor area. Data analysis was performed using multiple linear regression techniques. The results showed that the non-physical work environment and organizational culture have a positive and significant influence on employee performance. In addition, commitment to the organization is also proven to mediate the relationship between the non-physical work environment and organizational culture with employee performance. Thus, improving the non-physical work environment and strengthening organizational culture can increase commitment to the organization, which in turn will have a positive impact on employee performance.
MENGGALI DAN MEMBANGUN KEUNGGULAN KOMPETITIF MELALUI KEARIFAN LOKAL PADA MASYARAKAT ADAT KASEPUHAN CIPTA GELAR KABUPATEN SUKABUMI Muharam, Hari; Gursida, Hari; Susilowati, Isnurrini Hidayat; Widiyanti, Wiwik; Alawiah, Enok Tuti; Setianingrum, Herlin Widasiwi
 Jurnal Abdi Masyarakat Multidisiplin Vol. 2 No. 3 (2023): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v2i3.1120

Abstract

Masyarakat adat Kasepuhan Cipta Gelar, Kabupaten Sukabumi, Jawa Barat. Adalah masyarakat adat yang masih mempertahankan pola hidup tradisionalnya yang kaya akan kearifan lokal dalam pengelolaan tanah, pertanian, dan sumber daya air. Namun penerapan prinsip-prinsip ekonomi sirkular perlu disempurnakan lebih lanjut, seperti prinsip repair dan recovery pada penggunaan tanah dan sistem pertanian, serta prinsip recycle pada pengolahan air. Oleh karena itu, perlu peran Perguruan Tinggi untuk memberikan penyuluhan akan pentingnya hal itu. Hasil pengabdian masyarakat menunjukkan ada antusias pada masyarakat Kasepuhan Cipta Gelar untuk menerapkan prinsip-prinsip ekonomi sirkular, terutama pada pengelolaan tanah dan pertanian. Masyarakat menggunakan polikultur, pupuk organik, dan bibit turun-temurun untuk menjaga kesuburan tanah dan meminimalisir limbah pertanian. Selain itu, air dimanfaatkan secara efisien, termasuk penggunaannya sebagai sumber energi listrik melalui PLTA dengan menggunakan turbin. Sehingga kedepannya, masyarakat adat Kasepuhan Cipta Gelar dapat dijadikan contoh bagi masyarakat lain dalam menerapkan konsep ekonomi sirkular. Keberhasilan mereka dalam memanfaatkan kearifan lokal untuk mencapai keberlanjutan lingkungan dan ekonomi regional merupakan kontribusi yang signifikan terhadap pengembangan model ekonomi yang berkelanjutan di Indonesia.
Pendampingan Masyarakat dalam Upaya Pengembangan Daya Tarik Wisata Alam dan Budaya Kasepuhan Ciptagelar Hari Muharam; Hari Gursida; Ramon Hurdawaty; Yandi Asmana; Hammad Hammad; Endi Suyatno
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i1.706

Abstract

The Kasepuhan Cipta Gelar traditional village is in Sukabumi Regency, West Java. The majority of the village population lives from rice cultivation, and the village is very attached to the culture of their ancestors. The combination of cultural and natural aspects offers an experience to tourists. Tourism development that combines these two aspects allows the creation of sustainable and responsible tourism products, which not only increase economic value but also preserve and respect cultural heritage and natural sustainability. Community service activities carried out aim to provide input to traditional stakeholders and the Kasepuhan Ciptagelar community in identifying and analyzing potential tourist attractions from a cultural and natural perspective and strategies for developing tourist attractions. Community service activities in the form of community assistance were carried out on December 17, 2023. The results included identifying natural and cultural tourist attractions in Kasepuhan Ciptagelar and providing information about tourism potential, tourism management, and tourism marketing as input to traditional stakeholders and local communities.
The Influence of Brand Image and Product Quality Towards Customer Satisfaction Among High School Students Using Xiaomi Brand Widodo, Arif Siaha; Hady, Hamdy; Muharam, Hari
International Journal of Law Policy and Governance Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v3i1.901

Abstract

This research aims to test how big the influence of branding is on customer satisfaction. To test how much influence product quality has on customer satisfaction . To test how big the influence of brand and product quality is on customer satisfaction among high school students using Xiaomi brand smartphones in the city of South Tangerang. . The method approach used in this research is a quantitative approach. The population used in this research were S LTA students using Xiaomi brand smartphones in South Tangerang City. The sample consisted of 388 respondents. The sampling technique uses accidental sampling using the Slovin formula in determining the number of samples. Meanwhile, the data analysis method tests research instruments using validity tests, reliability tests. Data analysis techniques consist of descriptive analysis of respondent characteristics and SEM Lisrel analysis. The results of this research show that (1) Brand image has positive and significant effect on customer satisfaction (2) Product quality has positive and significant effect on customer satisfaction (3) Brand image and product quality simultaneously has positive and significant effect on customer satisfaction
Influence of Brand Image and Product Quality Towards Customer Loyalty Among High School Students Using Xiaomi Brand Smartphones in South Tangerang Widodo, Arif Siaha; Hady, Hamdy; Muharam, Hari
International Journal of Management and Business Applied Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v3i1.886

Abstract

This research aims to test how big the influence of branding is on customer loyalty. To test how much influence product quality has on customer loyalty. To test how much influence customer satisfaction has on customer loyalty. To test how big the influence of brand and product quality and customer satisfaction simultaneously on customer loyalty among high school students using Xiaomi brand smartphones in the city of South Tangerang. The method approach used in this research is a quantitative approach. The population used in this research were high school students who using Xiaomi brand smartphones in South Tangerang. The sample consisted of 388 respondents. The sampling technique uses accidental sampling using the Slovin formula in determining the number of samples. Meanwhile, the data analysis method tests research instruments using validity tests, reliability tests. Data analysis techniques consist of descriptive analysis of respondent characteristics and SEM Lisrel analysis. The results of this research show that brand image influences customer loyalty with positive and signifiant, product quality has positive and significant effect on customer loyalty, customer satisfaction has positive and significant effect on customer loyalty. Brand image, product quality and customer satisfaction simultaneously influence on customer loyalty with positive and significant.
Determinants Revisit Intention Through Perceived Value for Tourist Visits to Tourism Destinations at Kepulauan Seribu of DKI Jakarta Handayani, Estiningsih Tri; Limakrisna, Nandan; Muharam, Hari
UTSAHA: Journal of Entrepreneurship Vol. 1 Issue 4 (2022)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v1i4.174

Abstract

The tourism industry is important and strategic in the implementation of development in Indonesia because it is able to bring in large amounts of foreign exchange for the country. Tourist satisfaction is met will have an impact on the emergence of revisit interest (Revisit Intention), as a spontaneous response to the object of visitors because the expression of satisfaction felt during the initial visit is appropriate and even exceeds expectations. This research aims to be able to find ways and strategies to increase Revisit Intention for tourists, so that methods are found that can be recommended to interested parties through research on the variables that affect Revisit Intention, such as Promotion, Servicescape, Destination Image and Perceived Values. This research was conducted in the Kepulauan Seribu tourism destination in DKI-Jakarta with a total of 400 samples, using the Random Sampling. The research method used SEM with the LISREL program. The results of the research obtained the following data, such as (1) There is an effect Promotion on Revisit Intention (β = 0.62); (2) There is an effect Servicescape on Revisit Intention; (3) There is no effect of Destination Image on Revisit Intention (β = 0.21 ); (4) There is an effect Promotion on Perceived Value  (β =- 0.21); (5) There is an influence Servicescape on Perceived Value (        ); (6) There is no influence of Destination Image on Perceived Value (β =-0.14); and (7) There is an effect of Perceived Value on Revisit Intention (β = 0.0552).
Determinants of Customer Engagement and Its Implications on Marketing Performance at National Private Commercial Banks in Jabodetabek Yusuf, M. Syafrudin; Limakrisna, Nandan; Muharam, Hari
UTSAHA: Journal of Entrepreneurship Vol. 1 Issue 4 (2022)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v1i4.190

Abstract

This research was conducted to determine the effect of CRM capabilities, corporate image and pricing strategy on customer engagement and their impact on the marketing performance of national private commercial banks in DKI Jakarta simultaneously. This study aims to analyse the factors that influence the marketing performance of national private commercial banks in Jabodetabek. The type of research used in this research is causality research that wants to explain cause and effect relationships between research variables. The method used in this research is descriptive and verification. The unit of analysis in this research is the organization, called national private commercial bank in Jabodetabek, and the unit of observation is the Branch Manager or Relationship Manager who is involved in marketing activities for bank products and services, and is responsible for bank's marketing performance. The result of this research found that CRM capabilities, corporate image, pricing strategies and customer engagement is proven to have a positive and significant influence on marketing performance and customer engagement at National Private Commercial Bank in Jakarta and Jabodetabek.
Co-Authors Abdullah, Syukur Aditya Yudha Primantoro, Aditya Yudha Aditya, Dedy Yusuf Adrian, Ferdisar AGUS RIYANTO Agus S. Pranowo Agus Setyo Pranowo Ahirudin, Ahirudin Ahmad Zulfikar Alfatiyah, Rini Amelia, Rizka Wahyuni Amran Bin Harun Anggraini, Anggun Anik Ariyanti Annisaa Soeyono Ari Irawan Arie Wibowo Irawan Arief T. Hardiyanto Arif Siaha Widodo Arif Wijayanto, Arif Arwan Gunawan Azlia, Anaiza Bahtiar Al Fikri Bernedictus, Bayu Budi Susanto Budin , Dg Safrina Ag Bungaran Saing, Bungaran Chaniago, Harmon Deni Hudaya Dewi Taurusyanti Deyna Dwitama Setiadi Didik Notosudjono Eka Suhardi Ekasari, Silvia Elizabet Dwi Arianti Enda Juanda Endi Suyatno Endi Suyatno Endraria, Endraria Enok Tuti Alawiah Erlan, Erlan Herdiatna Evi Fitriyanti Febriyanti, Chatarina Fery Siswadi Firdha Juliantari Fitri, Lisa Fitria Iswari Fitriyani, Syabrina Gandung, Muhammad Geraldy Samuel Ivan Geraldy Samuel Ivan Giovanni Inez Erika Margaretha Giovanni Inez Erika Margaretha Gita Kencanawaty, Gita Griet Helena Laihad Gunadi, Tresno Hady, Hamdy Hafidz Hanafiah Hammad Hammad Hammad Hammad Hammad, Hammad Hamzah Bustomi Hanan, Sufrin Handayani, Estiningsih Tri Hari Gursida Hari Gursida Hasanah, Yanah Uswatul Hasrul Hasrul, Hasrul Hasryningsih, Andi Hendro Sasongko Hendro Sasongko Heni D Wahyuni Herdiyana, Herdiyana herdiyana, Herdiyana Herlin Widasiwi Setianingrum Hidayat Susilowati, Isnurrini Horas V Purba, Jan Idham Maulana Oktora Imawanty, Imawanty Imbron, Imbron Irma Fitriyanti Ismuhadjar Ismuhadjar Ismuhadjar Ismuhadjar Isnurrini hidayat, Isnurrini Jhoni Iskandar Karina Apriyani Khaerul Fahmi Kurniawan, Prasetyo Lajuni , Nelson Lesmana, Rosa Lia Marthalia Limakrisna2, Nandan Limankrisna, Nandan Lucky Sandra Rahayu M. Entang Maman Suryaman Mamun, Muhammad Mariska, Fenti Marthalia, Lia Martinus Tukiran Martinus Tukiran Minarsih, Cicih Moeins, Anoesyirwan Moenis, Anoesyirwan Mohidin, Rosle MONICA DEWI Muhamad Apep Mustofa Muhammad Sulaeman Mulyadi . Muryati Muryati Nandan Limakrisna Nandang Hidayat Nazib, Fiqra Ngadino Surip Diposumarto Ngadino Surip Diposumarto, Ngadino Surip Nugraha, Ujang Parah Nurliyah, Elly Siti Nurwijayanti Ogunkoya, Olufemi Adewale Purnama, Denta Purnama, Indah Raga Paksi, Galuh Rahayu Lestari RAIS HIDAYAT, RAIS Ramadhan, Muhammad Asrul Ramon Hurdawaty Ratu Erlina G, Ratu Erlina Gentari Reni Sulistiyowati Reza Suriansha Rezal, Yonggi Noval Rinsan Hutabarat Roosganda Elizabeth Roosganda Elizabeth Rosna Wati Rosna Wati Rukmana, Dwita Rumawak, Yerry Gerson Ryan Permana Salmah Salmah Salmah Saragih, Dea Agustia Sasmita, Radina Qisma Jabar Satria, Yudi Wahyu Septiani, Fauziah Simanjuntak, Vera Clara Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sufrin Hannan Sukoco, Hadi Sulistiyo, Ajik Sumardi . Sunaryo, Widodo Surip, Ngadino Susilo Susilo Susilo Sutarto, Bambang Sutji Harijanto Suyatno, Endi Syabrina Fitriyani Syafrudin Yusuf, M. Syukur Abdullah Titiek Tjahja Andari V. Purba, Jan Horas Vera Clara Simanjuntak Wahyu Wiguna Wastuti, Wahyu Wati, Juni Lamria Wawan Kurniawan Widasiwi, Herlin Widi Winarso, Widi Widia Astuti Widodo Sunaryo Widodo Sunaryo Wihartika, Doni Winda Septiana Wiwik Widiyanti, Wiwik Yandi Asmana Yayan Hadiyat Yerry Gerson Rumawak Yohanes Indroyono Yoyo Indah Gunawan Yuary Farradia Yulianingsih Yulianingsih Yulianingsih yusnita, nancy Yusuf, M. Syafrudin