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Muharam, Hari

Universitas Pakuan

Author-ID : 888394

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Effect of Brand Image, Promotion and Physical Distribution on Brand Loyalty with Customer Satisfaction as the Intervening Variable Muhamad Apep Mustofa; Nandan Limakrisna; Hari Muharam
Journal Research of Social Science, Economics, and Management Vol. 1 No. 11 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

This research is motivated by changes in the cement market in Indonesia along with the addition of several new cement brands that are competitors for the incumbent cement brands that have existed for a long time. Per capita cement consumption in Indonesia is still low compared to three ASEAN countries such as Malaysia, Vietnam and Thailand. Besides, there is a decrease in Top Brand Image between 2018-2019 for the Semen Tiga Roda brand. In the arena of increasingly fierce competition between brands, it is necessary to increase brand loyalty, where brand loyalty is influenced by the level of customer satisfaction. This customer satisfaction is an intervening variable to further increase brand loyalty. When customers are satisfied, they will be more loyal to the brand so that customers do not easily move to other brands. Many factors affect the increase in brand loyalty, including promotion, brand image and physical distribution. So the purpose of this study was to determine the effect of brand image, promotion and physical distribution on brand loyalty with satisfaction as an intervening variable. The location of the study was carried out in Greater Jakarta with the unit of analysis was members of the Greater Jakarta REI as many as 250 respondents. This research uses path analysis method with structural equation modeling (SEM) technique. These results find empirical facts that brand image, promotion and physical distribution together have a significant effect on customer satisfaction, and customer satisfaction has a significant effect on brand loyalty. Thus, the higher the customer satisfaction, the higher the brand loyalty will be.

Effect of Logistic Support on Marketing Performance for Competitive Advantage Muhamad Apep Mustofa; Nandan Limakrisna; Hari Muharam
Journal Research of Social Science, Economics, and Management Vol. 1 No. 11 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

An increasingly competitive business environment encourages high levels of competition and has a strong impact on marketing performance. Marketing performance plays an important role in business growth. Studies on marketing performance have been carried out by a number of researchers involving various variables including logistical support and the competitive advantage of a company. The logistical support and competitive advantage can identify marketing performance as a benchmark to remain competitive. The purpose of this study is to examine and analyze the effect of logistics support on competitive advantage, test and analyze the effect of logistics support on marketing performance, test and analyze the effect of competitive advantage on marketing performance, and test and analyze the effect of logistics support through competitive advantage on a company's marketing performance. The research method used is a quantitative approach using 25 samples consisting of staff, supervisors, and company managers under study. The results of the study indicate that there is a positive and significant direct effect of logistics support on marketing performance, and a positive and significant indirect effect of logistics support on marketing performance through competitive advantage.

Dampak Kualitas Kehidupan Kerja dan Motivasi Kerja Terhadap Kinerja Tenaga Kependidikan IPB University Firdha Juliantari; Widodo Sunaryo; Hari Muharam
Jurnal Manajemen dan Organisasi Vol. 14 No. 1 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i1.42116

The professionalism of Education staffs of IPB University is an important aspect in supporting higher education business processes to provide public services to stakeholders. Therefore, they need to have a good competence The purpose of this study is to analyze (1) the direct effect of quality of work life on the performance of education staffs, (2) the direct effect of work motivation on the performance of education staffs, and (3) the indirect effect of the variables on the quality of work life on the performance of the education staffs due to work motivation. The results of data processing on 222 research samples based on PLS-SEM concluded that the quality of work life has a direct and significant effect on the performance of education staffs, meaning that the performance of education staffs can be increased by improving the quality of work life. Work motivation has a direct effect on the performance of education staffs. It means that an increase in work motivation will boost the performance of education staffs. In addition, there is an indirect effect of the quality of work life on the performance of staff due to work motivation. The result found that there is a dirrect and indirect effect quality of work life on the performance without going trough or involving work motivation, so the role of this mediation is included in partial mediation where the independent variable was still able to directly influence the dependent variable without going through or involving the intervening variable.

RELATIONSHIP BETWEEN ORGANIZATIONAL CLIMATE AND PERSONALITY ON COMMITMENT TO ORGANIZATIONS AIA AGENTS, AGENCY VISION ONE GROUP JAKARTA Muryati Muryati; Ismuhadjar Ismuhadjar; Hari Muharam
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.5383

This study aims to find efforts to increase commitment to the organization through a study of the strength of the relationship between research variables, namely knowing, analyzing and revealing the relationship of organizational climate, personality relationship, and the two relationships together on commitment to the organization at AIA agents. Agency Vision One Group (VOG) in Jakarta. The method used in this research is a survey method with a correlational approach. This method is used to collect data from a number of agents within the company and at the same time, while the correlational approach is used to test statistically, research hypotheses, and describe analytically, systematically, factually and careful about the relationship between research variables. The variables studied in this study consisted of three, namely organizational climate, personality and commitment to the organization. Two independent variables are organizational climate and personality, while commitment to the organization is used as the dependent variable. The results showed that there is a positive relationship between Organizational Climate and Commitment to Organizations with a correlation coefficient ry.1 = 0.659 and a functional relationship equation = 6.260 + 0.971X1. Organizational Climate contributes 43.42% to Commitment to Organization. This means that the Organizational Climate contributes to the Commitment to the Organization. There is a positive relationship between Personality and Commitment to Organization with correlation coefficient ry.1 = 0.589 and functional relationship equation = 9.208 + 0.928X1. Personality contributes 34.69% to Commitment to the Organization. There is a positive relationship between Organizational Climate and Personality Together with Commitment to Organization with correlation coefficient R = 0.707 and functional relationship equation = 2.047 + 0.494X1 + 0.705X2. Organizational Climate and Personality together have a contribution of 24.10% to the Commitment to the Organization. This means that Organizational Climate and Personality together contribute to Commitment to the Organization. The more the Organizational Climate and Personality together it will increase the Commitment to the Organization

Peningkatan Organizational Citizenship Behavior (OCB) Melalui Penguatan Kepemimpinan Karismatik dan Kecerdasan Spiritual Wawan Kurniawan; Eka Suhardi; Hari Muharam
JURNAL MANAJEMEN PENDIDIKAN Vol 10, No 2 (2022): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v10i2.6100

Improving Organizational Citizenship Behavior (OCB) through Strengthening Charismatic Leadership and Spiritual IntelligenceThe purpose of this study was to find the ways to improve teachers organizational citizenship behavior (OCB) through analysis on the strength of the relationship between charismatic leadership, spiritual intelligence, and teacher OCB, either individually or together. This research was conducted at private Islamic elementary schools in East Telukjambe sub-district, Karawang regency, involving 104 teachers of permanent foundation teachers. The research method used is descriptive quantitative with correlation analysis. The instruments used for data collection consisted of teacher OCB, charismatic leadership, and teacher spiritual intelligence. The result of the study; 1) there was a positive relationship between Charismatic Leadership and OCB Teachers (ry1 = 0.696, 0.01), 2) there was a positive relationship between teacher spiritual intelligence and OCB teachers (ry2 = 0.710, 0.01), 3) there was a positive and very significant relationship between Charismatic Leadership and Spiritual Intelligence together with OCB (ry12 = 0.775, 0.01). The conclusion is the OCB can be increased by strengthening charismatic leadership and spiritual intelligence.

PENINGKATAN KREATIVITAS KERJA MELALUI PENGUATAN KEPRIBADIAN DAN IKLIM ORGANISASI PADA GURU HONORER DI SMA NEGERI Mulyadi .; Griet Helena Laihad; Hari Muharam
JURNAL MANAJEMEN PENDIDIKAN Vol 8, No 2 (2020): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v8i2.2763

IMPROVING STATE SENIOR HIGH SCHOOL HONORARY TEACHERS CREATIVITY THROUGH PERSONALITY STRENGTHENNING AND ORGANIZATIONAL CLIMATEThe creativity of teachers is one important aspect that determines the success of achieving goal of education that is for the building up the intellectual life of the nation. The study is intended to find out the efforts needed to improve the creativity of teachers through personality and climate of the organization of honorary teachers of SMA Negeri at Cibinong, Bogor District. This research is utilizing correlation methods of research, where the first phase of the research was carried out by using a method of quantitative and the data collected through the deployment of questionnaires, and then analyzed by using regression and supported by the description of the statistics. Population of the research were 174 honorary teachers of SMA negeri at Cibinong district. The sample study as many as 122 respondents were determined by the Taro Yamane formula that using the method of proportional random sampling. The results of the quantitative study revealed that personality which emphasizes the stability of emotions (emotional stability), openness (extroversion), easily agreed (agreeableness), can be relied upon (conscientiousness) and openness to experience may contribute to improve creativity. While organizational climate that emphasizes the responsibility of a member, the structure of the organization, award, standards of performance and working environment can contribute to improve creativity. Based on the findings, it is concluded that the stronger of personality and organizational climate, the higher creativity will be.

PENINGKATAN EFEKTIVITAS SEKOLAH MELALUI PENGEMBANGAN EFIKASI DIRI GURU DAN IKLIM SEKOLAH Rosna Wati; Nandang Hidayat; Hari Muharam
JURNAL MANAJEMEN PENDIDIKAN Vol 10, No 1 (2022): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v10i1.5060

IMPROOVING SCHOOL EFFECTIVENESS THROUGH THE DEVELOPMENT OF TEACHER SELF-EFFICACY AND SCHOOL CLIMATEThis research was intended to reveal whether teacher self-efficacy and school climate have a relationship with school effectiveness. The research used a correlational research method. Data collection was carried out on 83 private vocational school teachers in Ciawi. Data analysis was performed using inferential statistics using SPSS version 22.0. The research results were concluded based on statistical analysis and resulted in 3 conclusions; 1) there was a positive relationship between self-efficacy (X1) and school effectiveness (Y). The correlation coefficient (ry1) was 0.076, and self-efficacy contributed 0.58% of the increasing in school effectiveness. 2) There was a positive relationship between school climate (X2) and school effectiveness (Y). The correlation coefficient (ry2) was 0.905, and the school climate contributed 81.9% to the increasing of school effectiveness. 3) There was a positive relationship between self-efficacy (X1) and school climate (X2) altogether to school effectiveness (Y). The correlation coefficient (ry1.2) was 0.998. The self-efficacy and school climate altogether contributed 99.5% of school effectiveness. Based on these findings, it could be concluded that school effectiveness might be increased by improving self-efficacy and school climate.

Purchasing Decisions Based on Consumer Trust in Halal Topical Cosmetic Products Yulianingsih; Nandan Limakrisna; Hari Muharam
International Journal of Business and Applied Economics Vol. 2 No. 5 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v2i5.6043

The research aims to analyze the influence of religiosity, the role of halal labels, and product quality on purchasing decisions through consumer trust. Types of descriptive and verification research. The population is female students at three Islamic-based universities in the city of Bogor. The research sample consisted of 524 respondents. The analysis technique uses Structural Equation Modeling (SEM) using the Listrel 8.72 software program. The research results show that religiosity, the role of halal labels and product quality influence purchasing decisions through consumer trust. Consumer trust is a full mediating variable, meaning that consumer purchasing decisions on halal topical cosmetics are not directly based on religiosity, the role of the halal label and product quality, but must be based on the level of consumer trust in the halal topical cosmetic product.

DETERMINANTS OF PURCHASE DECISION THROUGH CONSUMER TRUST IN SELECTING TOPICAL HALAL COSMETIC PRODUCTS Yulianingsih Yulianingsih; Nandan Limakrisna; Hari Muharam
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 2 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i2.187

The study aimed to investigate the factors of religiosity, the function of the halal label, and product quality related to consumer confidence in selecting halal topical cosmetic products. The research subjects were female students at three Islamic-based universities in Bogor: the Tazkia Islamic Institute, Djuanda University, and Ibn Khaldun University. The total sample is 368 female students based on proportionate stratified random sampling. Data collection was carried out through questionnaires. This type of study includes Descriptive and verification research a procedure for analyzing the data using SEM Listrel. The results of this study indicate that 1) religiosity, the role of the halal label, and product quality have a positive and significant effect on consumer confidence; 2) religiosity, the role of the halal label, product quality, and consumer trust have a positive and significant effect on purchasing decisions; and 3) consumer trust is proven to be able to mediate the influence of religiosity, the role of halal labels, and product quality on purchasing decisions on halal topical cosmetics

Pengaruh Personal Selling Dan Citra Merek Terhadap Keputusan Memilih Sekolah Melalui Kepercayaan Konsumen Sebagai Variabel Intervening Pada SMK An Nahl Deni Hudaya; Hari Muharam; Agus S. Pranowo
Cakrawala Repositori IMWI Vol. 6 No. 5 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i5.516

Penelitian ini dilakukan untuk mengetahui pengaruh personal selling dan citra merek terhadap keputusan memilih sekolah melalui kepercayaan konsumen sebagai variabel intervening pada SMK An Nahl. Penelitian dilakukan di SMK An Nahl. Penelitian ini diharapkan dapat menjadi bahan masukan untuk institusi dalam meningkatkan kualitas maupun kuantitas personal selling, citra merek, dan kepercayaan konsumen institusi, guna meningkatkan jumlah penerimaan siswa baru setiap tahunnya. Dalam penelitian ini pengambilan sampel menggunakan Simple Random Sampling dengan menyebar kuesioner pada 210 orang tua siswa yang masuk pada tahun ajaran 2020/2021 samapai dengan tahun ajaran 2022/2023. Data hasil kuesioner dianalisis dengan menggunakan software SPSS Versi 22 dan Lisrel 8.80. Hasil dari penelitian ini menyatakan bahwa personal selling berpengaruh terhadap keputusan memilih, citra merek berpengaruh terhadap keputusan memilih, kepercayaan konsumen berpengaruh terhadap keputusan memilih, kepercayaan konsumen mampu memediasi pengaruh promosi online terhadap keputusan memilih sedangkan terhadap citra merek, kepercayaan konsumen tidak dapat memediasi pengaruhnya terhadap keputusan memilih.

Co-Authors Abdullah, Syukur Aditya Yudha Primantoro, Aditya Yudha Aditya, Dedy Yusuf Adrian, Ferdisar AGUS RIYANTO Agus S. Pranowo Agus Setyo Pranowo Ahirudin, Ahirudin Ahmad Zulfikar Alfatiyah, Rini Amelia, Rizka Wahyuni Amran Bin Harun Anggraini, Anggun Anik Ariyanti Annisaa Soeyono Ari Irawan Arie Wibowo Irawan Arief T. Hardiyanto Arif Siaha Widodo Arif Wijayanto, Arif Arwan Gunawan Azlia, Anaiza Bahtiar Al Fikri Bernedictus, Bayu Budi Susanto Budin , Dg Safrina Ag Bungaran Saing, Bungaran Chaniago, Harmon Deni Hudaya Dewi Taurusyanti Deyna Dwitama Setiadi Didik Notosudjono Eka Suhardi Ekasari, Silvia Elizabet Dwi Arianti Enda Juanda Endi Suyatno Endi Suyatno Endraria, Endraria Enok Tuti Alawiah Erlan, Erlan Herdiatna Evi Fitriyanti Febriyanti, Chatarina Fery Siswadi Firdha Juliantari Fitri, Lisa Fitria Iswari Fitriyani, Syabrina Gandung, Muhammad Geraldy Samuel Ivan Geraldy Samuel Ivan Giovanni Inez Erika Margaretha Giovanni Inez Erika Margaretha Gita Kencanawaty, Gita Griet Helena Laihad Gunadi, Tresno Hady, Hamdy Hafidz Hanafiah Hammad Hammad Hammad Hammad Hammad, Hammad Hamzah Bustomi Hanan, Sufrin Handayani, Estiningsih Tri Hari Gursida Hari Gursida Hasanah, Yanah Uswatul Hasrul Hasrul, Hasrul Hasryningsih, Andi Hendro Sasongko Hendro Sasongko Heni D Wahyuni herdiyana, Herdiyana Herdiyana, Herdiyana Herlin Widasiwi Setianingrum Hidayat Susilowati, Isnurrini Horas V Purba, Jan Idham Maulana Oktora Imawanty, Imawanty Imbron, Imbron Irma Fitriyanti Ismuhadjar Ismuhadjar Ismuhadjar Ismuhadjar Isnurrini hidayat, Isnurrini Jhoni Iskandar Karina Apriyani Khaerul Fahmi Kurniawan, Prasetyo Lajuni , Nelson Lesmana, Rosa Lia Marthalia Limakrisna2, Nandan Limankrisna, Nandan Lucky Sandra Rahayu M. Entang Maman Suryaman Mamun, Muhammad Mariska, Fenti Marthalia, Lia Martinus Tukiran Martinus Tukiran Minarsih, Cicih Moeins, Anoesyirwan Moenis, Anoesyirwan Mohidin, Rosle MONICA DEWI Muhamad Apep Mustofa Muhammad Sulaeman Mulyadi . Muryati Muryati Nandan Limakrisna Nandang Hidayat Nazib, Fiqra Ngadino Surip Diposumarto Ngadino Surip Diposumarto, Ngadino Surip Nugraha, Ujang Parah Nurliyah, Elly Siti Nurwijayanti Ogunkoya, Olufemi Adewale Purnama, Denta Purnama, Indah Raga Paksi, Galuh Rahayu Lestari RAIS HIDAYAT, RAIS Ramadhan, Muhammad Asrul Ramon Hurdawaty Ratu Erlina G, Ratu Erlina Gentari Reni Sulistiyowati Reza Suriansha Rezal, Yonggi Noval Rinsan Hutabarat Roosganda Elizabeth Roosganda Elizabeth Rosna Wati Rosna Wati Rukmana, Dwita Rumawak, Yerry Gerson Ryan Permana Salmah Salmah Salmah Saragih, Dea Agustia Sasmita, Radina Qisma Jabar Satria, Yudi Wahyu Septiani, Fauziah Simanjuntak, Vera Clara Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sufrin Hannan Sukoco, Hadi Sulistiyo, Ajik Sumardi . Sunaryo, Widodo Surip, Ngadino Susilo Susilo Susilo Sutarto, Bambang Sutji Harijanto Suyatno, Endi Syabrina Fitriyani Syafrudin Yusuf, M. Syukur Abdullah Titiek Tjahja Andari V. Purba, Jan Horas Vera Clara Simanjuntak Wahyu Wiguna Wastuti, Wahyu Wati, Juni Lamria Wawan Kurniawan Widasiwi, Herlin Widi Winarso, Widi Widia Astuti Widodo Sunaryo Widodo Sunaryo Wihartika, Doni Winda Septiana Wiwik Widiyanti, Wiwik Yandi Asmana Yayan Hadiyat Yerry Gerson Rumawak Yohanes Indroyono Yoyo Indah Gunawan Yuary Farradia Yulianingsih Yulianingsih Yulianingsih yusnita, nancy Yusuf, M. Syafrudin

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