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Muharam, Hari

Universitas Pakuan

Author-ID : 888394

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Peran Brand Image Memediasi Pengaruh Electronic Word Of Mouth Dan Promosi Online Terhadap Keputusan Memilih Program Studi S1 Manajemen Universitas IPWIJA Jhoni Iskandar; Hari Muharam; Agus Setyo Pranowo; Yoyo Indah Gunawan
Cakrawala Repositori IMWI Vol. 6 No. 6 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i6.567

Penelitian ini dilakukan untuk mengetahui peran brand image dalam memediasi pengaruh Electronic word of mouth dan promosi online terhadap keputusan mahasiswa memilih program studi S1 Manajemen Universitas IPWIJA. Penelitian dilakukan di Universitas IPWIJA. Penelitian ini diharapkan dapat menjadi bahan masukan untuk institusi dalam meningkatkan kualitas maupun kuantitas electronic word of mouth, promosi online, dan brand image institusi, guna meningkatkan jumlah penerimaan mahasiswa baru setiap tahunnya. Dalam penelitian ini pengambilan sampel menggunakan Simple Random Sampling dengan menyebar kuesioner pada 193 mahasiswa baru program studi S1 Manajemen Universitas IPWIJA yang masuk pada tahun 2021/2022. Data hasil kuesioner dianalisis dengan menggunakan software SPSS Versi 25 dan Lisrel 8.80. Hasil dari penelitian ini menyatakan bahwa electronic word of mouth berpengaruh terhadap keputusan memilih, promosi online tidak berpengaruh terhadap keputusan memilih, brand image berpengaruh terhadap keputusan memilih, brand image mampu memediasi pengaruh promosi online terhadap keputusan memilih maupun pengaruh electronic word of mouth terhadap keputusan memilih.

The Effect of Service Quality on Customer Retention and Customer Experience as Mediating Variable Reza Suriansha; Ngadino Surip Diposumarto; Hari Muharam
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.948

The customer's role is crucial in business, including modern retail. Therefore, this research aims to discover ways to enhance customer retention in modern retail by exploring the impact of relationship quality and customer experience at Ramayana department stores. The study focuses on customers from Ramayana department stores in the DKI Jakarta region. Using proportional random sampling, a sample of 400 customers was selected. Path analysis with JASP software was used for data analysis. The research findings are: 1) Service quality has a significant and positive impact on Customer Experience at Ramayana Department Store. 2).Customer Experience significantly and positively influences Customer Retention at Ramayana Department Store. 3). Service quality positively impacts Customer Retention through Customer Experience as a full mediator at Ramayana Department Store.

Sosialisasi Akses Permodalan Di UMKM Tajur Halang Makmur Kabupaten Bogor Jawa Barat Muharam, Hari; Gursida, Hari; Hurdawaty, Ramon; Asmana, Yandi; Hammad, Hammad; Suyatno, Endi
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2023): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v4i1.95

Salah satu tantangan yang dihadapi pelaku UMKM, terutama di Kabupaten Bogor, Jawa Barat, adalah askes permodalan. Masalah akses permodalan disebabkan oleh beberapa faktor, seperti hambatan administrasi dan hambatan lain yang membuat sulit bagi para pelaku UMKM mendapatkan pembiayaan. Tidak adanya akses informasi dan pelaporan keuangan yang memadai yang diperlukan untuk mendapatkan pendanaan menyebabkan kesulitan untuk mendapatkan permodalan Kegiatan pengabdian ini dilakukan dengan memberikan sosialisasi kepada kelompok UMKM Tajur Halang Makmur di Kecamatan Tajur Halang, Kabupaten Bogor. Kegiatan pengabdian dilakukan dalam bentuk sosialisasi yang diikuti dengan diskusi dan tanya jawab. Kegiatan pengabdian kepada masyarakat ini akan membantu pelaku UMKM mendapatkan pemahaman yang lebih baik tentang cara mendapatkan permodalan dari lembaga perbankan dan non-perbankan. Hasil kegiatan pengabdian ini merekomendasikan bahwa pemangku kebijakan terkait dengan pengembangan UMKM untuk dapat membantu menyelesaikan masalah permodalan yang dihadapi oleh para pelaku UMKM.

The Impact of Price, Promotion, and Service Quality on Customer Satisfaction: The Mediating Role of Brand Image in Toyota Car Product Saragih, Dea Agustia; Muharam, Hari
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 3 (2023): Vol 3, No 3 (2023): Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i3.9950

This study aims to analyze the effect of price, promotion, and service quality on customer satisfaction, with brand image serving as an intervening variable in Toyota car products in Sukabumi, West Java. Using a quantitative approach, this research employs a survey method involving Toyota customers as respondents. Data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and indirect relationships among variables. The results indicate that price, promotion, and service quality have significant positive effects on customer satisfaction. Furthermore, brand image mediates the relationship between these independent variables and customer satisfaction, demonstrating that a strong and positive brand perception enhances the overall satisfaction of customers. These findings emphasize the importance of consistent pricing strategies, effective promotional activities, and high-quality service delivery to strengthen brand image and sustain customer satisfaction. The implications of this research suggest that automotive companies, particularly Toyota dealers in Sukabumi, should focus on integrated marketing and service strategies to reinforce their competitive advantage and brand loyalty.

Service Leadership, Organizational Culture and Personality Influence on Performance: Evidence from Private Universities in the City of Bekasi Saing, Bungaran; Moeins, Anoesyirwan; Muharam, Hari
Journal of Industrial Engineering & Management Research Vol. 5 No. 1 (2024): February 2024
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v5i1.514

The purpose of this research is to analyze the influence of servant leadership, organizational culture and personality on lecturer performance in the context of Bekasi City Private Universities by placing work motivation as a mediator in one fit model. This study fills the research gap, and requires repeated testing to assess the impact of leadership service, organizational culture and personality on lecturer performance from different points of view. The research tool used was a cross-sectional quantitative study with a questionnaire (survey) of 250 respondents for all Bekasi City Private University lecturers using the Structural Equation Model with a fit mediation approach to prove the role of context. This research provides empirical evidence that lecturer performance is influenced by servant leadership, organizational culture and personality with work motivation as a mediating fit. The results of this analysis include positive guidance, especially regarding the importance of the role of leaders in empowering and encouraging lecturers through active involvement with them, and the existence of positive organizational principles that improve higher education performance

The Effect of of e-Marketing Design and Customer Involvement Capability on Business Performance and Competitive Advantage of MSMEs Fahmi, Khaerul; Limakrisna, Nandan; Muharam, Hari
Journal of Industrial Engineering & Management Research Vol. 5 No. 3 (2024): June 2024
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v5i3.534

The aim of this research is to determine and analyze the influence of e-marketing design and customer involvement capability partially or jointly on competitive advantage. To determine and analyze the influence of e-marketing design, customer involvement capability and competitive advantage both partially and jointly on business performance. The method used was a quantitative method and the analysis used was confirmatory factor analysis (CFA) with a total of 200 respondents. Data analysis using Lisrel 8.70 Based on the research results, the following research findings showed that e-marketing design and customer involvement capability have a positive and significant effect on competitive advantage. E-marketing design, customer involvement capability and competitive advantage have a positive and significant effect on business performance

Pendampingan Digital Marketing, Media Sosial Dan Modal Usaha Terhadap Forum UMKM Tajur Halang Kabupaten Bogor Muharam, Hari; Gursida, Hari; Hidayat Susilowati, Isnurrini; Widiyanti, Wiwik; Tuti Alawiah, Enok; Widasiwi, Herlin
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v3i2.2923

The Tajur Halang SME Forum is an organization that consists of business operators who reside in the Tajur Halang District of Bogor Regency.These operators face challenges in marketing their products, introducing them to customers, and securing business capital for ongoing operations.The aim of this community service is to offer training in digital marketing, social media utilization for product marketing, and accessible methods for acquiring business capital.The approach involves a series of training sessions that start with group forum discussions, a situational analysis of the partners, pre-tests, main training activities, and post-tests.The results of these activities show an improvement in the partners' knowledge, skills, and abilities in digital marketing, using Instagram for branding and brand awareness, managing engagement, and accessing business capital

Peran Pendidikan Ekonomi Kreatif Berbasis Revolusi Industri 4.0 serta Upaya Peningkatan Ekonomi Masyarakat dan Akses Pendidikan muharam, Hari; sumardi, sumardi; Aditya, Dedy Yusuf; Irawan, Ari; Febriyanti, Chatarina; Kencanawaty, Gita
Kapas: Kumpulan Artikel Pengabdian Masyarakat Vol 2, No 3 (2024)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/ks.v2i3.2657

Artikel ini mendeskripsikan metode pelaksanaan kegiatan Pengabdian Kepada Masyarakat (PKM) dengan keterlibatan langsung Tim PKM ke lapangan di Desa Padasuka, Kecamatan Maja, Kabupaten Lebak. Langkah-langkah terfokus pada interaksi langsung dengan masyarakat, melibatkan identifikasi masalah lokal, perencanaan kegiatan, pengembangan solusi, pengorganisasian tim dan sumber daya, pelatihan, implementasi di lapangan, evaluasi, dan difusi hasil. Hasil kegiatan Bakti Sosial dan Dialog dengan warga Kampung Pasir Ipis menunjukkan partisipasi masyarakat dalam mendiskusikan permasalahan mushola. Tim memberikan bantuan berupa karpet masjid dan sajadah sebagai solusi. Selanjutnya, kegiatan seminar dan diskusi dengan guru SMP Negeri 2 Maja membahas peran pendidikan dalam ekonomi kreatif berbasis Revolusi Industri 4.0. Evaluasi menunjukkan persepsi positif terhadap kualitas materi, pemateri, dan manfaat kegiatan. Kegiatan ini diharapkan dapat memberikan dampak positif yang berkelanjutan bagi masyarakat setempat dan menginspirasi kegiatan serupa di masa mendatang.

PKM Penguatan Peran Pendidikan Dalam Ekonomi Kreatif Era Revolusi Industri 4.0: Dukungan Dan Risiko Dari Pemerintah Dan Swasta Muharam, Hari; Sumardi, Sumardi; Fitriyanti, Evi; Iswari, Fitria; Mariska, Fenti; Raga Paksi, Galuh; Ahirudin, Ahirudin
Kapas: Kumpulan Artikel Pengabdian Masyarakat Vol 2, No 3 (2024)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/ks.v2i3.2658

Perubahan landscape ekonomi yang dipacu oleh Revolusi Industri 4.0 mendorong peran pendidikan sebagai ujung tombak persiapan peserta didik untuk berkontribusi dalam ekonomi kreatif yang berkembang pesat. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilakukan di SMPN 2 Maja, Lebak, Banten, dilakukan dengan tujuan memperkuat peran pendidikan, khususnya para guru, sebagai fasilitator kreativitas dan inovasi. Metode pelaksanaan PKM mengadopsi pendekatan partisipatif aktif dengan fokus pada identifikasi permasalahan dan solusi melalui pendampingan dan penguatan. Evaluasi kegiatan mengungkap hasil yang positif, dengan tingkat keterpahaman mitra sebesar 80%, kemampuan penyampaian materi tim PKM sebesar 79%, dan kontribusi positif sebesar 75%. Sehingga dapat disampaikan bahwa kegiatan pengabdian kepada masyarakat ini memberikan kontribusi positif dalam mengatasi tantangan pendidikan di era Revolusi Industri 4.0. dan rekomendasi mencakup perluasan integrasi kurikulum dengan kebutuhan ekonomi kreatif lokal dan peningkatan dukungan pemerintah serta sektor swasta.

Increasing Customer Loyalty through Strengthening Digital Banking and Customer Relationship Management with Customer Satisfaction as an Intervening Variable (Case Study at PT. Bank Negara Indonesia (Persero) Tbk Cibinong Branch Office). Wati, Juni Lamria; Muharam, Hari; V. Purba, Jan Horas
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 2 (2024): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i2.7899

Research related to customer loyalty shows that customer satisfaction greatly influences customer loyalty both directly and indirectly. The aim of this research is to test and reveal empirically the factors that influence customer loyalty, both direct factors, namely Digital Banking and Customer Relationship Management and indirect factors, namely customer satisfaction. This research was conducted at the BNI Cibinong Branch Office which consists of the Main Branch, 4 sub-branch offices and 2 cash offices under the management of KC Cibinong and used quantitative data (from questionnaires). The research sample consisted of 125 emerald BNI KC Cibinong customers. SEM analysis is used to determine the influence between research variables. The research results show, 1) There is a positive and significant influence of Digital Banking on Customer Loyalty, 2) There is a positive and significant influence of Customer Relationship Management on customer loyalty, 3) There is a positive and significant influence of customer satisfaction on customer loyalty, 4) There is a positive and significant influence of Digital Banking has a significant impact on customer satisfaction, 5) There is a positive and significant influence of Customer Relationship Management on customer satisfaction, 6) There is a positive and significant influence of Digital Banking on customer loyalty through customer satisfaction and 7) There is a positive and significant influence of Customer Relationship Management on customer loyalty through customer satisfaction. This research proposes several recommendations for strong indicators that have a high contribution to Digital Banking, Customer Relationship Management and customer satisfaction in order to increase customer loyalty.

Co-Authors Abdullah, Syukur Aditya Yudha Primantoro, Aditya Yudha Aditya, Dedy Yusuf Adrian, Ferdisar AGUS RIYANTO Agus S. Pranowo Agus Setyo Pranowo Ahirudin, Ahirudin Ahmad Zulfikar Alfatiyah, Rini Amelia, Rizka Wahyuni Amran Bin Harun Anggraini, Anggun Anik Ariyanti Annisaa Soeyono Ari Irawan Arie Wibowo Irawan Arief T. Hardiyanto Arif Siaha Widodo Arif Wijayanto, Arif Arwan Gunawan Azlia, Anaiza Bahtiar Al Fikri Bernedictus, Bayu Budi Susanto Budin , Dg Safrina Ag Bungaran Saing, Bungaran Chaniago, Harmon Deni Hudaya Dewi Taurusyanti Didik Notosudjono Eka Suhardi Ekasari, Silvia Elizabet Dwi Arianti Enda Juanda Endi Suyatno Endi Suyatno Endraria, Endraria Enok Tuti Alawiah Erlan, Erlan Herdiatna Evi Fitriyanti Febriyanti, Chatarina Fery Siswadi Firdha Juliantari Fitri, Lisa Fitria Iswari Fitriyani, Syabrina Gandung, Muhammad Geraldy Samuel Ivan Geraldy Samuel Ivan Giovanni Inez Erika Margaretha Giovanni Inez Erika Margaretha Gita Kencanawaty, Gita Griet Helena Laihad Gunadi, Tresno Hady, Hamdy Hafidz Hanafiah Hammad Hammad Hammad Hammad Hammad, Hammad Hamzah Bustomi Hanan, Sufrin Handayani, Estiningsih Tri Hari Gursida Hari Gursida Hasanah, Yanah Uswatul Hasrul Hasrul, Hasrul Hasryningsih, Andi Hendro Sasongko Hendro Sasongko Heni D Wahyuni Herdiyana, Herdiyana herdiyana, Herdiyana Herlin Widasiwi Setianingrum Hidayat Susilowati, Isnurrini Hidayat, Syepi Horas V Purba, Jan Idham Maulana Oktora Imawanty, Imawanty Imbron, Imbron Irma Fitriyanti Ismuhadjar Ismuhadjar Ismuhadjar Ismuhadjar Isnurrini hidayat, Isnurrini Jhoni Iskandar Karina Apriyani Khaerul Fahmi Kurniawan, Prasetyo Lajuni , Nelson Lesmana, Rosa Lestari, Desy Lia Marthalia Limakrisna2, Nandan Limankrisna, Nandan Lucky Sandra Rahayu M. Entang Maman Suryaman Mamun, Muhammad Mariska, Fenti Marthalia, Lia Martinus Tukiran Martinus Tukiran Minarsih, Cicih Moeins, Anoesyirwan Moenis, Anoesyirwan Mohidin, Rosle MONICA DEWI Muhamad Apep Mustofa Muhammad Sulaeman Mulyadi . Muryati Muryati Nandan Limakrisna Nandan Limakrisna Nandan Limakrisna Nandan Limakrisna Nandang Hidayat Nazib, Fiqra Ngadino Surip Diposumarto Ngadino Surip Diposumarto Ngadino Surip Diposumarto, Ngadino Surip Nugraha, Ujang Parah Nurliyah, Elly Siti Nurwijayanti Octaviana, Dina Ogunkoya, Olufemi Adewale Priyanto, Andri Dwi Purnama, Denta Purnama, Indah Quraysin, Icin Raga Paksi, Galuh Rahayu Lestari RAIS HIDAYAT, RAIS Ramadhan, Muhammad Asrul Ramon Hurdawaty Ratu Erlina G, Ratu Erlina Gentari Reni Sulistiyowati Reza Suriansha Rezal, Yonggi Noval Rinsan Hutabarat Roosganda Elizabeth Roosganda Elizabeth Rosna Wati Rosna Wati Rukmana, Dwita Rumawak, Yerry Gerson Ryan Permana Salmah Salmah Salmah Saragih, Dea Agustia Sasmita, Radina Qisma Jabar Satria, Yudi Wahyu Septiani, Fauziah Setiadi, Deyna Dwitama Simanjuntak, Vera Clara Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sufrin Hannan Sukoco, Hadi Sulistiyo, Ajik Sumardi . Sunaryo, Widodo Surip, Ngadino Susilo Susilo Susilo Sutarto, Bambang Sutji Harijanto Suyatno, Endi Syabrina Fitriyani Syafrudin Yusuf, M. Syukur Abdullah Titiek Tjahja Andari V. Purba, Jan Horas Vera Clara Simanjuntak Wahyu Wiguna Wastuti, Wahyu Wati, Juni Lamria Wawan Kurniawan Widasiwi, Herlin Widi Winarso, Widi Widia Astuti Widodo Sunaryo Widodo Sunaryo Wihartika, Doni Winda Septiana Wiwik Widiyanti, Wiwik Yandi Asmana Yayan Hadiyat Yerry Gerson Rumawak Yohanes Indroyono Yoyo Indah Gunawan Yuary Farradia Yuary Farradia Yulianingsih Yulianingsih Yulianingsih yusnita, nancy Yusuf, M. Syafrudin

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