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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi International Journal of Artificial Intelligence Research International Research Journal of Management, IT & Social Sciences Journal of Economic, Bussines and Accounting (COSTING) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Humanities and Social Studies GANEC SWARA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Bisnis dan Kewirausahaan Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Pelayanan Hotel Prospek: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Satyagraha Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies ABM: International Journal of Administration, Business and Management Jurnal Pengabdian kepada Masyarakat Journal of Tourism Economics and Policy JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Research of Management Journal of Applied Management Studies Journal of Innovation Research and Knowledge BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Bisnis dan Kewirausahaan Jurnal Sistim Informasi dan Teknologi Majalah Ilmiah Widyacakra Malcom: Indonesian Journal of Machine Learning and Computer Science Journal of Social Science Paradharma: Jurnal Aplikasi IPTEK Relasi : Jurnal Ekonomi ABM: International Journal of Administration, Business and Management Jurnal Ar Ro'is Mandalika (Armada) J-CEKI International Journal of Social and Political Sciences
Luh Komang Candra Dewi
Universitas Triatma Mulya
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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN TINGKAT HUNIAN D GAING MAS JIMBARAN VILLAS BALI: Fakultas Bisnis dan Pariwisata Ibnu Habibi Fauzi; Luh Komang Candra Dewi
Journal Research of Management Vol. 5 No. 1 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v5i1.108

Abstract

This study aims to find a suitable marketing strategy for Gaing Mas Jimbaran Villas Bali in increasing its occupancy rate, making it easier for the management of Gaing Mas Jimbaran Villas Bali to determine the next step in room marketing. This study uses the Qualitative Descriptive method. sampling in this study using Purposive Simpling techniques conducted by interviewing and distributing questionnaires to several respondents. The number of respondents in this study were 20 respondents which included 16 responses from the Management of Gaing Mas Jimbaran Villas Bali, 4 responses from guests\ The data analysis used is SWOT analysis. The result of this study is an IFAS value of 3.54 and an EFAS value of 3.89. Thus, Gaing Mas Jimbaran Villas Bali is in the fourth position I which is described as a growth position, so the right strategy is needed and the results are used to increase Gaing Mas Jimbaran Villas Bali room sales by strengthening market development. Marketing. Target audience and product development. From the results of this study it can be concluded that the need for the development of attractive strategic strategies such as, Strengthening Branding, maintaining Quality, more innovation in room marketing, and maintaining prices in accordance with the facilities offered.
PENGARUH DIFERENSIASI PRODUK, DIGITAL MARKETING DAN KEBIJAKAN HARGA TERHADAP KEPUTUSAN WISATAWAN MENGINAP DI THE COMPASS ROSE UBUD I Nengah Suweca; Luh Komang Candra Dewi; Sourtua Marbun Marbun
Jurnal Ilmiah Satyagraha Vol 7, No 2 (2024)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v7i2.1096

Abstract

AbstractThe tourism industry is an important sector in national development. Bali is a province in Indonesia which is well known for having extraordinary tourism potential. Hotel is an accommodation facility that provides lodging facilities as well as food and beverage services which are commercial in nature and are growing rapidly. The beauty of the beaches in Bali can be an added value for the hotel itself and an attraction for tourists who will stay at that place. The purpose of this study is to analyze the effect of Product Differentiation, Digital Marketing and Pricing Policies on Tourist Decisions di The Compass Rose Ubud.The research location is The Compass Rose Ubud Bali. The method of determining the sample using the method purposive sampling. The sample of this research is consumers or customers who are aged 17 years and over as many as 110 respondents. The analysis technique used is multiple linear regression analysis.The results of the study show that product differentiation has a positive and significant effect on tourists' decisions at The Compass Rose Ubud. Digital marketing positive and significant effect on tourists' decisions The Compass Rose Ubud. Pricing policy has a positive and significant effect on tourist decisions. Product differentiation, digital marketing and price policy has a positive and significant effect on tourists' decisions The Compass Rose Ubud. Differentiation variables the product has the most dominant influence on tourists' decisions at The Compass Rose Ubud.
The Influence of Islamic Advertising Ethics, Consumer Satisfaction, Brand Image on Online Purchasing Decisions Dharmawan, Donny; Elizabeth, Elizabeth; Ekasari, Silvia; Dewi, Luh Komang Candra; Judijanto, Loso
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1324

Abstract

The purpose of this research is to analyze the factors that can influenceonline purchasing decisions of Shopee application users. These factorsconsist of Islamic advertising ethnics, consumer satisfaction, brandimage. This research applies quantitative techniques and is analyzedusing IBM SPSS version 25. Sampling applies the purposive samplingmethod and the number of samples for this research is 110 respondentsobtained by distributing questionnaires to Shopee users in Surabayaonline via WhatsApp. The data was analyzed through several stages oftesting, namely validity testing, reliability testing, classical assumptiontesting, multiple linear regression analysis and determination coefficienttesting. The results of this research show that this study shows thatIslamic advertising ethnics, consumer satisfaction, have a positive andsignificant effect on online purchasing decisions, while brand imagedoes not have a significant effect on online purchasing decisions atShopee
PELATIHAN STRATEGI PEMASARAN DIGITAL DI MEDIA SOSIAL TIKTOK UNTUK MENINGKATKAN PENJUALAN DAN MEMPERLUAS PANGSA PASAR Luh Komang Candra Dewi; Silvia Ekasari; Syamsul Hadi; Erna, Erna; Uli Wildan Nuryanto
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i8.9331

Abstract

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memberikan pelatihan strategi pemasaran digital di media sosial TikTok untuk meningkatkan penjualan dan memperluas pangsa pasar bagi Usaha Mikro, Kecil, dan Menengah Indonesia. Metode yang digunakan dalam kegiatan pengabdian ini adalah metode ceramah dan metode tanya jawab. Strategi pemasaran digital di media sosial TikTok untuk meningkatkan penjualan dan memperluas pangsa pasar adalah penggunaan hashtag yang tepat untuk brand, menyediakan konten video yang menarik perhatian atau sedang tren, serta rutin melakukan posting video di TikTok.
Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Ulang Produk Hp Iphone Di Kota Semarang Fajri, Muhammad Iqbal; Dewi, Luh Komang Candra; Abdul, Elfis Mus; Munizu, Musran; Setianti, Yanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11701

Abstract

Tujuan penelitian ini adalah untuk menguji dan menganalisis bagaimana brand image dan kualitas produk memengaruhi keputusan pembeliaan ulang produk HP IPhone di kota Semarang. Penelitian ini melibatkan populasi di kota Semarang yang telah membeli atau menggunakan produk HP IPhone lebih dari satu kali. Dalam penelitian ini, sampel diambil menggunakan metode purposive sampling. Konsumen yang memenuhi kriteria yang ditetapkan peneliti adalah 67 orang yang dipilih untuk disurvei. Penelitian ini mengumpulkan data melalui kuesioner yang dikirim melalui formulir Google Forms. Analisis data dilakukan menggunakan analisis regresi linier berganda. Hasil analisis menunjukkan bahwa citra merek berdampak positif dan signifikan terhadap keputusan pembelian ulang HP IPhone di Kota Semarang. Kualitas produk juga berdampak positif dan signifikan terhadap keputusan pembelian ulang HP IPhone di kota Semarang.
FAKTOR-FAKTOR YANG DI PERTIMBANGKAN WISATAWAN MENGUNJUNGI OBJEK WISATA JATILUWIH-TABANAN Ari Astana, I Made; Candra Dewi, Luh Komang; Budi Martini, Luh Kadek
Jurnal Manajemen Pelayanan Hotel Vol 4 No 2 (2020): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.040205

Abstract

The purpose of this study is to analyze the factors considered by tourists in visiting the Jaliluwih-Tabanan Tourism Object. Respondents in this study were 85 tourists. The method of determining the sample purposive sampling, namely the sampling technique of data sources with certain considerations. The findings of this study are, the factors considered by tourists visiting the Jatiluwih-Tabanan Tourism Object, there are 5 factors, namely the first factor, namely the location factor has an eigenvalue of 4.384 and with a defining percentage variance value of 25.790%. The second factor, namely the brand factor has an eigenvalue of 3.201 and a variance percentage value of 18.827% which determines the perception of tourists to visit the Jatiluwih tourist attraction in Tabanan Regency. The third factor, namely the supporting factor has an eigenvalue of 1.939 with a percentage value of 11.408% variance which determines the perception of tourists to visit the Jatiluwih tourist attraction, Tabanan district. The fourth factor, namely the service factor has an eigenvalue of 1.248 with a variance percentage value of 7.342% which determines the perception of tourists to visit the Jatiluwih tourist attraction in Tabanan Regency. The fifth factor, namely the excellence factor of having an eigenvalue of 1.019 with a percentage value of 5.994% variance which determines the perception of tourists to visit Jatiluwih tourism objects, Tabanan regency. Keywords: Marketing Mix, Product Attributes, Consumer Purchasing Behavior, Tourist Decisions
The Role of Competitive Advantage as a Mediation of Digital Marketing on Marketing Performance Firdaus Yuni Dharta; Luh Komang Candra Dewi; Rulyenzi Rasyid; Ratnawita Ratnawita; Mokhamad Arwani
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4697

Abstract

The objective of this study is to investigate, through an empirical case study of Batik MSMEs in Semarang City, how competitive advantage functions as a mediator between digital marketing and marketing performance. The study's participants were Semarang City's Batik MSME owners. In this study, there were up to 100 respondents in each sample. Data analysis using PLS-SEM is used in this study. The study's findings demonstrate the considerable impact that digital marketing has on competitive advantage. Moreover, there is a notable impact of digital marketing on marketing performance. For There is a noticeable impact of competitive advantage on marketing performance. Additionally, the impact of digital marketing on marketing performance, through the medium of competitive advantage, is particularly noteworthy for Batik MSMEs in Semarang City.    
The Role of Trust in Savings Decision Making Setiawan, Barick Ahmad; Dharmawan, Donny; Dewi, Luh Komang Candra; Alimin, Erina; Setianti, Yanti
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6326

Abstract

The purpose of this research is to test the influence of religiosity, motivation, promotion on the decision to buy savings with trust as a mediating variable at Bank Sharia Indonesia Semarang. The research method is a quantitative method. The sampling technique uses accidental sampling so that 97 respondents are obtained. The data were analyzed using path analysis. The results of the research are that partial religiosity, motivation, promotion and trust have a significant effect on the decision to buy savings at Bank Sharia Indonesia Semarang. Trust is able to mediate the influence of religiosity, motivation, promotion on the decision to buy savings at Bank Sharia Indonesia Semarang. If customer trust in Bank Sharia Indonesia Semarang increases, customers will not turn to other sharia banks and will continue to use the services provided by Bank Sharia Indonesia Semarang.
TIK TOK AS A PROMOTIONAL MEDIA TO INFLUENCE CONSUMER PURCHASE DECISIONS Martini, Luh Kadek Budi; Suardhika, I Nengah; Dewi, Luh Komang Candra
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.17

Abstract

The main purpose of this study is to analyze Tik Tok media as the main consideration in purchasing decisions for culinary products and Tik Tok as a medium for promoting culinary products to purchase decisions. This research was conducted in Denpasar City with a sample of 120 respondents. The data was collected using Google Forms. Data were analyzed qualitative and quantitative using a Likert scale. Inferential statistical analysis was used to draw inference from the sample to the population and hypothesis testing using Partial Least Square (PLS) with Smart-PLS 3.0. The study results found that the more informative the promotion with social media on the Tik Tok application, the more buying interest and ultimately convincing consumers to purchase. Purchase intention has a full mediation effect on the informative indirect effect on purchasing decisions for culinary products.
The Influence of Service Quality and Digital Marketing on Tourist Decisions Brand Image as an Intervening Variable (Study on Wapa di Ume Resort & SPA Ubud) Irawan, Putu; Dewi, Luh Komang Candra
Quantitative Economics and Management Studies Vol. 5 No. 4 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2731

Abstract

This research aims to analyze the influence of service quality and digital marketing on tourist decisions, then to analyze the influence of service quality and digital marketing on brand image, then to analyze the influence of the mediation effect of brand image on the influence of service quality and digital marketing on tourist decisions at the Wapa di Hotel Ume Resort & Villas Ubud. The sampling technique uses a purposive sampling method. The population in this study is all tourists who have used or are currently using accommodation facilities or staying at the Wapa di Ume Resort & Spa Ubud Hotel. The type of data used in this research is quantitative data. The data source in this research is primary data. Data analysis in this research uses the Partial Least Square (PLS) approach using SmartPLS software, namely SmartPLS 4.0. The research results show that, 1) Service quality has a positive and significant effect on tourists' decisions, 2) Digital marketing has a positive and significant effect on tourists' decisions, 3) Service quality has a positive and significant effect on brand image, 4) Digital marketing has a positive and significant effect on brand image, 5) Brand image has a positive and significant influence on tourist decisions, 6) Brand image is able to partially mediate the influence of service quality on tourist decisions, and 7) Brand image is able to partially mediate the influence of digital marketing on tourist decisions.
Co-Authors . Syamsulbahri Aat Ruchiat Nugraha Abdul, Elfis Mus Afan Suyanto, Mohamad Alimin, Erina Almeida, Antonio de Amrin Amrin Antari, Ni Luh Sili Ari Astana, I Made Arnold Sultantio Hutabarat Augusto da Conceição Augusto da Conceição Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Desty Febrian, Wenny Dewiwati Sujadi Dian Ariani Diawati, Prety Djakasaputra, Arifin Donny Dharmawan Donny Dharmawan Dos Santos, Veonita Amena Eka Kurnia Saputra Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Erina Alimin Erna Erna, Erna Errie Margery Fahrina Mustafa Fajri, Muhammad Iqbal Filomena da Costa Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo Gusti Noorlitaria Achmad Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Hermiyetti Hery Erdi Hery Purnomo I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Made Suardika I Nengah Suardhika I Nengah Subadra I Nengah Suweca I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Bagus Suthanaya I Putu Gede Angga Sugiarsa I Wayan Gede Antok Setiawan Jodi I WAYAN TERIMAJAYA I Wayan Tisyadana Ibnu Habibi Fauzi Ida Bagus Raka Suardana Irawan, Putu James Adolf Paparang John E.H.J. Foeh Judijanto, Loso Junaedi, I Wayan Junaedi Karta, Luh Putuh Agustini Kespandiar, Tengku Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mokhamad Arwani Mokhamad Arwani Muhammad Asir Musran Munizu Muthi’atul Khasanah Ni Kadek Suryani Ni Luh Kardini Ni Made Hartini Ni Made Sri Cempaka Noer Soetjipto NPMA Durya Nurul Hakiki Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Sani, Indra Santika, I Putu Sanzinha dos Santos Branca Saortua Marbun SETIAWAN JODI, I WAYAN GEDE ANTOK SETYAWAN, I. G. N. Tomi Sherry Adelia Sidakarya, Nyoman Sili Antari SILVIA EKASARI Silvia Ekasari Soares, Augusto Sonny Santosa Sourtua Marbun Marbun Stevanus Kakomore STEVANUS KAKOMORE Sugiarsa, I Putu Gede Angga Sujadi, Dewiwati Suryahadi (Suryahadi) Suwignyo Widagdo Syamsul Ph.D M.A. Hadi Syech Idrus Tanti Widia Nurdiani Uli Wildan Nuryanto Utami, Eva Yuniarti Vandini Putri Nurhabibah Wadzibah Nas Wayan Gede Supartha Yanti Setianti Yudithia, Yudithia Yuni, Herinidyah Kartika Yuniartoto, Wahyo Yusi Faizathul Octavia