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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Mirai Management International Journal of Artificial Intelligence Research International Research Journal of Management, IT & Social Sciences Journal of Economic, Bussines and Accounting (COSTING) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) GANEC SWARA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Bisnis dan Kewirausahaan Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Pelayanan Hotel Prospek: Jurnal Manajemen dan Bisnis Journal of Social Science Jurnal Ilmiah Vastuwidya Jurnal Ilmiah Satyagraha Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Journal of Tourism Economics and Policy JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Multidisiplin Madani (MUDIMA) Journal Research of Management Journal of Applied Management Studies Journal of Innovation Research and Knowledge Jurnal Bisnis dan Kewirausahaan Jurnal Sistim Informasi dan Teknologi Majalah Ilmiah Widyacakra Malcom: Indonesian Journal of Machine Learning and Computer Science Indonesian Journal Economic Review (IJER) JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Journal of Social Science Paradharma: Jurnal Aplikasi IPTEK Abdimas Mandalika Relasi : Jurnal Ekonomi Jurnal Mosaik Hospitaliti Jurnal Cendekia Ilmiah International Journal of Social and Political Sciences Journal Research of Management ABM: International Journal of Administration, Business and Management
Luh Komang Candra Dewi
Universitas Triatma Mulya
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FAKTOR-FAKTOR YANG DI PERTIMBANGKAN WISATAWAN MENGUNJUNGI OBJEK WISATA JATILUWIH-TABANAN Ari Astana, I Made; Candra Dewi, Luh Komang; Budi Martini, Luh Kadek
Jurnal Manajemen Pelayanan Hotel Vol 4 No 2 (2020): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.040205

Abstract

The purpose of this study is to analyze the factors considered by tourists in visiting the Jaliluwih-Tabanan Tourism Object. Respondents in this study were 85 tourists. The method of determining the sample purposive sampling, namely the sampling technique of data sources with certain considerations. The findings of this study are, the factors considered by tourists visiting the Jatiluwih-Tabanan Tourism Object, there are 5 factors, namely the first factor, namely the location factor has an eigenvalue of 4.384 and with a defining percentage variance value of 25.790%. The second factor, namely the brand factor has an eigenvalue of 3.201 and a variance percentage value of 18.827% which determines the perception of tourists to visit the Jatiluwih tourist attraction in Tabanan Regency. The third factor, namely the supporting factor has an eigenvalue of 1.939 with a percentage value of 11.408% variance which determines the perception of tourists to visit the Jatiluwih tourist attraction, Tabanan district. The fourth factor, namely the service factor has an eigenvalue of 1.248 with a variance percentage value of 7.342% which determines the perception of tourists to visit the Jatiluwih tourist attraction in Tabanan Regency. The fifth factor, namely the excellence factor of having an eigenvalue of 1.019 with a percentage value of 5.994% variance which determines the perception of tourists to visit Jatiluwih tourism objects, Tabanan regency. Keywords: Marketing Mix, Product Attributes, Consumer Purchasing Behavior, Tourist Decisions
The Role of Competitive Advantage as a Mediation of Digital Marketing on Marketing Performance Firdaus Yuni Dharta; Luh Komang Candra Dewi; Rulyenzi Rasyid; Ratnawita Ratnawita; Mokhamad Arwani
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4697

Abstract

The objective of this study is to investigate, through an empirical case study of Batik MSMEs in Semarang City, how competitive advantage functions as a mediator between digital marketing and marketing performance. The study's participants were Semarang City's Batik MSME owners. In this study, there were up to 100 respondents in each sample. Data analysis using PLS-SEM is used in this study. The study's findings demonstrate the considerable impact that digital marketing has on competitive advantage. Moreover, there is a notable impact of digital marketing on marketing performance. For There is a noticeable impact of competitive advantage on marketing performance. Additionally, the impact of digital marketing on marketing performance, through the medium of competitive advantage, is particularly noteworthy for Batik MSMEs in Semarang City.    
The Role of Trust in Savings Decision Making Setiawan, Barick Ahmad; Dharmawan, Donny; Dewi, Luh Komang Candra; Alimin, Erina; Setianti, Yanti
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6326

Abstract

The purpose of this research is to test the influence of religiosity, motivation, promotion on the decision to buy savings with trust as a mediating variable at Bank Sharia Indonesia Semarang. The research method is a quantitative method. The sampling technique uses accidental sampling so that 97 respondents are obtained. The data were analyzed using path analysis. The results of the research are that partial religiosity, motivation, promotion and trust have a significant effect on the decision to buy savings at Bank Sharia Indonesia Semarang. Trust is able to mediate the influence of religiosity, motivation, promotion on the decision to buy savings at Bank Sharia Indonesia Semarang. If customer trust in Bank Sharia Indonesia Semarang increases, customers will not turn to other sharia banks and will continue to use the services provided by Bank Sharia Indonesia Semarang.
TIK TOK AS A PROMOTIONAL MEDIA TO INFLUENCE CONSUMER PURCHASE DECISIONS Martini, Luh Kadek Budi; Suardhika, I Nengah; Dewi, Luh Komang Candra
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.17

Abstract

The main purpose of this study is to analyze Tik Tok media as the main consideration in purchasing decisions for culinary products and Tik Tok as a medium for promoting culinary products to purchase decisions. This research was conducted in Denpasar City with a sample of 120 respondents. The data was collected using Google Forms. Data were analyzed qualitative and quantitative using a Likert scale. Inferential statistical analysis was used to draw inference from the sample to the population and hypothesis testing using Partial Least Square (PLS) with Smart-PLS 3.0. The study results found that the more informative the promotion with social media on the Tik Tok application, the more buying interest and ultimately convincing consumers to purchase. Purchase intention has a full mediation effect on the informative indirect effect on purchasing decisions for culinary products.
The Influence of Service Quality and Digital Marketing on Tourist Decisions Brand Image as an Intervening Variable (Study on Wapa di Ume Resort & SPA Ubud) Irawan, Putu; Dewi, Luh Komang Candra
Quantitative Economics and Management Studies Vol. 5 No. 4 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2731

Abstract

This research aims to analyze the influence of service quality and digital marketing on tourist decisions, then to analyze the influence of service quality and digital marketing on brand image, then to analyze the influence of the mediation effect of brand image on the influence of service quality and digital marketing on tourist decisions at the Wapa di Hotel Ume Resort & Villas Ubud. The sampling technique uses a purposive sampling method. The population in this study is all tourists who have used or are currently using accommodation facilities or staying at the Wapa di Ume Resort & Spa Ubud Hotel. The type of data used in this research is quantitative data. The data source in this research is primary data. Data analysis in this research uses the Partial Least Square (PLS) approach using SmartPLS software, namely SmartPLS 4.0. The research results show that, 1) Service quality has a positive and significant effect on tourists' decisions, 2) Digital marketing has a positive and significant effect on tourists' decisions, 3) Service quality has a positive and significant effect on brand image, 4) Digital marketing has a positive and significant effect on brand image, 5) Brand image has a positive and significant influence on tourist decisions, 6) Brand image is able to partially mediate the influence of service quality on tourist decisions, and 7) Brand image is able to partially mediate the influence of digital marketing on tourist decisions.
Pengaruh Promosi, Aksesibilitas, dan Word of Mouth Destinasi Wisata dalam Meningkatkan Kunjungan Wisatawan di Obyek Wisata Atauro, Dili Dos Santos, Veonita Amena; Luh Komang Candra Dewi; I Nengah Subadra
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11579

Abstract

This study aims to analyze the influence of promotion, accessibility, and tourism destination attractiveness on tourist visits to Atauro Island, Dili. Atauro is recognized as one of the leading ecotourism destinations in Timor-Leste, offering unique natural, cultural, and marine biodiversity attractions. However, tourist arrival data still shows significant fluctuations each year. This research employed a quantitative approach by distributing questionnaires to tourists as respondents. The data were analyzed using multiple linear regression to examine both partial and simultaneous effects of the variables. The results reveal that promotion, accessibility, and destination attractiveness have a positive and significant impact on tourist visits, both individually and collectively. These findings highlight the importance of effective promotional strategies, improved accessibility, and sustainable destination management to enhance Atauro’s competitiveness as an international tourist destination.
Information on Online Promotion Strategies Based on Go-Food Applications in Creating Marketing Effectiveness Hermiyetti, Hermiyetti; Dewi, Luh Komang Candra; Dharmawan, Donny; Junaedi, I Wayan Junaedi; Utami, Eva Yuniarti
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1091

Abstract

The research aims to explore the effectiveness of online promotion strategies through the Go-Food application for culinary MSMEs in Jakarta. This research explores the benefits and disadvantages of using online promotional strategies through the Go-Food application. Effectiveness is measured by the number of advantages obtained compared to the losses experienced. The research method is a case study with a qualitative approach. Data collection techniques were carried out using interviews, observation, documentation and literature study. The number of informants studied was 5 informants. The research results show that the online promotion strategy through the Go-Food application has benefits: increasing the number of consumers, expanding the market, increasing income, as a promotional medium, time efficiency and increasing credibility, while the disadvantages can be overcome by technological development carried out in the Go-Food application. Thus, the advantages of using an online promotion strategy through the Go-Food application outweigh the disadvantages, so it can be concluded that the online promotion strategy through the Go-Food application is effective for culinary MSMEs.
Analysis of The Influence of Electronic Customer Satisfaction, Application Perceived Value and Electronic Service Quality on Electronic Customer Loyalty of Ruang Guru Application Users Ekasari, Silvia; Dewi, Luh Komang Candra; Efendi, Bahtiar; Sulistiarini, Emma Budi; Jodi, I Wayan Gede Antok Setiawan
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 1 (2024): MALCOM January 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i1.1028

Abstract

The purpose of this study is to determine whether the perceived value and quality of e-services impact  e-customer loyalty and satisfaction. All users of the educational platform constitute the population studied. In this survey, non-probability sampling technique was used. 100 samples were used in this investigation. Questionnaire was the method used in this study to collect data. Quantitative method was used in this study. Partial least squares (PLS) is a statistical method used with the support of SmartPLS. Several conclusions are drawn from this study, including: Customer satisfaction is directly affected by e-service quality. Electronic customer satisfaction is directly affected by perceived value. E-customer loyalty is directly affected by e-service quality. Electronic customer loyalty is directly influenced by perceived value. Customer loyalty is directly affected by electronic customer satisfaction. Through e-customer satisfaction, e-service quality indirectly affects e-customer loyalty. Thanks to e-customer satisfaction, perceived value indirectly affects e-customer loyalty. Research results show that customer satisfaction and loyalty  are influenced by the extent to which they perceive  positive value when using educational platform services to meet their  learning needs. their.
INOVASI PACKAGING UNTUK PRODUK USAHA KECIL DAN MENENGAH (UMKM) DI DESA PETAK GIANYAR Candra Dewi, Luh Komang; Antari, Ni Luh Sili; Hartini, Ni Made
Paradharma: Jurnal Aplikasi IPTEK Vol. 6 No. 1 (2022): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.297 KB) | DOI: 10.36002/jpd.v6i1.1784

Abstract

ABSTRAKUsaha Mikro, Kecil dan Menengah (UMKM) adalah usaha yang dijalankan oleh perorangan, rumah tangga, atau badan usaha kecil. Saat ini, UMKM mengalami kesulitan akibat pandemi COVID-19, khususnya UMKM di Desa Petak. Desa Petak terletak di Kabupaten Gianyar yang merupakan desa yang memiliki tempat wisata, hotel, restoran sehingga UMKM berkembang cukup banyak untuk mendukung pariwisata di Desa Petak. Masalah bagi banyak UMKM di desa Petak adalah pemasaran yang masih konvensional, pemasaran daring belum bervariasi dan kemasannya tidak menarik. Perbaikan dalam kegiatan PHP2D ini adalah dengan memberikan pendampingan dan pelatihan bagi para pelaku UMKM. Dari pendampingan dan pelatihan, UMKM di Desa Petak mampu berinovasi untuk meningkatkan kualitas kemasan dalam rangka memperluas pangsa pasar, dan daya saing produk UMKM Desa Petak.Kata Kunci: inovasi packaging, umkm, pemasaran digitalABSTRACTMicro, Small and Medium Enterprises (MSMEs) are businesses run by individuals, households, or small business entities. Currently, MSMEs are experiencing difficulties due to COVID-19 pandemic, especially MSMEs in Petak Village. Petak Village is located in Gianyar Regency, which is a village that has tourist attractions, hotels, restaurants so that MSMEs developed to support tourism in Petak Village. The problems for many MSMEs in Petak Village were marketing that was still conventional, online marketing was not yet varied and the packaging was not interesting. The improvements in this PHP2D activity were done by providing assistance and training for MSMEs implementers. From mentoring and training, MSMEs in Petak Village were able to innovate to improve packaging quality in order to expand market share and the competitiveness of Petak Village MSME products.Keyword: packaging innovation, MSME, digital marketing
The Influence of Customer Relationship Marketing and Service Quality on Customer Satisfaction with Brand Image as a Mediating Variable Made Agus Adhy Putra; Luh Komang Candra Dewi
Journal of Social Science Vol. 4 No. 5 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v4i5.711

Abstract

The banking sector plays a crucial role in a country's economy, with numerous banks in Indonesia providing consumers with various choices for their financial needs. This research aims to analyze: 1) the impact of customer relationship marketing on customer satisfaction, 2) service quality's influence on customer satisfaction mediated by brand image, 3) the link between customer relationship marketing and brand image, 4) the connection between service quality and brand image, 5) brand image's effect on customer satisfaction, 6) customer relationship marketing's indirect impact on customer satisfaction via brand image, and 7) service quality's indirect effect on customer satisfaction through brand image. This quantitative descriptive study involved 80 respondents and used SPSS 24 for analysis. The results revealed that: (1) Customer Relationship Marketing positively influences customer satisfaction, (2) service quality positively affects customer satisfaction through brand image mediation, (3) Customer Relationship Marketing has a positive impact on brand image, (4) service quality positively influences brand image, (5) brand image positively affects customer satisfaction, (6) Customer Relationship Marketing indirectly influences customer satisfaction through brand image mediation, and (7) service quality indirectly impacts customer satisfaction through brand image mediation. All variables in the study demonstrated a positive and significant influence, confirming their validity.
Co-Authors . Syamsulbahri Aat Ruchiat Nugraha Abdul, Elfis Mus Afan Suyanto, Mohamad Agus Nurofik Agus Nurofik Alimin, Erina Amrin Amrin Antari, Ni Luh Sili Antonio, Ferdi Ari Astana, I Made Ariana Sekardewi Arnold Sultantio Hutabarat Arwani Arwani Asnawati Asnawati Augusto da Conceição Augusto da Conceição Soares Augusto Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Desty Febrian, Wenny Dewi, I Gusti Agung Ayu Ana Sintya Dewiwati Sujadi Dian Ariani Diawati, Prety Djakasaputra, Arifin Donny Dharmawan Donny Dharmawan Dos Santos, Veonita Amena Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Erina Alimin Erna Erna, Erna Errie Margery Fajri, Muhammad Iqbal Filomena da Costa Firdaus Yuni Dharta FoEh, John EHJ Frans Sudirjo Frans Sudirjo Gebriel Jivandrina Marhoin Dumais Gusti Noorlitaria Achmad Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Heny Hidayati Heny Hidayati Hermiyetti Hery Erdi Hery Purnomo I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Ketut Pande Sudharma I Ketut Wirawan I Made Suardika I Nengah Suardhika I Nengah Subadra I Nengah Suweca I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Bagus Suthanaya I Putu Gede Angga Sugiarsa I Wayan Ali Subena Adi Saputra I Wayan Gede Antok Setiawan Jodi I Wayan Junaedi I Wayan Kartimin I WAYAN TERIMAJAYA I Wayan Terimajaya I Wayan Tisyadana Ibnu Habibi Fauzi Ida Bagus Raka Suardana Ida Ketut Kusumawijaya Irawan, Putu James Adolf Paparang Judijanto, Loso Kespandiar, Tengku Komang Krishna Yogantara Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mokhamad Arwani Muhammad Asir Musran Munizu Mustafa, Fahrina Muthia Azhari Boyoh Muthi’atul Khasanah Ni Ketut Utami Nilawati Ni Luh Kardini Ni Luh Komang Julyanti Paramita Sari Ni Luh Putu Wiagustini Ni Made Hartini Ni Made Sri Cempaka Ni Putu Desy Natalia Ni Putu Vicky Yudiari Ni Wayan Mekarini Noer Soetjipto NPMA Durya Nurul Hakiki Patrick Pascalino Suwandhi Putu Edi Ariawan Putu Hema Maharani Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Saharjo, Sulistyoadi Joko Sani, Indra Sanzinha dos Santos Branca Saortua Marbun Saputra, Eka Kurnia SETYAWAN, I. G. N. Tomi Sherry Adelia Sili Antari SILVIA EKASARI Silvia Ekasari Sonny Santosa Sourtua Marbun Sourtua Marbun Marbun STEVANUS KAKOMORE Stevanus Kakomore Sugiarsa, I Putu Gede Angga Sujadi, Dewiwati Suryahadi Suryahadi Suryani, Ni Kadek Suwignyo Widagdo Syamsul Ph.D M.A. Hadi Syech Idrus Tanti Widia Nurdiani Uli Wildan Nuryanto Utami, Eva Yuniarti Vandini Putri Nurhabibah Wadzibah Nas Wahyo Yuniartoto Wayan Gede Supartha Yanti Setianti Yudithia Yudithia Yusi Faizathul Octavia