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All Journal Irfani ETTISAL Journal of Communication International Journal of Artificial Intelligence Research Jurnal Studi Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Komunikasi IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JMM (Jurnal Masyarakat Mandiri) Expose: Jurnal Ilmu Komunikasi Jurnal DISPROTEK Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi At-Tafkir Semiotika: Jurnal Komunikasi Journal on Education Jurnal Profetik Jurnal Inovasi Ilmu Sosial dan Politik Jurnal Ilmu Kepolisian Mudir : Jurnal Manajemen Pendidikan JURNAL PUSTAKA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) International Journal of Economics Development Research (IJEDR) IJOLTL (Indonesian Journal of Language Teaching and Linguistics) JURNAL PUBLISITAS Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat INCARE Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah Sustainable: Jurnal Kajian Mutu Pendidikan Indonesia Berdaya Mattawang: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat International Journal of Community Service Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Jurnal Ilmu Komunikasi Progressio Jurnal Minfo Polgan (JMP) Mediastima KOMUNIKATA57 Jurnal Pengabdian Teratai Jurnal Abdi Masyarakat Multidisiplin Petanda : Jurnal Ilmu Komunikasi dan Humaniora Busyro : Jurnal Dakwah dan Komunikasi Islam International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Mamangan Social Science Journal Hybrid Advertising Journal: Publication for Advertising Studies Jurnal Pustaka Dianmas International Journal of Law and Society Jurnal Indonesia : Manajemen Informatika dan Komunikasi kawanad Journal of Computer Science and Information Technology Journal of Data Analytics, Information, and Computer Science (JDAICS) Jurnal Dinamika Ilmu Komunikasi Brand Communication International Journal of Educational Insights and Innovations (IJEDINS) Jurnal Keislaman
Iswahyu Pranawukir
Institut Bisnis & Informatika (IBI) Kosgoro 1957, Jakarta
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ChatGPT's Role in Helping Leaders Address Communication Challenges in the Digital Age Vivin Tri Astuti; Iswahyu Pranawukir; Filda Angellia; Veronika Yuni Trisnowati; Maria Jashinta Elisabet Hamboer
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12707

Abstract

In today's digital age, communication is a very important aspect of leading an organisation. Organisational leaders must be able to overcome communication challenges arising from technological changes and paradigm shifts in the way people interact. The purpose of this research will conduct a comprehensive literature review to explore existing research and literature on the role of ChatGPT in helping leaders overcome communication challenges in the digital era. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study results state that ChatGPT plays an important role in helping leaders face communication challenges in the digital era. In its role as a virtual assistant, the model can help leaders craft effective messages, respond quickly, translate languages, and strengthen digital presence. ChatGPT can help leaders cope with the speed and volume of information, manage misunderstandings, analyse sentiment, deal with communication crises, build relationships with audiences, provide insights and up-to-date information, and manage internal and external communications.
Peran Komunikasi Perubahan dalam Corporate Social Innovations (CSI) di Era Marketing 5.0 Iswahyu Pranawukir; Erita Riski Putri; Rezzi Nanda Barizki; Nur Desilawati; Maria Jashinta Elisabet Hamboer
Hybrid Advertising Journal: Publication for Advertising Studies Vol 2, No 1 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Marketing 5.0 adalah paradigma pemasaran yang menekankan pada keterlibatan emosional dan humanisasi merek dalam menciptakan nilai bagi pelanggan dan masyarakat. Dalam era ini, perusahaan dituntut untuk tidak hanya berorientasi pada laba, tetapi juga pada dampak sosial dan lingkungan yang dihasilkan oleh aktivitas bisnisnya. Corporate Social Inovations (CSI) adalah salah satu cara bagi perusahaan untuk menunjukkan komitmennya terhadap isu-isu sosial dan lingkungan melalui inovasi produk, proses, atau model bisnis yang dapat memberikan manfaat bagi berbagai pemangku kepentingan. Artikel ini menggunakan pendekatan kualitatif dengan metode studi kasus untuk menggali konsep dan karakteristik CSI, serta contoh-contoh penerapannya di berbagai industri. Artikel ini juga mengacu pada teori marketing 5.0, teori inovasi sosial, dan teori triple bottom line strategi pengelolaan pesan dalam mengantisipasi dampak dan tantangan CSI di era marketing 5.0. Hasil penelitian menunjukkan bahwa CSI merupakan perubahan yang tidak dapat dihindari terutama dalam menghadapi era Marketing 5.0 yang diwarnai dengan disrupsi teknologi digital. Adapun strategi menghadapi perubahan tersebut menjadi strategis dengan diimplementasikannya strategi pengelolaan pesan triple bottom line melalui tahapan model perubahan Kurt Lewin. Artikel ini memberikan beberapa rekomendasi bagi perusahaan yang ingin mengimplementasikan CSI di era marketing 5.0.
Analyzing the Role of Job Satisfaction and Commitment to Employees' OCB G. Andreopoulos; Eva Andriani; Muhammad As'ad Mubarok Al Jauhari; Iswahyu Pranawukir; Rifaldi
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.579

Abstract

OCB or organizational citizenship behavior is a behavior of employees who voluntarily perform jobs that are outside the job desk or standard tasks that are usually performed and assigned to them. Usually this is done in order to help the company survive in achieving their goals. The study aims to review and also learn about the influence of organizational culture and also job satisfaction as well as organizational commitment of employees to organizational citizenship behavior . The research itself was conducted at XYZ Corporation. The population sample used in this study was approximately 67 employees. This research advances saturated sampling techniques as well as simple random samplings. Taking data yourself through the questionnaire. Meanwhile, the analytical technique used in this study is double linear regression. The results of the analysis showed that organizational culture and job satisfaction as well as organizational commitment have a very significant and positive influence on organizational citizenship behavior. The higher the organizational culture among the employees, the higher the OCB. In the same way, the higher the organizational commitment will then be compared to the OCB.
PERENCANAAN DAN STRATEGI KOMUNIKASI JARINGAN FRANCHISE WARUNG TEGAL KHARISMA BAHARI Agus Hitopa Sukma; Iswahyu Pranawukir
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 19, No. 2 December 2020
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/.v19i2.1159

Abstract

In Jakarta, the image of the Tegal warung which is synonymous with the lower-class consumer segmentation has slowly begun to change, since the Kharisma Bahari franchise has begun to offer a new concept in the tegal shop business. This shop has tried digital services to improve its consumer segmentation services. The research objective is to know the planning and communication strategy of the Warung Tegal Kharisma Bahari (WTKB) franchise network in increasing consumer segmentation. The research method is descriptive qualitative and the interview process is carried out through data classification and cross check theory. The results showed that there was a dynamic communication strategy of the WTKB franchise network in increasing the resources of WTKB actors. At the initial stage the pull model is used, then the push model, followed by the pass. Pull, by accommodating all the aspirations and inspirations of WTKB actors to find a solution, while push, a cultural change communication strategy sells through the 5R messages: Concise, Neat, Clean, Careful and Diligent. Communication barriers include cultural, educational and personal aspects. While the supporting aspect is the operational field of WTKB which has been attached to all levels of society as a traditional cheap food which is a cost-effective solution.
Positioning Airlangga Hartarto dalam Gaya Komunikasi Politik Silent Authority Iswahyu Pranawukir; Alfan Bachtiar; Agus Hitopa Sukma; Alamsyah Alamsyah; Misnan Misnan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3390

Abstract

Silent authority is a communication style that shows a calm, polite, solution and inclusive attitude, which has been demonstrated by Airlangga Hartarto, General Chair of the Golkar Party and Coordinating Minister for Economic Affairs, a potential figure to run as a presidential/vice presidential candidate in the 2024 presidential election. This research aims to to analyze the silent authority's political communication style as a differentiation for Airlangga Hartarto ahead of the 2024 presidential election. The method used is a case study with a qualitative approach, using secondary data in the form of news, articles, interviews and public opinion surveys related to the research topic. The research results show that Airlangga Hartarto's silent authority political communication style has several characteristics, namely: (1) avoiding conflict and political polarization; (2) building open and equal communication with parties and community groups; (3) displaying performance and achievements as a form of responsibility and commitment; (4) offering concrete and realistic solutions to overcome the nation's problems; and (5) prioritizing national interests above party or personal interests. The impacts of this silent authority political communication style include: (1) increasing a positive image and public trust; (2) expanding networks and political support base; (3) strengthening his bargaining position and credibility as party leader; and (4) demonstrate capability and readiness as a future leader.
STRATEGI KOMUNIKASI PEMASARAN KOPI JANJI JIWA DI ERA DIGITAL DAN ERA PANDEMI COVID-19 Mayang Riyantie; Alamsyah Alamsyah; Iswahyu Pranawukir
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1721

Abstract

Kopi Janji Jiwa is a fast-growing coffee shop chain in Indonesia. This research was motivated by external obstacles to the level of sales of the Promised Soul coffee caused by the Covid-19 pandemic. This is what makes one of the soul's promise coffees engaged in the coffee shop setting up marketing communication strategies during the Covid-19 pandemic. By using marketing communication strategies and theories and qualitative descriptive methodologies as well as non-participant observation techniques and in-depth interviews, it is found that the research results of Kopi Promise Jiwa maximize marketing communication strategies through digital strategies by carrying out the concept of PENCILS (Publications, Events, News, Community Involvement, Identity). Media, Lobbying and Social Investment) and digital media strategy. The results of the study found that in Publications Kopi Janji Jiwa conveyed a lot of information through its social media. Events are held consistently once a month with a different theme. News or news conveyed by Kopi Janji Jiwa to the mass media are also often seen in digital traces on search engines. The community found for the soul's promise coffee is often called #Temansejiwa. Media identity is carried out in the form of applying the image in each of the attributes used in its products. Lobbying and social investment are carried out in connection with promotions carried out by Kopi Promise Jiwa and other social activities.
Exploring the Impact of Social Media on Online Marketing Strategies in the Era of Information Technology: Challenges and Opportunities in Anticipation of the New Year Frans Sudirjo; Chairul Anam; Iswahyu Pranawukir
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13300

Abstract

In the past few decades, significant business transformations have occurred alongside the development of Information Technology (IT). The paradigm shift from conventional marketing to online marketing strategies has become a necessity for companies aiming to remain relevant and competitive in an increasingly interconnected global market. This research aims to explore the impact of social media on online marketing strategies in the era of information technology as we approach the New Year. The study employs a comprehensive examination of available literature using qualitative analysis to gain a thorough understanding of the topic, covering the timeframe from 2015 to 2023. The study's findings indicate that in the ever-evolving realm of digital communication, the symbiotic relationship between social media and online marketing has become a transformative force, reshaping global business strategies. As we approach the threshold of a new year, it is crucial to conduct a comprehensive exploration of the nuanced impact that social media exerts on online marketing within the pervasive era of information technology. This journey has illuminated both challenges faced by marketers and a plethora of opportunities awaiting them in the imminent arrival of the new year.
Strategi Komunikasi Efektif Motor Honda dalam Branding, Marketing dan Selling Produk Sukma, Agus Hitopa; Misnan, Misnan; Hiswanti, Hiswanti; Pranawukir, Iswahyu; Barizki, Rezzi Nanda
Jurnal Publisitas Vol 10 No 2 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v10i2.425

Abstract

The automotive industry in Indonesia is currently very competitive, with various brands competing for consumers' attention. In this situation, an effective communication strategy is the key to building a brand, marketing products and increasing sales. This research aims to analyze the communication strategies used by PT. Astra Honda Motor (AHM) in branding, marketing and selling Honda motorbike products in Indonesia. This research uses a qualitative method with a case study on AHM. Data was collected through interviews with key informants at AHM, observation and document analysis. The research results show that AHM uses various effective communication strategies in branding, marketing and selling Honda motorbike products. Branding strategy includes establishing a strong brand image. AHM has built Honda's brand image as a quality, fuel efficient and sporty motorbike. This is done through various communication activities, such as advertising, sponsorship and events. The marketing strategy is carried out through integrated marketing. This strategy includes: 1) Above-the-line communication: AHM uses various advertising media such as TV, radio, print media and online media to build brand awareness and increase consumer interest in Honda motorbike products. 2) Below-the-line communication: AHM uses various promotional activities such as exhibitions, events and sponsorships to increase sales of Honda motorbike products. 3) Digital marketing: AHM utilizes digital media such as websites, social media and mobile applications to reach a wider range of consumers and establish more personal interactions with consumers. The selling strategy prioritizes personal selling. AHM has an extensive dealer network throughout Indonesia. These dealers provide quality sales and after-sales services to consumers.
Komunikasi Interpersonal Orang Tua Dalam Memotivasi Anak Sekolah Daring Di Masa Pandemi Maghfiratull Adawiyah; Iswahyu Pranawukir
Brand Communication Vol. 1 No. 1 (2022): Isu Komunikasi Era Pandemik di Indonesia
Publisher : Prisani Cendekia Institute

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Abstract

As the number of patients infected with COVID-19 spread across the country, President Joko Widodo called on the public to temporarily work, study and worship at home. With the policy to carry out all activities at home during this pandemic, there are things that can be discussed by looking at family interactions as a result of this policy. One of them is that parents finally have to accompany their children to school at home The research problem that the researcher raises is how parental interpersonal communication motivates online school children during the covid-19 pandemic and how the obstacles that occur when motivating online school children. This research is descriptive qualitative with qualitative research theory. The data collection method used is the data collection technique used is Observation, Interview, Documentation and Literacy Review. From the results of research in the field, during the interpersonal communication process in motivating online school children, there are components of effective interpersonal communication including openness, empathy, support, positivity, and equality. In addition, parents also give gifts to their children if their children get good grades. Interpersonal communication barriers that occur when parents motivate their children are situational barriers.
KOMUNIKASI ANTARPRIBADI PEMANDU MUSEUM PADA LAYANAN VIRTUAL TOUR MUSEUM KEHUTANAN MELALUI APLIKASI ZOOM Wulandari, Yulianti Fajar; Rahastine, Mareta Puri; Bastian, Yan; Murtiadi, Murtiadi; Pranawukir, Iswahyu
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 11 No. 1 (2023): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v11i1.3447

Abstract

Museum Kehutanan merupakan destinasi wisata di Jakarta yang dikelola Kementerian Lingkungan Hidup dan Kehutanan. Pandemi yang melanda selama dua tahun membuat Museum Kehutanan mengadaptasi layanan publik dengan menggunakan teknologi komunikasi kekinian, yakni virtual tour dengan memanfaatkan aplikasi zoom. Interaksi sosial dan komunikasi antarpribadi yang terbangun dalam layanan virtual tour antara Pemandu Museum Kehutanan selaku Komunikator dan Para peserta Layanan Virtual Tour sebagai Komunikan menarik untuk diteliti. Tujuan penelitian ini adalah memahami dan menjelaskan peran komunikasi antarpribadi Pemandu Museum dalam layanan virtual tour Museum Kehutanan melalui aplikasi zoom. Penelitian ini menggunakan metode deskriptif kualitatif dengan desain studi kasus di Museum Kehutanan. Hasil penelitian menunjukan bahwa Pemandu Museum Kehutanan dalam proses interaksi sosial dan komunikasi antar pribadi melakukan pendekatan sesuai teori DeVito, yakni keterbukaan, empati, sikap mendukung, sikap positif dan kesetaraan, agar kegiatan virtual tour tidak membosankan dan berkesan bagi Peserta untuk datang berkunjung secara langsung di Museum Kehutanan. Respon peserta virtual tour sangat positif dan berharap dapat memotivasi siswa untuk aktif mencari pengetahuan agar berprestasi baik di sekolah.
Co-Authors Abdul Azis Abid Ramadhan Achir, Andi Banus Adhy Firdaus Afif Alfiyanto Afif Alfiyanto Agus Hitopa Sukma Ahmad Fadil Mediwinata Ahmad Hariyadi Alamsyah Alamsyah - Alfan Bachtiar Alfan Bachtiar Alfazla Alfiyanto, Afif Anantadjaya, Samuel PD Andinna Ananda Yusuff Anwar Fuadi Aprih Santoso Ardhana Januar Mahardhani Arian, Vabrian Prima Dana Arifin, Moh. Syamsul Ariyanto Ariyanto Astanto, Agung Pramudi Awaludin, Dipa Teruna AYU LESTARI Bachtiar, Alfan Barizki, Rezzi Nanda Barizki, Rezzi Nanda Barus, Imelda Bastian, Yan Bincar Nasution Boy Firmansyah Burhanuddin Chairul Anam Citra Eka Putri Cut Susan Octiva Darmawan, Zakaria Satrio Darmawanto Desilawati, Nur Desilawati, Nur Efendi Efendi Elis Teti Rusmiati Elisabet Hamboer, Maria Jashinta Emeritus G. Bitros Erita Riski Putri Eva Andriani Eva Andriani Fadil Mediwinata, Ahmad Fardhoni, Fardhoni Fazri, Muhammad Faizal Febriyanti Febriyanti Fikry Suandi Filda Angellia Firda Firmansyah Firdaus Yuni Dharta Fitri Hidayati Fitri Hidayati Fitriana Suprapti Frans Sudirjo G. Andreopoulos Gracia Rachmi Adiarsi Gusmao, Cristino Hamboer, Maria Jashinta Elisabet Hamirul Hamirul Hamirul, Hamirul HANDRIADI HANDRIADI Harianto II Haryanto , Haryanto Heryadi, Ferry Hiswanti Hiswanti Hiswanti Hitopa Sukma, Agus Ilham Ilham Ilham Prisgunanto Indra Tjahyadi Irzan Soepriyadi Istianingsih, Nanik Ivan Riyadi Jasintha, Maria Jaya, Rahmat Judijanto, Loso Khairunnisa Kusuma, Ema Kuswardani, Diah Cori LAUNTU, ANSIR Lestari, Rizki Made Wilantara, Made Wilantara Maghfiratull Adawiyah Mardiati Mardiati Mareta Puri Rahastine, Mareta Puri Maria Jashinta Elisabet Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Maria Jasintha Maya May Syarah, Maya May Mayang Riyanti Mayang Riyantie Mayang Riyantie, Mayang Misnan Misnan Misnan Misnan Misnan, Misnan Mohamad Ghozali Mohamad Sudi Mohamad Sudi Mohzana Muhammad Arifin Muhammad As'ad Mubarok Al Jauhari Muhammad Saifulloh Murtiadi Murtiadi, Murtiadi Mustiawan Mutamakin, M. Nanda Barizki, Rezzi Ningsih, Titiek Surya Nirstyo Wahdi Norliani Nur Desilawati Nur Desilawati Nur Desilawati Nur El Ikhsan Nur Latifah, Nur Nuraini Purwandari Nurika Duwi Oktaviani Nurul Yaqin Obing Zaid Sobir Pratiwi, Restu Meiditya Pratiwi, Wulan Dwi Puspa Rini, Puspa Putri, Erita Riski Radja Erland Hamzah Rahayu, Sari Ratna Susanti Reny Andriyanty Rety Palupi Rezzi Nanda Barizki Rezzi Nanda Barizki Rezzi Nanda Barizki Rifaldi Rifaldi Rina Sovianti Rinovian Rais Risnati Malinda Riyanti, Mayang Riza Faishol Robbi Rahim Romli Romli, Romli Rudi Kurniawan Rudy Haryanto Safar, Muh Sani Isah Saputra, Ruswiati Surya Selvi Sofiawati Setiawan, Mohammad Febry Saputra Shofwani, Siti Aniqoh Silvina Mayasari Sinta Dwi Utami Siti Hasanah Slamet Riyadi Soejarminto, Yos Soo II, Kim Sovianti, Rina Sri Maryati Suandi, Fikry Suci Rahmadani Sukma, Agus Hitopa Sukma, Agus Hitopa Sukma suparjan suparjan Susriyanti, Susriyanti Sutisna, Eka Syafrizaldi Syah Amin Albadry Syahwami Sylvia Kartika Dhamayanti Tamaulina Br Sembiring Taupiq Taupiq Tia Nurapriyanti Tia Nurapriyanti Tirta Mulyadi Tiurmaida, Serepina Tommy Kuncara Tursanurohmad, Noviana Utomo, Sulistyo Budi Vensy Vydia Veronika Yuni Trisnowati Vivin Tri Astuti Widya Pratiwi WIHARDJO, EDY Winata, Nanda Putu Wira Alvio Yani, Tri Endang Yanti Setianti Yazid Akromudin Yulianti Fajar Wulandari Zulham, Zulham