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All Journal Ilmu Administrasi Publik Daya Saing : Jurnal Ilmu Manajemen Jurnal Bina Praja Applied Information System and Management Scientific Journal of Reflection : Economic, Accounting, Management and Business JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Journal of Industrial Engineering & Management Research (JIEMAR) Ascarya: Journal of Islamic Science, Culture and Social Studies Ekonomi dan Bisnis Edunomia : Jurnal Ilmiah Pendidikan Ekonomi Jurnal PKM Manajemen Bisnis ProBisnis : Jurnal Manajemen International Journal of Multidisciplinary Research and Literature (IJOMRAL) AKADEMIK: Jurnal Mahasiswa Humanis Formosa Journal of Applied Sciences (FJAS) Jurnal Peradaban Masyarakat (JPM) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Karimah Tauhid Pasundan Community Service Development Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen International Journal of Management and Digital Business Anthronomics: Jurnal Manajemen Sumber Daya Manusia JUMANDIK Jurnal Manajemen & Pendidikan Multidisciplinary Indonesian Center Journal Dirya : Journal of Economic Management Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Benefit: Jurnal Manajemen dan Bisnis Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Supratikta, Hadi
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Optimization Of Business Strategy Through Performance Measurement With KPIS and The Utilization Of Digital Technology In Addressing External And Internal Environments Havizh, Muhammad; wiansih, Leni; Riandi, Arif; Supratikta, Hadi
Jurnal Ilmiah Ilmu Administrasi Publik Vol 15, No 2 (2025)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v15i2.82361

Abstract

This study aims to analyze the optimization of business strategy through performance measurement using Key Performance Indicators (KPIs) and the utilization of digital technology in addressing challenges from both external and internal environments. The rapid development of digital technology and changing market dynamics require companies to continually evaluate and adjust their strategies. KPIs serve as a measurement tool that allows businesses to monitor and analyze their performance in various aspects such as financial, operational, and customer satisfaction. This research examines how the application of digital technology, such as information systems and data analytics, can support more effective and efficient performance measurement processes. Additionally, the study highlights the importance of understanding the company's external and internal conditions, which include market trends, government policies, as well as organizational resources and culture. The findings of this research indicate that the integration of KPIs with digital technology provides significant competitive advantages, enabling companies to be more responsive to challenges and seize available opportunities. Therefore, business strategies based on clear performance measurement and the utilization of digital technology are key to achieving sustainability and optimal business growth.
The Role of Strategic Managers in Achieving Competitive Advantage: Formulating Objectives, Vision, Mission, and Company Philosophy for Long-Term Strategy Farhan, David Nur; Nugroho, Kurniawan Setyo; Febrianto, Satriyadi; Fakhrurazi, M.; Supratikta, Hadi
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 12, Issue 2, 2025
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Role of Strategic Managers in Achieving Competitive Advantage This research investigates the crucial role of strategic managers in achieving long-term competitive advantage. Competitive advantage is the result of well-planned and implemented strategies, the roots of which lie in the managers' ability to formulate the organization's fundamental elements. Strategic managers function as principal architects who translate the company's aspirations into a cohesive direction for action. The main focus is on the formulation process of objectives, vision, mission, and company philosophy. The vision provides an inspirational outline of the desired future, acting as an emotional anchor and defining the overall direction. The mission clearly defines the purpose of the organization's existence, its scope of operations, and the value it offers to stakeholders. Operational objectives, derived from the vision and mission, provide measurable benchmarks for assessing strategic progress. Meanwhile, the company philosophy (or core values) shapes the organizational culture, guides ethical decision-making, and ensures consistency of actions across all levels. It is found that the clear articulation and effective communication of these elements are paramount. Strategic managers must ensure that each component aligns with one another and with the dynamic external environment. This alignment enables the company to optimally allocate resources, differentiate itself from competitors, and respond agilely to market changes. Thus, the strategic managers' ability to formulate this philosophical and objective foundation directly impacts the company's resilience and profitability over the long term, making them the key drivers in the creation and maintenance of sustainable competitive advantage.
Co-Authors Ade saputra Ade Setiawan Afrilia, Dwi Agustin, Sonya ahmad yani Ahmadi, Ferry Akmal, Muhamad Akriyono , Phintoko Akhbar Al Asyary Ali Zaenal Abidin Ali, Fajri Alfisyahri Alinda Nurayani Andika, Novi Arpan, Harizul Arsaf , Taufik Asep Hermawan Ayu Sekar Rini, Ayu Sekar Bachtiar, Yusrial Betty Roosihermiatie Budiyono Budiyono Cahya Tri Purnami Cikayanti, Yoyoh Dalianti, Indana Darmawan, Galylia Aryanita DASUKI DASUKI Devi Andriani Dewi, Cynthia Dharmaesta, Livio Agung Dharmajati, Erthride Maharai Puri Dina Bisara Dina Bisara Lolong Dini Noviani Dirman, Syerlina Fadila Diyanto, Hendi Doni Lasut Ernawati, Fifth Faisal, Lutfi Faizal Jambak, Muh Fakhrurazi, M. Fandika , Reno Farhan, David Nur Faturohman, Miftah Reza Tama Fauziah, Annisa Frisca Fauziah, Sri Febrianto, Satriyadi Fernando, Louis Firdaus, Moh Firmansyah, Tantan Fitriyadi, Enjah Pipit Hadi Broto Hamsinah Hamsinah, Hamsinah Handayani, Ni Putu Lidia Hanrio, Tio Hanrio Hasanah, Hilya Hasanah, Tuti Havizh, Muhammad Hefniwati, Ella Hia, Aspiran Sisca Hifny, Muhammad Hizbatu W, Nasahi Hutapea, Zeriko Ilham, Ramadhani Irawan, Sani Istingadah, Ayuk Ayus Iwan Setiawan Jambak, M. Faizal Juanda, Angga Juniyansyah, Agung Kadarwati , Suci Kadarwati, Suci Kartolo, Rachmat Khudori, Firmansyah Kristina Kristina Kusumah, Febby Permatasari M Rokhis Khomarudin, M Rokhis M. Alkaf Mamis, Yonartilia Manalu, Hosanna Agree Rosion Mansur Mansur Maria Holly Herawati Marjohan, Masno Matalin, Jansend Maulan, Farhan Mhd. Irsan Nasution Mirna Widiyanti Muchtadin, Muchtadin Muhamad Arifin, Muhamad MUHAMMAD AGUS SALIM Muhammad Husni Thamrin, Muhammad Husni Muhammad Priyatna, Muhammad Muhammad Wahyudi Mulya, Muchamad Rizki Neni Nuraeni, Neni Noer Endah Pracoyo Noor Edi Widya Sukoco Noviyanti Noviyanti, Noviyanti Nugraha, Riad Endra Nugroho , Rama Adhitya Nugroho, Kurniawan Setyo Nur'aini, Eni Nurayani, Alinda Nurfadhlini, Nurfadhlini Nurhikmat, Wandi Oktaviana, Naning Onggokusumo, Andrika Permata, Ria Yuda Prabowo, Satria Agung Prakoso, Affriyanto Gema Prasetiyo, Arditiya Bayu Prasetya, Arief Budi Prayogi, Munawir Rachman, Lindra Rachmawati, Ike Rachmawati Raflizar Raflizar Ratri, Tito Mustikaningrum Rezkullah, Muh Riandi, Arif Rianto, Eko Rizqi Fauzi, Mikail Alba Rosita, Wita Roy Qurrotu Ainin RR. Ella Evrita Hestiandari S.S., Muhammad Arfani Saefulloh, Imam Saefulloh, Saefulloh Samosir, Boniarta Sampurnaningsih, Sri Retnaning Santoso, Mohamad Saputra, Riagung Saputra, Yance Saputri, Tira Maulidya Saragih, Erliana Septiani, Kurnia Rahmah Setyo Supratno Sholihin, Dwi Rahmad Siti Hapsah, Siti Sjurahudin, Hamidi Sonawi, Sonawi Sri Astuti Subur, Akhmad Sudarma, Sudarma Sudaryana, Yayan Sudrajat, Ari Sugiarti, Endang Sugiyanto - Suhaendi, Suhaendi Sunarsi, Denok Sunjayani, Dinar Novandia Supriadi, Ferdi Rohman Susanto Susanto Sutanto B, R. Adhi Suteja, Mentari Nur Farida Syavera, Arnesha Febra Syerah , Helen Syerah, Helen Tri Pangkat Soesiawan Tri Yansyah Turnip, Jhon Sutrisno Ulinuha, Ibnu Ulum, Oktalisha Kirana Veruswati, Meita WAHYUDI Wakum, Ira Yuliana Waliyati, Waliyati Waluyani, Dyah Oktabriawatie Wardani, Ayu Kusuma Watanikar, Nasahi Hizbatu Wiansih, Leni Witriyani, Witriyani Wulandari, Nur Asti Yafi, Muhammad Reyhan Yansyah, Rusli Yokobus, Antonius Yuliasari, Yuliasari Yunus, Ahmad