Article Per Year (5 Year)
p-Index From 2021 - 2026
18.472
P-Index
This Author published in this journals
All Journal Al Ishlah Jurnal Pendidikan Journal of Economic, Bussines and Accounting (COSTING) Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Jurnal Basicedu Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Journal On Teacher Education (Jote) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Ekonomi Jurnal Kajian Ilmu Pendidikan (JKIP) Jurnal Basicedu JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia
Klemens Mere
Universitas Wisnuwardhana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

Published : 156 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 156 Documents
Search

 12   13   14   15   16 
GREEN MARKETING STRATEGIES AND CONSUMER PURCHASE BEHAVIOR TOWARD SUSTAINABLE PRODUCTS Basyirah Basyirah; Reni Yesi. S; M. Joni; Ansir Launtu; Klemens Mere
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 2 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/mkxxqd26

Abstract

This study examines the influence of green marketing strategies on consumer purchase behavior toward sustainable products through a systematic literature review approach. The increasing global concern over environmental degradation and climate change has encouraged businesses to adopt environmentally responsible marketing practices. However, the effectiveness of these strategies in influencing actual consumer behavior remains a subject of ongoing debate. This study aims to synthesize existing research findings to identify the key factors that determine consumers’ willingness to purchase sustainable products. The research method employed in this study is a systematic literature review, following the framework proposed by John W. Creswell (2014) and further refined by Hannah Snyder (2019). Data were collected from reputable academic databases such as Google Scholar, Scopus, and Web of Science, focusing on publications from 2010 to 2024. A total of 30 relevant studies were selected based on predefined inclusion criteria, including relevance, academic rigor, and contribution to the field of green marketing and consumer behavior. The findings reveal that green marketing strategies significantly influence consumer attitudes; however, their impact on actual purchase behavior is mediated by several key factors. Environmental awareness, perceived value, trust, and social influence are identified as the primary determinants of consumer decisions. Among these, perceived value and trust play the most critical roles, while price sensitivity remains a major barrier to the adoption of sustainable products. Additionally, the study confirms the existence of an attitude–behavior gap, where consumers express positive environmental attitudes but do not consistently translate them into purchasing actions. The study concludes that effective green marketing strategies must go beyond raising awareness and should focus on enhancing product value, ensuring transparency, and building consumer trust. The findings provide important implications for businesses in designing more effective marketing strategies and for policymakers in promoting sustainable consumption. Future research is recommended to conduct empirical studies and explore the role of digital technologies in shaping green consumer behavior.
Pengaruh Transformasi Digital Terhadap Kinerja Manajemen Organisasi Di Era Industri 5.0 Klemens Mere
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i1.10009

Abstract

Transformasi digital telah menjadi agenda strategis organisasi dalam menghadapi dinamika perubahan lingkungan bisnis yang semakin kompleks, khususnya pada era Industri 5.0 yang menekankan pendekatan human-centric dan keberlanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh transformasi digital terhadap kinerja manajemen organisasi di era Industri 5.0. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi pustaka (literature review) terhadap artikel jurnal nasional dan internasional bereputasi, buku akademik, serta laporan institusi yang relevan dengan topik transformasi digital dan manajemen organisasi. Data dikumpulkan melalui penelusuran basis data ilmiah seperti Scopus, Web of Science, dan Google Scholar, kemudian dianalisis menggunakan teknik analisis isi untuk mengidentifikasi pola hubungan antara transformasi digital dan kinerja manajemen organisasi. Hasil kajian menunjukkan bahwa transformasi digital memiliki pengaruh signifikan terhadap peningkatan kinerja manajemen organisasi, terutama dalam aspek efektivitas perencanaan, kualitas pengambilan keputusan, efisiensi pengorganisasian, dan sistem pengendalian manajemen. Selain itu, temuan penelitian menegaskan bahwa keberhasilan transformasi digital sangat dipengaruhi oleh kepemimpinan manajerial dan kesiapan sumber daya manusia. Dalam konteks Industri 5.0, pendekatan human-centric menjadi faktor penting yang memperkuat dampak transformasi digital terhadap kinerja manajemen organisasi. Penelitian ini memberikan kontribusi teoretis dalam pengembangan kajian manajemen dan transformasi digital, serta implikasi praktis bagi organisasi dalam merancang strategi manajemen yang adaptif dan berkelanjutan di era Industri 5.0.
Neuromarketing Insights Into Consumer Decision-Making In The Post-Digital Era Syahril Hasan; Muhammad Asir; Klemens Mere
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10250

Abstract

The post-digital era has transformed how consumers process information, perceive brands, and make purchasing decisions. Traditional marketing approaches increasingly struggle to capture attention in environments saturated with digital stimuli. Neuromarketing, which integrates neuroscience with marketing research, offers a powerful framework for understanding the subconscious mechanisms that drive consumer behavior. This study explores how neural and emotional responses influence consumer decision-making in the context of digital overload and emerging technologies such as artificial intelligence, augmented reality, and personalized advertising. Using a mixed-method approach that combines electroencephalography (EEG) data with behavioral experiments, the study identifies key neural patterns linked to attention, emotion, and memory in purchasing contexts. The results reveal that emotional engagement and visual stimulus design significantly affect brand recall and decision confidence. The findings highlight the growing importance of sensory marketing and neurocognitive analysis as tools for designing more ethical, personalized, and effective marketing strategies in the post-digital age.
Capital Structure Determinants In The Era Of Digital Economy: Evidence From Technology Firms Alfiana Alfiana; Klemens Mere; Farini Limbong
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10377

Abstract

The rapid evolution of the digital economy has reshaped the financial structure and strategic financing decisions of technology-based firms. This study investigates the determinants of capital structure among technology firms operating in the digital era, focusing on the interplay between traditional financial variables and new digital-driven factors. Using panel data from publicly listed technology companies between 2015 and 2024, this research applies multiple regression and fixed-effects models to examine the influence of firm size, profitability, asset tangibility, growth opportunities, liquidity, and digital innovation intensity on leverage ratios. The results indicate that while profitability and asset tangibility remain significant predictors consistent with pecking order and trade-off theories, digitalization level and intangible asset intensity introduce new dynamics in capital structure decisions. Firms with higher digital innovation and intangible assets tend to rely more on equity financing due to lower collateral values and greater market uncertainty. These findings provide empirical insights for investors, managers, and policymakers on optimizing capital structure strategies within the evolving context of digital transformation.
Digital Leadership And Organizational Agility: Examining The Role Of Artificial Intelligence Adoption In Enhancing Strategic Performance Klemens Mere
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.11871

Abstract

The rapid development of digital technology has significantly transformed organizational management and strategic decision-making processes. Digital leadership has emerged as a critical capability for organizations to navigate complex and dynamic environments. This study aims to examine the relationship between digital leadership and organizational agility, with a particular focus on the role of artificial intelligence (AI) adoption in enhancing strategic performance. The research employs a literature review method by analyzing scholarly articles published between 2020 and 2025 from reputable academic databases. The review highlights how digital leadership facilitates technological integration, promotes data-driven decision making, and encourages innovation within organizations. Furthermore, the adoption of AI is identified as a key enabler that strengthens organizational agility by improving operational efficiency, predictive capabilities, and strategic responsiveness to market changes. The findings indicate that organizations led by digitally competent leaders are more capable of leveraging AI technologies to support strategic initiatives and maintain competitive advantage. In addition, the synergy between digital leadership and AI adoption contributes to more adaptive organizational structures and improved strategic performance outcomes. This study contributes to the growing body of knowledge on digital transformation by emphasizing the strategic importance of leadership capabilities in maximizing the benefits of artificial intelligence in modern organizations.
STRATEGI BRANDING PRODUK LOKAL MELALUI CONTENT MARKETING DAN INFLUENCER MARKETING Tirta Mulyadi; Betty Rahayu; Umi Setyorini; Muhammad Asir; Klemens Mere
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.60472

Abstract

Perkembangan teknologi digital telah mengubah pola pemasaran produk dan mendorong pelaku usaha untuk memanfaatkan media digital dalam membangun merek. Namun, banyak pelaku usaha lokal masih menghadapi keterbatasan dalam strategi branding, pembuatan konten pemasaran, serta pemanfaatan influencer untuk meningkatkan visibilitas produk. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pelaku usaha lokal dalam menerapkan strategi branding melalui content marketing dan influencer marketing. Metode pelaksanaan menggunakan pendekatan Participatory Learning and Action (PLA) yang meliputi analisis kebutuhan, pelatihan, praktik langsung, pendampingan, serta evaluasi. Materi yang diberikan mencakup konsep branding, penyusunan identitas merek, pembuatan konten digital, pengelolaan media sosial, dan strategi kolaborasi dengan influencer. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai branding digital, kemampuan menyusun content plan, serta keterampilan menghasilkan konten promosi yang lebih menarik dan konsisten. Peserta juga mampu memahami teknik pemilihan influencer yang sesuai dengan target pasar dan karakteristik produk. Selain itu, terjadi peningkatan aktivitas pemasaran digital melalui penggunaan media sosial yang lebih terstruktur dan interaktif. Kegiatan ini membuktikan bahwa integrasi content marketing dan influencer marketing dapat menjadi strategi efektif untuk memperkuat branding produk lokal, memperluas jangkauan pasar, dan meningkatkan daya saing usaha di era digital.
Co-Authors Abas, Sofyan Abda Abda Abu Bakar ADE RISNA SARI Afriwes Afriwes Agung Nurmansyah Agus Suyatno Ahmad Fauzi Ahmad Nur Budi Utama Alfiana Alfiana Alfiana Alfiana Alfiana Alisyah Pitri Amanda, Mabella Andi Hidayatul Fadilah Andi Hidayatul Fadlilah Andi Primafira Bumandava Eka Andi Primafira Bumandava Eka Angga Priakusuma Anindita Evelyn Jessica Putri aslichah aslichah Aslichah, Aslichah Astrid Octavia Bahari Atikah Tri Budi Utami Audrey M. Siahan Azizi, Muhammad Badriyah Badriyah Basyirah Basyirah Betty Rahayu Cakranegara, Pandu Adi Cakranegara, Pandu Adi Citra Arta, Deddy Novie Danar Tri Hartanto Daniel Nemba Dambe Delfian Zaman Dewi Puspita Sari Dewi, Maftuhah Dody Hadi Wibowo Eka, Andi Primafira Bumandava Eko Wahyu Hidayat Eko Wahyu Hidayat, Eko Wahyu Eko Wahyu Widayat Elda Martha Suri Emy Yunita Rahma Pratiwi, Emy Yunita Rahma Encil Puspitoningrum, Encil Fahmi Kamal Fahrur Rozi Farini Limbong Feny Fidyah Ferdy Leuhery Fitria Fitria Fitriani Fitriani Fitriani Fitriani Fitriningsih Amalo Hafidz Hanafiah Heidi Siddiqa Heppy Sapulete Herdiyanti Herianto Hasibuan Heriswanto Herni Utami Rahmawati I KADEK WIRA DHARMA PRAYANA I KETUT KUSUMA WIJAYA Iin Dwi Aristy Putri Indra Krishernawan Irdawati Irdawati Irdawati Irdawati Irma Hakim Irma Maria Dulame Irwan Moridu Irwan Moridu Jayanto, Imam Jemi Pabisangan Tahirs Judijanto, Loso Karyono Karyono Koerniawati, Dwi Kusumaningtyas, Daru Putri LAUNTU, ANSIR Lestari, Utami Puji Lilis Istiqomah Lilis, Lilis Longginus Gelatan Loso Judijanto Lukitaningtyas, Firina Lumentah, Natalia Reyne M. Imron Mas’ud M. Joni M. Joni M. Joni Mabella Amanda Makatita, Josephus Alberth Marlin, Khairul Mekar Meilisa Amalia Miftahorrozi Miftahorrozi Muammar Revnu Ohara Muh. Abduh Anwar Muhammad Ade Kurnia Harahap Muhammad Asir Muhammad Hidayat Muhammad Sujai Muhammad Ybnu Taufan Mustika, Vera Herlina Mutiasari Mutiasari Mutmainah Mutmainah Nasution, Annio Indah Lestari Nawangwulan, Irma M Nilfatri Nilfatri Nugroho, Dwiyanjaya Santyo Nur Savitri, Hilda Nuridayanti Nuridayanti Nurlia Nurlia Nurnoviyati, Ikhda PA Andiena Nindya Putri PA Andiena Nindya Putri Pagala, Izharuddin Piartrini, Putu Saroyini Purbha Sakti, Bayu Putu Saroyini Raden Mohamad Herdian Bhakti Raden Rara Ayu Widaningsih Rahayu, Betty Ratih Kusumastuti Reni Yesi. S Resya, Kusuma Ningtyas Pramita Retnowati, Eli Revi Sesario Rihfenti Ernayani Rita Anggraini Rita Zulbetti Rizqy Aiddha Yuniawati Santoso, Muhammad Hery Sari Zulfiana Hasan Sarni Handayani Puspita Sari Sarni Handayani Puspita Sari Sesario, Revi Siddiqa, Heidi Siti Mardiana Siti Nurhayati Soelistiyono, Anitiyo Sofyan Abas Solissa, Everhard Markiano Sri Muryaningsih Sukardi, Karina Sunardi Ginting Sungkawati, Endang Susi Puspita Sari Syahril Hasan Syamsuri Syamsuri Teguh Setiawan Wibowo Timotius Agus Rachmat, Timotius Agus Tirta Mulyadi Tri Apriyono Tri Apriyono Tri Seno Anjanarko Trio Ongko Wibowo Umi Setyorini Ummu Kalsum Ummu Kalsum Upik Djaniar Utami Puji Lestari Vera Herlina Mustari Wahyudin Rahman Yenni Kurnia Gusti Zulfiah Larisu Zulfiah Larisu