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Journal : Quantitative Economics and Management Studies

Talent Development Strategies to Enhance Entrepreneurial Orientation among Creative Digital Industry Actors in the Megamas Area of Manado Kaligis, Jenny Nancy; Rawis, Joulanda Altje Meiske; Tumbelaka, Steven Set Xaverius; Karundeng, Frandy Efraim Fritz
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4108

Abstract

This study investigates the impact of talent development strategies on entrepreneurial orientation among actors in the digital creative industry in the Megamas area of Manado, Indonesia. Utilizing a quantitative associative approach, the research analyzes how structured talent initiatives influence entrepreneurial behavior directly and indirectly through digital competence as a mediating variable. Data were collected from 75 digital creative entrepreneurs using a validated Likert-scale questionnaire and analyzed using path analysis with SPSS version 26. The findings reveal that talent development significantly and positively affects both digital competence (β = 0.512, p < 0.001) and entrepreneurial orientation (β = 0.308, p < 0.01). Furthermore, digital competence also has a significant positive effect on entrepreneurial orientation (β = 0.476, p < 0.01), confirming its mediating role. The total effect of talent development on entrepreneurial orientation is strengthened through digital competence, yielding a combined influence of 0.552. These results underscore the importance of aligning talent development programs with efforts to improve digital readiness among creative entrepreneurs. The study contributes to the growing literature on digital entrepreneurship by highlighting the dual impact of talent strategies enhancing both technical and behavioral capabilities. It also provides practical implications for policymakers and stakeholders aiming to empower creative digital MSMEs in emerging markets. In particular, integrating digital skills training with entrepreneurial learning may offer a more comprehensive approach to boosting innovation, risk-taking, and market responsiveness in the creative industry. Future research may explore comparative studies across different urban creative hubs to deepen understanding of regional dynamics in talent-driven entrepreneurship.
Co-Authors Achmad Paturusi Achmad Paturusi Ahmad Salabi Alfiani K. Sondakh Anne M.S. Umboh Arie Frits Kawulur Ariel N. Rengkuan Ariel N. Rengkuan Aswin Kiay Demak Christian Oley, Maximillian Christine Rawis Corry Enny Setyawati Danny A Masinambow Deisye Supit Deitje Adolfien Katuuk Delli Sabudu Demak, Aswin Kiay Denny U. Suprapto Denny U. Suprapto Desi Ulpa Anggraini, Desi Ulpa Donal Mateos Ratu Dondokambey, Clay J H Dondokambey, Rainier N Dondokambey, Robby Dotulong, Reza A. W. Dotulung, Reza A. W. Ebe, Lord Steward Edmond L. Jim Elni Usoh Eugeni J.R. Sumanti Eugeni J.R. Sumanti Eugeni Sumanti Fatem, Fransiskus Femi Pobela Fitra Pantudai Frankie Jantje Hendrikus Taroreh Franky R. Kasih Freida F Masoko Gabriela Kaunang Gilly Marlya Tiwow Gloridei Lingkanbene Kapahang Grace Kimbal Halifat Wahid Barnabas Hartati, Meike E. Hartini Ngadiorejo Hartini Ngadiorejo Hartono, Yuliana Hayun, Subhan Heinrich Saneba Hendrie Joudi Palar Henny N. Tambingon Herdy Munayang Herry Sumual Iddo Posangi Irithca J. Tengker Irithca J. Tengker James Siwu Jane M Mangangantung Jeane Mangangantung Jeanne M. Mangangantung Jeff Lapian Jeff Lapian Jeffry Sony Junus Lengkong Jelvi Monica Mangundap Jenny Nancy Kaligis Johan Reimon Batmetan Johanis F. Senduk Joseph, Iwan Juniaty Hatibie, Mendy Jureyke Ireine Pitoy Kalesaran, Renaldy J Kambey, Joseph Kambu, Kornelius Karundeng, Ferry F. Karundeng, Frandy Efraim Fritz Ketsia Zeke Komedien, Brianne E. Jo. Komedien, Brianne E.Jo. Komedien, Brianne Eucleysia Lampah, Christopher Lando E. Sumarauw Lando Sumarauw Lando Sumarauw Lantang, Eka Y. Lapian, Jeff Lengkong, Andriessanto C. Lenny Leorina Evinita Liando, Maxie Albert Jacob Lihart Lumapow Lintong, Marthinus M. Liow, Evans S. Listriyanti Palangda Lolong, Rima Fien Lomban, Edino Ayub Luccylle M Takalumang Lusia Sumenda Luwunaung, Novenia Sintikhe Mahama, Inggrid C. Mallo, Nola Mamuaja, Marlin Penina Mandagi, Klaveren G.K. Mandey, Larry J Mandolang, Eunike Mangantes , Meisie L Manoppo, Jenelyn Devinda Manueke, Teddy Manumpil, Yulit B. Margareta Oktavia Sumilat Maria R. Walukow Maringka, Riviva W Marshela Pondaag Marthinus M. Lintong Merci Hosang Merry E. Wawo Mersty Rindengan Michelle Supit Mongdong, Romi J. Monoarfa, Haris Montolalu, Steven S. Mottoh, Yulmi Hesti Mozes Markus Wullur Muhamad Risal Tawil Najoan, Rizki R. Namsa, Johanis P. Namsa, Yohanis Nancy L. Sampouw Nancy L. Sampouw Nathaniel Pali Nathaniel Pali Omkarsba, Helena Paath, Deicy Palilingan, Verry Ronny Panjaitan, Jehezkiel Pontoh, Suiling Potabuga, Fitria K. Preisdy Vanthra Clara Mangolo Pritartha S. Anindita Punuh, Grace Punuh, Liesje Grace Lourino Qowi, Moh. Quido Conferti Kainde Rambitan, Maya C. Rattu, Olviane I. Ratumbuisang, Keith F Refien K. S. Rawung Renaldy J. Kalesaran Retor, Wanda M. G. Rian Waraney Palandeng Rian Waraney Palandeng Richard Daniel Herdy Pangkey Rolles N. Palilingan Rolles Nixon Palilingan Rompis, Novie Roos M. S. Tuerah Rotty, Viktory Nicodemus Joufree Roza, Nelli Rumagit, Selvie Serly Runtulalo, Anastasya Millanisti Mutiara Ruth Sriana Umbase Ruth Umbase Salam Surbakti Salam Surbakti Sauyai, Stanly F M Senduk, Johanis F. Shelty D. M. Sumual Shelty D. M. Sumual Shelty D.M. Sumual Steven Mongkareng Sumilat, Meiny Conny Sumolang, Deby Supit Pusung Susan Noviaty Herienth Jacobus Suwaryaningrat, Ni Dewi Eka Suzan Jacobus Tamboto, Fabyana Imelda Tamboto, Hendry Tendean, Sherly D Tendean, Sherly D. Tesa, Mokoginta Fili Theno, Ignatius Rudi Tinangon, Rinny M. Toar, Rendy C. Trinansi D. Makausi Tumbelaka, Steven Set Xaverius Uus Kamajaya Al Katuuk Verry R. Palilingan Victory Nicodemus Joufree Rotty Vidlina Lie Viginia Saneba Walewangko, Stief Aristo Welong, Krety Debora Wensi Ronald Lesli Paat Widdy Rorimpandey Wuwungan, Hansje T. Yean Rasu Yeane Koyongian Yousania V.W Ratu Simbiak Yuliana Hartono Yuliana Hartono ZOYA F. SUMAMPOW