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Heri Pratikto

Universitas Negeri Malang

Author-ID : 2413465

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Transportation Other

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Exploration Of Brand Love And E-Trust In Forming Revisit Intention In Generation Z: A Qualitative Study On Shopping Experience On Live Tiktok Mala, Iva Khoiril; Anam, Choirul; Pratikto, Heri; Saptaria, Lina
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6370

This study aims to explore how brand love and e-trust are formed among Generation Z in the context of purchasing products through live TikTok, as well as how these two factors contribute to users' intentions to reuse the platform. The method employed is a qualitative approach using in-depth interview techniques with 10 informants who are active users of Live TikTok, allowing for the exploration of their subjective and emotional experiences. The results show that direct interaction with creators and content on Live TikTok creates a strong emotional connection (brand love) and increases user trust in the platform (e-trust). These two factors proved significant in motivating users' intention to return to using TikTok's Live feature as an alternative to online shopping. This research confirms that building emotional relationships and trust with users is critical for brands in today's digital marketing context.

The Mediating Role of Job Satisfaction in Linking Organizational Culture and Self-Efficacy to Organizational Citizenship Behavior: A Study of Nurses in RSI Garam Kalianget Sumenep Sanusi, Imam; Pratikto, Heri; Sopiah, Sopiah
Journal of Social Work and Science Education Vol. 6 No. 3 (2025): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v6i3.1259

This study aims to analyze the influence of organizational culture and self-efficacy on organizational citizenship behavior with job satisfaction as a mediating variable among nurses at RSI Garam Kalianget Sumenep. The background is based on the importance of extra work behavior in improving the effectiveness of health services. The approach used is quantitative with descriptive and explanatory methods, as well as purposive sampling techniques with 114 respondents. Data analysis was conducted using SEM-PLS via SmartPLS 4.1.0.8. The results indicate that organizational culture and self-efficacy have a positive and significant effect on job satisfaction and organizational citizenship behavior. Job satisfaction was also found to significantly mediate this relationship. These findings underscore the important role of job satisfaction in encouraging voluntary employee behavior. The novelty of this research lies in testing an integrative model that simultaneously involves organizational culture, self-efficacy, job satisfaction, and organizational citizenship behavior, and was conducted in the context of a type C private hospital in an island region that has been rarely studied. This study also addresses inconsistencies in previous studies through a mediation approach. Practically, the results suggest that management should strengthen the internalization of organizational values through training and role modelling, and focus on enhancing self-efficacy and job satisfaction to promote organizational citizenship behavior that impacts service quality and hospital reputation.

The Digital Leap: A Phenomenological Inquiry into Culinary MSMEs Marketing in Malang Afifa, Nurul Hildha; Pratikto, Heri; Dhewi, Titis Shinta
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 6 (2025): August 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i6.437

This research explores the phenomenon of digital marketing adoption by culinary MSMEs in Malang City using a transcendental phenomenological approach. The study aims to understand the implementation of digital marketing strategies, identify digitalization models, and analyze their impact on business development. Data were collected through observation, interviews, and documentation from five culinary MSMEs and analyzed using phenomenological techniques and SWOT analysis. The findings reveal that MSMEs have embraced various digital channels, such as social media, marketplaces, and food delivery platforms, to expand market reach and strengthen brand awareness. Positive perceptions of technology's usefulness and ease of use, as conceptualized in the Technology Acceptance Model (TAM), significantly influence adoption decisions. The research identifies diverse digitalization strategies tailored to the characteristics of each MSME and highlights the critical role of digital marketing in driving business growth, improving operational efficiency, and fostering adaptive business cultures. Based on the findings, the study proposes strategic recommendations to enhance digital competitiveness, emphasizing the need for digital literacy improvement and continuous innovation. This study enriches the scientific discourse on MSME digitalization and offers practical insights for business actors and policymakers in the culinary sector.

KULAK .ID: AN INNOVATIVE SITE TO INTRODUCE SMES TO ECONOMIC SUSTAINABILITY BASED ON VILLAGE POTENTIAL Agustina, Yuli; Pratikto, Heri; Churiyah, Madziatul; Basuki, Andi
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i4.817

Kulak.id is an innovative platform designed to empower Small and Medium Enterprises (SMEs) by promoting economic sustainability based on the unique potential of villages. This initiative leverages local resources and capabilities, enabling SMEs to thrive within their communities while contributing to the broader economic landscape. The platform serves as a bridge between traditional village industries and modern market demands, offering tools and support for businesses to enhance their operations and reach. By focusing on the inherent strengths of village economies, Kulak.id not only fosters sustainable business practices but also preserves and revitalizes local cultures and industries. The ultimate goal of Kulak.id is to create a resilient and self-sufficient economic environment for SMEs that can adapt and flourish in the face of global challenges.

Application of Pentuple Bottom Line (PBL) as a Learning Model in Business Feasibility and Business Sustainability Study in SMEs Griya Madukara Malang City Mala, Iva Khoiril; Pratikto, Heri; Winarno, Agung; Hidayat, Rachmad; Anam, Hoirul; Sutantri
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6644

This study aims to assess the business feasibility of Griya Madukara MSME from an environmental perspective, emphasizing how its practices contribute to both ecological and social sustainability. The research employed a descriptive qualitative approach, utilizing in-depth interviews, direct observation, and documentation. A total of 12 informants were involved, including the business owner, seven employees from different divisions, two regular customers, and two local community members participating in ecoprint training. The findings show that Griya Madukara adopts zero-waste principles, uses natural materials in its production, and converts organic waste into compost. Additionally, community involvement and empowerment are central to its sustainability strategy. The business aligns with the Pentuple Bottom Line framework (People, Planet, Profit, Phenotechnology, and Prophet), making it a viable and sustainable community-based MSME model.

Performance Analysis of Family Hope Program (PKH) and Their Role in Enhancing Community Welfare: A Case Study in Sumenep District, Madura Parawansah, Rosa Indah; Pratikto, Heri; Syihabudhin, Syihabudhin
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.8794

This study aims to analyze the performance of Family Hope Program (PKH) facilitators in Sumenep District, focusing on three sub-districts: Pragaan, Gili Genting, and Lenteng. The research evaluates facilitator performance based on three key dimensions: quality, quantity, and timeliness in task implementation. A descriptive qualitative approach with a case study method was employed. Data were collected through in-depth interviews, observations, and documentation involving PKH facilitators and Beneficiary Families (KPM). The findings reveal that overall, the facilitators performed their duties effectively. In terms of quality, they successfully established effective communication with KPM and provided assistance in accordance with technical guidelines. Regarding quantity, facilitators met targeted activities such as Family Capacity Building Meetings (P2K2) and periodic data updates. Concerning timeliness, most facilitators demonstrated discipline in submitting daily and monthly reports. However, certain technical challenges, particularly poor internet connectivity in island areas, hindered the reporting process. These results highlight the importance of improving digital infrastructure and providing continuous support for facilitators to enhance the effectiveness and efficiency of the PKH program, especially in remote regions.

A Conceptual Framework Of Entrepreneurial Orientation, Financial Literacy, And MSMEs Performance: The Role Of Access To Finance Hamdana, Hamdana; Pratikto, Heri; Sopiah, Sopiah
Devotion : Journal of Research and Community Service Vol. 3 No. 2 (2021): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i2.96

This article intended to address a research vacuum by identifying the elements that impact MSMEs' financial performance, including the importance of access to finance, and establishing a conceptual framework that explains the link between these factors. The author proposed a building conceptual framework of MSMEs finance classic phenomena. A qualitative analysis approach may be used to establish and construct conceptual frameworks. This paper has combined knowledge from various relevant and reputable literature sources to build a conceptual model. If empirically verified, the suggested framework might be a viable option for supporting MSME owners in more successfully growing their businesses.

Live Streaming: Revolution New in Retail Business Marketing Strategy (Literature Study) Khoiril Mala, Iva; Kholifah, Leli; Pratikto, Heri; Winarno, Agung; Setyohadi
Jurnal At-Tamwil: Kajian Ekonomi Syariah Vol. 7 No. 2 (2025): Jurnal At-Tamwil September 2025
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/at-tamwil.v7i2.8003

Purpose – The post-COVID-19 pandemic has driven digitalization in various aspects of life, one of which is consumer purchasing behavior. With limited mobility and increasingly stringent regulations regarding activities outside the home, including shopping in malls, consumers who previously went to physical stores tend to shop online. This has led to a new revolution in the world of marketing: Live Streaming, a medium that connects businesses with buyers online without the need to visit a physical store. Design/Methods/Approach – This research method uses a literature review system to analyze documents that align with the research focus. Previously, documents were reviewed using Google Scholar, Scopus, and WoS. 50 journals were then identified and filtered, resulting in 13 articles for analysis. Findings – This proves that live streaming can break down the limitations previously imposed by traditional marketing. Retailers cannot ignore the challenges and obstacles faced in using live streaming, such as technical constraints and increasingly fierce online business competition. Research Implications/Limitations – Businesses can consider using a professional host to ensure product and service information is conveyed clearly and easily understood by the audience during live streaming. Originality/Value – Live streaming can help retail business actors to keep up with the times in the form of digitalization, seeing consumer interest in consuming products.

Financial Literacy, FinTech, and Contemporary Innovation in Islamic Economic Law: An Analysis of MSME Performance Sustainability in Indonesia and Malaysia Muhammad Nanang Choiruddin; Heri Pratikto; F. Danardana Murwani; Nurika Restuningdiah
MILRev: Metro Islamic Law Review Vol. 4 No. 2 (2025): MILRev: Metro Islamic Law Review
Publisher : Faculty of Sharia, IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/milrev.v4i2.10164

This study investigates the relationship between financial literacy, financial technology (FinTech), and contemporary innovation in Islamic economic law and how these factors influence the sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia and Malaysia. Using a qualitative research design, this study gathers and analyses data through comprehensive literature reviews, in-depth interviews with key MSME stakeholders, and targeted surveys involving entrepreneurs within a Sharia-compliant framework. The findings suggest that a high level of financial literacy, effective utilisation of Sharia-based FinTech solutions, and responsiveness to contemporary innovations in Islamic economic law significantly enhance MSMEs' competitiveness and long-term sustainability. These elements facilitate better financial decision-making and operational efficiency and strengthen consumer trust in Sharia-compliant business practices. However, the study also identifies persistent barriers, including uneven financial literacy levels among MSME actors, limited digital infrastructure in rural areas, and insufficient access to appropriate FinTech platforms tailored to Islamic economic values. Furthermore, the research emphasises the critical role of coordinated government policies, institutional support, and multi-stakeholder collaboration in fostering a robust ecosystem that nurtures the growth of Sharia-compliant MSMEs in the digital age. The insights offered by this study contribute meaningfully to the academic discourse on Islamic economics and provide practical recommendations for policymakers, financial institutions, and business practitioners. Ultimately, the research highlights the strategic importance of MSMEs as catalysts for inclusive, ethical, and sustainable economic development in Indonesia and Malaysia.

The Effect of Entrepreneurial Orientation on Firm Performance: The Role of Networking Capability Arifah Rahman, Amalia; Heri Pratikto; Ely Siswanto
Brilliant International Journal Of Management And Tourism Vol. 2 No. 3 (2022): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i3.816

This study aims to determine the effect of entrepreneurial orientation on company performance. This research was also conducted to determine the role of network capabilities as mediators in the relationship between entrepreneurial orientation and company performance. This research is quantitative research with an explanatory research approach which was conducted on women entrepreneurs at the Entrepreneurs Association of Batu City. The sampling method used in this study is a saturated sample of 88 female entrepreneurs. The research data is primary data obtained through the distribution of online and offline questionnaires. The data analysis used is SEM-PLS assisted by SmartPLS 3.3.3 software. The results of this study indicate that entrepreneurial orientation has no significant effect on company performance. Entrepreneurial orientation has a positive and significant effect on network capabilities and marketing capabilities. Network capabilities and marketing capabilities have a positive and significant impact on company performance. This study also found that networking skills and marketing skills act as perfect mediators in the relationship between entrepreneurial orientation and company performance. In future research, it is necessary to consider adding samples and independent variables outside of the study

Co-Authors A Halim Abdilah, Eka Novianti Abdullah Syakur Novianto Achmad Murdiono Adhy Wicaksono Adi Hermawansyah Adi Sucipto, Adi Afif Nur Rokhman Afifa, Nurul Hildha Agung Winarno Agus Hermawan Agus Hermawan Agus Kurniadi Agus Salim Aisy Fiklil Nafisah Aji Prasetya Wibawa Al Azhar, M. Habib Albar Bari'na, Moch. Yusufa Alberta Adinata Amin, Muhammad Sirojuddin Amirudin Amry Mahdan Abrari Amry Mahdan Abrari Anam, Hoirul Andi Basuki Andi Basuki, Andi Andy Chandra Pramana Anis Sya’bania Anita Handayani Anni Yudiastuti Arif Isnaini Arifah Rahman, Amalia Asep Dana Saputra Bernadeta Wahyu Astri Pratita Brillian Rosy Budi Eko Soetjipto Buyung Adi Dharma Camelia N. C., Inneke Chicha Fahriana Choirul Anam AM Diponegoro Chong , Wan Ni Cindy Pramita Cipto Wardoyo Deddy Ibrahim Rauf Dede Rusmana Dewi ayu sakdiyyah Dewi Diah Fakhriyyah Dewi Nurjannah Djoko, Sunarti Dwi Hernanik, Nova Dwi rahayu Dwi Wulandari Dwivamilu Irianti Putri Dyah Arini R Dyah Setyawati Edi Irawan Elfit Maidah Elok Vilantika Elvira Nur Azizah Ely Rizky Amaliyah Ely Siswanto Eni Susilowati Enjelika Eny Yuniati Ery Tri Djatmika RWW Evi Susanti Fahmi Ashari S. Sihaloho Fajar Azmi Kurniawan, Fajar Azmi Faradila, Fian Arifiona Faridatun Nafisah Fatima, Arlindo Do Ceo Fatmasari Endayani Fauji, Diah Ayu Septi Fawwaz, Muhammad Iqbal Filianti Filianti Firdian Tri Cahyo Fitriani Fitriyah Fitriyah Fulgentius Danardana Murwani Gabriella Stefanny Gunartin . Hamdana, Hamdana Hanif Rani Iswari Hari Wahyono Haya Nur Safa’atin Hendri Gunawan Heny Kusdiyanti, Heny Hery Suprayitno Hong, Yeap Chi Imam Mukhlis Imam Sanusi, Imam Imaniyah, Sari Ayu Indira Oktavianti Ira Wikartika Iva Khoiril Mala Ivan Widjaja Januardi Joko Setiyo Juniar, Wita Ryani Khoiril Mala, Iva Khoiriyah, Siti Nur Kholifah, Leli Khusnia, Rif’atul Kustitik Kustitik Landreas Utama Lie Ludi Wishnu Wardana Lulu Nurul Istanti Luthfi Alif Utama, Muhammad M. Yogi Riyantama Isjoni Madziatul Churiyah Mansoor Abdul Hamid Mantony, Oslida Markhamah, Siti Martha, Jefry Aulia Martin Martin Mazarina Devi Mega Noerman Ningtyas Miranda Lukita Sari Mirza Esvianti Moh Yasir Moh. Faizin Mohamad Bastomi Mohammad Arief Mohammad Arief Muaddab, Hafis Muchamad Rizky Fauzi Muhadjir Anwar Muhammad Bukhori Dalimunthe Muhammad Irfanul Hakim Zain Muhammad Luthfi Alif Utama Muhammad Nanang Choiruddin Muhammad Sulhan Muhammad Tody Arsyianto Muntholib Nadila, Salsaufy Brillian Naswan Suharsono Niluh Komang Kusuma Yasari Novitasari, Anindita Trinura Nur Hidayatul Istiqomah Nurika Restuningdiah Nurul Falah Hashim Nurul Farida Oktaviani, Fadhilah Nur Oktavianti, Indira Parawansah, Rosa Indah Permatasari, Indriani Detty Pitoyo, Achmad Zani Prabowo, Andri Eko Pramika, Depi Prastiono, Suryo Prayogo Kusumaryoko Puji Handayati Punaji Setyosari Purnomo, Irfan Agung Purwanto, Sandi Rachmad Hidayat Rahmi Rahayu, Dita Rendika Vhalery Restu Millaningtyas Reza Aditia Rivaldo Kurniawan Rizkita, Marsya Aulia Rosmala Dewi Rosmiza Bidin Rr Suci Palasari Rufi'i Saiful Aminudin Alkusuma Putra Santi Widyanigryum Saptaria, Lina Saputra, Asep Dana Sari, Dewi Wulan Sari, Vina Budiarti Mustika Septiawan, Bambang Setyohadi Shiddiqy, Isymayati Ash Sholikan Sholikan Sholikhan Sinollah Siti Khoiriyah Siti Salina Mustakim Soenar Soekopitojo Sofia Mahardianingtyas Soleh Hanafi Ihsan Ihsan Sopia, Sopia Sopiah, Sopiah Sopiah, Sopiah Sriyani Mentari Sudarmiatin Sudarmiatin Sudarmiatin Sugiyanto - Sulastri Irbayuni Sulikah Sulikah Sulis Rochayatun Sulistiyani, Sulistiyani Sumiati Sumiati Sutantri Sutrisno Sutrisno Syahrul Munir Syamsul Arifin Syihabudhin Tamimi, Muhizan Titis Shinta Dhewi, Titis Tuatul Mahfud Umami, Nailariza Umatin, Choiru Umi Nandiroh Ummi Ainur Rizqi Umu Rosyidah Vindi Kusuma Wardani Wahjoedi Wahjoedi Wahyu Dede Gustiawan Wahyuningtiyas, Nanik Wening Patmi Rahayu Widyaningrum, Santi Wilyan Adisari Wisma Miftahur Rozi Wita Ryani Juniar Yandi, Andri Yashinta Ula Qomarina Yuli Agustina, Yuli

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