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Heri Pratikto

Universitas Negeri Malang

Author-ID : 2413465

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

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The Role Of Relationship Marketing, Word Of Mouth, Customer Delight In Building Customer Satisfaction And Loyalty : Systematic Literature Review Luthfi Alif Utama, Muhammad; Winarno, Agung; Pratikto, Heri
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3869

The dynamics of consumer behavior in the development of technology and information makes consumer customers have greater access to information and communication channels in referencing what they want and a deep understanding of how various elements. Customers have become very active in choosing what they need and sorting out what they want. This literature study describes the Role of Relationship Marketing Variables, Word Of Mouth, Customer Delight in building Customer Satisfaction And Loyalty whose purpose is to understand how these various elements influence each other in the modern marketing context. 200 articles found through the Publish Perish journal search tool, the Google website with Scopus indexed journal searches, with a combination of Copernicus indexed journal searches, Sinta, local Indonesian and foreign journals. After that, identify relevant literature with the results of 30 relevant articles in the review and discussion. The analysis in this journal is Descriptive analysis, where the results of the literature review are grouped with several categories and then discussed and analyzed descriptively. With the adoption of modeling using the PRISMA Flow Diagram tool. The results of the study conducted that. The result is that all the results of the Journal Literature Review carried out use quantitative research types with data analysis carried out using SEM PLS 22 Journals. Multiple Regression Analysis 5 Journals. Meanwhile, exploratory analysis factors, content analysis techniques, non-experimental and crosssectional each 1. In general, the results of the journal review research conducted by examining the role of each variable and looking for the influence of Relationship marketing variables, Word Of Mouth, Customer Delight in building Customer Satisfaction and Customer Loyalty have an influence between variables. The rest of the research shows different results with the results of negative and insignificant influence between variables.

Conceptual Study of Proactive Attitude in Micro, Small and Medium Enterprises (MSMEs) Yandi, Andri; Winarno, Agung; Pratikto, Heri
Greenation International Journal of Tourism and Management Vol. 2 No. 4 (2024): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i4.293

This study is a conceptual review that examines the role of proactive entrepreneurial behavior in Micro, Small, and Medium Enterprises (MSMEs) in relation to exploratory innovation, digital marketing strategies, and business performance. The study is divided into several sections. First, the literature review focuses on proactive attitudes. Second, the research model and propositions developed in this study are based on a review of previous research, such as the relationship between proactiveness and exploratory innovation, proactiveness and digital marketing, as well as proactiveness and MSME performance. Proactive behavior in the entrepreneurial context involves initiative, adaptability, and the courage to seize opportunities, enabling MSMEs to survive and grow amidst increasingly intense competition. Exploratory innovation provides MSMEs with a competitive advantage by creating new products or services that meet the dynamic needs of the market. The adoption of digital marketing strategies enhances market reach and allows MSMEs to leverage technology to attract and retain customers. Overall, this study demonstrates that proactive entrepreneurial behavior not only drives innovation and digital marketing but also significantly impacts MSME performance positively. These findings highlight the importance of fostering proactive attitudes among MSME entrepreneurs to promote business sustainability through responsive and adaptive approaches to market changes.

The Influence of Influencer Marketing and Store Atmosphere on Purchase Decision through Purchase Intention as Intervening Variable : A Case Study on Café Consumers in Malang City Khusnia, Rif’atul; Pratikto, Heri; Rahayu, Wening Patmi
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 3 (2025): February 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i3.372

This study investigates the influence of Influencer marketing and Store atmosphere on Purchase decision with Purchase intention as an intervening variable among café consumers in Malang City. Based on the Theory of Planned Behavior (TPB), the research aims to fill research gaps concerning the effects of these variables in the rapidly evolving context of digital marketing. The research employed Smart PLS SEM to analyze data from 385 respondents of Generation Z aged 12-27 years. The results indicate that Influencer marketing has a positive and significant impact on Purchase intention, though it does not directly affect Purchase decision. Conversely, Store atmosphere significantly influences both Purchase intention and Purchase decision among café consumers in Malang. Furthermore, Purchase intention acts as a significant intervening variable between Influencer marketing, Store atmosphere, and Purchase decision. These findings provide insights for café owners and marketing practitioners to consider effective strategies in enhancing the influence of store atmosphere and utilizing influencers to improve consumer purchase decisions

The Effect of Emotional Intelligence, Intellectual Intelligence, and Spiritual Intelligence on Employee Performance through Job Satisfaction as an Intervening Variable (Study on Employees of JNE Malang City) Amirudin; Pratikto, Heri; Soetjipto, Budi Eko
Asian Journal of Management Analytics Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i1.7029

This study aims to explain the effect of emotional intelligence, intellectual, and spiritual intelligence on employee performance through job satisfaction as an intervening variable (On JNE Employees in Malang City).From the test results obtained the results Emotional Intelligence has a direct and significant effect on Job Satisfaction. Emotional Intelligence has a direct and significant effect on Employee Performance. Intellectual Intelligence has a direct and significant effect on Employee Performance. Spiritual Intelligence has a direct and significant effect on Employee Performance. Emotional Intelligence has an indirect and significant effect on Employee Performance through Job Satisfaction. Intellectual Intelligence has an indirect and significant effect on Employee Performance through Job Satisfaction. Spiritual Intelligence has an indirect and significant effect on Employee Performance through Job Satisfaction.

THE INFLUENCE OF PRICE AND PRODUCT INNOVATION ON THE PURCHASE INTENTION OF WULING ELECTRIC CARS WITH BRAND IMAGE AS AN INTERVENING VARIABLE: A STUDY ON PROSPECTIVE ELECTRIC CAR CONSUMERS IN EAST JAVA Rahmi Rahayu, Dita; Pratikto, Heri; Siswanto, Ely
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.207

This research aims to examine the influence of price and product innovation on the purchase intention of Wuling electric cars through brand image among prospective Wuling electric car consumers in East Java. This study adopts a descriptive and explanatory research design with a quantitative approach. Structural Equation Modeling-Partial Least Squares (SEM-PLS) is used for data analysis. Survey questionnaires are collected through both online means using Google Forms and offline methods through the distribution of printed questionnaires. The sample size for this study comprises 217 prospective Wuling electric car consumers in East Java. The findings indicate that price and product innovation have a positive and significant impact on brand image. Moreover, brand image, price, and product innovation have a positive and significant effect on purchase intention, with brand image mediating the relationship between price, product innovation, and purchase intention. These results highlight the crucial role of brand image in mediating the effects of price, product innovation, and purchase intention among prospective Wuling electric car consumers. The implications of this research suggest that companies should continuously develop their brand image to enhance the sales of Wuling electric cars. Additionally, the study's findings can contribute to the advancement of marketing management knowledge

The role of behavioral bias on financial decision making: a systematic literature review and future research agenda Rosyidah, Umu; Pratikto, Heri
Journal of Enterprise and Development (JED) Vol. 4 No. 1 (2022): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v4i1.5102

Purpose — This paper aims to analyze current research trends, identify theoretical perspectives, and identify research topics of behavioral bias in financial decision-making in the future.Research method — To perform bibliometric analysis, this article uses a systematic literature review, as well as content analysis. This article uses a total of 51 publications between 2018 and 2022 as the sample for the literature review, directed by PRISMA. The tool used in analyzing bibliometrics is VOSviewer. Meanwhile, content analysis is conducted to build theoretical perspectives and proposed future research agendas.Result — This systematic review explains the number of articles per year, most influential articles, leading journals, leading countries, leading authors, important keywords, and research cluster networks. Besides, this article also discovers seven behavioral biases that can be analyzed to gain a theoretical perspective on behavioral bias. The seven behavioral biases are Heuristic Bias, Self-Attribution Bias, Framing Bias, Herding Bias, Aversion Bias, Disposition Effect, and Overconfidence Bias,. In the scientific mapping analysis, important keywords are obtained, and the author's research cluster network is to discover topics that rarely researched to be offered in future research.Recommendation/significance/contribution — In contrast to previous studies of behavioral bias, which were dominated by survey-based research, this paper provides a different reference by using a systematic literature review method that provides coverage of the main research issues and theoretical arguments about behavioral bias in financial decisions. In addition, this paper offers new ideas about potential research fields by identifying studies in developing countries that are still rarely carried out compared to developed countries.

Exploration Of Brand Love And E-Trust In Forming Revisit Intention In Generation Z: A Qualitative Study On Shopping Experience On Live Tiktok Mala, Iva Khoiril; Anam, Choirul; Pratikto, Heri; Saptaria, Lina
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6370

This study aims to explore how brand love and e-trust are formed among Generation Z in the context of purchasing products through live TikTok, as well as how these two factors contribute to users' intentions to reuse the platform. The method employed is a qualitative approach using in-depth interview techniques with 10 informants who are active users of Live TikTok, allowing for the exploration of their subjective and emotional experiences. The results show that direct interaction with creators and content on Live TikTok creates a strong emotional connection (brand love) and increases user trust in the platform (e-trust). These two factors proved significant in motivating users' intention to return to using TikTok's Live feature as an alternative to online shopping. This research confirms that building emotional relationships and trust with users is critical for brands in today's digital marketing context.

The Mediating Role of Job Satisfaction in Linking Organizational Culture and Self-Efficacy to Organizational Citizenship Behavior: A Study of Nurses in RSI Garam Kalianget Sumenep Sanusi, Imam; Pratikto, Heri; Sopiah, Sopiah
Journal of Social Work and Science Education Vol. 6 No. 3 (2025): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v6i3.1259

This study aims to analyze the influence of organizational culture and self-efficacy on organizational citizenship behavior with job satisfaction as a mediating variable among nurses at RSI Garam Kalianget Sumenep. The background is based on the importance of extra work behavior in improving the effectiveness of health services. The approach used is quantitative with descriptive and explanatory methods, as well as purposive sampling techniques with 114 respondents. Data analysis was conducted using SEM-PLS via SmartPLS 4.1.0.8. The results indicate that organizational culture and self-efficacy have a positive and significant effect on job satisfaction and organizational citizenship behavior. Job satisfaction was also found to significantly mediate this relationship. These findings underscore the important role of job satisfaction in encouraging voluntary employee behavior. The novelty of this research lies in testing an integrative model that simultaneously involves organizational culture, self-efficacy, job satisfaction, and organizational citizenship behavior, and was conducted in the context of a type C private hospital in an island region that has been rarely studied. This study also addresses inconsistencies in previous studies through a mediation approach. Practically, the results suggest that management should strengthen the internalization of organizational values through training and role modelling, and focus on enhancing self-efficacy and job satisfaction to promote organizational citizenship behavior that impacts service quality and hospital reputation.

The Digital Leap: A Phenomenological Inquiry into Culinary MSMEs Marketing in Malang Afifa, Nurul Hildha; Pratikto, Heri; Dhewi, Titis Shinta
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 6 (2025): August 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i6.437

This research explores the phenomenon of digital marketing adoption by culinary MSMEs in Malang City using a transcendental phenomenological approach. The study aims to understand the implementation of digital marketing strategies, identify digitalization models, and analyze their impact on business development. Data were collected through observation, interviews, and documentation from five culinary MSMEs and analyzed using phenomenological techniques and SWOT analysis. The findings reveal that MSMEs have embraced various digital channels, such as social media, marketplaces, and food delivery platforms, to expand market reach and strengthen brand awareness. Positive perceptions of technology's usefulness and ease of use, as conceptualized in the Technology Acceptance Model (TAM), significantly influence adoption decisions. The research identifies diverse digitalization strategies tailored to the characteristics of each MSME and highlights the critical role of digital marketing in driving business growth, improving operational efficiency, and fostering adaptive business cultures. Based on the findings, the study proposes strategic recommendations to enhance digital competitiveness, emphasizing the need for digital literacy improvement and continuous innovation. This study enriches the scientific discourse on MSME digitalization and offers practical insights for business actors and policymakers in the culinary sector.

KULAK .ID: AN INNOVATIVE SITE TO INTRODUCE SMES TO ECONOMIC SUSTAINABILITY BASED ON VILLAGE POTENTIAL Agustina, Yuli; Pratikto, Heri; Churiyah, Madziatul; Basuki, Andi
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i4.817

Kulak.id is an innovative platform designed to empower Small and Medium Enterprises (SMEs) by promoting economic sustainability based on the unique potential of villages. This initiative leverages local resources and capabilities, enabling SMEs to thrive within their communities while contributing to the broader economic landscape. The platform serves as a bridge between traditional village industries and modern market demands, offering tools and support for businesses to enhance their operations and reach. By focusing on the inherent strengths of village economies, Kulak.id not only fosters sustainable business practices but also preserves and revitalizes local cultures and industries. The ultimate goal of Kulak.id is to create a resilient and self-sufficient economic environment for SMEs that can adapt and flourish in the face of global challenges.

Co-Authors A Halim Abdilah, Eka Novianti Abdullah Syakur Novianto Adhy Wicaksono Adi Sucipto, Adi Afifa, Nurul Hildha Agung Winarno Agus Hermawan Aji Prasetya Wibawa Al Azhar, M. Habib Albar Bari'na, Moch. Yusufa Amin, Muhammad Sirojuddin Amirudin Amry Mahdan Abrari Amry Mahdan Abrari Anam, Hoirul Andi Basuki Andi Basuki, Andi Anis Sya’bania Anita Handayani Anni Yudiastuti Arifah Rahman, Amalia Asep Dana Saputra Bernadeta Wahyu Astri Pratita Brillian Rosy Budi Eko Soetjipto Buyung Adi Dharma Camelia N. C., Inneke Chicha Fahriana Choirul Anam AM Diponegoro Chong , Wan Ni Cindy Pramita Cipto Wardoyo Deddy Ibrahim Rauf Dede Rusmana Dewi ayu sakdiyyah Dewi Diah Fakhriyyah Dewi Nurjannah Djoko, Sunarti Dwi rahayu Dwivamilu Irianti Putri Dyah Arini R Edi Irawan Elfit Maidah Elok Vilantika Elvira Nur Azizah Ely Rizky Amaliyah Ely Siswanto Eny Yuniati Ery Tri Djatmika RWW Evi Susanti Fahmi Ashari S. Sihaloho Faridatun Nafisah Fatima, Arlindo Do Ceo Fatmasari Endayani Fauji, Diah Ayu Septi Fawwaz, Muhammad Iqbal Filianti Filianti Firdian Tri Cahyo Fitriani Fitriyah Fitriyah Fulgentius Danardana Murwani Gabriella Stefanny Gunartin Gunartin Hamdana, Hamdana Hanif Rani Iswari Hari Wahyono Haya Nur Safa’atin Hendri Gunawan Heny Kusdiyanti, Heny Hernanik, Nova Dwi Hong, Yeap Chi Imam Mukhlis Imam Sanusi, Imam Imaniyah, Sari Ayu Indira Oktavianti Ira Wikartika Iva Khoiril Mala Januardi Joko Setiyo Juniar, Wita Ryani Khoiril Mala, Iva Khoiriyah, Siti Nur Kholifah, Leli Khusnia, Rif’atul Landreas Utama Lie Ludi Wishnu Wardana Lulu Nurul Istanti Luthfi Alif Utama, Muhammad Madziatul Churiyah Mansoor Abdul Hamid Mantony, Oslida Martha, Jefry Aulia Martin Martin Mazarina Devi Miranda Lukita Sari Moh Yasir Mohamad Bastomi Mohammad Arief Mohammad Arief Muaddab, Hafis Muhadjir Anwar Muhammad Bukhori Dalimunthe Muhammad Irfanul Hakim Zain Muhammad Nanang Choiruddin Muhammad Sulhan Muntholib Nadila, Salsaufy Brillian Naswan Suharsono Novitasari, Anindita Trinura Nurika Restuningdiah Nurul Falah Hashim Nurul Farida Parawansah, Rosa Indah Prabowo, Andri Eko Pramika, Depi Puji Handayati Punaji Setyosari Purnomo, Irfan Agung Purwanto, Sandi Rachmad Hidayat Rahmi Rahayu, Dita Restu Millaningtyas Reza Aditia Rosmala Dewi Rosmiza Bidin Rr Suci Palasari Saiful Aminudin Alkusuma Putra Santi Widyanigryum Saptaria, Lina Sari, Dewi Wulan Sari, Vina Budiarti Mustika Setyohadi Sholikan Sholikan Sholikhan Sinollah Siti Khoiriyah Siti Salina Mustakim Soenar Soekopitojo Sopia, Sopia Sopiah, Sopiah Sopiah, Sopiah Sudarmiatin Sugiyanto - Sulastri Irbayuni Sulikah Sulikah Sulis Rochayatun Sulistiyani, Sulistiyani Sumiati Sumiati Susilowati, Eni Sutantri Sutrisno Sutrisno Syahrul Munir Syamsul Arifin Syihabudhin Tamimi, Muhizan Titis Shinta Dhewi, Titis Tuatul Mahfud Umami, Nailariza Umatin, Choiru Umi Nandiroh Ummi Ainur Rizqi Umu Rosyidah Vhalery, Rendika Vindi Kusuma Wardani Wahjoedi Wahjoedi Wahyuningtiyas, Nanik Wening Patmi Rahayu Wita Ryani Juniar Yandi, Andri Yashinta Ula Qomarina Yuli Agustina, Yuli

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