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Heri Pratikto

Universitas Negeri Malang

Author-ID : 2413465

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Transportation Other

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Conceptual Study of Proactive Attitude in Micro, Small and Medium Enterprises (MSMEs) Yandi, Andri; Winarno, Agung; Pratikto, Heri
Greenation International Journal of Tourism and Management Vol. 2 No. 4 (2024): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i4.293

This study is a conceptual review that examines the role of proactive entrepreneurial behavior in Micro, Small, and Medium Enterprises (MSMEs) in relation to exploratory innovation, digital marketing strategies, and business performance. The study is divided into several sections. First, the literature review focuses on proactive attitudes. Second, the research model and propositions developed in this study are based on a review of previous research, such as the relationship between proactiveness and exploratory innovation, proactiveness and digital marketing, as well as proactiveness and MSME performance. Proactive behavior in the entrepreneurial context involves initiative, adaptability, and the courage to seize opportunities, enabling MSMEs to survive and grow amidst increasingly intense competition. Exploratory innovation provides MSMEs with a competitive advantage by creating new products or services that meet the dynamic needs of the market. The adoption of digital marketing strategies enhances market reach and allows MSMEs to leverage technology to attract and retain customers. Overall, this study demonstrates that proactive entrepreneurial behavior not only drives innovation and digital marketing but also significantly impacts MSME performance positively. These findings highlight the importance of fostering proactive attitudes among MSME entrepreneurs to promote business sustainability through responsive and adaptive approaches to market changes.

The Influence of Influencer Marketing and Store Atmosphere on Purchase Decision through Purchase Intention as Intervening Variable : A Case Study on Café Consumers in Malang City Khusnia, Rif’atul; Pratikto, Heri; Rahayu, Wening Patmi
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 3 (2025): February 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i3.372

This study investigates the influence of Influencer marketing and Store atmosphere on Purchase decision with Purchase intention as an intervening variable among café consumers in Malang City. Based on the Theory of Planned Behavior (TPB), the research aims to fill research gaps concerning the effects of these variables in the rapidly evolving context of digital marketing. The research employed Smart PLS SEM to analyze data from 385 respondents of Generation Z aged 12-27 years. The results indicate that Influencer marketing has a positive and significant impact on Purchase intention, though it does not directly affect Purchase decision. Conversely, Store atmosphere significantly influences both Purchase intention and Purchase decision among café consumers in Malang. Furthermore, Purchase intention acts as a significant intervening variable between Influencer marketing, Store atmosphere, and Purchase decision. These findings provide insights for café owners and marketing practitioners to consider effective strategies in enhancing the influence of store atmosphere and utilizing influencers to improve consumer purchase decisions

The Effect of Emotional Intelligence, Intellectual Intelligence, and Spiritual Intelligence on Employee Performance through Job Satisfaction as an Intervening Variable (Study on Employees of JNE Malang City) Amirudin; Pratikto, Heri; Soetjipto, Budi Eko
Asian Journal of Management Analytics Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i1.7029

This study aims to explain the effect of emotional intelligence, intellectual, and spiritual intelligence on employee performance through job satisfaction as an intervening variable (On JNE Employees in Malang City).From the test results obtained the results Emotional Intelligence has a direct and significant effect on Job Satisfaction. Emotional Intelligence has a direct and significant effect on Employee Performance. Intellectual Intelligence has a direct and significant effect on Employee Performance. Spiritual Intelligence has a direct and significant effect on Employee Performance. Emotional Intelligence has an indirect and significant effect on Employee Performance through Job Satisfaction. Intellectual Intelligence has an indirect and significant effect on Employee Performance through Job Satisfaction. Spiritual Intelligence has an indirect and significant effect on Employee Performance through Job Satisfaction.

THE INFLUENCE OF PRICE AND PRODUCT INNOVATION ON THE PURCHASE INTENTION OF WULING ELECTRIC CARS WITH BRAND IMAGE AS AN INTERVENING VARIABLE: A STUDY ON PROSPECTIVE ELECTRIC CAR CONSUMERS IN EAST JAVA Rahmi Rahayu, Dita; Pratikto, Heri; Siswanto, Ely
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.207

This research aims to examine the influence of price and product innovation on the purchase intention of Wuling electric cars through brand image among prospective Wuling electric car consumers in East Java. This study adopts a descriptive and explanatory research design with a quantitative approach. Structural Equation Modeling-Partial Least Squares (SEM-PLS) is used for data analysis. Survey questionnaires are collected through both online means using Google Forms and offline methods through the distribution of printed questionnaires. The sample size for this study comprises 217 prospective Wuling electric car consumers in East Java. The findings indicate that price and product innovation have a positive and significant impact on brand image. Moreover, brand image, price, and product innovation have a positive and significant effect on purchase intention, with brand image mediating the relationship between price, product innovation, and purchase intention. These results highlight the crucial role of brand image in mediating the effects of price, product innovation, and purchase intention among prospective Wuling electric car consumers. The implications of this research suggest that companies should continuously develop their brand image to enhance the sales of Wuling electric cars. Additionally, the study's findings can contribute to the advancement of marketing management knowledge

Exploration Of Brand Love And E-Trust In Forming Revisit Intention In Generation Z: A Qualitative Study On Shopping Experience On Live Tiktok Mala, Iva Khoiril; Anam, Choirul; Pratikto, Heri; Saptaria, Lina
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6370

This study aims to explore how brand love and e-trust are formed among Generation Z in the context of purchasing products through live TikTok, as well as how these two factors contribute to users' intentions to reuse the platform. The method employed is a qualitative approach using in-depth interview techniques with 10 informants who are active users of Live TikTok, allowing for the exploration of their subjective and emotional experiences. The results show that direct interaction with creators and content on Live TikTok creates a strong emotional connection (brand love) and increases user trust in the platform (e-trust). These two factors proved significant in motivating users' intention to return to using TikTok's Live feature as an alternative to online shopping. This research confirms that building emotional relationships and trust with users is critical for brands in today's digital marketing context.

The Mediating Role of Job Satisfaction in Linking Organizational Culture and Self-Efficacy to Organizational Citizenship Behavior: A Study of Nurses in RSI Garam Kalianget Sumenep Sanusi, Imam; Pratikto, Heri; Sopiah, Sopiah
Journal of Social Work and Science Education Vol. 6 No. 3 (2025): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v6i3.1259

This study aims to analyze the influence of organizational culture and self-efficacy on organizational citizenship behavior with job satisfaction as a mediating variable among nurses at RSI Garam Kalianget Sumenep. The background is based on the importance of extra work behavior in improving the effectiveness of health services. The approach used is quantitative with descriptive and explanatory methods, as well as purposive sampling techniques with 114 respondents. Data analysis was conducted using SEM-PLS via SmartPLS 4.1.0.8. The results indicate that organizational culture and self-efficacy have a positive and significant effect on job satisfaction and organizational citizenship behavior. Job satisfaction was also found to significantly mediate this relationship. These findings underscore the important role of job satisfaction in encouraging voluntary employee behavior. The novelty of this research lies in testing an integrative model that simultaneously involves organizational culture, self-efficacy, job satisfaction, and organizational citizenship behavior, and was conducted in the context of a type C private hospital in an island region that has been rarely studied. This study also addresses inconsistencies in previous studies through a mediation approach. Practically, the results suggest that management should strengthen the internalization of organizational values through training and role modelling, and focus on enhancing self-efficacy and job satisfaction to promote organizational citizenship behavior that impacts service quality and hospital reputation.

The Digital Leap: A Phenomenological Inquiry into Culinary MSMEs Marketing in Malang Afifa, Nurul Hildha; Pratikto, Heri; Dhewi, Titis Shinta
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 6 (2025): August 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i6.437

This research explores the phenomenon of digital marketing adoption by culinary MSMEs in Malang City using a transcendental phenomenological approach. The study aims to understand the implementation of digital marketing strategies, identify digitalization models, and analyze their impact on business development. Data were collected through observation, interviews, and documentation from five culinary MSMEs and analyzed using phenomenological techniques and SWOT analysis. The findings reveal that MSMEs have embraced various digital channels, such as social media, marketplaces, and food delivery platforms, to expand market reach and strengthen brand awareness. Positive perceptions of technology's usefulness and ease of use, as conceptualized in the Technology Acceptance Model (TAM), significantly influence adoption decisions. The research identifies diverse digitalization strategies tailored to the characteristics of each MSME and highlights the critical role of digital marketing in driving business growth, improving operational efficiency, and fostering adaptive business cultures. Based on the findings, the study proposes strategic recommendations to enhance digital competitiveness, emphasizing the need for digital literacy improvement and continuous innovation. This study enriches the scientific discourse on MSME digitalization and offers practical insights for business actors and policymakers in the culinary sector.

KULAK .ID: AN INNOVATIVE SITE TO INTRODUCE SMES TO ECONOMIC SUSTAINABILITY BASED ON VILLAGE POTENTIAL Agustina, Yuli; Pratikto, Heri; Churiyah, Madziatul; Basuki, Andi
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i4.817

Kulak.id is an innovative platform designed to empower Small and Medium Enterprises (SMEs) by promoting economic sustainability based on the unique potential of villages. This initiative leverages local resources and capabilities, enabling SMEs to thrive within their communities while contributing to the broader economic landscape. The platform serves as a bridge between traditional village industries and modern market demands, offering tools and support for businesses to enhance their operations and reach. By focusing on the inherent strengths of village economies, Kulak.id not only fosters sustainable business practices but also preserves and revitalizes local cultures and industries. The ultimate goal of Kulak.id is to create a resilient and self-sufficient economic environment for SMEs that can adapt and flourish in the face of global challenges.

Application of Pentuple Bottom Line (PBL) as a Learning Model in Business Feasibility and Business Sustainability Study in SMEs Griya Madukara Malang City Mala, Iva Khoiril; Pratikto, Heri; Winarno, Agung; Hidayat, Rachmad; Anam, Hoirul; Sutantri
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6644

This study aims to assess the business feasibility of Griya Madukara MSME from an environmental perspective, emphasizing how its practices contribute to both ecological and social sustainability. The research employed a descriptive qualitative approach, utilizing in-depth interviews, direct observation, and documentation. A total of 12 informants were involved, including the business owner, seven employees from different divisions, two regular customers, and two local community members participating in ecoprint training. The findings show that Griya Madukara adopts zero-waste principles, uses natural materials in its production, and converts organic waste into compost. Additionally, community involvement and empowerment are central to its sustainability strategy. The business aligns with the Pentuple Bottom Line framework (People, Planet, Profit, Phenotechnology, and Prophet), making it a viable and sustainable community-based MSME model.

Performance Analysis of Family Hope Program (PKH) and Their Role in Enhancing Community Welfare: A Case Study in Sumenep District, Madura Parawansah, Rosa Indah; Pratikto, Heri; Syihabudhin, Syihabudhin
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.8794

This study aims to analyze the performance of Family Hope Program (PKH) facilitators in Sumenep District, focusing on three sub-districts: Pragaan, Gili Genting, and Lenteng. The research evaluates facilitator performance based on three key dimensions: quality, quantity, and timeliness in task implementation. A descriptive qualitative approach with a case study method was employed. Data were collected through in-depth interviews, observations, and documentation involving PKH facilitators and Beneficiary Families (KPM). The findings reveal that overall, the facilitators performed their duties effectively. In terms of quality, they successfully established effective communication with KPM and provided assistance in accordance with technical guidelines. Regarding quantity, facilitators met targeted activities such as Family Capacity Building Meetings (P2K2) and periodic data updates. Concerning timeliness, most facilitators demonstrated discipline in submitting daily and monthly reports. However, certain technical challenges, particularly poor internet connectivity in island areas, hindered the reporting process. These results highlight the importance of improving digital infrastructure and providing continuous support for facilitators to enhance the effectiveness and efficiency of the PKH program, especially in remote regions.

Co-Authors Abdilah, Eka Novianti Abdullah Syakur Novianto Adhy Wicaksono Adi Hermawansyah Adi Sucipto, Adi Afif Nur Rokhman Afifa, Nurul Hildha Agung Winarno Agus Fitriadi Agus Hermawan Agus Kurniadi Agus Salim Aisy Fiklil Nafisah Aji Prasetya Wibawa Al Azhar, M. Habib Albar Bari'na, Moch. Yusufa Alberta Adinata Amin, Muhammad Sirojuddin Amirudin Amry Mahdan Abrari Amry Mahdan Abrari Anam, Hoirul Andi Basuki Andi Basuki, Andi Andy Chandra Pramana Anindita Trinura Novitasari Anis Sya’bania Anita Handayani Anni Yudiastuti Arif Isnaini Arifah Rahman, Amalia Asep Dana Saputra Asep Dana Saputra Asep Dana Saputra Bastomi, Mohamad Bernadeta Wahyu Astri Pratita Brillian Rosy Budi Eko Soetjipto Buyung Adi Dharma Camelia N. C., Inneke Chicha Fahriana Choirul Anam AM Diponegoro Chong , Wan Ni Cindy Pramita Cipto Wardoyo Deddy Ibrahim Rauf Dede Rusmana Dewi ayu sakdiyyah Dewi Diah Fakhriyyah Dewi Nurjannah Djoko, Sunarti Dwi Hernanik, Nova Dwi rahayu Dwi Wulandari Dwivamilu Irianti Putri Dyah Arini R Edi Irawan Eka Novianti Abdilah Elfit Maidah Elok Vilantika Elvira Nur Azizah Ely Rizky Amaliyah Ely Siswanto Eni Susilowati Enjelika Eny Yuniati Ery Tri Djatmika RWW Evi Susanti Evi Suwarni, Evi Fahmi Ashari S. Sihaloho Faridatun Nafisah Fatima, Arlindo Do Ceo Fatmasari Endayani Fauji, Diah Ayu Septi Fawwaz, Muhammad Iqbal Filianti Filianti Firdian Tri Cahyo Fitriani Fitriyah Fitriyah Fulgentius Danardana Murwani Gabriella Stefanny Gunartin . Hamdana, Hamdana Hanif Rani Iswari Hari Wahyono Haya Nur Safa’atin Hendri Gunawan Heny Kusdiyanti, Heny Hery Suprayitno Hong, Yeap Chi Imam Mukhlis Imam Sanusi, Imam Imaniyah, Sari Ayu Indira Oktavianti Indriani Detty Permatasari Inneke Camelia N. C. Ira Wikartika, Ira Iva Khoiril Mala Ivan Widjaja Januardi, Januardi Joko Setiyo Khoiril Mala, Iva Khoiriyah, Siti Nur Kholifah, Leli Khusnia, Rif’atul Kustitik Kustitik Landreas Utama Lie Ludi Wishnu Wardana Lulu Nurul Istanti Luthfi Alif Utama, Muhammad M. Habib Al Azhar M. Yogi Riyantama Isjoni Madziatul Churiyah Mansoor Abdul Hamid Mantony, Oslida Markhamah, Siti Martha, Jefry Aulia Martin Martin Mazarina Devi Mega Noerman Ningtyas Miranda Lukita Sari Mirza Esvianti Moch. Yusufa Albar Bari'na Moh Yasir Moh. Faizin Mohammad Arief Mohammad Arief Muaddab, Hafis Muhadjir Anwar Muhammad Bukhori Dalimunthe Muhammad Iqbal Fawwaz Muhammad Irfanul Hakim Zain Muhammad Luthfi Alif Utama Muhammad Nanang Choiruddin Muhammad Sulhan Muhammad Tody Arsyianto Muntholib Nadila, Salsaufy Brillian Naswan Suharsono Niluh Komang Kusuma Yasari Nur Hidayatul Istiqomah Nurika Restuningdiah Nurul Falah Hashim Nurul Farida Oktaviani, Fadhilah Nur Parawansah, Rosa Indah Pitoyo, Achmad Zani Prabowo, Andri Eko Pramika, Depi Prastiono, Suryo Prayogo Kusumaryoko Puji Handayati Punaji Setyosari Purnomo, Irfan Agung Purwanto, Sandi Rachmad Hidayat Rahajeng Cahyaning Putri Cipto Rahmi Rahayu, Dita Rendika Vhalery Restu Millaningtyas Reza Aditia Rikardus Kurnia Lango Rita Anggraini Rahayu Rivaldo Kurniawan Rosmala Dewi Rosmiza Bidin Rr Suci Palasari Saiful Aminudin Alkusuma Putra Santi Widyanigryum Santi Widyaningrum Saptaria, Lina Sari, Dewi Wulan Sari, Vina Budiarti Mustika Setyohadi Shiddiqy, Isymayati Ash Sholikan Sholikan Sholikhan Sinollah Siti Khoiriyah Siti Salina Mustakim Soenar Soekopitojo Sofia Mahardianingtyas Soleh Hanafi Ihsan Ihsan Sopia, Sopia Sopiah, Sopiah Sopiah, Sopiah Sriyani Mentari Sudarmiatin Sudarmiatin Sudarmiatin Sudarmiatin Sudarmiatin Sugiyanto - Sulastri Irbayuni Sulikah Sulikah Sulis Rochayatun Sulistiyani, Sulistiyani Sumiati Sumiati Sumiati Sumiati Suprianto Suprianto Sutantri Sutrisno Sutrisno Syahrul Munir Syamsul Arifin Syihabudhin Titis Shinta Dhewi, Titis Tuatul Mahfud Uki Yonda Asepta Umami, Nailariza Umatin, Choiru Umi Nandiroh Ummi Ainur Rizqi Umu Rosyidah Vindi Kusuma Wardani Wahjoedi Wahjoedi Wahyu Dede Gustiawan Wahyuningtiyas, Nanik Wardha Nilawati Wardha Nilawati Wening Patmi Rahayu Wilyan Adisari Wisma Miftahur Rozi Wita Ryani Juniar Yandi, Andri Yashinta Ula Qomarina Yuli Agustina Yuli Agustina, Yuli

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