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Comparative Study of Cash Based and Non Cash Distributions in the Household Program (PKH) in Tekasire Village, Manggelewa District Ega Saiful Subhan; Ery Tri Djatmika Rudijanto; Puji Handayati
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3619

Abstract

The Family Hope Program (PKH) is the country's poverty alleviation policy. In 2017 the Family Hope Program (PKH) has changed its distribution mechanism from cash distribution (cash based) to non-cash distribution. This change in the distribution mechanism is a form of the state's response to problems that arose earlier, so that through non-cash distribution, people are accustomed to accessing banking. This research is a descriptive qualitative research. Sources of data in this study are primary data and secondary data. Where the data collection using the technique of Observation, Interview, and Documentation. With the aim of the study to determine the comparison of the distribution of cash (cash based) and non-cash in the Family Hope Program (PKH) in Tekasire Village, Mnggelewa District. It is intended to be able to find out the shortcomings, advantages, similarities and differences in the distribution of the Family Hope Program Social Assistance (PKH). From the results of the study, it can be concluded that the comparison of Cash (cash based) and Non-Cash Disbursements in the Family Hope Program (PKH) in Tekasire Village, Manggelewa District found advantages and disadvantages, in Cash (cash based) the advantages are in the requirements that are easier, while in non-cash distributions, there are accuracy of targets, while the drawback in cash disbursement (cash based) is in the use of money and longer queues, while in non-cash distributions there are several shortcomings, one of which lies in bank procedures. In addition, there are also similarities and differences in cash-based and non-cash distributions, where the feeling is both assistance from the Ministry of Social Affairs and the difference lies in the instrument used in the form of receiving money directly while the non-cash used is an ATM card. So the Beneficiary Family (KPM) must first withdraw the money from the ATM card to get help.
The Role of Marketing Strategy in Efforts to Increase Product Sales (Songket Fabric) on Traditional Gedongan Weaving, Dompu Regency-NTB Mahmud Mahmud; Puji Handayati
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3616

Abstract

The Role of Marketing Strategy in Efforts to Increase Product Sales (Songket Fabric) on Traditional Gedongan Weaving in Ranggo Village, Pajo District, Dompu Regency, NTB. In the face of increasingly fierce and complex business competition, this includes changes in the company's strategy for distributing or marketing its products. A very important marketing activity by the company is how its products can be distributed and right on target with a good marketing strategy. The owner of the industry which is one of the systems that prioritizes communication where marketing is directed to consumers by providing information, promotion and persuading and reminding the target market of the company and the products offered to be willing to accept, buy, and be loyal to the products being marketed. There are several ways to do marketing activities, namely by direct and indirect, although each has its own advantages and disadvantages. Marketing Strategy of Traditional Gedongan Woven Products, namely, having an important role in the duties and obligations of helping sell and coordinating the gedongan woven industry, which has been planned in advance, and as part of the gedongan woven industry equipment to increase the sales of the product/fabric. The product marketing strategy has an advantage in market competition, where before the above strategy was carried out the traditional gedongan woven company/industry was unable to reach the market. After implementing the product marketing strategy, the gedongan weaving company/industry is able to reach the market and increase its sales. Thus, based on the description above, the researcher can say that the role of marketing strategy in an effort to increase sales is very good and very important to implement.
Co-Authors Aang Kunaifi Aang Kunaifi Abdullah Syakur Novianto Achmad Barizi Achmad Barizi Adam Gumilang Rahmawan Adelia Rahma Adelia Rahma Afifudin Afifudin Agung Purnawarman Agung Winarno Agus Hermawan Agus Hermawan Ahmad Wahyudin Ahmad Zaki Azzuhairi Aisyah Asri Nurrahma Akidah Fitrah Alvyola Permata Yussanto AMELIA SETYAWATI Amelia Sugangga Amin, Muh. Sirojuddin Andrianto, Ahmad Andy Chandra Pramana Anisa Tus Saidah Anita Handayani Anugrahani, Inanda Shinta Arief Noviarakhman Zagladi Arif Wicaksono Aris, Nyuherno Aulianda, Mega Azeeta Nur Partiwi Bagus Setiawan Bagus Setiawan Bagus Shandy Narmaditya Bahri, Mat Bahri, Matahari Adihapsari Saiful Bambang Sugeng Bambang Sugeng Bastomi, Mohamad Bellini Munezero Brilian Prastiti Andri Safitri Budi Eko Soetjipto Budi UTAMI Cholifah, Emilia Nur Chozin, Chozin Cipto Wardoyo Dewi Diah F Distiawati, Rania Putri Djoewita Djoewita Djoewita Djoewita, Djoewita Dodik Juliardi Dwi Wulandari Dyah Arini Rudiningtyas Dyah Setyawati Eddy Sutadji Ega Saiful Subhan Eka Ananta Sidharta Eko Juni Wahyudi Ely Siswanto Ery Tri Djatmika Rudijanto Wahju Wardhana Ery Tri Djatmika RWW Etty Soesilowati Faizin, Moh. Fauji, Diah Ayu Septi Fazlur Rahman Rahawarin Ferdiansyah, Rifaldy Adinandra Fitriyah Fitriyah Fulgentius Danardana Murwani Gita Yuniar Gunartin . Guntur Kusuma Wardana Hadi Ismanto Hanif Rani Iswari Haqi, Syafrozi Hari Wahyono Heri Pratikto Heri Purnomo Hernanik, Nova Dwi Ihsanul Windasari Ilham, Rachmad Imam Habibi Imam Mukhlis Indratirta, Nadia Prima Insani, Yogie Dana Iradah Rahman Irma Hidayati Ismanto, Hadi Ismanto Ismawati, Lilik Isnaini, Arif Ita Athia Ita Prihatining Wilujeng Iva Khoiril Mala Izzalqurny, Tomy Rizky Junaidi Khalikussabir, Khalikussabir Khusnia, Rif’atul Kukuh Budianto Kukuh Budianto KURNIAWAN, RIVALDO Kusuma, Shafarina Dewi Lailatul Rohmah Laksono, Andi Latif, Sahraman D. Hadji Ludi Wishnu Wardana Lukmanasari, Herla Luthfiya Fathi Pusposari M. Cholid Mawardi Mahmud Mahmud Makaryanawati Makayanawati Makayanawati ‏‏‎ Maretasari, Rina Masculine Muhammad Muqorobin Maslichah Maslichah Mega Aulianda Mifta Ria Oktaviana Mifta Ria Oktaviana Moch Mohtar Moch. Wahyu Widodo Moh Yasir Moh. Amin Mohammad Rofiudin Mohammad Rofiudin Muchamad Rizky Fauzi Muchamad Rizky Fauzi Mufid A Muhammad Bukhori Dalimunthe Muhammad Irfanul Hakim Zain Muhammad Irsan Y Hi Wahid Muhammad Sulhan Mustofiyah, Nuriyatul Muttaqien, Zaenul Nabila Aura Dewanti Nabila Aura Dewanti Nadliroh, Indah Datin Naswan Harsono Naswan Suharsono Novi Trisnawati Novi Trisnawati Novita Rifaul Kirom, Novita Rifaul Nur Diana Nur Diana Kholidah SM Nurika Restuningdiah Nurul Farida Nurus Shobah Nurus Shobah Pahrizal Pahrizal Prastiono, Suryo Purnawarman, Agung Purwadi, Muhammad Guntur Purwianti, Ari Putra Hilmi Prayitno Rachmawati, Dita Rahajeng Cahyaning Putri Cipto Raharimalala Narindraniaina Elisoa Rahayu RAHAYU Rahman, Fadali Rahman, Iradah Rahmi, Vembri Aulia Rania Putri Distiawati Ratna Dwi Nastiti Ratna Tri Hardaningtyas Ravinesh Rohit Prasad, Ravinesh Rohit Renny Dwijayanti Restu Millaningtyas Reyhan Mahardika Rieska Maharani Rini Astuti Rini Astuti Rizkita, Marsya Aulia Rizky Arief Shobirin Rizky Firmansyah RIZKY NURYANTI Rokhman, Afif Nur Rosmala Dewi Rosmiza Bidin RR. Ella Evrita Hestiandari Saiful Arif santoso, fuji Saptaria, Lina Saraswati, Thusy Tiara Satia Nur Maharani Septiawan, Bambang Shadi Emad Areef Alhaleh Shafarina Dewi Kusuma Sheila Febriani Putri Siti Salina Mustakim Slamet Fauzan Sonhaji Sri Umi Mintarti Sudarmiatin Sugangga, Rayyan Sukarsih Sukarsih, Sukarsih Sulis Rochayatun Sulton Sholehuddin Sumiati Sumiati Sunandes, Aris Sunariyadi, Sunariyadi Suparti Suparti Sutomo Sutomo Syafrozi Haqi Tasnim Nikmatullah Realita Tatas Ridho Nugroho Tatas Ridho Nugroho Tjatur, Christian Ulfi Andrian Sari Umi Nandiroh Umu Rosyidah Vega Wafaretta Vembri Aulia Rahmi Wahid, Muhammad Irsan Y Hi Wahju Wardhana Wahyu Dede Gustiawan Wahyu Mustika Rani Wakik Wardhana, Ery Tri Wibowo, Nyuherno Aris Widyaningrum, Santi Winda Ayu Anggraini Windasari, Ihsanul Yulani, Farah Siska Yuli Soesetio Yuniar, Gita Yusuf Yusuf