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The Effects of "Search Engine Optimization" on Marketing of Diving Companies in Bali Iola Astried Karisma; I Nyoman Darma Putra; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 6 Number 1 (March 2019)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.597 KB) | DOI: 10.24922/eot.v6i1.47981

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The strategic location of the island of Bali which is surrounded by sea has a great potential for people in Bali to establish a diving company. Some diving companies in Bali have made various strategies to compete offering diving tour packages. Marketing through the internet is the best way that most diving companies in Bali have recently taken. However, to be able to compete with other similar companies on the internet, the website must be easily accessible to internet users, i.e. by appearing on the first page of the Google search engine. SEO or search engine optimization is an internet marketing strategy that serves to increase website visibility by targeting certain keywords. The use of SEO can have a positive impact on increasing online sales, increasing website visibility and brand awareness on the internet. This study aims to analyze the extent to which SEO techniques have a positive impact on the marketing of diving tourism in Bali through the internet, using quantitative descriptive methods. The research was conducted in three selected companies, namely Bali Diving, Atlantis Dune, and Scuba Adventure. The results of the study showed that diving companies in Bali have obtained all the positive impacts of SEO. These impacts were increasing website visibility, brand awareness, and sales. Keywords: Diving in Bali, Internet Marketing, SEO, Bali Tourism.
The Effect of Service Quality in International Airport I Gusti Ngurah Rai on Satisfaction, Image, and Tourists Loyalty Who Visited Bali Saroha Manulang; I Komang Gde Bendesa; I Nyoman Darma Putra
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.34 KB) | DOI: 10.24922/eot.v2i1.19439

Abstract

Airport are the first and the last contact point for tourists when they arrive at their holiday destination. Therefore, the airport facilities are a source of first impression that effect the quality expectations of the tourists on holiday activities. Bali as a world class tourism destination to develop and renovate the Ngurah Rai International Airport in order to improve quality of service in order to give higher satisfaction for tourists visiting Bali. Based on this study aims to determine (1) the effect of quality of service to tourists' satisfaction and the image of Bali tourism; (2) the effect of the image of tourism and the quality of service to the loyalty of tourists visiting Bali; (3) the effect of the satisfaction of tourists to the tourism image and loyalty of tourists visiting Bali; (4) the effect of indirect tourism image of the traveler loyalty through satisfaction of tourists; (5) service quality indirectly traveler loyalty through tourism image; and (6) to determine the rating opinion on the quality of service Bali's Ngurah Rai International Airport. Population of this research was all foreign tourists visiting Bali through Ngurah Rai Airport at the time of the research. The research samples included 348 respondents were chosen with nonprobability sampling. accidental sampling technique. Data collected through questionnaires, interviews and observations. The collected data were analyzed with SERVQUAL, Importance Performance Analysis (IPA), and Structural Equation Modelling (SEM) for hypothesis testing. The results showed (1) the quality of service Bali's Ngurah Rai International Airport is a positive effect on tourist satisfaction and the image of Bali tourism; (2) the image of tourism and service quality Bali's Ngurah Rai International Airport is a positive effect on loyalty rating; (3) The traveler satisfaction positive effect on tourism image and loyalty of tourists visiting Bali; (4) Tourism image positive effect on loyalty through satisfaction of tourists; (5) service quality Bali's Ngurah Rai International Airport affect the tourist loyalty through tourism image; and (6) overall rating opinion on the quality of service in the high category, with the highest quality opinions contained in the tangible dimension and the opinion of the lowest quality is below average are in the dimension of reliability.
Bali Imagined in the Context of Tourism I Nyoman Darma Putra; Michael Hitchcock
E-Journal of Tourism Volume 8 Number 2 (September 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i2.77749

Abstract

The contention that Bali has been imagined in the context of tourism and that these images do not necessarily correspond to the realities of the destination is not entirely new. However, what this paper argues is that imaginings have occurred over time and began well before the advent of tourism, before becoming incorporated into a more fully developed and more globally recognised tourism image with many elements of the ‘tourist gaze’. These gazes are not just externally derived, but also owe a lot to local imaginings of what Bali might be, namely the notion that Bali is some kind of heir to the renowned Hindu-Javanese kingdom of Majapahit based in Java. This paper traces the evolution of these images blending earlier reports of seafarers, colonial administrators both Dutch and British, as well as artists who have lived on the island, into the world of the contemporary media-scape.
Fungsi dan Makna Yoga Dalam Ganapati Tattwa Ni Luh Gede Eni Laksmi; I Nyoman Darma Putra; Ida Bagus Rai Putra
Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana Vol 25 No 1 (2018): Maret
Publisher : Program Magister Linguistik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.207 KB) | DOI: 10.24843/ling.2018.v25.i01.p10

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Ganapati Tattwa merupakan teks yang bersifat Siwaistik dengan tokoh utama Dewa Siwa dan Gana. Teks Ganapati Tattwa terdiri atas 60 bait sloka Sanskerta disertai dengan ulasan bahasa Kawi. Penelitian ini bertujuan untuk menganalisis fungsi dan makna yoga dalam Ganapati Tattwa. Teori yang digunakan adalah teori semiotik. Hasil dari penelitian ini menunjukkan bahwa yoga berguna untuk latihan pernapasan, pengendalian diri dan meditasi. Sebagai suatu cara untuk mendekatkan diri dengan Tuhan, maka yoga merupakan wujud konkret cinta kasih, jalan karma dan jalan untuk mencapai moksa
“The Legend of Balinese Goddesses”: Komodifikasi Seni Pertunjukan Hibrid dalam Pariwisata Bali Gede Suardana; I Nyoman Darma Putra; Nengah Bawa Atmaja
Jurnal Kajian Bali (Journal of Bali Studies) Vol 8 No 1 (2018): MODAL BUDAYA PARIWISATA BALI
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.614 KB) | DOI: 10.24843/JKB.2018.v08.i01.p03

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This article examines the commodification of hybrid performing arts in Bali tourism, especially the “Bali Agung - The Legend of Balinese Goddesses” performed regularly at Bali Safari and Marine Park, Gianyar. Data were collected by observation techniques, interviews, and literature review, then discussed with commodity theory and cultural tourism ideology.The study shos that hybridity in this performance is evident from the blended of cultural elements of Bali, China, and Western technology. Hybrid tourism performing arts produced can be communal and institutional in ownership. The hybrid tourism performing art is communal because it is created without copyright so it belongs to the people of Bali, while the hybrid performing arts is institutional because it is created with copyright so that ownership and pro t is only enjoyed by the industry that ‘recreated dan performed’ it. Although di erent, communal and institutional hybrid tourism performing arts have been able to become arts that give new color to the rich variety of Balinese art and culture.
Pengantar Editor I Nyoman Darma Putra
Jurnal Kajian Bali (Journal of Bali Studies) Vol 7 No 2 (2017): BUDAYA EKONOMI BALI
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.021 KB) | DOI: 10.24843/JKB.2017.v07.i02.p00

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Novel ‘Tantri’, Daur Ulang Nilai-nilai untuk Pembentukan Karakter Bangsa I Nyoman Darma Putra
Jurnal Kajian Bali (Journal of Bali Studies) Vol 2 No 1 (2012): TANTANGAN TATA RUANG BALI
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (766.426 KB)

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Bali: Between Cultural and Marine Tourism I Nyoman Darma Putra
Jurnal Kajian Bali (Journal of Bali Studies) Vol 4 No 1 (2014): TEKS SEBAGAI REPRESENTASI SOSIAL BUDAYA
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.961 KB)

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AbstractThis paper discusses the potential of marine tourism in Bali and its contribution toward the development of sustainable tourism. While marine and cultural tourism form two distinct categories, in Bali there are many cultural activities that take place on beaches, or coastal areas that become unique tourist attractions. Therefore, in this paper, I willalso introduce an expanded view of marine tourism that would include, for instance, the observation of processions and rituals on beaches. Exploring the interconnections between marine and cultural tourism may help us come upwith new strategies for the sustainability of tourism in Bali as a whole. In addition to aiming at sharing the experiences of Bali in managing and promoting its marine tourism potential, this paper also seeks feedback on better waysto manage marine tourism in order to achieve tourism sustainability for the island.
Kebijakan Pendidikan Bermotif Politik: Pengembangan Pendidikan Dasar Melalui Pembagian Laptop Gratis di Kabupaten Badung, Bali Agus Putra Mahendra; I Nyoman Darma Putra; Ida Bagus Gede Pujaastawa
Jurnal Kajian Bali (Journal of Bali Studies) Vol 10 No 1 (2020): BALI DIASPORA
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.303 KB) | DOI: 10.24843/JKB.2020.v10.i01.p15

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This paper analyzes the policy of distributing free laptops by the Badung Regency Government, Bali, to all 5th and 6th grade students at the public elementary school, but not to students at private school, in Badung Regency, Bali, since 2016 to develop basic education in the region. This topic is researched because it is a public policy development of basic education that was first implemented in Bali. The problem studied is how the response of stakeholders in the public elementary and private elementary schools to the policy. Data was obtained based on the results of interviews, document studies, and observations which were then analyzed by Hermeneutics theory and the Power of Knowledge. The analysis produced three conclusions. First, the policy was responded positively by supporters of the interests of public elementary schools. Second, the policy was responded to as a discriminatory policy by private elementary school stakeholders. Third, education policy is political sense for the interests of the authorities.Keywords: public policy, primary education, free laptop, politically motivated of education policy, Badung Regency
Perkembangan Teater di Bali melalui Sosok Dramawan Abu Bakar I Nyoman Darma Putra
Jurnal Kajian Bali (Journal of Bali Studies) Vol 3 No 1 (2013): PENULISAN SEJARAH BALI
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (797.101 KB)

Abstract

AbstractA Western-style of theatre has developed in Bali since the turnof the twentieth century, but it has rarely attracted scholarly attention. Studies on the performing arts in Bali have mainly focused on Balinese (traditional) dance and drama. This should come as no surprise given that Balinese dance and drama have developed as a broad and inseparable part of Balinese custom and religious practice. Against this phenomena, this article traces the development of Western-style theatre in Bali through the artistic activities of the prominent playwright, performer and director, Abu Bakar. From the 1960s until the present, Abu Bakar has been an active promoter of Westernsty letheatre in Bali as well as in the main cities of Java andeven in Singapore. He has also has helped students and theatre groups around Bali to study and perform theatre. Initially, Abu Bakar established his own theatre group, Poliklinik, which hascontinued to stage performances as well as collaborating with young people or student theatre study clubs. His extensiverecord of artistic activity has been recorded in newspaper reports and reviews and these form the main source of documentation in this article. By examining qualitative data collected from newspaper archives and interviews, including with Abu Bakar, this article proposes a contemporary historyof theatre or modern drama in Bali.
Co-Authors A.A. Anom Kumbara A.A. Ngr. Anom Kumbara A.A. Ngurah Anom Kumbara Agus Putra Mahendra Alicia Agustina Ginting ANAK AGUNG GDE SUTRISNA WIJAYA PUTRA Anak Agung Ngurah Anom Kumbara Anak Agung Putu Agung Suryawan Wiranatha Antari, Ni Luh Putu Aryasi Aron Meko Mbete Asmyta Surbakti Astawa, Ida Bagus Gde Puja Bertova Simanihuruk Bestari, Ni Made Prasiwi Desi Dwi Prianti Diana Rosca Apria Eddy Setia Eddy Setia Eva Lailatur Riska Gede Ginaya Gede Pasek Putra Adnyana Yasa Gede Suardana Hardiman Hardiman Hardiman Hardiman Husen Hendriyana I B Gde Pujaastawa I B Gde Pujaastawa I Gde Nala Antara I Gde Pitana, I Gde I Gede Adi Sudi Anggara I Gede Girinatha Surya I Gede Mudana I Gst. Bagus Suka Arjawa I Gusti Agung Dyah Maheswari I Gusti Ayu Agung Mas Triadnyani I Gusti Ayu Andani Pertiwi I Gusti Ayu Oka Suryawardani I Gusti Putu Bagus Suka Arjawa I Ketut Ardhana Ardhana, I Ketut Ardhana I Ketut Sudewa I Komang Gde Bendesa I Made Agus Asta Panca I Made Antara I Made Marthana Yusa I Made Suyasa I Nyoman Kutha Ratna I Nyoman Kutha Ratna I Nyoman Larry Julianto I Nyoman Suarka I Nyoman Sudiarta I Nyoman sukiada I Nyoman Sunarta I Nyoman Wahyu Angga Budi Santosa I Nyoman Weda Kusuma I Nyoman Weda Kusuma I NYOMAN WIJAYA I Wayan Ardika I Wayan Artika I Wayan Nuriarta I Wayan P. Windia I Wayan Pantiyasa I WAYAN PASTIKA I Wayan Resen I Wayan Restu Suarmana I Wayan Suardana I Wayan Suardana I Wayan Suardiana I Wayan Suyadnya I Wayan Tagel Eddy I.A. Etsa Pracintya Ida Ayu Etsa Pracintya Ida Ayu Laksmita Sari Ida Ayu Laksmita Sari Ida Bagus Gde Pujaastawa Ida Bagus Gde Pujaastawa Ida Bagus Jelantik Sutanegara Pidada Ida Bagus Rai Putra Indra Bhaskara, Gde Iola Astried Karisma Isvari Ayu Pitanatri Juliana, I Wayan Kanto, Sanggar Ketut Antara Komang Adi Sastra Wijaya Kristiana, Nina Indra Kumbara, Ngr. Anom Luh Putu Puspawati, Luh Putu Made Antara Made Heny Urmila Dewi Made Hery Santosa Mananda, I Gusti Putu Bagus Sasrawan Margaretta Andini Nugroho Maria Matildis Banda Michael Hitchcock Mozes, Getruida Nita Nanang Sutrisno Nengah Bawa Atmadja Nengah Bawa Atmadja Nengah Bawa Atmaja Ngakan Putu Darma Yasa Ni Kadek Dea Adelia Putri Ni Luh Arjani Ni Luh Gede Eni Laksmi Ni Luh Kade Yuliani Giri Ni Luh Ramaswati Purnawan Ni Made Ari Yanti Putri Negara Ni Made Eka Mahadewi Ni Made Ras Amanda Gelgel Ni Made Sri Purnami Ni Made Wiasti Ni Nyoman Arini Ni Putu Evi Wijayanti Ni Putu Ratna Sari Ni Putu Rika Sukmadewi Nonny Aji Sunaryo Nyoman Kutha Ratna Pande Putu Abdi Jaya Prawira Pidada, Ida Bagus Jelantik Sutanegara Prameswari, Ni Putu Laksmi Mutiara Prayoga, I Putu Satria Puji Retno Hardiningtyas Puji Retno Hardiningtyas, Puji Retno Putu Ayu Mira Maharani Putu Gede Sridana Putu Sucita Yanthy Putu Sucita Yathy Putu Titah Kawitri Resen Rahmat Sewa Suraya Ramanda Dimas Surya Dinata Renata Lusilaora Siringo Ringo Rimalinda Lukitasari Rinestu, Tyas Rosvita Flaviana Osin Rustiani, Komang Wahyu Sanjaya, I Wayan Kiki Saortua Marbun Saroha Manulang Sri Jumadiah Sudiksa, I Nyoman Sukariyanto, I Gede Made Surbakti, Asmyta Sutanegara Pidada Ida Bagus Jelantik Sutarwiyasa, I Ketut Syairal Fahmy Dalimunthe Syamsul Alam Paturusi Tjok Istri Priti Mahendradevi Tyas Rinestu Vanesia Amelia Sebayang Westerlaken, Rodney Widiastuti . Yan Yan Sunarya Yan Yan Sunarya Yogi, Ida Bagus Putu Prajna Yohanes Kristianto Yohanis Umbu Roru Yongki Darmawan Yosep Kupertino Ilang Yovanca Koondoko Yuliani Giri, Ni Luh Kade Yuniarto Putri, Aghnia