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Localizing the Global and Globalizing the Local: Opportunities and Challenges in Bali Island Tourism Development I Nyoman Darma Putra
Jurnal Kajian Bali (Journal of Bali Studies) Vol 3 No 2 (2013): PARIWISATA BALI DAN WARISAN BUDAYA
Publisher : Pusat Kajian Bali Universitas Udayana

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Abstract

AbstractIn September and October 2013, only one week apart,Bali hosted two global events in the upper class markettourism resort Nusa Dua. The first event was the MissWorld beauty pageant, and the other one was the APECSummit. Thousands of journalists from all over the worldcovered these events. From a tourism marketing point ofview, these two prestigious events helped Bali boost itspopularity through global mass media. Historically, sincethe early phase of its development, Bali’s tourism industryhas received many benefits from global forces initiallychanneled out through the Dutch colonial power in the firstdecade of the twentieth century and later through nationaland multinational corporations. The recent enlisting byUNESCO of Bali’s cultural landscape as a world heritagesite (2012) provides yet another great example of how Balicontinues to receive global endorsement by world institutions as a unique tourism destination. This paper discusesopportunities and challenges caused by globalizationand localization phenomena in the management of Bali’stourism island destination. Bali’s experiences provide aninteresting example of how global and local stakeholdersdevelop the island tourism in a sustainable manner whileat the same time continuing to preserve its local arts andculture as one of its main attractions. While there aremany examples how both forces contribute to numerousopportunities toward the development of Bali’s tourism,it is also true to state that impacts of globalization causesvarious forms of distraction for the island’s ability to takefull control of its vast move of development.
Denpasar heritage track: Revitalisasi paket wisata ‘Denpasar city tour’ I Nyoman Darma Putra; Syamsul Alam Paturusi; Widiastuti .
Jurnal Kajian Bali (Journal of Bali Studies) Vol 7 No 2 (2017): BUDAYA EKONOMI BALI
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.381 KB) | DOI: 10.24843/JKB.2017.v07.i02.p03

Abstract

Bali’s capital city of Denpasar has a number of heritage sites, including several buildings, museums and monuments. These sites have yet to be developed optimally as tourist attractions, as evidenced by their small number of annual visitors. This study explores the potential in reutilizing those cultural heritage sites for the development of heritage tourism, and to support the city government’s tour programme. Two interrelated issues discussed here include how the government of Denpasar preserves its cultural heritage, and how it promotes these sites as heritage tourism. Data were collected through observation, interviews, and a literature review employing heritage tourism theory and framing theory. The study presents two packages of heritage tourism tours with a duration of approximately three hours each: the Denpasar Heritage Track (DHT), which starts and finishes at the Bali Hotel, taking in the Puputan Badung Monument, Bali Museum, Jero Kuta Palace, and Maospait Temple; and the Sanur Heritage Track (SHT), which begins and concludes at the Grand Bali Beach Hotel, visiting the Belanjong Heritage, Intaran Market, Bajra Sandhi Monument, and Museum Le Mayeur. The DHTs are expected to increase the number of tourist attractions in Denpasar, contributing to more tourist visits to Bali, especially in its capital city.
Politik Identitas dalam Teks Sastrawan Bali I Nyoman Darma Putra
Jurnal Kajian Bali (Journal of Bali Studies) Vol 1 No 1 (2011): BALI DALAM MIKRO DAN MAKRO POLITIK
Publisher : Pusat Kajian Bali Universitas Udayana

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AbstractThis article examines short stories and novels by Balinese writers that depictmeetings, friendships and love affairs between Balinese and Western characters.The works discussed were written either in the national or the Balinese languageand were published between the 1960s and 2000s, coinciding with the developmentof mass tourism in Bali. One distinctive feature of the works is that narrators avoidmixed marriages between Balinese and Westerners despite the love between them.This recurrent theme goes against reality in which mixed marriage is common andaccepted in the Balinese community. During the period in which these works werepublished, the discourse on Balinese cultural identity has been very important andhighly debated in the mass media against the backdrop of the tourism industryand its potential negative impacts. This article argues that Balinese writers useliterary works to articulate their opinion about the importance of Balinese peoplemaintaining their Balineseness or cultural identity. Their works are meaningfulwhen viewed as an expression of Balinese identity politics in facing what isconsidered to be the growing threat of tourism.
PERSPEKTIF WISATAWAN DOMESTIK TERHADAP KUALITAS PELAYANAN WISATA ARUNG JERAM DI SUNGAI AYUNG, BALI Ni Putu Evi Wijayanti; I Nyoman Darma Putra; Ni Made Eka Mahadewi
JURNAL MASTER PARIWISATA Volume 03, Nomor 02, Januari 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v03.i02.p05

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Penelitian ini bertujuan untuk mengetahui perspektif wisatawan domestik terhadap kualitas pelayanan wisata arung jeram di Sungai Ayung, Bali, dan pengaruhnya terhadap tingkat kepuasan wisatawan. Variabel yang diukur dalam penelitian ini terdiri dari 23 indikator dari aspek pelayanan yang merupakan bagaian dari lima dimensi yaitu: bukti fisik (tangible), kehandalan (reliability), daya tanggap (responsiveness), jaminan (assurance), empati (empathy). Metode analisis data yang digunakan untuk mengetahui tingkat kepuasan wisatawan domestik dalam penelitian ini adalah Importance Performan Analysis (IPA) yang digambarkan dengan diagram kartesius. Hasil penelitian ini menggambarkan bahwa dari 23 indikator aspek pelayanan yang diuji ada 15 aspek pelayanan yang belum memenuhi harapan wisatawan atau wisatawan belum merasa puas dan 8 aspek pelayanan yang sudah memberikan nilai kepuasan bagi wisatawan domestik. Indikator yang belum memberikan nilai kepuasan perlu diberikan perhatian dan penanganan dari semua pihak berupa upaya-upaya yang perlu dilakukan untuk meningkatkan kualitas pelayanan sehingga kepuasan dapat tercapai.
Storynomics Bali Aga: Pemanfaatan Cerita Rakyat untuk Promosi Desa Wisata Sidetapa, Kabupaten Buleleng Ida Ayu Laksmita Sari; I Nyoman Darma Putra; Ni Luh Ramaswati Purnawan; I Wayan Suardiana
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p18

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Stories about tourist attractions can add dimensions to the quality of the attraction and the tourist experience. This article analyzes the benefits of folklore in improving the quality of tourist attractions in Sidetapa Tourism Village, Banjar District, Buleleng Regency. The village, which is classified as an ancient Balinese village, has begun to develop itself as a tourist village and has a tourist attraction related to the village’s folklore. This qualitative research begins with identifying folklore and selecting those related to tourist attractions in Sidetapa Village. By using the storynomics approach, the selected stories are then arranged in two forms, namely the complete form and the concise form. This story is prepared for tourism-awareness groups that can be used as material in guiding tours. This article contributes to showing the reciprocal benefits of folklore and tourist attraction, in terms of the role of folklore to increase the dimensions of the quality of tourist attraction and the benefits of tourism activities in preserving folklore by introducing them to the public and tourists. Keywords: folklore, storynomics, Sidetapa Tourism Village, tourist attraction, tourist experience
Otokritik Bali lewat Ironi Industri Pariwisata I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 02, Nomor 01, Juli 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v02.i01.p10

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Buku Bali Punya Siapa? merupakan wujud keprihatinan penulisnya, Made Handijaya Dewantara, SST. Par., M. Par., M.E., atas berbagai fenomena ironis dalam kehidupan masyarakat Bali yang serta-merta dikaitkan dengan dampak negatif dari industri pariwisata Bali.Buku ini terdiri dari empat bab yaitu “Potensi Konflik Orang Asing dan Orang Bali”,“Mulai Tergradasinya Nilai Bali”, “Posisi Tawar Si Bali”, dan“Strategi Kolaborasi Orang Bali-Orang Asing”. Seperti tercermin dari judul-judulbabnya, keseluruhan isi buku memang merupakan sebuah otokritik Bali oleh sarjana Bali sendiri.
Perkembangan Wisata Belanja “Oleh-Oleh Makanan” di Kota Malang Nonny Aji Sunaryo; I Nyoman Darma Putra; Made Heny Urmila Dewi
JURNAL MASTER PARIWISATA Volume 06, Nomor 01, Juli 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2019.v06.i01.p02

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Shopping currently recognize as a tourism attraction. Malang is one of shopping tourism destinations in Indonesia, tourist go to Malang for bought food souvenirs. This study is aimed to find out the development of food souvenirs in Malang. This study uses a qualitative method. The results of this study indicate that the development of food shopping tourism has gone quickly within these past four years, starting from 2014 to 2018. This development is not only seen by the number of food souvenirs businesses, but also the variety of food souvenirs that are available in the market. There are 9 types of food souvenirs in Malang. Keywords: Shopping Tourism, Souvenirs, Food, Malang City
STRATEGI PEMASARAN PROGRAM STUDI DIPLOMA III USAHA PERJALANAN WISATA UNIVERSITAS JEMBER Margaretta Andini Nugroho; I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p04

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A marketing strategy is needed by Program Studi Diploma III Usaha Perjalanan Wisata (PS D-III UPW) of Jember University, in order to increase more students. Since the last few years, the students of PS D-III UPW has been decreased. This study has the objective to identify strengths, weaknesses, opportunities and threats of PS D-III UPW, and formulate the marketing strategy, by using analysis method of IFAS, EFAS, SWOT and QSPM. The result of IFAS and EFAS identify that PS D-III UPW has 16 factors of strength, 14 factors of weakness, 6 factors of opportunity and 3 factors of threat. The result of SWOT identifies some alternative strategies, which are technology information, student motivation, cooperation within tourism industry, promotion, facilities, competitive product, learning system, quality of human resource, and involvement of the students at Jember tourism events. The QSPM identifies that improvement of promotion as the first priority strategy.
EVALUASI PENGEMBANGAN DESA BUDAYA KERTALANGU DENPASAR SEBAGAI DAYA TARIK WISATA I Made Agus Asta Panca; I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 02, Nomor 02, Januari 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v02.i02.p10

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The Kertalangu Cultural Village, located just north of Sanur beach, was established in 2007 and meant to be an alternative tourist attraction in Denpasar. Initially, this cultural village had developed as planned, but later on it faced a phase of decline. This article evaluates the  implementation of Kertalangu Cultural Village development program seen from the aspect of context, input, process and product. Data were collected by interviewing and distributing questionnaires. The total number of respondents was 97, determined using the Slovin formula, with the disproportionate stratified random sampling technique. Data were analyzed by Evaluation Theory, Theory of Sustainable Tourism Development and Tourism Regional Development Theory. The results show that the implementation of Kertalangu Cultural Village development programs is still not running optimally. The constraints that faced are the management is not optimal, the limited budget allocated to the development of tourism potential and the lack of good coordination between the manager and the manager at the Kesiman Kertalangu Village.
STRATEGI PENGEMBANGAN DAYA TARIK WISATA DESA WATURAKA, KABUPATEN ENDE, FLORES Yosep Kupertino Ilang; I Nyoman Darma Putra; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p10

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Waturaka Village, East Nusa Tenggara Province, has a rich tourist attractions, but they have not been managed optimally. Thi article analyses the village tourism potential and set strategies to develop tourist attarctions of the village. Data collection was conducted through observation, interview, and documentation study. Interview was conducted with as many as 25 people and was divided into four categories including representative of government o cers, NGO activists, members of tourism awareness group (Pokdarwis), and villagers. Data were analyzed by using SWOT techniques (Strength, Weakness, Opportunities, Threat). The results shows that the main potential tourist attractions are Murukeba Waterfall and agro- tourism and the development is in the involvement stage. S-O strategy (Strength-Opportunities) is applied by using strength to take advantage of opportunities. ST Strategy (Strength- Threat) is applied by utilizing strength to overcome the threat. WO (Weakness-Opportunities) strategy is applied to minimize the weaknesses to take advantage of opportunities. WT strategy (Weakness-Threat) is conducted to minimize weaknesses to avoid threats.
Co-Authors A.A. Anom Kumbara A.A. Ngr. Anom Kumbara A.A. Ngurah Anom Kumbara Agus Putra Mahendra Agus Putra Mahendra Alicia Agustina Ginting ANAK AGUNG GDE SUTRISNA WIJAYA PUTRA Anak Agung Ngurah Anom Kumbara Anak Agung Putu Agung Suryawan Wiranatha Antari, Ni Luh Putu Aryasi Aron Meko Mbete Asmyta Surbakti Astawa, Ida Bagus Gde Puja Bertova Simanihuruk Bestari, Ni Made Prasiwi Desi Dwi Prianti Diana Rosca Apria Eddy Setia Eddy Setia Eva Lailatur Riska Gede Ginaya Gede Pasek Putra Adnyana Yasa Gede Suardana Hardiman Hardiman Hardiman Hardiman Husen Hendriyana I B Gde Pujaastawa I B Gde Pujaastawa I Gde Nala Antara I Gde Pitana, I Gde I Gede Adi Sudi Anggara I Gede Girinatha Surya I Gede Mudana I Gst. Bagus Suka Arjawa I Gusti Agung Dyah Maheswari I Gusti Ayu Agung Mas Triadnyani I Gusti Ayu Andani Pertiwi I Gusti Ayu Oka Suryawardani I Gusti Putu Bagus Suka Arjawa I Ketut Ardhana Ardhana, I Ketut Ardhana I Ketut Sudewa I Komang Gde Bendesa I Made Agus Asta Panca I Made Antara I Made Marthana Yusa I Made Suyasa I Nyoman Kutha Ratna I Nyoman Kutha Ratna I Nyoman Larry Julianto I Nyoman Suarka I Nyoman Sudiarta I Nyoman sukiada I Nyoman Sunarta I Nyoman Wahyu Angga Budi Santosa I Nyoman Weda Kusuma I Nyoman Weda Kusuma I NYOMAN WIJAYA I Wayan Ardika I Wayan Artika I Wayan Nuriarta I Wayan P. Windia I Wayan Pantiyasa I WAYAN PASTIKA I Wayan Resen I Wayan Restu Suarmana I Wayan Suardana I Wayan Suardana I Wayan Suardiana I Wayan Suyadnya I Wayan Tagel Eddy I.A. Etsa Pracintya Ida Ayu Etsa Pracintya Ida Ayu Laksmita Sari Ida Ayu Laksmita Sari Ida Ayu Trisna Adiwulandari Ida Bagus Gde Pujaastawa Ida Bagus Gde Pujaastawa Ida Bagus Gede Pujaastawa Ida Bagus Jelantik Sutanegara Pidada Ida Bagus Rai Putra Indra Bhaskara, Gde Iola Astried Karisma Isvari Ayu Pitanatri Juliana, I Wayan Kanto, Sanggar Ketut Antara Komang Adi Sastra Wijaya Kristiana, Nina Indra Kumbara, Ngr. Anom Luh Putu Puspawati, Luh Putu Made Antara Made Heny Urmila Dewi Made Hery Santosa Mananda, I Gusti Putu Bagus Sasrawan Margaretta Andini Nugroho Maria Matildis Banda Michael Hitchcock Mozes, Getruida Nita Nanang Sutrisno Nengah Bawa Atmadja Nengah Bawa Atmadja Nengah Bawa Atmaja Ngakan Putu Darma Yasa Ni Kadek Dea Adelia Putri Ni Ketut Ratna Erawati Ni Luh Arjani Ni Luh Gede Eni Laksmi Ni Luh Kade Yuliani Giri Ni Luh Ramaswati Purnawan Ni Made Ari Yanti Putri Negara Ni Made Eka Mahadewi Ni Made Ras Amanda Gelgel Ni Made Sri Purnami Ni Made Wiasti Ni Nyoman Arini Ni Putu Evi Wijayanti Ni Putu Ratna Sari Ni Putu Rika Sukmadewi Nonny Aji Sunaryo Nyoman Kutha Ratna Pande Putu Abdi Jaya Prawira Pidada, Ida Bagus Jelantik Sutanegara Prameswari, Ni Putu Laksmi Mutiara Prayoga, I Putu Satria Puji Retno Hardiningtyas Puji Retno Hardiningtyas, Puji Retno Putu Ayu Mira Maharani Putu Gede Sridana Putu Sucita Yanthy Putu Sucita Yathy Putu Titah Kawitri Resen Rahmat Sewa Suraya Ramanda Dimas Surya Dinata Renata Lusilaora Siringo Ringo Rimalinda Lukitasari Rinestu, Tyas Rosvita Flaviana Osin Rustiani, Komang Wahyu Sanjaya, I Wayan Kiki Saortua Marbun Saroha Manulang Sri Jumadiah Sudiksa, I Nyoman Sukariyanto, I Gede Made Surbakti, Asmyta Sutanegara Pidada Ida Bagus Jelantik Sutarwiyasa, I Ketut Syairal Fahmy Dalimunthe Syamsul Alam Paturusi Tjok Istri Priti Mahendradevi Tyas Rinestu Vanesia Amelia Sebayang Westerlaken, Rodney Widiastuti . Yan Yan Sunarya Yan Yan Sunarya Yogi, Ida Bagus Putu Prajna Yohanes Kristianto Yohanis Umbu Roru Yongki Darmawan Yosep Kupertino Ilang Yovanca Koondoko Yuliani Giri, Ni Luh Kade Yuniarto Putri, Aghnia