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Promosi Pariwisata Bali Utara Berbasis Sastra Melalui Novel “Aku Cinta Lovina” dan “Rumah Di Seribu Ombak” Ni Nyoman Arini; I Nyoman Darma Putra; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p16

Abstract

Tourism promotion can be actualized through brochures, advertising, films, literary works, and works of art by doing direct marketing or word of mouth recommendations to promote local tourist attractions. Literary works can also describe tourist attractions through myths, folklore, travel books, novels, and films. This study analyzed the promotion of North Bali tourism through novels. The novels used as research objects are the novel Aku Cinta Lovina by Sunaryono Basuki and Rumah di Seribu Ombak by Erwin Arnada. The novel Aku Cinta Lovina is considered as tourism promotion because it has a background story in Lovina, describing the tourist attraction of North Bali, the interaction between local people and foreign tourists, cultural diversity, the hospitality of the local people, and the story of cross-country travel between European tourist and Balinese girl. Meanwhile, the novel entitled Rumah di Seribu Ombak has been adapted into a film with the same title. The best-selling novel took the location of filming, most of which took place in North Bali. This study aimed to examine tourism in North Bali through the novel Aku Cinta Lovina and Rumah di Seribu Ombak as a literature-based medium for promoting tourism in North Bali. This study also contained the opinions of stakeholders related to tourism promotion through novels. The main theory used in this research is literary tourism theory, supported by promotion theory, host and guest theory. The relevant research approach used in this study was qualitative. The data analysis technique in this study used Content Analysis. Data were collected through observation, interviews, and documentation. This study concludes that the story's content in the novel Aku Cinta Lovina and Rumah di Seribu Ombak depicts natural and cultural tourist attractions, promoting North Bali tourism through natural beauty history, tradition, and culture of the local community. Keywords: literary tourism, North Bali tourism, tourism promotion.
EMPAT SRIKANDI KULINER BALI: PERAN PEREMPUAN DALAM PEMBANGUNAN PARIWISATA BERKELANJUTAN1 I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 01, Nomor 01, Juli 2014
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2014.v01.i01.p04

Abstract

This article discusses the role of women in supporting sustainable tourism development in Bali by promoting Balinese cuisine to the tourism world. To date, studies on the role of Balinese women in the tourism industry have looked mainly at women as ordinary workers or professionals. In fact, Balinese women operate as culinary entrepreneurs who have not only been successful in introducing Balinese cuisine to the world of tourism but have opened up job opportunities for men and women alike. The data presented in this article was collected through observation of four leading Balinese women who run successful local culinary outlets or restaurants offering local dishes, and is complemented by interviews and other published sources relating to their business activities. The four pioneering women surveyed are Men Tempeh of Gilimanuk (West Bali) serving chicken betutu, the suckling pig restaurant manager Ibu Oka in Ubud, the owner of Made’s Warung Ni Made Masih, and the catering company owner Ibu Warti Buleleng, based in Denpasar. This article concludes that these four Balinese culinary heroines or srikandi have successfully managed to preserve and promote Balinese dishes to the world of tourism while contributing to the sustainable development of Balinese tourism by providing opportunities for tourists to experience local cuisine.
Respon Kreatif Perajin Pandan dalam Mendukung Lingkungan, Nilai Tambah Ekonomi Masyarakat, dan Pelestarian Sumber Daya Alam Husen Hendriyana; I Nyoman Darma Putra; Tyas Rinestu; Yan Yan Sunarya
PANGGUNG Vol 31, No 3 (2021): Budaya Ritual, Tradisi, dan Kreativitas
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (834.181 KB) | DOI: 10.26742/panggung.v31i3.1673

Abstract

Pangandaran Jawa Barat adalah daerah pantai pasir dan bukit berbatu membentang sepanjang 91 km yang separohnya, 44,85 km, ditumbuhi tanaman pandan (pandanus tectorius). Potensi kekayaan alam itu menginspirasi tumbuhnya pekerjaan baru dari mayoritas penduduk Pangandaran petani padi, kelapa, gula kelapa, serta nelayan. Artikel ini bertujuan untuk mengkaji respons individu dan kelompok masyarakat terhadap budaya kreatif untuk membuat produk kreatif berbasis material pandan. Uraian difokuskan pada respon psikologis individu dan atau kelompok terhadap sumber daya lingkungan, respons psikologis terhadap sumber daya lingkungan dalam membentuk hubungan antar-kelompok, dan menggambarkan pemahaman kelompok perajin terhadap pengetahuan dan keterampilan desain yang memperhatikan kelestarian sumber daya lingkungan. Penelitian ini menggunakan metode design thinking, dengan pendekatan Participation Action Research (PAR), eco-design, eco-friendly product, environmental design melalui sinergisitas unsur-unsur pengampu kepentingan. Hasil penelitian menunjukkan timbulnya kesadaran kreatif baru bagi masyarakat Pangandaraan untuk membuat produk kriya berbasis pandan yang tidak saja bernilai ekonomi tetapi dapat mendukung program masyarakat mengurangi sampah plastik. Lewat berbagai produk olahan berbasis pandan seperti eco-friendly shopping bag (tas belanja ramah lingkungan), proses dan karya kreatif mereka pelan-pelan juga menimbulkan kesadaran baru untuk menjaga sumber daya pandan agar bisa menyediakan bahan baku secara berkelanjutan.     Kata Kunci:  pandanus tectorius; perajin pandan Pangandaraan Jawa Barat; produk ramah lingkungan, sampah plastik
Gastronomi dalam Cerita Rakyat Ainu Jepang Ida Ayu Laksmita Sari; I Nyoman Darma Putra; Ni Luh Kade Yuliani Giri
PANGGUNG Vol 30, No 2 (2020): Identitas Sosial Budaya dan Ekonomi Kreatif
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.553 KB) | DOI: 10.26742/panggung.v30i2.1205

Abstract

ABSTRACTThis article analyzes the gastronomic aspects of the Ainu folklore in Japan. Gastronomic aspects examinedinclude how Ainu folklore narrates how they collect and cook food materials, how they consume, andwhat cultural values are attached to both the process of food production and consumption. The studyapplied library research and the object of analysis were selectively chosen from Ainu Mukashi Banashi’sbook: Hitotsubu no Satchiporo (2012), an anthology of Ainu folklore edited by Kayano Shigeru. Thestories chosen analyzed by the literary anthropology theory. The results show that the Ainu folklorecontains narratives about how people collect food, cook, and consume them. The study of the gastronomicnarratives of Ainu folklore presents a novelty that folklore not only contains a moral message for characterformation but is also a medium for preserving and continuing food and culinary culture across time andgenerations.Keywords: Ainu folktale, literary gastronomy, traditional food of Ainu JapanABSTRAKArtikel ini menganalisis aspek gastronomi dari cerita rakyat Ainu Jepang. Aspek gastronomiyang dikaji meliputi bagaimana cerita rakyat Ainu menceritakan cara mereka mengumpulkandan memasak bahan makanan, bagaimana mereka mengonsumsi, dan nilai-nilai budaya apayang melekat pada proses produksi dan konsumsi makanan. Penelitian dilakukan dengan risetperpustakaan dan objek kajian dipilih secara selektif dari buku Ainu Mukashi Banashi: Hitotsubuno Satchiporo (2012), sebuah antologi cerita rakyat Ainu dengan editor Kayano Shigeru. Datadianalisis dengan teori antropologi sastra. Hasil penelitian menunjukkan bahwa cerita rakyatAinu mengandung narasi tentang cara masyarakat mengumpulkan bahan makanan, memasak,dan mengkonsumsinya. Studi tentang narasi gastronomi cerita rakyat Ainu menyajikan halbaru bahwa cerita rakyat tidak saja mengandung pesan moral untuk pembentukan karaktertetapi juga menjadi media untuk melestarikan dan meneruskan budaya makanan dan kulinerlintas waktu dan generasi.Kata Kunci: cerita rakyat Ainu, gastronomi sastra, makanan tradisional Ainu Jepang
THE CONCENSUAL INTERACTION BETWEEN A TRADITIONAL VILLAGE AND HOTEL INVESTORS I Wayan Kiki Sanjaya; I Nyoman Darma Putra; I Wayan Ardika; I Gede Mudana
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 2 No 2 (2018): December 2018
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.51 KB) | DOI: 10.31940/ijaste.v2i2.1179

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This article examines the agreement and consensus between Kedewatan as a pakraman (a traditional village) in Ubud, Bali, Indonesia and hotel investors. It is done as a qualitative approach and analyzed by using two theories of critical cultural studies, namely the communicative action of Jurgen Habermas and the theory of hegemony by Antonio Gramsci. Data are obtained through observation, document studies, and in-depth interviews. The results of this study found three consensuses between Kedewatan villagers and hotel investors. First, the formal legal investment consensus that has an agreement in the form of the contribution of the hotel investor during the investment in Kedewatan Village. Second, the social consensus is the agreement of Kedewatan and hotel investors to employ the local community of Kedewatan Village as hotel employees in accordance with their competencies. Third, the cultural consensus is the agreement of both parties to appreciate the local culture and wisdom of local people to be adopted by the hotel investors who set up their business in Kedewatan Village
Consumptivism of Gender Role in Ni Nyoman Sani’s Works of Arts Hardiman Hardiman; I Nyoman Darma Putra; Nengah Bawa Atmadja; I Gede Mudana; Made Hery Santosa
Soshum: Jurnal Sosial dan Humaniora Vol 9 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.06 KB) | DOI: 10.31940/soshum.v9i1.1197

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All this time, a woman has often been placed as an object per se in visual art in Bali. Actually, there is an ideology behind the work of women visual artists in Bali. This article reveals and describes the gender ideology that works behind the visual representation of Ni Nyoman Sani’s works. This article concludes that the gender ideology works behind Ni Nyoman Sani’s work, that is, concerning the consumptivism of the gender role in its use. It is expected that this discussion can give us a broader and deeper understanding of the gender ideology that works behind Ni Nyoman Sani’s creative process.
Sastra Pariwisata: Lukisan Lanskap dan Rute Wisata Kota Parapat dalam Novel Tepi Tob Bertova Simanihuruk; Asmyta Surbakti; I Nyoman Darma Putra; Eddy Setia
Nusa: Jurnal Ilmu Bahasa dan Sastra Vol 17, No 2: Mei 2022
Publisher : Program Studi Sastra Indonesia, Fakultas Ilmu Budaya, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/nusa.17.2.39-53

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In recent years, a number of literary works, such as poetry, short stories, and novels that describe the tourist attraction of Lake Toba as the background or focus of the story is getting increased. This article aims to describe the landscape and tourist routes of Parapat in Tepi Toba novel by using descriptive qualitative method. Data is collected by close reading, recording, and quoting techniques and analyzed with a literary tourism approach. The results of the analysis show that Tepi Toba novel is not only about tourist’s activities, but also depicts the beauty of the hilly landscape of Parapat intensely and aesthetically filled with tourism supporting facilities and describes travel routes from and to Parapat and tourist travel routes in Parapat. The novelty of this analysis is that Tepi Toba novel has a dual function, namely as a story medium and tourism promotion. This article contributes to providing a new way of looking at the link between literature and tourism promotion. 
Potensi dan Pengembangan Daya Tarik Kawasan Wisata di Daerah Rawan Bencana Gunung Agung, Kabupaten Karangasem, Bali Tjok Istri Priti Mahendradevi; I Nyoman Darma Putra; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p11

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Volcano eruption becomes one of the most dangerous disasters as it can’t be predicted and is potential to be catastrophic. One of the most vulnerable industries impacted by volcano eruption is tourism industry. However, volcano has many tourism potencies. Mount Agung in Karangasem regency is an active volcano which has various tourism potencies. However, most of the tourism potencies are located in eruption prone-areas. This research examines develop and undevelop tourism potencies at Mount Agung tourism area, development problems, and the development strategies. This research uses qualitative approach and the data collected by literature study, observation, and in-depth interviews. The data is analyzed with ecotourism theory, tourist object components theory, and tourist object development strategy theory. The results of the research show there are undeveloped tourism potencies such as Pondok Klasik and Taman Gumi Banten. Several problems are also faced in the development such as the location of tourist objects are in eruption prone-areas, inadequate amenities, poor accessibilities, unavailable ancillary service including insufficient management of tourist objects, the decreasing number of visitor due to Covid-19 pandemic, and unavailable integrated tourist package which includes the tourist objects in this area. Keywords: volcano, tourism potencies, eruption, eruption prone-areas, tourism development strategy.
Event Ubud Writers & Readers Festival Sebagai Promosi Destinasi Ubud Ni Made Sri Purnami; I Nyoman Darma Putra; Putu Sucita Yanthy
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p02

Abstract

The event industry is growing rapidly and has become one of the attractions of a destination. Since the early 2000s, Ubud destination has become known with the presence of various festival events, such as the Ubud Writers & Readers Festival (UWRF), Bali Spirit Festival, Ubud Village Jazz Festival and Ubud Food Festival. The events aim to promote Ubud as a tourist destination. Ubud known as a cultural tourist destination that has a beautiful landscape, and now event can be additional value for the destination popularity. This article discusses the role of Ubud Writers and Readers Festival in helping to strengthen dimension of Ubud images as cultural destination. By applying qualitative research method, the research collected data by interview, observation, library research and examining UWRF archive. The research showed that apart showing dynamic program of literary event involving famous and emerging authors, the UWRF also promote Ubud as tourist destination. This can be seen from the steady increase of participants who come to Ubud not only to participate in the festival but also as visitors. In addition, the success of UWRF increases the popularity of Ubud in particular and Bali in general. Keywords: events, promotions, cultural tourism, Ubud tourism destination, Ubud writers & readers festival
Cultural Landscape: Brand Knowledge Wisatawan tentang Bali dalam Online Travel Review Communication Platform Ramaswati Purnawan; I Gede Pitana; I Nyoman Darma Putra
Mudra Jurnal Seni Budaya Vol 36 No 2 (2021): Mei
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v36i2.1200

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Kebudayaan Bali memiliki peran penting bagi citra dan competitiveness Bali dalam industri pariwisata global dan unsur-unsur budaya telah digunakan sebagai ikon pemasaran pariwisata. Namun demikian, dalam perjalanan kepariwisataan di Bali, motivasi wisatawan berkunjung beragam karena banyaknya alternatif aktivitas wisata ditawarkan di Bali. Di sisi lain, perkembangan teknologi komunikasi merubah trend wisatawan mempersiapkan perjalanan wisata melalui pencarian informasi dengan merujuk ke rekomendasi dari sosial media secara online, salah satu yang populer adalah travel review forum. Tulisan ini bertujuan untuk mengetahui brand knowledge wisatawan tentang Bali melalui mediasi online travel review platform. Penelitian ini merupakan penelitian kuantitatif. Pengumpulan data dilakukan melalui survey dengan kuesioner online sebagai instrument penelitian. Analisis data dilakukan menggunakan metode Spearman Rank Correlation. Hasil penelitian menunjukkan bahwa eWOM, khususnya online travel review memiliki hubungan yang kuat dan positif terhadap brand knowledge wisatawan bahwa Bali merupakan destinasi wisata alam. Sebaliknya, hubungan yang lemah dan negatif terjadi antara eWOM terhadap brand knowledge wisatawan tentang Bali sebagai destinasi wisata budaya.
Co-Authors A.A. Anom Kumbara A.A. Ngr. Anom Kumbara A.A. Ngurah Anom Kumbara Agus Putra Mahendra Alicia Agustina Ginting ANAK AGUNG GDE SUTRISNA WIJAYA PUTRA Anak Agung Ngurah Anom Kumbara Anak Agung Putu Agung Suryawan Wiranatha Antari, Ni Luh Putu Aryasi Aron Meko Mbete Asmyta Surbakti Astawa, Ida Bagus Gde Puja Bertova Simanihuruk Bestari, Ni Made Prasiwi Desi Dwi Prianti Diana Rosca Apria Eddy Setia Eddy Setia Eva Lailatur Riska Gede Ginaya Gede Pasek Putra Adnyana Yasa Gede Suardana Hardiman Hardiman Hardiman Hardiman Husen Hendriyana I B Gde Pujaastawa I B Gde Pujaastawa I Gde Nala Antara I Gde Pitana, I Gde I Gede Adi Sudi Anggara I Gede Girinatha Surya I Gede Mudana I Gst. Bagus Suka Arjawa I Gusti Agung Dyah Maheswari I Gusti Ayu Agung Mas Triadnyani I Gusti Ayu Andani Pertiwi I Gusti Ayu Oka Suryawardani I Gusti Putu Bagus Suka Arjawa I Ketut Ardhana Ardhana, I Ketut Ardhana I Ketut Sudewa I Komang Gde Bendesa I Made Agus Asta Panca I Made Antara I Made Marthana Yusa I Made Suyasa I Nyoman Kutha Ratna I Nyoman Kutha Ratna I Nyoman Larry Julianto I Nyoman Suarka I Nyoman Sudiarta I Nyoman sukiada I Nyoman Sunarta I Nyoman Wahyu Angga Budi Santosa I Nyoman Weda Kusuma I Nyoman Weda Kusuma I NYOMAN WIJAYA I Wayan Ardika I Wayan Artika I Wayan Nuriarta I Wayan P. Windia I Wayan Pantiyasa I WAYAN PASTIKA I Wayan Resen I Wayan Restu Suarmana I Wayan Suardana I Wayan Suardana I Wayan Suardiana I Wayan Suyadnya I Wayan Tagel Eddy I.A. Etsa Pracintya Ida Ayu Etsa Pracintya Ida Ayu Laksmita Sari Ida Ayu Laksmita Sari Ida Bagus Gde Pujaastawa Ida Bagus Gde Pujaastawa Ida Bagus Jelantik Sutanegara Pidada Ida Bagus Rai Putra Indra Bhaskara, Gde Iola Astried Karisma Isvari Ayu Pitanatri Juliana, I Wayan Kanto, Sanggar Ketut Antara Komang Adi Sastra Wijaya Kristiana, Nina Indra Kumbara, Ngr. Anom Luh Putu Puspawati, Luh Putu Made Antara Made Heny Urmila Dewi Made Hery Santosa Mananda, I Gusti Putu Bagus Sasrawan Margaretta Andini Nugroho Maria Matildis Banda Michael Hitchcock Mozes, Getruida Nita Nanang Sutrisno Nengah Bawa Atmadja Nengah Bawa Atmadja Nengah Bawa Atmaja Ngakan Putu Darma Yasa Ni Kadek Dea Adelia Putri Ni Luh Arjani Ni Luh Gede Eni Laksmi Ni Luh Kade Yuliani Giri Ni Luh Ramaswati Purnawan Ni Made Ari Yanti Putri Negara Ni Made Eka Mahadewi Ni Made Ras Amanda Gelgel Ni Made Sri Purnami Ni Made Wiasti Ni Nyoman Arini Ni Putu Evi Wijayanti Ni Putu Ratna Sari Ni Putu Rika Sukmadewi Nonny Aji Sunaryo Nyoman Kutha Ratna Pande Putu Abdi Jaya Prawira Pidada, Ida Bagus Jelantik Sutanegara Prameswari, Ni Putu Laksmi Mutiara Prayoga, I Putu Satria Puji Retno Hardiningtyas Puji Retno Hardiningtyas, Puji Retno Putu Ayu Mira Maharani Putu Gede Sridana Putu Sucita Yanthy Putu Sucita Yathy Putu Titah Kawitri Resen Rahmat Sewa Suraya Ramanda Dimas Surya Dinata Renata Lusilaora Siringo Ringo Rimalinda Lukitasari Rinestu, Tyas Rosvita Flaviana Osin Rustiani, Komang Wahyu Sanjaya, I Wayan Kiki Saortua Marbun Saroha Manulang Sri Jumadiah Sudiksa, I Nyoman Sukariyanto, I Gede Made Surbakti, Asmyta Sutanegara Pidada Ida Bagus Jelantik Sutarwiyasa, I Ketut Syairal Fahmy Dalimunthe Syamsul Alam Paturusi Tjok Istri Priti Mahendradevi Tyas Rinestu Vanesia Amelia Sebayang Westerlaken, Rodney Widiastuti . Yan Yan Sunarya Yan Yan Sunarya Yogi, Ida Bagus Putu Prajna Yohanes Kristianto Yohanis Umbu Roru Yongki Darmawan Yosep Kupertino Ilang Yovanca Koondoko Yuliani Giri, Ni Luh Kade Yuniarto Putri, Aghnia