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Nandan Limakrisna

Fakultas Ekonomi, Universitas Persada Indonesia Y.A.I, Jakarta

Author-ID : 307356

Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Transportation Other

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Title

The Effect of Promotion Servicescape, Destination Image Visiting The Thousand Island of DKI Jakarta Trihandayani, Estiningsih; Limakrisna, Nandan; Muharram, Hari
Journal of World Science Vol. 1 No. 10 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i10.107

Introduction: Tourism is one of the government's priority efforts to improve the Indonesian economy. that tourism or what is often referred to as a tourist place is a geographical area that is in one or more administrative areas where the tourist place is located. Public space, tourism services, accessibility and a sense of togetherness are interconnected and complement the realization of tourism. If the offer of the destination is attractive, it will definitely encourage visitors to visit the tourist attraction. Because tourism potential is a factor that causes visitors to visit a tourist spot. If the visitors feel satisfaction (satisfaction) with the tourist attractions, they will definitely return to the tourist attractions (revisit intention) and will then provide recommendations (intention to recommend) to others. Method: This study uses SEM (Structural Equation Modeling) using SPSS software version 22 and LISREL SEM software. The research was conducted in the Thousand Islands , DKI Jakarta. From the research conducted, the independent variable has a significant effect on the dependent variable. Result: Based on the results of the study, the Destination Image variable has a significant influence to Revisit Intention through Perceived Value. This shows that, the more the image produced, the better the satisfaction and stimulation obtained visitor's intention to return. Conclusion: all hypotheses in the study can be accepted.

Improving Marketing Performance Through Customer Engagement Building Syafrudin Yusuf, M.; Limakrisna, Nandan; Muharam, Hari
Journal of World Science Vol. 1 No. 12 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i12.152

Introduction: This study aims to examine the effect of the Customer Engagement dimension on Marketing Performance using the SEM model, as well as provide information in the form of analysis results that can be used by private banking companies to improve marketing team performance through customer engagement. Method: This research is quantitative research with the help of Lisrel software. The data collection technique was carried out by survey method. The data collection instrument was a questionnaire which was distributed online to 400 customers of private banks in the Greater Jakarta area. Result: The results show that all hypotheses are acceptable, the four dimensions of customer engagement namely Absorption, Dedication, Vigor, and Interaction have a significant effect on customer engagement. Customer engagement has a significant effect on marketing performance. Marketing performance has a significant effect on the company's financial and non-financial profits. Conclusion: This research has the meaning of being able to provide information in the form of analysis results that can be used by private banking companies to improve the performance of the marketing team through customer engagement.

Internal Factors Determining MSME Business Performance: A Literature Study Agus, Agus; Limakrisna, Nandan; Muharram, Hari
Journal of World Science Vol. 2 No. 11 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i11.493

This research aims to examine the internal factors that determine MSME business performance. This research uses a literature review approach. The data collection technique in this research uses the literature study method. The data that has been collected is then analyzed using three stages, namely data reduction, data presentation, and conclusion. The research results show that the internal factor determining MSME business performance is that MSMEs are essential in developing the national economy. Hence, MSMEs require more attention regarding their business performance. Performance is a result of efforts made both in quality and quantity. The measurement of MSME business performance can be seen from the increase in sales, which is the increase in the number of purchases made by customers for the goods sold. In a business, performance always rises and falls, as does MSME business performance because several internal factors determine it: finance, customers, internal business processes, learning, and growth.

Co-Authors AGUS AGUS Agus Mulyana Agus Setyo Pranowo Ahidin, Udin Ahmad Nurdin Hasibuan Alfatiyah, Rini Andriasan Sudarso April Gunawan Malau Apriz Azwar Haekal, Azwar Brenhard Mangatur Tampubolon Cahyono, Yoyok Darma Nugraha, Agwi Derma Watty Sihombing Dwi Septi Haryani Elvie Maria Fadlan, Ahmad Fauzan Fitri Angraeni, Annisa Fitri, Hasmaynelis Fitria Fitria Ganda Wijaya, Harry Gunawan M, April Hanan, Sufrin Handayani, Estiningsih Tri Herni Suryani Himmatul Miftah Humairoh, Humairoh Inayati Nasrudin Indriyati, Citra Irsyaddin, Muhammad Millah Ismail, Muhammad Iqbal Jan Horas V Purba, Jan Horas V Junaidi Junaidi Jusdijachlan, Jusdijachlan Khaerul Fahmi Komar Priatna, Deden Kurniawaty, Erlita Lenggogeni, Lenggogeni Lestari, Widianti Lili Suryati Lucy Warsindah Lusiana Lusiana Makbul, Yogi Maya Sova Moeins, Anoesyirwan Muharam, Hari Muharram, Hari Mulyana Mulyana Mulyatini, Nurdiana Nazifah Husainah Nunung Ayu Sofiati (Efi) Nurbaiti, Dewi Nuryadi, Syafaat Paksi, Faris Eka Peni Cahyati, Peni Pertiwi, R. Dewi Purba, Damoyanto Rachmawati, Mila Rahmaida, Elga Rakhmat Kabul, Eka Ramadhan, Muhammad Asrul Ramdani Bayu Putra Ridwan, S. Rosna Yuherlina Siahaan Sarjon Defit Septiano, Renil Setiawan S, Boyke Setiawan Soeratin, Boyke Setiawan, Audita Sibarani, Mauritz Siburian, Saidal Simanjuntak, M. Marihot Siti Herni Rochana Soeratin, Boyke Setiawan Sudrajati Ratnaningtyas Sukirman Sulaiman, Anwar Sunendar, Ade Suryana Sumantri Syafrudin Yusuf, M. Tondo, Anthon Trihandayani, Estiningsih Trisnawati, Nana Undang Juju Usman , Bahtiar Utama, Andyan Pradipta Wardana, Wikrama Widi Winarso, Widi Widya Kusumah, Wida Winna Roswinna Yoyo Sudaryo Yulasmi, Yulasmi Yulius, Yudi Yusuf, M. Syafrudin

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