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I Nyoman Tri Sutaguna
Universitas Udayana
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Journal : Majalah Ilmiah Widyacakra

 1 
GUEST SATISFACTION DITINJAU DARI SERVICE, FACILITIES, GREEN IMAGE, AND PRICE, IN HOTEL INDUSTRY I Ketut Sirna; Ni Komang Samiasti; I Nyoman Tri Sutaguna
Majalah Ilmiah Widyacakra Vol 3 No 2 (2020): Majalah ilmiah Widyacakra
Publisher : STIE BIITM

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Abstract

ABSTRACTThis research was conducted at Semabu Hills Hotel, which is the first hotel as a 3-star hotelin Nusa Penida. This study is to determine Guest satisfaction in terms of service, facilities,green image and price at Semabu Hills Hotel Nusa Penida. This study used accidentalsampling with 115 respondents. Collecting data by means of observation, documentation,interviews and questionnaires. The method of analysis used statistical tests, multiple linearregression tests, and hypothesis testing t test and f test. The results of this study partially findthat service has a positive effect on guest satisfaction at Semabu Hills Hotel, in terms ofmultiple linear regression of 0.171, and is strengthened by the t value is more than the t table,namely 3,420> 1,981. Facilities have a positive and significant effect on guest satisfaction atSemabu Hills Hotel, using multiple linear regression of 0.151 and reinforced by the t value ismore than the t table, namely 3.505> 1.981. Green Image has a positive and significant effecton guest satisfaction at Semabu Hills Hotel, using linear regression with a difference of0.190, and it is strengthened by the t value of more than t table 3.183> 1.981. Price has apositive and significant effect on guest satisfaction at Semabu Hills Hotel, using multiplelinear regression of 0.249, and is strengthened by the t value of more than t table 3.038>1.981. While Service, Facilities, Green Image and Price simultaneously have a positive andsignificant effect on Guest Satisfaction at Semabu Hills Hotel, this can be seen in theregression equation Y = 1,440 + 0.171b1 + 0.151b2 + 0.190b3 + 0.249b4, and strengthenedby the value f count more than f table 49.448> 2.69. and simultaneously the results of theDetermination test are 63% and the remaining 37% are determined from other variables thathave not been examined in this study. From this research it can be concluded that there is apositive and significant influence between Service, Facilities, Green Image, and Price eitherpartially or simultaneously on Guests Satisfaction at Semabu Hills Hotel Nusa Penida.
Co-Authors A.M. Putra A.S. Sulistyawati Abdurohim Abdurohim Adrian Febriana Dima Adrian Febriana Dima Adrian Febriana Dima Agung Sri Sulistyawati Akhmad Nur Zaroni Akmal Abdullah Akmal Abdullah Almansyah Rundu Wonua Andreas Tigor Oktaga, Andreas Andriya Risdwiyanto Arief Yanto Rukman Arief Yanto Rukmana Arief Yanto Rukmana Aris Munandar Arwin Tannuary Aslichah Aslichah Atik Sekianti Betty Rahayu bunga aditi Bunga Aditi Cakranegara, Pandu Adi Chevy Herli Sumerli Citra Arta, Deddy Novie D Yadi Heryadi Daniel L. Pakiding Desak Made Artatik Wangi Dian Ariani Dian Indah Sari Eka Hendrayani Eka Kurnia Saputra Eliyanti Agus Mokodompit Ema Yudiani Ema Yudiani Endang Fatmawati Endang Silaningsih Endrawati, Titin Erlina Pakki Fanny Maharani Suarka Farid Ardyansyah Farida Akbarina Ferdinandus Sampe Frans Sudirjo Frans Sudirjo Gede Ananda Putra Geofakta Razali Gusti Noorlitaria Achmad Hapzi Ali Hardi Fardiansyah Harfiahanj Indah Rakhma Ningtyas Harun Samsuddin Harun Samsudin Henny Herawati Heny Herawati Heriyana Heriyana Huzaemah Huzaemah Huzaemah Huzaemah I Gusti Ngurah Widyatmaja I Ketut Sirna I Ketut Suwena I Made Purba Astakoni I Made Yasa yasa I Nyoman Jamin Ariana I Wayan Purnayasa I.A.E.T. Putri I.B.K. Astina I.N.J. Ariana IB Ketut Astina Ida Ayu Eka Trisna Putri Ilham Ilham Ilham, Rachmad Irwan Moridu Jatmiko, Anang Rohmad Kaharuddin Lalu Juliyadi Lalu Masyhudi Latuconsina, Zainuddin Luckhy Natalia Anastasye Lotte M Rafid Manap, Abdul Manik Pratiwi Marhumi Marhumi Maria Lusiana Yulianti Masfiatun Nikmah Mashudi Hariyanto MASHUDI HARIYANTO Mawardi Mawardi Miftahorrozi Miftahorrozi Muhammad Sulton Aminudin MUHAMMAD YUSUF Muhammad Yusuf MUHAMMAD YUSUF AR Muriawan Putra, Agus Mutiara Shifa Mutmainah Mutmainah N. Narottama N.M. Ariani N.N.S. Aryanti Nasaruddin Siregar Ni Komang Samiasti Ni Made Ariani Ni Made Satya Utami Ni Nyoman Sri Aryanti Ni Putu Ida Trisnadewi Ni Putu Ratna Sari Ni Wayan Noni Suandewi Norvadewi Nursyamsi , Sari Endah P.R. Pertiwi PA. Andiena Nindya Putri PA. Andiena Nindya Putri Pawit Wartono Poppy Hidayat Puspita Puji Rahayu Putu Diah Kesumadewi Rachmad Ilham Rahmadtiyah Hasanah Miftahuljannah Ratnawati Ratnawati Resdiansyah Resdiansyah Revi Sesario Rian Ardianto Rina Sovianti Rina Sovianti Rini Hadiyati Rinovian Rais Ronald Mahendra Jati Rosdianti Rosdianti Rusydi Fauzan Rusydi Fauzan Samuel PD Anantadjaya Santy Nururly SELLY SIPAKOLY Siregar, Ade Perdana Sjahruddin, Herman Slamet Maryoso Sri Gustini Sumarni Sumarni Sumarni Sumarni Suratman Syamsu Rijal Syamsu Rijal Uli Wildan Nuryanto Widjaja, Warkianto Wina Nurhayati Wiryawan, Dedik Yenny Verawati Yogi Nurfauzi Yorlanita Agustina Sojo Yulistiyono, Agus Yusnindar Yusnindar Yusrin Yusrin Zarkasi Zarkasi Zarkasi Zarkasi