Claim Missing Document
Check
Articles

The Influence Of Brand Equity, Customer Relationship Marketing And Service Perfomance On Customer Loyalty Setiawan, Zunan; Dharmawan, Donny; Judijanto, Loso; Launtu, Ansir; Endrawati, Titin
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1291

Abstract

As a company that offers financial services, Bank NTB Syariah is always motivated by the importance of trust when doing its everyday duties. Bank NTB Syariah is dedicated to bringing new ideas and solutions to customers' financial activities while adhering to Sharia laws and customs. In the Islamic banking sector, superior service quality and brand equity are the keys to success. Islamic banks are currently placing a great deal of emphasis on their customer relationship marketing since a well-executed plan may foster customer pleasure and loyalty. At Bank NTB Syariah KCP Aikmel Lombok Timur, this study aims to determine the impact of customer loyalty on brand equity, customer relationship marketing, and service performance. This study employed quantitative methods based on correlation analysis. A total of 70 respondents were acquired by using incidental sampling procedures to obtain the sample. A number of tests, including the validity, realibility, classic assumption, linear regression, and coefficient of determination tests, were used to analyze the data using IBM SPSS version 21. According to the research findings, Bank NTB Syariah's customer loyalty is positively and significantly impacted by its brand equity, customer relationship marketing, and service performance. KCP Aikmel can be used as a reference when developing policies for the bank to ensure that its customer loyalty is high by continuing to maintain its brand equity, customer relationship marketing, and service performance.
The Influence of Islamic Advertising Ethics, Consumer Satisfaction, Brand Image on Online Purchasing Decisions Dharmawan, Donny; Elizabeth, Elizabeth; Ekasari, Silvia; Dewi, Luh Komang Candra; Judijanto, Loso
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1324

Abstract

The purpose of this research is to analyze the factors that can influenceonline purchasing decisions of Shopee application users. These factorsconsist of Islamic advertising ethnics, consumer satisfaction, brandimage. This research applies quantitative techniques and is analyzedusing IBM SPSS version 25. Sampling applies the purposive samplingmethod and the number of samples for this research is 110 respondentsobtained by distributing questionnaires to Shopee users in Surabayaonline via WhatsApp. The data was analyzed through several stages oftesting, namely validity testing, reliability testing, classical assumptiontesting, multiple linear regression analysis and determination coefficienttesting. The results of this research show that this study shows thatIslamic advertising ethnics, consumer satisfaction, have a positive andsignificant effect on online purchasing decisions, while brand imagedoes not have a significant effect on online purchasing decisions atShopee
Investigation of Determinants of Financial Distress in Manufacturing Companies Mulatsih, Listiana Sri; Dharmawan, Donny; Tumiwa, Ramon Arthur Ferry; Judijanto, Loso; Alfiana, Alfiana
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1323

Abstract

Financial distress refers to a continuous decline in a company's financial performance, necessitating prediction and mitigation. It typically begins with the company’s inability to meet its short-term obligations, signaling a deterioration in financial condition. This study aims to examine the effects of Return on Assets (ROA), Current Ratio (CR), and Debt to Equity Ratio (DER) on financial distress, with company size serving as a moderating variable. The research employs regression analysis and quantitative methods, focusing on manufacturing firms listed on the Indonesia Stock Exchange that consistently published financial reports from 2020 to 2023. Using purposive sampling, the study selected 40 samples from 10 companies, with data analyzed through Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings reveal that ROA significantly impacts financial distress, while CR and DER have no such effect during the observed period. Furthermore, company size moderates the relationship between ROA and CR with financial distress but does not moderate the influence of DER on financial distress. These results provide managerial implications, serving as indicators for corrective actions to prevent financial distress or potential bankruptcy in manufacturing companies
Resilience Management in Generation Z Entrepreneurs in Medan City Pandiangan, Saut Maruli Tua; Dharmawan, Donny; Hariyanto, Mashudi; Pujiastuti, Endah; Zalogo, Erasma Fitilai
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.593

Abstract

The purpose of this study is to understand the extent to which resilience management influences the performance of generation Z entrepreneurs in Medan City. The type of research that is relevant to answer the questions in this study uses quantitative research. The sample used to represent the population in this study used a random sample of 50 respondents from generation Z entrepreneurs in Medan City. To answer the hypothesis in this study using multiple linear regression analysis. The research results show that pressure has a significant effect on the performance of generation Z entrepreneurs in Medan City. Risk has a significant effect on the performance of generation Z entrepreneurs in Medan City.
Pengaruh Current Ratio (CR) dan Debt to Equity Ratio (DER) terhadap Harga Saham Renaldi; Dharmawan, Donny; Syahribulan; Bakhtiar; Durya, Ngurah Pandji Mertha Agung
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3680

Abstract

The purpose of this study is to determine the effect of Current Ratio and Debt to Equity Ratio on the stock price of property sector companies listed on the IDX. The data used in this study are property sector companies from the IDX in 2018-2022 with 12 companies. The method used is regression analysis using SPSS 25.0. The research results show that CR and DER have no effect on the stock price of property sector companies. Adjusted R-squared score 0.4691 (46.91%). This indicates that the contribution of the current ratio, debt to equity ratio to the Stock Price is 46.91% and the remaining 53.09% is influenced by various other variables but are not analyzed in this research. The results of this research are expected to be useful for related institutions and investors in making decisions based on stock prices.
The Role of Trust in Savings Decision Making Setiawan, Barick Ahmad; Dharmawan, Donny; Dewi, Luh Komang Candra; Alimin, Erina; Setianti, Yanti
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6326

Abstract

The purpose of this research is to test the influence of religiosity, motivation, promotion on the decision to buy savings with trust as a mediating variable at Bank Sharia Indonesia Semarang. The research method is a quantitative method. The sampling technique uses accidental sampling so that 97 respondents are obtained. The data were analyzed using path analysis. The results of the research are that partial religiosity, motivation, promotion and trust have a significant effect on the decision to buy savings at Bank Sharia Indonesia Semarang. Trust is able to mediate the influence of religiosity, motivation, promotion on the decision to buy savings at Bank Sharia Indonesia Semarang. If customer trust in Bank Sharia Indonesia Semarang increases, customers will not turn to other sharia banks and will continue to use the services provided by Bank Sharia Indonesia Semarang.
MANAJEMEN PROFIL PEKERJA DI WEBSITE JOBSTREET SEBAGAI KESEMPATAN KARIER DI KALANGAN GEN Z Fatimah Malini Lubis; Donny Dharmawan; Rizkia Shaulita; Mashudi Hariyanto; Wasiran, Wasiran
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan pelatihan pentingnya manajemen profil pekerja di website Jobstreet sebagai kesempatan karier di kalangan gen Z. Metode kegiatan pengabdian kepada masyarakat ini dalam bentuk pelatihan tutorial. Untuk mendukung kegiatan pelatihan tutorial ini diperlukan data tambahan yang berguna membantu penjelasan tutorial yakni menggunakan data sekunder. Hasil kegiatan pengabdian kepada masyarakat menunjukkan bahwa manajemen profil pekerja adalah proses membuat profil pekerja dan mengelola profil tersebut dalam suatu organisasi atau perusahaan. Profil pekerja biasanya berisi informasi tentang karakteristik pribadi dan profesional. Manajemen profil pekerja di website Jobstreet sebagai kesempatan karier di kalangan gen Z dimulai dengan pembuatan informasi pribadi, ringkasan pribadi, riwayat karier, pendidikan, dan keahlian.
ANALYSIS OF CONSUMER DECISION FACTORS FOR MAXRIDE USAGE Silvia Ekasari; Revi Sesario; Donny Dharmawan; Musran Munizu; Ramadhani Kirana Putra
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Maxride is an online transportation application that provides motorcycle taxi and taxi services based on bajaj. Maxride's passion lies in revolutionizing the landscape of three-wheeled transportation that is safe, comfortable, and accessible to everyone, while empowering local tricycle drivers. The purpose of this study is to describe the explanation of consumer decision factors for Maxride usage. The types of research used are qualitative and descriptive research. The data sources used in this study use secondary data. The results of the study indicate that consumer decisions to use Maxride Bajaj are the flexible seating capacity of MaxRide Bajaj and the agile cruising range of MaxRide Bajaj in overcoming traffic jams.
Pengaruh Current Ratio (CR) dan Debt to Equity Ratio (DER) terhadap Harga Saham Renaldi; Dharmawan, Donny; Syahribulan; Bakhtiar; Durya, Ngurah Pandji Mertha Agung
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3680

Abstract

The purpose of this study is to determine the effect of Current Ratio and Debt to Equity Ratio on the stock price of property sector companies listed on the IDX. The data used in this study are property sector companies from the IDX in 2018-2022 with 12 companies. The method used is regression analysis using SPSS 25.0. The research results show that CR and DER have no effect on the stock price of property sector companies. Adjusted R-squared score 0.4691 (46.91%). This indicates that the contribution of the current ratio, debt to equity ratio to the Stock Price is 46.91% and the remaining 53.09% is influenced by various other variables but are not analyzed in this research. The results of this research are expected to be useful for related institutions and investors in making decisions based on stock prices.
CONTRIBUTION OF HUMAN DEVELOPMENT INDEX TO IMPROVING THE QUALITY OF HUMAN RESOURCES AND ECONOMIC GROWTH Dharmawan, Donny; Renaldi, Renaldi; Aglis Andhita Hatmawan; Murwani Wulansari; Muhammad Rispan Affandi
Journal of Innovation Research and Knowledge Vol. 5 No. 2: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to explain how a theory of contribution of human development index to improving the quality of human resources and economic growth. This type of research is literature research that discusses the presentation and contribution of human development index theory to improving the quality of human resources and human development index to economic growth. This research requires secondary data, such as books and journals in answering the contributions of the theories needed. The results of the study show that based on Todaro's theory regarding human development index and improving the quality of human resources have a close relationship. The relationship between human development index and economic growth is reciprocal and complex. Economic growth can support human development through increased income and investment in education, health, and infrastructure.
Co-Authors Abdurohim Adi Cakranegara, Pandu Afan Suyanto, Mohamad Aglis Andhita Hatmawan Alatas, Abd. Rahman Alfiana Alfiana Alimin, Erina Amelia, Deni Amrin Amrin Anantadjaya, Samuel PD Apriliani, Rina Arifai Ilyas Arijanti, Susi Ayuliana Ayuliana Azlina, Yunidyawati Bakhtiar Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Butar Butar, Ribka Sari Clara Putri Claudy Dadang Suhardi David Adista Desty Febrian, Wenny Dian Ariani Dicky Jhon Anderson Butarbutar Dr. Hotma Napitupulu, MM. Drs. Zulkarnain Moshak Zein, M.AK., CA. Durya, Ngurah Pandji Mertha Agung Edward, Yusuf Ronny Ekaresty Haes, Putri Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Endah Pujiastuti Endrawati, Titin Erfan Esnawan Fachrurazi FAHRIZAL Fajariah, Faizatul Fatimah Malini Lubis Febrian, Wenny Desty Fermica Iskandar, Merissa Firdaus Yuni Dharta Firman Eksan Frans Sudirjo Ginting, Jenni Veronika Br Hana Lidyana Hardayu, Audisty Prana HARIYANTO, MASHUDI Hendayani, Nenden Hermiyetti, Hermiyetti - Hery Purnomo Hidayat, Ahmad Rifqi Irwansyah Rezeki, Syailendra Reza Ita Nurcholifah, Ita Judijanto, Loso Karsim, Karsim Karyadi, Sugeng Kespandiar, Tengku Kevin Indajang Kiki Nur Wijayanti Kurniawan, Yohanes Jhony KUSNADY, DIDING Kusumaningati, Iip Dyah LAUNTU, ANSIR LISTIANA SRI MULATSIH Luh Komang Candra Dewi M.M, Besse Faradiba MASHUDI HARIYANTO Matheus Alexander Rio Melya Fitriana Mentalita, Hotma Mertha Agung Durya, Ngurah Pandji Mertua Agung Durya, Ngurah Pandji Mohammad Anwar, Mohammad Mokhamad Arwani Muhammad Lukman Hakim, Muhammad Lukman Muhammad Rispan Affandi Murwani Wulansari Mus Abdul, Elfis Musdirwan Musran Munizu Nazara, Desman Serius Nila Dewi Aschari Novita, Yulia Nugroho, Budi Sulistiyo Nurdiani, Tanti Widia Nurdin Yusuf Nurhasanah Nurhasanah Olfin Ishak Purwanti Putri Ekaresty Haes Puwanti Rahayu, Betty Ramadhani Kirana Putra Ramon Arthur Ferry Tumiwa Ratih Pratiwi Renaldi Renaldi Renaldi Reni Putriani Revi Sesario Rizkia Shaulita RR. Ella Evrita Hestiandari Rusman, Hedar Rustaman, Dede Saksono, Lalang Sandag, Eltie Christi Sani, Indra Santi Nururly Saragih, Hisarma Saut Maruli Tua Pandiangan Setiawan, Zunan Setyarto, Dwiatmodjo Budi Shella Aprianti Suci SILVIA EKASARI Sintesa, Nika Siti Zulaika Solly Aryza Suriadi Sutisna, Ade Jaya Syahribulan Taat Kuspriyono, Taat Teguh Prakoso Uli Wildan Nuryanto Umaima Umaima Utiarahman, Nurnaningsih Wachyu Hari Haji Wadzibah Nas Wasiran, Wasiran Widodo Widodo Wilanda, Alifah Yanti Setianti Yulistina Yulistina Yumhi, Yumhi Yuniarti Utami, Eva Yunus, Andri Zalogo, Erasma Fitilai