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Journal : COMPETITIVENESS JOURNAL

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PENGARUH LOKASI, PELAYANAN DAN CITRA TERHADAP GAYA HIDUP DAN MINAT BELI MASYARAKAT DI MAKASSAR MALL Ruslan, Reka; Mappatompo, Andi; Syafaruddin, Syafaruddin
COMPETITIVENESS Vol. 10 No. 2 (2021): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/competitiveness.v10i2.6598

Abstract

This study aims to examine the effect of location, service, image, and lifestyle as moderating variables on people's buying interest in Makassar Mall. The type of research used in this research is experimental research. The research design used is a quantitative approach. This research was conducted in Makassar Mall. The number of samples in this study was 185 people who shopped at Makassar Mall. The sampling technique is accidental sampling. The instrument used in this study was a questionnaire or google form with data collection techniques, namely the provision of questionnaires. The collected data was then analyzed using descriptive statistics, inferential statistics, and path analysis. The results showed that the variables of location, service, image had a significant positive effect on lifestyle. Furthermore, the location and service variables have a significant positive effect on consumer buying interest, while the image has no significant positive effect on consumer buying interest. Furthermore, lifestyle variables have a significant effect on buying interest at Makassar Mall. The location has a significant effect on consumer buying interest through lifestyle. Meanwhile, service has a significant positive effect on consumer buying interest through lifestyle and image has a significant effect on consumer buying interest through lifestyle. Based on the results of the study, it is illustrated that the results of path analysis on 3 variables X and Y1 then the X variable (location, service, and image) affect Y (lifestyle). While the influence of X (location and service) has a significant positive effect on Y2 (consumer buying interest), while the X3 variable (image) does not affect consumer buying interest. Furthermore, for the influence of the Lifestyle variable, it was obtained that it had a significant effect on buying interest. The results of the path analysis showed that the location, service, and image variables had a significant effect on consumers' buying interest through lifestyle.Keywords: Location, Service, Image, Lifestyle, Buying Interest
Co-Authors A Ifayani Haanurat A. Munir Abiwan, Ahmad Ridho Afriza, Afriza Agustina Aji, M Bagas Prasetyo Alam Tauhid Syukur, Alam Tauhid Alisha, Wieta Devy Amin, Amelia Rezky Amin, Amelia Rezky Septiani Andi Mappatompo Anggara, Arie Anggraeni, Lisa Apriansyah, Muhammad Ansar Areni, Intan Sari azmi, armaya B, Syamsuddin Bin Yusof, Muhammad Safwan Bungawati Bungawati, Bungawati Cahayani, Erna Cahyani, Erna Cici Tresniawati Damayanty, Rizka Dambe, Jumriani Dani Dani DESI KURNIA DESTRIANA DESTRIANA, DESTRIANA Dewiani Dewiani Dodi Andika Ar Enny Randriani Fadila, Yosi Fadjry Djufri Faisar Ananda Arfa, Faisar Ananda Faizah Mastutie Fitri, Arfa Desa Fuad, Zainul Fuadi, Wirdatul Ginting, Rahelina Gunadin, Indar Chaerah Haidir, Hala Hamsah Hamzah Hasyim Hamzah, Mhd. Handayani, Anastasyia Handi Supriadi Harahap, Rossa Hadana Hardianti Hardianti, Hardianti Hartati Hartati Hartono Hartono Hasibuan, Alwi Hamdani Hasibuan, Kalijunjung Hasibuan, Mahmuddin Hasibuan, Sutan Botung Hiola, Ridha Hutahaean, Nelson Ika Nurani Dewi Ikhlas Kitta Indah Sulistiyorini Indah Sulistyorini, Indah Islamabad, Oki Isnaini Isnaini Iyakrus Jumrotun, Siti Kardina, Kardina Khairina Khairina, Khairina Kurniadi, Ahmad La Ode Sahaba Lase, Albert Yasokhi M A Nasution M. B. Pabendon, M. B. M. Syakir Mahyudin Ritonga Mardin, Mardin Maskromo, Ismail Meirizal Usra, Meirizal Mesiono, Mesiono Meynarti Sari Dewi Ibrahim Mikail, Ibrahim Mochamad Hadad EA Morinda, Claudio Gita Muh. Ferils Muhammad Adil, Muhammad Mukarrobin, Ahmad Mulia, Ahmad Perwira Mursal Aziz Nasrullah Nasrullah Nasution, Hasan Bakti Nasution, Toni Nasution, Zaid Perdana Natawijaya, Azis Ndruru, Linihaogo Noviadi, Pitri Novrikasari Novrikasari, Novrikasari Nuddin, Muhammad Nurfadillah Nurfadillah NURHASNAWATI NURHASNAWATI Nurliani Bermawie Palantei, Elyas Putri, Salsabillah Quintina, Aurora Ramadhan, Al Akbar Rahmat Riko Riko Rini Setyaningsih Rismayanti Rismayanti Rizky, Muhammad Al Rohman, Dede Rubiyo Rubiyo Ruslan, Reka Salama Manjang Saleh, Wahyuni Salim Salim Sarira, Yayan Iscahyadi Septiani Amin, Amelia Resky Septiani Amin, Amelia Rezky Siahaan, Ahmad Taufik Al Afkari SILVI ARYANTI, SILVI Soleh Solahuddin Sudarsono Suharja, Suharja Surya Dharma Suyuti, Suyuti Syafaruddin, Andi Riska Andreani Syahbarani, Hendra Syamsuramel, Syamsuramel Syukri, Makmur Tanjung, Dhiauddin Tanjung, Zulkifli Tolentino, Tolentino Usiono Usiono Utami, Meidy Putri Utami, Septiana Dwi Utamidewi, Dianti Victorian, Ahmad Richard Wahyu Indra Bayu Wardi Wardi Yasa, Ibnu Yuanita Windusari Yudistira, Srikandi Yunus, Andi Ibrahim Yusfi, Herri Zahara, Elvi