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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Syntax Literate: Jurnal Ilmiah Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat BULETIN AL-RIBAATH JURNAL PRODUKTIVITAS AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT MBIA Jurnal Pengabdian Dharma Laksana Journal Of Management Science (JMAS) Jurnal Mantik Journal of Enterprise and Development (JED) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Jurnal Pengabdian UNDIKMA Ilomata International Journal of Management ABDI EQUATOR Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Applied Finance and Business Studies JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal Research of Social Science, Economics, and Management Jurnal Multidisiplin West Science Socius: Social Sciences Research Journal Jurnal Bisnis dan Kewirausahaan Majapahit Journal of Islamic Finance dan Management El-Mujtama: Jurnal Pengabdian Masyarakat Majapahit Journal of Islamic Finance dan Management Jurnal Penelitian Pendidikan Indonesia Economic: Journal Economic and Business JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Multidisiplin Jurnal Pengabdian Masyarakat Mentari International Journal of Management, Economic and Accounting Ulil Albab Sasambo: Jurnal Abdimas (Journal of Community Service) Primary Journal of Multidisciplinary Research
M. Irfani Hendri
Universitas Tangjungpura
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Journal : Jurnal Mantik

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The influence of e-wom and security on cryptocurrency purchase decisions in generation z through trust as mediation variables Julhuda Julhuda; M. Irfani Hendri; Wenny Pebrianti; Maria Christiana Iman Kalis; Yulyanti Fahruna
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4406

Abstract

Generation Z is a demographic group that has grown up with digital technology and has an important role in the adoption of cryptocurrency as an increasingly popular form of investment and online transactions. The advantages and potential of cryptocurrencies are attractive. However, several challenges need to be overcome, such as security issues, concerns about fake news, unclear regulations, and price volatility that will affect cryptocurrency purchasing decisions. This research aims to test whether factors such as the influence of Electronic Word of Mouth (eWOM), Security, and Trust influence cryptocurrency purchasing decisions in Generation Z. This research uses Structural Equation Modeling (SEM) and AMOS statistical tools. Data collection techniques were distributed through online questionnaires on the 5 largest islands in Indonesia with a sample of 200 respondents. The population of this research is Generation Z in the age range of 18-25 years, who are buyers of cryptocurrency using purposive sampling techniques. The results of this research show that electronic Word of Mouth has a positive and significant influence on cryptocurrency purchasing decisions in Generation Z. Perceptions of cryptocurrency security also have a significant influence on purchasing decisions. Trust is also an important factor in shaping Generation Z's Purchasing Decisions
Co-Authors Adelia, Alfina Ahmad Shalahuddin, Ahmad AHMADI Ananda, Intan Cahya Ananda Ananda, Putri Andy Andy Anita Maharani Anwar Azazi Ari Widiyantoro Arman Jaya Asari, Rika Augustine, Intanie Ayong Hiendro Bagus Purmono, Bintoro Balqis, Nawal Baras, Theresa Putri Yunita Beny Tamrin Budhi Alfiyyah Alyaa Clara Jessica Melcie Dahlia Dahlia Damianus, Gosta Daud , Ilzar Daud, Ilzar Dedi Haryadi Dedi Haryadi Dina Setyawati Dody Pratama Marumpe Efa Irdhayanti Endang Kristiawati, Endang Erlani Erlani, Erlani Erna Listiana Fahmi, M. Fahriansyah Fahriansyah Fahruna, Yulyanti Fatchur Rochman Fauzan, Rizky Febriadi , M Alfin Fenni Supriadi Ferdianti, Ferdianti Fitriana , Ana Giriati Giriati Hajijah, Hajijah Handi Brata Hanifa, Sarah Hasan Ashari Oramahi Hasanudin Hasanudin Hasanudin Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Heni Safitri Heriyadi Heriyadi, Heriyadi Iffa, Rikhlatul Ignatia, Juliana Ikram Yakin Ilzar Daud Ilzar Daud Iman Kalis, Maria Chirstiana Irdhayanti , Efa Irdhayanti, Efa Janiarti, Della Juanda Astarani Juanda Astarani Julhuda Julhuda Juniwati Kalis, Maria Christiana Imam Kalis, Maria Christiana Iman Kamarullah Karsim, Karsim Kautsar, Gandhy Muhamad Kiki Prio Utomo Kiki Prio Utomo KURNIA KURNIA, KURNIA Levina, Widya Liani, Liani Listiana , Erna Lucky Saputra Lutian, Kristin Mailisa, Yessi Maria Christiana Iman Kalis Maria Christiana Iman Kalis Maria Christiana Iman Kalis Maria Christiana Iman Kalis Maria Christiana Iman Kalis, Maria Christiana Maria Christiana l Kalis Mazayatul Mufrihah B11212091 Megawati - Meirani Harsasi Muhammad Afif Muhammad Fahmi Muhammad Naufal Shofwan Muhsin Muhsin Mustarudin Nafsiatun Natalia Natalia Nina Kartika, Nina Nova Arestia Pramana Saputra Prio Utomo, Kiki Purmono, Bintoro Bagus Ramadania Ramadania, Ramadania Ramadhan, Rizani Renditha Nerazzury Ridhota Madini Ridwansyah Ridwansyah Rifki, Maulana Radiyan Rika, Septiani Riyadho, Ahmad Robita, Naufal Dzaki Rochayati, Indarti Ruqiah Ganda Putri Panjaitan Rustam Rustam Sari Rusmita Sigit Wicaksono, Angga Silvanus Ilvan Somak Sukma Febrianti Sulastri, Ria Syahbandi Syahbandi Syahbandi Syahbandi Syal, Adrian Syarif Maula Andriansyah Titik Rosnani Titik Rosnani Uray Ndaru Mustika Utomo, Kiki Prio Vera, Alensia Anjelika Veronica, Rizka Vitriyan Espa Vitriyan Espa Vitriyan Espa Wahyu Wijayanto Wardhani, Dini Sukma Wenny Pebrianti Wenny Pebrianti YANTO YANTO Yulia Ekawati Tasbita Yuliati Indrayani Yulyanti Fahruna