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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS KEUNIS Jurnal Studi Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Fokus Ekonomi JRB-Jurnal Riset Bisnis Journal on Education JABE (Journal of Applied Business and Economic) Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Competitive Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomi Efektif Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Indo-MathEdu Intellectuals Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Malcom: Indonesian Journal of Machine Learning and Computer Science Indonesian Journal of Community Services Cel Duconomics Sci-meet (Education & Economics Science Meet) Indo-Fintech Intellectuals: Journal of Economics and Business Land Journal Competitive Jurnal Penelitian Pendidikan Indonesia Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Jurnal Medika: Medika Jurnal Ekonomi, Manajemen, Akuntansi ECONOMETRICS: Journal of Sustainable Economics and Management Edumaspul: Jurnal Pendidikan
Diawati, Prety
Program Studi D4 Manajemen Perusahaan, Sekolah Vokasi, Universitas Logistik Dan Bisnis Internasional, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Training on The Use of Telang Flowers as Food Coloring for Women Who Sell Traditional Foods in Kotagede Herni Setyawati; Muhammad Lukman Baihaqi Alfakihuddin; Nurhidayati; Heriani; Wuri Ratna Hidayani; Rini Oktavera; Lina Maulidiana; Prety Diawati; Siti Nurhayati; Resy Nirawati
Jurnal Medika: Medika Vol. 4 No. 3 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/9mypw495

Abstract

This community engagement project aimed to empower ten traditional food vendors in Kotagede, Yogyakarta, by training them to utilize butterfly pea (Clitoria ternatea) flowers as natural food coloring. Employing a participatory approach, the training covered health risks of synthetic dyes, the benefits and cultivation of butterfly pea plants, natural dye extraction techniques, and basic product branding. Data were collected through pre- and post-tests, observation, and semi-structured interviews. Results showed a significant increase in participants’ knowledge and practical skills, with post-test scores rising across all indicators. Most participants successfully applied the extract in traditional dishes and reported improved consumer interest due to the natural and visually appealing color. Some began cultivating the plants and branding their products with natural labels. Despite minor challenges regarding shelf life and packaging, the training effectively promoted innovation, health awareness, and entrepreneurship among women food vendors. This program highlights the potential of locally sourced natural ingredients in supporting sustainable, health-conscious food businesses.
Pengaruh brand ambassador dan viral marketing terhadap proses keputusan pembelian pada konsumen marketplace Prety Diawati; Resia Ratna Putri; Hesti Sugesti; Lukmanul Hakim; Rafi Farizki
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 7 No. 4 (2021): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020211245

Abstract

Peningkatan jumlah pengguna internet di Indonesia menciptakan peluang bisnis berbasis online dan merubah perilaku konsumen dari berbelanja langsung konvensional menjadi lebih senang berbelanja online melalui marketplace yang lebih efisien dan terjamin keamanannya. Penelitian ini bertujuan untuk mengkaji pengaruh strategi promosi marketplace yang menggunakan brand ambassador dan viral marketing terhadap keputusan pembelian. Metode penelitian yang digunakan adalah explanatory survey. Instrumen utama penelitian adalah kuesioner dengan 366 responden. Pengumpulan data dilakukan menggunakan kuesioner sebagai instrumen utama penelitian. Pengolahan data menggunakan software Microsoft Excel dan IBM SPSS Versi 26. Analisis data yang digunakan adalah analisis kuantitatif verifikatif, yaitu Analisis regresi linear sederhana dan dan Analsis regresi linier berganda. Hasil penelitian menyimpulkan Pertama, brand ambassador berpengaruh terhadap keputusan pembelian; Kedua, viral marketing berpengaruh terhadap proses keputusan pembelian; Ketiga, brand ambasasador dan viral marketing berpengaruh secara simultan terhadap proses keputusan pembelian. Kesimpulan ketiga menjadi novelty penelitian ini. Secara parsial, pengaruh viral marketing terhadap proses keputusan pembelian lebih besar daripada brand ambassador. Implikasinya, perusahaan-perusahaan khususnya marketplace disarankan mengimplementasikan strategi promosi dengan viral marketing yang bernilai positif bagi masyarakat sebagai bentuk adaptasi atas perubahan perilaku konsumen.
Co-Authors ,, Mavianti Abdul Rasyid Abdulghopar, Obay Abdurohim Abdurohim Ade Risna Sari Ahmad Yani Akbar, Zulfikri Akmal Abdullah Almaududi Ausat, Abu Muna Amran, Kiagus Muhammad Anantadjaya, Samuel PD Andri Pitoyo Anggraeni, Angga Dewi Arifuddin Arijanti, Susi Arnold Sultantio Hutabarat Atrup Atrup Augustin, Jeneva Azzaakiyyah, Hizbul Khootimah Bahtiar Efendi Bambang Bambang Bambang Bambang Irawan Bambang Triputranto Bambang Triputranto Boni Sena Budi Prakoso, Budi D Yadi Heryadi Dadang Suhardi Dendy K. Pramudito Dewa Oka Suparwata Dewa Oka Suparwata Dewi ANGGRAENI Diajeng Elok Dwika Cahyani Dina Mayadiana Suwarma Erasma Erlin Dolphina Erna Mulyati Ernesto R.N. Santos Erni Febrina Harahap Errie Margery Esti Nur Wakhidah Eva Yuniarti Utami Ferdinan Nainggolan Frans Sudirjo G. Gunawan Haribowo, Rio Hendy Tannady Heriani Heriani Hermiyetti Hermiyetti Herni Setyawati Hesti Sugesti Hesti Sugesti Hidayani, Wuri Ratna Hilda Yuliastuti Hizbul Khootimah Azzaakiyyah Humala Sitinjak Husain, Muh. Najib Husnawati Rachman Ika Baskara Imman Yusuf Sitinjak Irma M Nawangwulan Ismail, Hariadi Jamaluddin Majid Jenuri Judijanto, Loso Kespandiar, Tengku Khairunnisa, Dina Khamaludin, Khamaludin Kraugusteeliana Kraugusteeliana Kus Yunanto, Mohammad Lailatun Nafisa Lailatun Nafisa Lina Maulidiana Loso Judijanto Lubis, Nur Iqra Putri Luh Komang Candra Dewi Lukmanul Hakim Lukmanul Hakim Mahardhani, Ardhana Januar Maiza Fikri Mauli Kasmi Meci Nilam Sari, Meci Nilam Moch Arif Hernawan Mohd Kasturi Nor Abd Aziz Muhamad Risal Tawil Muhamad, Lili Fadli Muhammad Amsal Nasution Muhammad Lukman Baihaqi Alfakihuddin Muhammad Subandi Mulyadi Mutalov, Islam C. Najiba Hudawiyah, Eba Nasution, Annio Indah Lestari Nawangwulan, Irma M Noorsyafira, Nabilla Nurdiani, Tanti Widia Nurfitri, Desi Nurhayati Nurhayati Nurhidayati Okta Karneli Okta Karneli, Okta Pilifus Junianto Rafi Farizki Ramayanti Sinaga, Herty Randika, Rendi Ratnawita Ratnawita Resia Ratna Putri Resy Nirawati Riko Mersandro Permana Rina Destiana Rini Oktavera Rukmi Juwita Samuel PD Anantadjaya Sari, Ade Risna SETIAWAN JODI, I WAYAN GEDE ANTOK Sherry Adelia Silvy Sondari Gadzali Siminto Siminto Siminto Siminto, Siminto Siti Nurhayati Sondari Gadzali, Silvy Suarsa, Senny Handayani Sugesti, Hesti Sugesti, Hesty Suhartono Suhartono Suhartono Suherlan Suherlan Suherlan Suherlan Sukriyadi Sundari, Rima Suparno Susanti Budiastuti Susatyo Adhi Pramono, Susatyo Adhi SUTRISNO Sutrisno, Sutrisno Syahribulan Syahribulan Syamsinar Syamsuri Syamsuri Tanti Widia Nurdiani Tri Sulistyani Verawaty Verawaty Verawaty Verawaty Violin, Vivid Weraman, Pius Widyatmoko Widyatmoko Yasir Riady Yohanes Paulus Luciany Youna Chatrine Bachtiar Yusril Zaenabiansyah, Putri Awaliah Zenni Riana