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Geofakta Razali
Universitas Pembangunan Jaya, Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Communicator : Journal of Communication

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Affective Communication in Hyperreality: Reconstructing Public Communicator Competence Razali, Geofakta; Wahyu Kristian Natalia
Communicator: Journal of Communication Vol. 2 No. 2 (2025): Communication
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/comm.v2i2.221

Abstract

This study aims to analyse the urgency of integrating psychological and affective dimensions into the competence of public communicators in the era of hyperreality, in which the boundaries between reality and its representations are increasingly blurred, thereby influencing how messages are produced, perceived, and interpreted. In a social context characterised by simulation and heightened emotional intensity, communicators' ability to manage affect is essential to ensure that messages are not only informative but also emotionally resonant. Employing a mixed-methods design with a sequential explanatory strategy, the quantitative phase involved 120 active public communicators—comprising influencers, journalists, public speakers, and PR/marketing practitioners—who were selected through purposive sampling. The Affective Communication Test (ACT) was used to assess affective communication capability, and the data were analysed descriptively to identify affective profiles and determine participants for the qualitative phase. The qualitative stage employed a phenomenological approach and was conducted through semi-structured interviews with 15 participants representing the highest and lowest ACT scores. These interviews explored their personal experiences interpreting, managing, and responding to affective dynamics in both digital and physical environments. The findings indicate that communicators with high ACT scores demonstrate more developed emotional awareness, more adaptive, audience-oriented strategies, and the capacity to cultivate meaningful resonance in hyperreal contexts. In contrast, communicators with lower scores tend to prioritise technical aspects of messaging while overlooking affective dynamics, thereby rendering their messages more vulnerable to loss of depth and meaning. This study recommends enhancing affective literacy and psychology-based training to develop public communication competencies. Theoretically, the findings contribute to the formulation of a grounded theory–based conceptual framework for understanding communicator competence in postmodern society.
Co-Authors ADE RISNA SARI Adriana, Nadya Puspita Adzan Desar Deryansyah Alexander Seran Algooth Putranto Alifah, Ria Alo LILIWERI Amun Andamisari, Dessy Andriya Risdwiyanto Angelina, Donna Anita Rosana Annastasya Putri Vanya Aprilia Arief Yanto Rukmana Armawati Sufa, Siska Arsa Widitiarsa Utoyo Asep Supriatna, Asep Asih, Putri Sekar Bakti Abdillah Putra Baso Intang Sappaile Berliana, Vikky Bramantio Risky Hamzah Budiharjo, Slamet Chevy Herli Sumerli Daffa Aiman Damayanti Masduki Darmawati Manda Davina Qhina Nashifah Deria Pradana Putri, Deria Pradana Dessy Andamisari Dessy Andamisari Dessy Andamisari Dhaniswara, Erwin Dian Artanti Arubusman Dian Indah Sari Djuniawan Karna Djaja Edita Revine Siahaan Eka Kurniawan Ekasari, Retno Eko Kuswoyo Endang Fatmawati Endang Susanti Erni Jusnit, R. Ayu Evawani Elysa Lubis Farida Akbarina Feri Sanjaya Firyal Malihah Frans Sudirjo Frans Sudirjo Furrie, Wulan Girsang, Lasmery Rosentauly Meissalinya Guntur Arie Wibowo HAIRUS HAIRUS Hardi Fardiansyah Harun Wisnu P Hetty Elfina I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ida Ri'aeni Imam Fauzi Indahsari, Tri Iskandar Iskandar Johan Rio Pamungkas Jun Saputra Kalalo, Rieneke Ryke Kanisius Ghaluk VW Katili, Andi Yusuf Khalfan Aurelio Kraugusteeliana Kraugusteeliana Kristanti, Desi Dwi Kurniasih, Eka Risky Lativah, Fauziah Lokita Pramesti Lusia Vreyda Adveni M. Rafid Mahardhika, Bani Masfiatun Nikmah Mashudi Hariyanto Matanathan Asysam Mohamad Sudi Muhammad Farhan Caesar Muhammad Umer Farooq Mujahid MUHAMMAD YUSUF Muhammad Yusuf MUHAMMAD YUSUF AR Muhammadong Muhsin Efendi Mukharomah, Nurul Munip, Al Mutma, Fasya Syifa Nadiah Abidin Najdah Najdah Nanda Dwi Riskia Nasaruddin Siregar Naurissa Biasini Nining Andriani Novianti, Suci Marini Novrian Novrian Nur Ambulani Nursyamsi , Sari Endah Nurul Akbar Oktri Permata Lani PA. Andiena Nindya Putri Pangestu, Danang Aji Pitono Putranto, Algooth Putri Fitria Putri, Sofia Tri Rahmat Hidayat Ramonita, Latifa Ratna Novita Punggeti Ratna Puspita, Ratna Razaky Azhar Rosadi RD. D. Lokita Pramesti Dewi Refiani Puspa Dewi Reni Dyanasari Rini Hadiyati Rizki Hidayat Ronda, Mirza Rosiana Andhikasari RR. Ella Evrita Hestiandari Ruben Rafi Delano Saksono, Eko Hari Saldi, Zaki Saptari Samsudin Samsudin Saskia Putri Isnaini Setiawan, Kurnia Shenthya Winarty Shinta Anggreiny Shofura Afifah Shohib Muslim Sri Fatmawati St Rahmah Sugiyem, Sugiyem Suherman Suherman Suroso suroso Suwarta, Firdaus Syahri Syahri Syamsu Rijal Syamsu Rijal Syamsuddin Syamsuddin Tekat Sukomardojo Thamrin, Andi Tria Yuniarti Kusuma Bhakti Tuty Mutiah Utoyo, Arsa Widitarsa Wahyu Kristian Natalia Wahyudi, Oki Wandi Kurniadi Wibisono, Okki Navarone Widitiarsa, Arsa Widyastuti Widyastuti Wirawan Wirawan Wulan FURRIE Yanti Mulia Roza Yogi Prassetio Yulia Chandra Safitri Yulianti Yulianti Yusuf Iskandar Zaidan Farhan Zakaria Zakaria Zuhad Ahmad