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Meningkatkan Daya Saing Hasil Pertanian di Kampung Gambut Siantan Hilir melalui Pengembangan Strategi Pemasaran dan Optimalisasi Digital Marketing : Pengabdian Karsim Karsim; Ahmad Shalahuddin; Pramana Saputra; Endah Mayasari; Ikram Yakin; Meisa Meisa
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6120

Abstract

Sektor pertanian berperan penting dalam ekonomi pedesaan, termasuk di Kampung Gambut Siantan Hilir yang mayoritas warganya bertani sayuran. Ketergantungan pada pemasaran tradisional dan tengkulak menjadi masalah utama, sehingga diperlukan peningkatan daya saing melalui strategi pemasaran dan optimalisasi digital marketing agar petani mampu menerapkannya secara efektif. Program PkM menggunakan metode Community Based Participatory Research (CBPR) dengan tahapan perencanaan hingga evaluasi, sehingga berjalan lancar. Hasilnya meningkatkan daya saing pertanian, memperkuat ekonomi masyarakat, serta mendorong terciptanya ekosistem agraris yang berkelanjutan dan kompetitif, yang berdampak pada peningkatan pendapatan dan inovasi petani. Strategi difokuskan pada branding lokal dengan menonjolkan kualitas organik, kesegaran, dan harga kompetitif, serta digital marketing melalui sistem pemesanan online. Hasilnya, penjualan meningkat signifikan karena akses konsumen terhadap produk menjadi lebih mudah.
Optimalisasi Foto Branding Sebagai Strategi Peningkatan Daya Tarik UMKM Di Dusun Turi Benaya Harbilliant, Fidel Yokavin; Yakin, Ikram; Nugraha, Galuh Devrina; Tambunan, Olivia Maydeline; Amelia, Vanessya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 2 (2026): Edisi Mei - Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i2.7095

Abstract

UMKM memiliki peran yang sangat penting dalam perekonomian Indonesia, namun banyak pelaku usaha di wilayah seperti Dusun Turi masih mengalami keterbatasan dalam visual branding sehingga produk berkualitas sering dipasarkan dengan gambar yang kurang menarik dan berdampak pada rendahnya daya tarik konsumen. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan foto branding sebagai strategi peningkatan daya tarik produk UMKM melalui pendekatan Participatory Rural Appraisal (PRA) dan Experiential Learning Approach (ELA) dengan mitra UMKM Fujita Kue Bingke by Ratna M.Nur dan UMKM Elly Homemade. Metode yang digunakan meliputi survei, observasi, pelaksanaan program serta evaluasi. Hasil menunjukkan adanya peningkatan signifikan secara kuantitatif dan kualitatif, dengan kenaikan pesanan harian sebesar 47% pada UMKM Fujita Kue Bingke dan peningkatan interaksi pelanggan sebesar 21% pada UMKM Elly Homemade. Selain itu pelaku usaha mampu menerapkan teknik pencahayaan, komposisi, dan konsistensi visual secara mandiri. Simpulan dari kegiatan ini menegaskan bahwa optimalisasi foto branding yang dipadukan dengan pemanfaatan media digital efektif dalam memperkuat identitas visual, meningkatkan daya tarik produk dan memperluas pasar UMKM serta dapat menjadi model intervensi berkelanjutan yang dapat diterapkan pada UMKM di wilayah lain dengan karakteristik yang sama.
Determinants of Volunteer Satisfaction in Non-Profit Organizations: The Role of Organizational Culture, Communication, and Transformational Leadership Ikram Yakin; Farah Juniati Meutianingrum; Een Aprija
At-Tadbir : jurnal ilmiah manajemen Vol 10 No 1 (2026): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v10i1.22783

Abstract

The sustainability of Non-Profit Organization (NPO) is highly dependent on volunteer involvement, the strategic role of volunteers requires organizations to be able to implement a more strategic approach to retain volunteers while improving organizational performance. This study amidst to analyze the factors that significantly impact volunteer job satisfaction. Using quantitative methods of explanatory design through a survey approach to evaluate of organizational culture, transformational leadership on volunteer job satisfaction with communication as mediation. Population includes volunteers who work for non-profit organizations in West Kalimantan. Sample was taken with purposive sampling data was collected from 155 respondents. through the use of structured questionnaires and PLS-SEM analysis. The three variables have a partially significant positive relationship with the volunteer job satisfaction variable. Communication is able to fully mediate job satisfaction as well as being the most dominant variable compared to other variables. This shows that the success of non-profit organizations in maintaining the satisfaction and sustainability of volunteer involvement is largely determined by the effectiveness of the communication built, the large contribution of each variable in explaining variations in volunteer job satisfaction confirms that optimal volunteer management requires integration between a strong organizational culture, inspiring leadership, and open participatory communication.
The Influence of Internship Experience and Soft Skills on Work Readiness Mediated By Self-Efficacy Wita Syawitri; Ikram Yakin; Ahmad Shalahuddin; Endah Mayasari
Krisnadwipayana International Journal of Management Studies Vol 4 No 2 (2024): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generation Z is the young age group that dominates the number of Open Unemployment Rate (OUR) in 2024 in Indonesia. In this situation, students and graduates who are potential future employees must prepare themselves with good work readiness by the skills needed in the workplace. This research examines how in Indonesian Generation Z self-efficacy mediates internship experience and soft skills regarding work readiness. The research population is all Generation Z with status as final-year students and fresh undergraduate graduates in Indonesia. Information was gathered using an online questionnaire via Google Forms, a sampling technique, and a purposive sampling approach. The results showed that internship experience positively and significantly affects work readiness and self-efficacy. Soft skills have been proven to positively and significantly impact work readiness and self-efficacy, while self-efficacy demonstrates a positive and significant impact regarding work readiness. Self-efficacy as mediation is proven to positively and significantly affect the connection of internship experience to work readiness, along with the between soft skills and work readiness.
Peran Inclusive Leadership Dalam Meningkatkan Team Performance Melalui Caring Ethical Climate dan Sense Of Belonging di Era Vuca Ririn Nur Riastifa; Ikram Yakin; Hasanudin Hasanudin; Pramana Saputra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6406

Abstract

Inclusive leadership represents an emerging leadership style increasingly advocated by scholars and practitioners in the VUCA era. Whether this leadership style can better integrate employees and organizations, as well as adapt to complex management in Indonesia’s multicultural state-owned energy enterprises, is the central question addressed in this study. Specifically, this research examines the impact of inclusive leadership on team performance through the mediating roles of caring ethical climate (organizational level) and sense of belonging (individual level). The model was evaluated using cross-sectional data from 280 employees across various regions (Kalimantan 46.1%, Java 22.1%), selected via purposive sampling (minimum six months’ tenure and direct supervision by a supervisor). The results indicate that inclusive leadership has a positive and significant effect on caring ethical climate (β=0.306, p<0.001) and sense of belonging (β=0.598, p<0.001); both variables mediate the relationship with team performance (CEC β=0.167, p<0.001; SB β=0.090, p=0.046). The direct effect was not significant (β=0.072, p=0.306), confirming a full multilevel mediation (R²=0.417). These findings reveal the cross-level mechanisms of inclusive leadership in the diverse SOE context, contributing to the advancement of HRM theory and inclusive leadership practice.
Co-Authors A. Ary Setyawan Achmad Achmad Ahmad Salahuddin Ahmad Shalahuddin Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Alessandro, Radja Rayhan Amelia, Vanessya Anwar Azazi Aprija, Een Aria Elshifa Aripah, Aripah Arman Jaya Asraf Asraf Asraf, Asraf Auliya Citra Bahrur Rosyid Barkah, Barkah Benaya Harbilliant, Fidel Yokavin Cuhenda, Cuhenda Daud, Ilzar Desi Ulpa Anggraini, Desi Ulpa Dody Pratama Marumpe Dwi Setyorini, Efi Endang Een Aprija Efa Irdhayanti Elshifa, Aria Endah Mayasari Erni Yuningsih Erwanto Erwanto Erwanto Estrella Estrella Eva Desembrianita Eva Yuniarti Utami Fahruna, Yulyanti Farah Juniati Meutianingrum Farah Juniati Meutianingrum Fatkhulloh, Amal Fauzan, Rizky Fauzia Afriyani Giriati Giriati Hariyono Hariyono Hariyono Hariyono Harry Setiawan Hasanudin Hasanudin Hasanudin Hasanudin Hasanudin Hasanudin Hasanudin Helma Malini Hendi Hadinata Wongso Hendratmoko, Suseno Hendri Khuan Heriyadi, Heriyadi Ilzar Daud Inzani SL, J Fuji Irine Diana Sari W Ivana, Priska Riafinola J Fuji Inzani SL Jeferson Siahaan John Sihar Manurung - Kamila, Vania Safa Kardini, Ni Luh Karsim Karsim Karsim Karsim Karsim, Karsim Khuan, Hendri Laras Kusuma Astuti Lazuardi, Muhammad Abdul Latief Liau Ie Hau Lie, Lie Lola Malihah M. Irfani Hendri Malihah, Lola Marisca, Tirza Eudia Marlina Mazayatul Mufrihah B11212091 Mbere, Virani Meisa Meisa Mikael Hendri. S Muhammad Afif Muhammad Arrazi Bagaswara Muhammad Nur Muhammad Yusup Mustika, Uray Ndaru Ni Kadek Suryani Ni Luh Kardini Nugraha, Galuh Devrina Nurhapizah, Siti Nurmansya, Andry Pramana Saputra Pramana Saputra Pramana Saputra Purmono, Bintoro Bagus Ramadania Ramadania Ramadania Ramadania, Ramadania Ramadhan, Rizani Rena Augia Putrie Ridhota Madini Ririn Nur Riastifa Rovanita Rama Salampessy, Maryam Sari W, Irine Diana Sari, Citra Dewi Yudia Setyawan, A. Ary Shalahuddin, Shalahuddin Sigit Ardi Saputra Sri Hardianty Sri Hartono, Sri Sugianto, Efendi Suryani, Ni Kadek Suseno Hendratmoko Syawitri, Wita Tambunan, Olivia Maydeline Titik Rosnani Tungga Buana Irfana Tuti Sulastri Utami, Eva Yuniarti Vinno Petrus Manoppo Wardana, Rizky Hady Wenny Pebrianti Wibowo, Teguh Setiawan Wijaya, Piter Tanto Wita Syawitri Wulansari K, Rr. Retno Yanti Setianti Yanti, Vera Hari Yulia Ningsih Yulia Ningsih