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Muharam, Hari

Universitas Pakuan

Author-ID : 888394

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HUBUNGAN ANTARA KUALITAS PELAYANAN DAN PERSONAL SELLING DENGAN KEPUASAN NASABAH BANK MANDIRI CABANG CISARUA Purnama, Denta; Muharam, Hari; Horas V Purba, Jan
Economicus Vol. 12 No. 2 (2018): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i2.151

The research objectives to be achieved based on the problems above are to find out the relationship between service quality and personal selling with the satisfaction of micro credit customers. And the contribution of service quality variables (X1) to customer satisfaction (Y) obtained R Square (R²) value of 0.615, This means that service quality (X1) forms a contribution of 61.5% to customer satisfaction (Y). There is a positive and significant relationship between the variable personal selling and customer satisfaction with the value of the correlation coefficient (r) of 0.765 which means strong. And the contribution of personelling variable (X2) to customer satisfaction (Y) obtained R Square value of 0.585, This means that the personal selling variable (X2) forms a contribution of 58.5% to customer satisfaction (Y). There is a positive and significant relationship variable service quality and personal selling together with customer satisfaction with the value of the correlation coefficient (r) of 0.786 which means that it is strong enough. And the contribution of service quality (X1) and personal selling (X2) together on customer satisfaction (Y) obtained an Adjusted R Square (R²) value of 0.611.

HUBUNGAN ANTARA KUALITAS LAYANAN DAN PERSONAL SELLING DENGAN LOYALITAS NASABAH PT ASURANSI CAKRAWALA PROTEKSI CABANG BOGOR Wijayanto, Arif; Moenis, Anoesyirwan; Muharam, Hari
Economicus Vol. 13 No. 1 (2019): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i1.165

The purpose of this study is to find out and analyze the relationship between service quality and Personal Selling together with customer loyalty to the Bogor Branch Protected Horizon Insurance. Data analysis uses multiple linear regression with data collection techniques through questionnaires. The results showed (1) there is a positive and significant relationship between service quality variables with customer loyalty with the value of the correlation coefficient (r) of 0.897, which means it is in the criteria of a very strong relationship. (2) There is a positive and significant relationship between the selling variables and customer loyalty with the value of the correlation coefficient (r) of 0.850, which means it is on the criteria of a strong relationship. (3) There is a positive and significant relationship between service quality and personal selling with customer loyalty together with the value of the correlation coefficient (r) of 0.902. It is known that the Adjusted R Square (R²) = 0.811 value, This shows that 81.1% customer loyalty is influenced by service quality and personal selling while the remaining 18.9%, customer loyalty is influenced by other factors that are not discussed in this study.

PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA TENAGA KEPENDIDIKAN MELALUI MOTIVASI DAN DISIPLIN KERJA Mamun, Muhammad; Muharam, Hari; Yusnita, Nancy
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.16691

This study aims and provides valuable insights to examine the effect of organisational culture on the performance of education personnel through motivation and work discipline at Djuanda University. The research method used is quantitative method. This research shows that motivation and work discipline will have a greater influence on organisational culture when mediated by performance. The success of an agency or organisation to achieve a goal is highly dependent on the performance of its employees. A person's performance is said to be good if he is able to complete the assigned tasks on time, always contributes and has good attitudes and behaviour according to work standards that have been determined both by the organisation and the values that apply in the environment where employees work. Another factor that can affect employee performance is motivation. Work discipline is very important for organisational growth, especially to motivate employees to discipline themselves in carrying out work both individually and in groups. ABSTRAK Penelitian ini bertujuan dan memberikan wawasan berharga untuk menguji pengaruh budaya organisasi terhadap kinerja tenaga kependidikan melalui motivasi dan disiplin kerja pada Universitas Djuanda. Metode penelitian yang digunakan adalah metode kuantitatif. Penelitian ini menunjukan bahwa motivasi dan disiplin kerja akan lebih besar pengaruhnya terhadap budaya organisasi bila dimediasi oleh kinerja. Keberhasilan sebuah instansi atau organisasi untuk mencapai sebuah tujuan sangat bergantung pada kinerja dari para karyawannya. Kinerja seseorang dikatakan baik apabila mampu menyelesaikan tugas yang diberikan tepat waktu, selalu memberi kontribusi dan memiliki sikap serta perilaku baik sesuai standar kerja yang telah ditentukan baik oleh organisasi maupun nilai-nilai yang berlaku dalam lingkungan karyawan bekerja. Faktor lain yang dapat mempengaruhi kinerja karyawan adalah motivasi. Disiplin kerja sangat penting untuk pertumbuhan organisasi, terutama untuk memotivasi pegawai agar dapat mendisiplinkan diri dalam melaksanakan pekerjaan baik perorangan maupun kelompok.

Increasing The Performance Of Civil Servants at the Main Secretariat Of The State Service Agency Bahtiar Al Fikri; Hari Muharam; Ismuhadjar Ismuhadjar
International Journal of Economics and Management Sciences Vol. 1 No. 2 (2024): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i2.44

This study aims to identify the influence of organizational culture, transformational leadership, and work motivation on the performance improvement of civil servants at the Main Secretariat of the National Civil Service Agency. Data analysis was conducted using Linear Structural Relationship (Lisrel) version 8.80 with Structural Equation Modeling (SEM) method. The choice of using SEM in this research lies in its ability to analyze the pattern of relationships between latent constructs and their indicators, latent constructs with each other, and measurement errors directly. The results of the analysis indicate that organizational culture, transformational leadership, and work motivation significantly contribute to the improvement of civil servants' performance. Managerial implications and recommendations for further research are also discussed.

TRAINING ON PREPARING SIMPLE FINANCIAL REPORTS BASED ON ANDROID FOR UMKM IN SUBANG DISTRICT, WEST JAVA Anggraini, Anggun; Kurniawan, Prasetyo; Amelia, Rizka Wahyuni; Imbron, Imbron; Pranowo, Agus Setyo; Muharam, Hari; Sasongko, Hendro; Yusnita, Nancy
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.187

The purpose of this Community Service activity is to train MSMEs in Subang Regency, West Java, to prepare simple Android-based financial reports. This program also aims to encourage participants to educate their surroundings and align with the demands of the millennial era. Using group discussions, the counseling session equips MSMEs with the knowledge to manage finances efficiently through Android-based tools. The activity includes motivational sessions by resource persons to enhance entrepreneurial spirit, demonstrations on creating business products, and hands-on training in preparing financial reports. These efforts not only foster financial literacy but also empower MSMEs to improve their business operations and sustainability. By integrating technology into financial management, the program supports MSMEs in adapting to modern business demands, increasing their competitiveness in the digital economy, and creating a ripple effect of education and innovation within their communities

STRENGTHENING THE CAPACITY OF HEALTHY RICE MSMES THROUGH DIGITAL MARKETING AS A MODERN MARKETING STRATEGY Solihin, Dede; Sofi’i, Imam; Septiani, Fauziah; Astuti, Widia; Gandung, Muhammad; Muharam, Hari; Pranowo, Agus Setyo; Wihartika, Doni; Yusnita, Nancy
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.188

Strengthening the capacity of healthy rice Micro, Small, and Medium Enterprises (MSMEs) and the growing market demand for healthy and quality products are essential. However, many healthy rice MSMEs still need help marketing their products effectively, especially in the digital era. One solution to increase competitiveness and expand the market is implementing digital marketing. This study analyzes how digital marketing can be an effective marketing strategy for healthy rice MSMEs to increase their business capacity. The method used in this study is a qualitative approach with case studies on several healthy rice MSMEs that have started implementing digital marketing. Data collection techniques were conducted through in-depth interviews with MSME owners and observation and analysis of the digital marketing content used. The study results show that using digital marketing, such as social media, marketing through websites, and e-commerce platforms, can increase product visibility, expand the market, and strengthen relationships with consumers. In addition, implementing the right digital marketing strategy can improve sales and competitiveness of healthy rice MSMEs in the modern market. This study suggests that healthy rice MSMEs should optimize digital marketing as part of their marketing strategy

RELATIONSHIP QUALITY OF SERVICE AND SERVICESCAPE WITH CUSTOMER SATISFACTION IN THE MAIN BRANCH OFFICE OF HEALTH IN BOGOR Muharam, Hari; Hannan, Sufrin; Rumawak, Yerry Gerson
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 4, No 1 (2020): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v4i1.1905

The purpose of this study is to determine whether there is a relationship between service quality and servicescape with customer satisfaction both partially and together. The population in this study were customers of the Main Branch Office BPJS Health Bogor City as many as 457 customers, the sampling technique using the Slovin formula after 231 samples were obtained. The research instrument was a questionnaire. The collected data is then processed using simple and multiple correlation analysis techniques with the help of SPSS (Statistical Package for Social Science) software version 25.0. The results showed that: 1. Service quality is partially correlated positively to strong criteria with customer satisfaction, 2. Servicescape is partially strongly positively related to customer satisfaction, 3. Service quality and Servicescape together are positively highly correlated with customer satisfaction with correlation coefficient values equal to 0.830 then the functional relationship obtained by the equation Å¶ = 16.043 + 0.550X1 + 0.589X2 and the coefficient of determination or contribution of service quality and servicescape together with customer satisfaction of 0.688 or 68.6%.

Preferensi Loyalitas Wisatawan terhadap Destinasi Wisata Bahari di Provinsi Banten Hasryningsih, Andi; Diposumarto, Ngadino Surip; Muharam, Hari
Jurnal Ecogen Vol 7, No 4 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i4.16877

The objectives of this research is to investigate tourists' loyalty preferences towards marine tourism destinations in Banten Province. Researchers have conducted a survey of 30 tourists by representing the main question in the form of tourists' considerations of factors or variables that allow for influence or attachment in tourism loyalty to visits to marine tourism destinations in Banten Province, Indonesia. The findings show that tourist loyalty is influenced by perceived value, tourism satisfaction, perceived risk, perceived quality and destination image. Perceived value and tourist satisfaction contribute significantly to tourist loyalty. In addition, reducing perceived risk will increase comfort and trust. Superior perceived quality and a positive destination image influence tourists' intentions to return and recommend the destination. It can be concluded that these factors can contribute to tourist loyalty. It is very important to increase loyalty through various preferences of people who have many interesting experiences with the tourist destinations they visit. Therefore, it can be concluded that these factors can contribute to tourist loyalty. It is very important to increase loyalty through various preferences of people who have many interesting experiences about the tourist destinations they have visited. This will be part of efforts to evaluate and improve the regional economy through the tourism sector

Implementation of Management Practices in MSMEs’ Village for Business Performance and Sustainability Improvement: A Case Study in Bantargadung Village, Bantargadung Sub-Dicstric, Sukabumi Regency, West Java. Gursida, Hari; Herdiyana Herdiyana; Muharam, Hari; Pranowo, Agus Setyo; Hanan, Sufrin; Hadiyat, Yayan
Jurnal Kabar Masyarakat Vol. 3 No. 1 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i1.2930

Management practices in Micro, Small, and Medium Enterprises (MSMEs) in rural areas play a crucial role in enhancing business sustainability and competitiveness. This article explores various management strategies that rural MSMEs can implement to optimize their business operations. Through training and mentoring programs, MSME actors are provided with knowledge and skills in financial management, marketing, and operational management. Community service activities (PkM), conducted in conjunction with research activities using a case study approach on MSMEs in Bantargadung Village, Bantargadung Subdistrict, Sukabumi Regency, have formulated a management practice model for the sustainability of rural MSMEs. This model can be further developed to advance rural MSMEs, aiming to improve the village economy, enhance rural independence, stimulate economic growth, create jobs, and reduce unemployment rates in rural areas, ultimately improving the welfare of rural communities. Based on management practice theory, as well as guidance from the Chamber of Commerce and Industry (Kadin) and the Ministry of Cooperatives and MSMEs, the management practices for rural MSMEs include: 1) Efficient Inventory Management; 2) Production Process Improvement, particularly Production Efficiency; 3) Financial Management; 4) Human Resource Management; 5) Effective Marketing Strategies and the Use of Digital Marketing; and 6) Performance Evaluation and Control.

Integrative Model of Digital Marketing Elements on Purchase Intention: The Mediating Role of Electronic Word-Of-Mouth Ekasari, Silvia; Surip, Ngadino; Muharam, Hari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6308

The beauty industry in Indonesia is experiencing rapid growth, driven by increasing self-care awareness, social media influence, and product innovation. Facial serums are among the most popular products, with sales growth of 36.4% in August-September 2023. Skintific, a local brand offering facial serums, faces stiff competition from Wardah, which continues to lead the market as of June 2023. Additionally, consumer interest in synthetic products has declined, influenced by factors such as price perception, brand image, celebrity endorsers, and online promotions. In the digital era, electronic word of mouth (e-WOM) has become critical in shaping purchasing interest, as online product reviews, testimonials, and discussions significantly impact consumer perceptions. This study examines the role of e-WOM as a mediator in the relationship between digital marketing elements and consumer buying interest. A quantitative approach with descriptive verification was employed, using primary data collected from 397 female students at Depok Higher Education through a convenience sampling technique. Data analysis was conducted using the Structural Equation Model (SEM) with Lisrel software. The findings show that price perception, brand image, celebrity endorsers, and online promotions directly and positively influence both e-WOM and buying interest. Moreover, e-WOM significantly mediates the effect of these marketing factors on purchasing interest. The research introduces an integrative model for enhancing consumer buying interest in Skintific products, with a strong influence level of 90%.

Co-Authors Abdullah, Syukur Aditya Yudha Primantoro, Aditya Yudha Aditya, Dedy Yusuf Adrian, Ferdisar AGUS RIYANTO Agus S. Pranowo Agus Setyo Pranowo Ahirudin, Ahirudin Ahmad Zulfikar Alfatiyah, Rini Amelia, Rizka Wahyuni Amran Bin Harun Anggraini, Anggun Anik Ariyanti Annisaa Soeyono Ari Irawan Arie Wibowo Irawan Arief T. Hardiyanto Arif Siaha Widodo Arif Wijayanto, Arif Arwan Gunawan Azlia, Anaiza Bahtiar Al Fikri Bernedictus, Bayu Budi Susanto Budin , Dg Safrina Ag Bungaran Saing, Bungaran Chaniago, Harmon Deni Hudaya Dewi Taurusyanti Deyna Dwitama Setiadi Didik Notosudjono Eka Suhardi Ekasari, Silvia Elizabet Dwi Arianti Enda Juanda Endi Suyatno Endi Suyatno Endraria, Endraria Enok Tuti Alawiah Erlan, Erlan Herdiatna Evi Fitriyanti Febriyanti, Chatarina Fery Siswadi Firdha Juliantari Fitri, Lisa Fitria Iswari Fitriyani, Syabrina Gandung, Muhammad Geraldy Samuel Ivan Geraldy Samuel Ivan Giovanni Inez Erika Margaretha Giovanni Inez Erika Margaretha Gita Kencanawaty, Gita Griet Helena Laihad Gunadi, Tresno Hady, Hamdy Hafidz Hanafiah Hammad Hammad Hammad Hammad Hammad, Hammad Hamzah Bustomi Hanan, Sufrin Handayani, Estiningsih Tri Hari Gursida Hari Gursida Hasanah, Yanah Uswatul Hasrul Hasrul, Hasrul Hasryningsih, Andi Hendro Sasongko Hendro Sasongko Heni D Wahyuni herdiyana, Herdiyana Herdiyana, Herdiyana Herlin Widasiwi Setianingrum Hidayat Susilowati, Isnurrini Horas V Purba, Jan Idham Maulana Oktora Imawanty, Imawanty Imbron, Imbron Irma Fitriyanti Ismuhadjar Ismuhadjar Ismuhadjar Ismuhadjar Isnurrini hidayat, Isnurrini Jhoni Iskandar Karina Apriyani Khaerul Fahmi Kurniawan, Prasetyo Lajuni , Nelson Lesmana, Rosa Lia Marthalia Limakrisna2, Nandan Limankrisna, Nandan Lucky Sandra Rahayu M. Entang Maman Suryaman Mamun, Muhammad Mariska, Fenti Marthalia, Lia Martinus Tukiran Martinus Tukiran Minarsih, Cicih Moeins, Anoesyirwan Moenis, Anoesyirwan Mohidin, Rosle MONICA DEWI Muhamad Apep Mustofa Muhammad Sulaeman Mulyadi . Muryati Muryati Nandan Limakrisna Nandang Hidayat Nazib, Fiqra Ngadino Surip Diposumarto Ngadino Surip Diposumarto, Ngadino Surip Nugraha, Ujang Parah Nurliyah, Elly Siti Nurwijayanti Ogunkoya, Olufemi Adewale Purnama, Denta Purnama, Indah Raga Paksi, Galuh Rahayu Lestari RAIS HIDAYAT, RAIS Ramadhan, Muhammad Asrul Ramon Hurdawaty Ratu Erlina G, Ratu Erlina Gentari Reni Sulistiyowati Reza Suriansha Rezal, Yonggi Noval Rinsan Hutabarat Roosganda Elizabeth Roosganda Elizabeth Rosna Wati Rosna Wati Rukmana, Dwita Rumawak, Yerry Gerson Ryan Permana Salmah Salmah Salmah Saragih, Dea Agustia Sasmita, Radina Qisma Jabar Satria, Yudi Wahyu Septiani, Fauziah Simanjuntak, Vera Clara Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sufrin Hannan Sukoco, Hadi Sulistiyo, Ajik Sumardi . Sunaryo, Widodo Surip, Ngadino Susilo Susilo Susilo Sutarto, Bambang Sutji Harijanto Suyatno, Endi Syabrina Fitriyani Syafrudin Yusuf, M. Syukur Abdullah Titiek Tjahja Andari V. Purba, Jan Horas Vera Clara Simanjuntak Wahyu Wiguna Wastuti, Wahyu Wati, Juni Lamria Wawan Kurniawan Widasiwi, Herlin Widi Winarso, Widi Widia Astuti Widodo Sunaryo Widodo Sunaryo Wihartika, Doni Winda Septiana Wiwik Widiyanti, Wiwik Yandi Asmana Yayan Hadiyat Yerry Gerson Rumawak Yohanes Indroyono Yoyo Indah Gunawan Yuary Farradia Yulianingsih Yulianingsih Yulianingsih yusnita, nancy Yusuf, M. Syafrudin

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