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Hari Muharam

Universitas Pakuan

Author-ID : 888394

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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The Influence of Price Perception and Product Quality on Purchase Decisions Through Trust in the Furniture Business of PT Inti Sinergi Sistem, Bogor Regency Syepi Hidayat; Hari Muharam; Yuary Farradia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8171

This study aims to examine how price perception and product quality influence purchasing decisions through trust in the furniture business of PT Inti Sinergi Sistem in Bogor Regency. The sampling methods used were purposive sampling and simple random sampling by distributing questionnaires to 106 respondents using Google Forms. The data collected from the questionnaires were processed using SPSS Version 25 and Lisrel 8.80. The results of the study indicate that price perception and product quality influence consumer trust, price perception and product quality influence purchasing decisions, and consumer trust can act as a partial mediator between price perception and product quality on purchasing decisions in the furniture business of PT Inti Sinergi Sistem in Bogor Regency.

Consumer Trust as a Mediator: The Influence of Price Perception and Brand Image on School Choice Decision (Case Study at Ar-Rahman Excellence Junior High School) Desy Lestari; Hari Muharam; Agus Setyo Pranowo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8399

This research aims to determine the influence of price perception, brand image, and consumer trust on the decision to choose Ar-Rahman Excellent Junior High School, which is expected to provide input for the institution to increase the number of new student admissions each year. The sample in this study consists of parents of students who enrolled in the 2022/2023 academic year up to 2024/2025. Sampling was conducted using probability sampling with the simple random sampling method. Data analysis using Structural Equation Modeling (SEM) with the LISREL 8.80 program. The research results show that partially, price perception has a negative but insignificant effect on consumer trust, while brand image has a positive and significant effect. Price perception and brand image also have a positive and significant influence on the decision to choose Ar-Rahman Excellent Junior High School. Brand image proved to be the most dominant variable in influencing the decision to choose. Additionally, consumer trust also has a positive and significant influence on this decision. Simultaneously, price perception and brand image explain 82.8% of the variation in consumer trust, while price perception, brand image, and consumer trust together explain 89.2% of the variation in the decision to choose.

THE INFLUENCE OF E-WOM, HEDONIC SHOPPING AND SALES PROMOTION ON IMPULSE BUYING IN ONLINE RETAIL INSURANCE PRODUCT PURCHASE DECISIONS IN INDONESIA Syukur Abdullah; Ngadino Surip Diposumarto; Hari Muharam
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3240

This study aims to describe the influence of electronic word of mouth (e-WOM), hedonic shopping, and sales promotion on purchasing decisions for online retail insurance products, with impulse buying as a mediating variable. The method used is quantitative descriptive, which aims to describe phenomena objectively based on numerical data without testing hypotheses. The population of the study was customers of general insurance companies who purchased retail insurance products online, with an estimated population of around 500,000 people. The sample was taken using a purposive sampling technique based on certain criteria, and 400 respondents were determined using the Slovin formula. Data collection was carried out through observation, interviews, documentation, and distributing questionnaires as the main instrument to measure consumer perceptions of the variables studied. Data analysis was carried out using descriptive statistical methods and Structural Equation Modeling (SEM) with the help of Lisrel 8.88 software. The results of the study showed that e-WOM, hedonic shopping, and sales promotion had a significant influence on impulse buying. Impulse buying was proven to have a significant influence on purchasing decisions for online retail insurance products. Simultaneously, the four variables also had a significant influence on purchasing decisions. The impulse buying variable acts as a full mediator in the relationship between e-WOM and hedonic shopping on purchasing decisions, as well as a partial mediator between sales promotion and purchasing decisions. These findings indicate that an effective digital marketing strategy needs to consider the combination of credible e-WOM, a pleasant shopping experience, attractive sales promotions, and consumer impulsiveness as the key to driving online retail insurance product purchasing decisions in the digital era.

Strategic Approach to Increase Purchase Interest in Alternative Energy Vehicles in Bogor Susilo, Susilo; Muharam, Hari; Pranowo, Agus Setyo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8236

This research investigates the influence of product quality, social media marketing, and price perception on consumers' intention to purchase electric vehicles, with brand awareness serving as a mediating factor. Conducted in Bogor City, the study employed a quantitative method involving 385 respondents selected through purposive sampling. Data analysis was performed using SEM-LISREL 8.80. The findings reveal that product quality has a significant impact on both brand awareness (t = 3.48) and purchase intention (t = 3.61). Social media marketing also significantly influences brand awareness (t = 2.02) and purchase intention (t = 4.24), while price perception affects brand awareness (t = 2.36) and purchase intention (t = 3.44). Furthermore, brand awareness mediates the relationship between these variables and purchase intention (t = 4.20). The findings indicate that social media marketing is the most dominant factor affecting purchase intention, highlighting the importance of developing intensive and interactive digital marketing strategies. Practically, companies should focus on enhancing brand awareness and building positive consumer perceptions through social media, supported by high-quality products and competitive pricing, to accelerate electric vehicle adoption in Bogor.

Determinants of Consumption Values and Their Impact on Green Purchase Intention through Green Trust: Case Study on the Purchase and Use of Xiaomi Electric Scooter Products in Jabodetabek Deyna Dwitama Setiadi; Hari Muharam; Sufrin Hannan
Return : Study of Management, Economic and Bussines Vol. 3 No. 1 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.204

This study aims to analyze the determinants of consumption value and their impact on green purchase intention through green trust in a case study on the purchase and use of Xiaomi electric scooter products in Jabodetabek. This study used quantitative accidental sampling method by conducting survey techniques using questionnaire instruments. The questionnaire was distributed to 150 respondents in the Jabodetabek area and the classification of respondents were those who had known, had used, and had bought electric scooter products. The analysis techniques used are descriptive statistics and Structural Equation Modeling (SEM). The results of this study state that consumption values consisting of functional value, social value, and emotional value have a significant influence on green trust both individually and together, consumption values have a significant influence on green purchase intention, green trust has a significant influence on Green Purchase Intention, as well as Consumption Values and Green Trust together have a significant influence on Green Purchase Intention.

The New CX Marketing Advantages Model as a Predictor of Marketing Performance of MSMEs Icin Quraysin; Ngadino Surip Diposumarto; Hari Muharam
Shirkah: Journal of Economics and Business Vol. 9 No. 3 (2024)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v9i3.747

Rapid digital transformation and increasingly complex consumer behavior demand new approaches in marketing strategies. To address this issue, this study examines the effect of innovation and digital marketing on the marketing performance of MSMEs in Banten Province, Indonesia, and introduces the New CX Marketing Advantages model, which offers an innovative framework to improve marketing performance, particularly for MSMEs. This study employs a quantitative approach to small and medium enterprises operating in KBLI-10 or the food industry in Banten Province. Through multistage sampling using purposive and proportional random sampling methods, 347 MSME actors were identified as respondents in this study. Data were collected using survey methods and analysed using simple and multiple linear regression involving three stages: instrument testing (validity and reliability tests) and hypothesis testing through structural equation modelling (SEM) with data processing techniques utilising the Confirmatory Factor Analysis (CFA) measurement model. The results show that digital marketing and innovation have a positive and significant effect on marketing performance, both partially and simultaneously. Therefore, this study implies that the more MSMEs engage in innovation and enhance digital marketing efforts, the greater is the opportunity to improve their marketing performance.

E-Service Quality, Customer Trust and Satisfaction: Market Place Consumer Loyalty Analysis Muharam, Hari; Chaniago, Harmon; Endraria, Endraria; Harun, Amran Bin
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 2 (2021): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i2.23224

Why do online customers become loyal in their purchases on e-commerce sites? We examine how e-service quality, trust, and customer satisfaction affect customer loyalty towards purchasing goods and services. The proposed model also investigates the relationships among e-service quality, trust to loyalty, and satisfaction as a mediator that remains underexplored. The sample of this study is 350 millennial respondents as online buyers in Bogor city. PLS-SEM modeling procedure was used to test the proposed research model. We find that the quality of e-service and trust has a significant favorable influence on customer loyalty, and this effect is mediated by customer satisfaction. This study highlights the role of e-commerce producers in gaining loyalty through efficient service offerings and shape positive psychological in online marketing practices.

Cybersecurity risk awareness in mobile banking: evidence from Sabah, Malaysia Mohidin, Rosle; Lajuni , Nelson; Lestari, Rahayu; Wastuti, Wahyu; Budin , Dg Safrina Ag; Ogunkoya, Olufemi Adewale; Dewi, Monica; Muharam, Hari; Salmah
Global Advances in Business Studies Vol. 4 No. 2 (2025): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55584/Gabs.004.02.2

This study investigates how Sabahan perceive and respond to cybersecurity risks when using mobile banking. This study employed partial least squares structural equation modeling (PLS-SEM) and focused on four main factors: user awareness and behavior (UAB), mobile device security (MDS), banking app security features (BASF), and perceived cybersecurity threats (CT). A total of 350 questionnaires were distributed, and 286 valid responses were analyzed. The results indicate that UAB, MDS, and BASF all play a significant role in shaping cybersecurity risk awareness (CRA), while CT showed little to no direct effect. These findings suggest that improving user education and promoting secure practices are just as important as technical safeguards. In particular, enhancing digital literacy among less tech-savvy users, ensuring that security features are simple to use, and strengthening device protections can all help reduce risks of cybersecurity. The study concludes that a combination of user-focused education and stronger security standards is necessary to improve the overall safety of mobile banking services.

Pendampingan Masyarakat dalam Upaya Pengembangan Daya Tarik Wisata Alam dan Budaya Kasepuhan Ciptagelar Hari Muharam; Hari Gursida; Ramon Hurdawaty; Yandi Asmana; Hammad Hammad; Endi Suyatno
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i1.706

The Kasepuhan Cipta Gelar traditional village is in Sukabumi Regency, West Java. The majority of the village population lives from rice cultivation, and the village is very attached to the culture of their ancestors. The combination of cultural and natural aspects offers an experience to tourists. Tourism development that combines these two aspects allows the creation of sustainable and responsible tourism products, which not only increase economic value but also preserve and respect cultural heritage and natural sustainability. Community service activities carried out aim to provide input to traditional stakeholders and the Kasepuhan Ciptagelar community in identifying and analyzing potential tourist attractions from a cultural and natural perspective and strategies for developing tourist attractions. Community service activities in the form of community assistance were carried out on December 17, 2023. The results included identifying natural and cultural tourist attractions in Kasepuhan Ciptagelar and providing information about tourism potential, tourism management, and tourism marketing as input to traditional stakeholders and local communities.

Penerapan Kurikulum Merdeka dan Pembelajaran Mendalam pada Sekolah Indonesia Kuala Lumpur; SLR Siti yulaikhah; Hari Muharam; Rita Retnowati; Nandang Hidayat; Suhendra
Journal of Innovative Islamic Education Management Vol. 2 No. 1 (2026): Journal of Innovative Islamic Education Management
Publisher : CV. Agrapana Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65789/jiiem.v2i1.107

This systematic literature review (SLR) examines the implementation of the Merdeka Curriculum and pedagogical deep learning in Indonesian international school contexts, with a specific focus on Sekolah Indonesia Kuala Lumpur (SIKL). Guided by the PRISMA 2020 framework, this review synthesizes evidence from 20 peer-reviewed journal articles indexed in Scopus (Q1–Q4) and SINTA (1–6), published between 2020 and 2025. The review explores curriculum adaptation, instructional practices, teacher readiness, and learner outcomes conceptualized as Dimensi Profil Lulusan. The findings indicate that the Merdeka Curriculum aligns with global trends toward competency-based and learner-centered education, while pedagogical deep learning supports conceptual understanding, critical thinking, and transferable skills. Nevertheless, implementation in international school settings presents challenges related to curriculum coherence, professional development, and assessment alignment. This study contributes to international curriculum discourse by positioning Indonesian curriculum reform within the context of international schooling and deep learning pedagogy.

Co-Authors Abdullah, Syukur Aditya Yudha Primantoro, Aditya Yudha Aditya, Dedy Yusuf Adrian, Ferdisar AGUS RIYANTO Agus S. Pranowo Agus Setyo Pranowo Ahirudin, Ahirudin Ahmad Zulfikar Alfatiyah, Rini Amelia, Rizka Wahyuni Anaiza Azlia Andri Dwi Priyanto Anggraini, Anggun Anik Ariyanti Annisaa Soeyono Ari Irawan Arie Wibowo Irawan Arief T. Hardiyanto Arif Siaha Widodo Arif Wijayanto, Arif Arwan Gunawan Bahtiar Al Fikri Bernedictus, Bayu Budi Susanto Budin , Dg Safrina Ag Bungaran Saing, Bungaran Chaniago, Harmon Cicih Minarsih Deni Hudaya Desi Sulastri Desy Lestari Dewi Taurusyanti Deyna Dwitama Setiadi Didik Notosudjono Dina Octaviana Efson Sairi Eka Suhardi Ekasari, Silvia Elizabet Dwi Arianti Elly Siti Nurliyah Enda Juanda Endi Suyatno Endi Suyatno Endi Suyatno Endraria, Endraria Enok Tuti Alawiah Erlan, Erlan Herdiatna Evi Fitriyanti Febrina Isra Hertiane Febriyanti, Chatarina Fery Siswadi Firdha Juliantari Fitria Iswari Fitriyani, Syabrina Gandung, Muhammad Geraldy Samuel Ivan Geraldy Samuel Ivan Giovanni Inez Erika Margaretha Giovanni Inez Erika Margaretha Gita Kencanawaty, Gita Hady, Hamdy Hafidz Hanafiah Hamdy Hady Hammad Hammad Hammad Hammad Hammad Hammad hammad, hammad Hamzah Bustomi Hanan, Sufrin Handayani, Estiningsih Tri Hari Gursida Harun, Amran Bin Hasanah, Yanah Uswatul Hasrul Hasrul Hasrul Hasrul, Hasrul Hasryningsih, Andi Hendro Sasongko Heni D Wahyuni herdiyana, Herdiyana Herlin Widasiwi Setianingrum Horas V Purba, Jan Icin Quraysin Idham Maulana Oktora Imawanty, Imawanty Imbron, Imbron Ing Soewarto Hardhienata Irma Fitriyanti Ismuhadjar Ismuhadjar Ismuhadjar Ismuhadjar Isnurrini Hidayat Susilowati Isnurrini hidayat, Isnurrini Jhoni Iskandar Karina Apriyani Khaerul Fahmi Kurniawan, Prasetyo Laihad, Griet Helena Lajuni , Nelson Lia Marthalia Limakrisna2, Nandan Limankrisna, Nandan Lisa Fitri Lucky Sandra Rahayu M. Entang M. Syafrudin Yusuf Maman Suryaman Mamun, Muhammad Mariska, Fenti Marthalia, Lia Martinus Tukiran Martinus Tukiran May Mulyaningsih Moeins, Anoesyirwan Moenis, Anoesyirwan Mohidin, Rosle MONICA DEWI Muhamad Apep Mustofa Muhammad Sulaeman Mulyadi . Muryati Muryati Nandan Limakrisna Nandan Limankrisna Nandang Hidayat Nazib, Fiqra Ngadino Surip Diposumarto, Ngadino Surip Nugraha, Ujang Parah Nurwijayanti Ogunkoya, Olufemi Adewale Purnama, Denta Purnama, Indah Quraysin, Icin Quraysin, Icin Radina Qisma Jabar Sasmita Raga Paksi, Galuh Rahayu Lestari Rahmah Nuryani RAIS HIDAYAT, RAIS Ramadhan, Muhammad Asrul Ramlan Ramlan Ramon Hurdawaty Ramon Hurdawaty Ratu Erlina G, Ratu Erlina Gentari, Ratu Erlina Reni Sulistiyowati Reza Suriansha Rezal, Yonggi Noval Ria Estiana Rinsan Hutabarat Rita Retnowati Roosganda Elizabeth Roosganda Elizabeth Rosa Lesmana Rosna Wati Rosna Wati Rukmana, Dwita Rumawak, Yerry Gerson Ryan Permana Salmah Salmah Salmah Saragih, Dea Agustia Satria, Yudi Wahyu Septiani, Fauziah Simanjuntak, Vera Clara sintesa, nika Siti Hamidah Siti yulaikhah Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sufrin Hannan Suhendra Sukoco, Hadi Sulistiyo, Ajik Sumardi . Sunaryo, Widodo Surip Diposumartob, Ngadino Susilo Susilo Susilo Sutarto, Bambang Sutji Harijanto Suyatno, Endi Syabrina Fitriyani Syepi Hidayat Syukur Abdullah Titiek Tjahja Andari Tresno Gunadi V. Purba, Jan Horas Vera Clara Simanjuntak Wahyu Wiguna Wastuti, Wahyu Wati, Juni Lamria Wawan Kurniawan Widasiwi, Herlin Widi Winarso, Widi Widia Astuti Widodo Sunaryo Widodo Sunaryo Wihartika, Doni Winda Septiana Wira Pekik Amiruddin Wiwik Widiyanti, Wiwik Yandi Asmana Yayan Hadiyat Yerry Gerson Rumawak Yohanes Indroyono Yoyo Indah Gunawan Yuary Farradia Yuary Farradia Yulianingsih Yulianingsih Yulianingsih yusnita, nancy

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