Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

11.76

P-Index

This Author published in this journals

Muharam, Hari

Universitas Pakuan

Author-ID : 888394

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

Published : 108 Documents Claim Missing Document

Claim Missing Document

Articles

6 7 8 9 10

Influence of Customer Relationship Strategy and Product Innovation on Marketing Performance of Small and Medium Enterprises (SMEs) in Bekasi City Indonesia Winarso, Widi; Limakrisna, Nandan; Muharam, Hari
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4560

This study is to determine the influence of customer relations and Innovation Product to Performance Marketing Small and medium enterprises UKM in Bekasi City. This research is a quantitative research. The object of this research is UKM actors in field food in Bekasi City. Technique collection data Which used in study This is with use questionnaire. Study This done with technique incidental sampling with amount sample that is 100 respondents. Analysis Which used in study This is analysis descriptive with model regression linear let's go. The results showed that (1) partial use of Customer Relations has a positive and significant effect on the performance business of SMEs, (2) partial innovation has a positive and significant effect on the performance of SMEs, (3) simultaneously the use of Customer Relations and innovation has a positive and significant effect on the marketing performance of SMEs.

PENGARUH LABEL BPOM DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH Muharam, Hari; Susilo; Erlan, Erlan Herdiatna
Jurnal Visionida Vol. 11 No. 1 (2025): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i1.14699

This study aims to analyze the influence of the BPOM Label and Halal Label on the purchasing decisions of Wardah cosmetics among Generation Z in Bogor City. As public awareness of cosmetic product safety and product halalness for Muslim consumers increases, these two labels are considered crucial in influencing purchasing decisions. The study employs a quantitative method, with data collected through questionnaires distributed to 100 Generation Z respondents living in Bogor City. The sampling technique used is purposive sampling, with the criteria being respondents who have made at least two purchases of Wardah cosmetics. The research results show a positive and significant influence of the BPOM Label and Halal Label on Wardah cosmetic purchasing decisions. The BPOM Label plays a role in ensuring product safety, while the Halal Label is an important consideration for Muslim consumers in ensuring that the product aligns with their religious values. The recommendation from this research is that cosmetic companies should pay attention to these labels to enhance the appeal of their products among the younger generation, particularly Generation Z Penelitian ini dilakukan bertujuan untuk menganalisis pengaruh Label BPOM dan Label Halal terhadap keputusan pembelian kosmetik Wardah pada Generasi Z di Kota Bogor. Seiring dengan meningkatnya kesadaran masyarakat tentang keamanan produk kosmetik dan kehalalan produk bagi konsumen Muslim, dua label ini dianggap penting dalam mempengaruhi keputusan pembelian. Penelitian menggunakan metode kuantitatif dengan teknik pengumpulan data melalui kuesioner yang dibagikan kepada 100 responden Generasi Z yang tinggal di Kota Bogor. Teknik sampling yang digunakan adalah purposive sampling dengan kriteria responden yang telah melakukan pembelian kosmetik Wardah minimal dua kali. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan dari Label BPOM dan Label Halal terhadap keputusan pembelian kosmetik Wardah. Label BPOM berperan dalam memberikan jaminan keamanan produk, sedangkan Label Halal menjadi pertimbangan penting bagi konsumen Muslim dalam memastikan produk sesuai dengan nilai-nilai keagamaan. Rekomendasi dari penelitian ini adalah bahwa perusahaan kosmetik perlu memperhatikan kedua label ini untuk meningkatkan daya tarik produk mereka di kalangan generasi muda, khususnya Generasi Z

The Role of Exploration E-WOM to Improve Purchasing Decision for Online Retail Insurance Products in Indonesia Abdullah, Syukur; Diposumarto, Ngadino Surip; Muharam, Hari
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.607

In the digital era, E-WOM has become an important factor influencing consumer behaviour, especially for high-risk products such as insurance. This study aims to explores the role of Electronic Word of Mouth (E-WOM) in increasing the purchase decision of bold retail insurance products in Indonesia. Using a survey method, this study uses a qualitative approach involving respondents from various digital platforms. Data analysis was carried out using statistical techniques to test the effect of source credibility, message content, media, and social interaction in E-WOM on purchasing decisions. The results show that the credibility of information sources, such as real user reviews and trusted influencers, has a positive effect on consumer trust and purchase intentions. Informative message content can reduce risk perception, while social media and marketplaces serve as the main channels for E-WOM. Social interaction through discussion strengthens trust and clarifies product information. This study contributes to the digital marketing strategy of retail insurance in Indonesia, with practical implications that insurance companies need to improve source credibility and message quality and maximize social interaction on digital platforms to encourage more effective purchasing decisions.

Mediation of Marketing Capabilities in the Influence of Market Orientation, Entrepreneurial Marketing on the Marketing Performance of Small Businesses in Bogor City Andari, Titiek Tjahja; Diposumarto, Ngadino Surip; Muharam, Hari
Journal of World Science Vol. 4 No. 6 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i6.1435

Small businesses play a vital role in Indonesia’s economic development, yet many still struggle to meet the dynamic demands of consumers. This study aims to examine the factors influencing the marketing performance of small businesses in Bogor City by applying both descriptive and verificative research methods. A survey was conducted on 350 respondents to explore the influence of market orientation, entrepreneurial marketing, and marketing capabilities on marketing performance, as well as the mediating role of marketing capabilities. Data was analyzed using Structural Equation Modeling (SEM) with LISREL 10.2 software. The findings indicate that market orientation and entrepreneurial marketing both significantly influence marketing capabilities. In turn, marketing capabilities, market orientation, and entrepreneurial marketing each have a significant direct impact on marketing performance. Furthermore, marketing capabilities mediate the relationship between market orientation and marketing performance and partially mediate the relationship between entrepreneurial marketing and marketing performance. The novelty of this research lies in the proposed mediation model, which links marketing capabilities as a critical pathway through which market orientation and entrepreneurial marketing affect marketing performance. The implications of these findings suggest that to enhance marketing performance, small business actors must prioritize strengthening their market orientation, particularly dimensions related to customer orientation. Measurement results show that customer orientation has the strongest correlation with market growth—specifically with increased sales and market share. Therefore, business owners’ commitment to understanding and responding to customer needs should be emphasized, as it directly supports the most significant performance outcomes in small business marketing.

The Influence of Customer Relationship Strategy, Innovation Strategy and Capability Strategy on Competitive Advantage and Its Implications on Marketing Performance in Small and Medium Enterprises in the City of Bekasi Winarso, Widi; Limakrisna, Nandan; Muharam, Hari
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4561

Indonesia's position in global competitiveness is considered low compared to other ASEAN countries. This indicates that the competitive advantage of the industry and other SME sectors is considered not optimal. The competition for SMEs in the fashion sector to compete for the market and the increasing number of SMEs has caused the SMEs in the fashion sector to determine the right strategy in marketing their business products. The purpose of this study was to analyze the effect of Customer Relationship Strategy, business innovation strategy and capability strategy on competitive advantage and the performance of SMEs in Bekasi City. This research approach is a quantitative approach. Exogenous variables include Customer Relationship Strategy, innovation and capability strategy. Endogenous variables are competitive advantage and competitive advantage. The endogenous variable in this study is marketing performance. The population of this research is the owners and employees of SMEs in Bekasi City, totaling 561 SMEs. Based on calculations with the Slovin formula, the total sample is 235 SMEs. The analytical method used is the Structural Equation Model (SEM). SEM assumption test consists of outliers, multicollinearity, minimum number of samples. Hypothesis testing using CR and t test.

QUALITATIVE RESEARCH: RELATIONSHIP CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION, CO-CREATION, PRODUCT INNOVATION, AND SOCIAL MEDIA MARKETING Hanafiah, Hafidz; Gursida, Hari; Muharam, Hari
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 3 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i3.338

Loyalty is one form of attitude and behavior of customers. Customer loyalty is formed by going through several stages based on customer experience, exceeding satisfaction, and always being loyal. However, customer loyalty will change when there is a weakness in implementing a customer loyalty program as a medium for the sustainability of loyalty itself. Not committed and inconsistent in carrying out this loyalty, the tendency for business sustainability will change slightly when accustomed to having loyal customers. The purpose of this study with a literature review of the influence of several variables on customer loyalty is studied. The research method is qualitative which comes from book and journal references related to the theme being studied. The results of the study found that customer loyalty is influenced by customer satisfaction, co-creation, product innovation, and social media marketing. Then customer satisfaction is also influenced by co-creation, product innovation, and social media marketing. As well as co-creation, product innovation, and social media marketing each affect customer loyalty through customer satisfaction. So that loyalty can provide a positive atmosphere for business actors. Further research suggestions need to be conducted quantitatively and research objects in detail

Determination of Corporate Image, Buyer-Supplier Relationship and Marketing Communication on Supplier Performance and its Implications on Customer Trust in Bumd DKI Jakarta Hasrul, Hasrul; Muharam, Hari; Limankrisna, Nandan
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 2 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i2.378

DKI Jakarta's BUMDs face significant challenges, including financial instability and declining customer trust, threatening their role in regional development. This study aims to analyze the direct and indirect effects of corporate image, buyer-supplier relationships, and marketing communication on supplier performance and customer trust. Using SEM analysis with data from 400 respondents, the research reveals that all three factors positively and significantly influence supplier performance and customer trust, both directly and indirectly, with supplier performance acting as a partial mediator. Key findings indicate that marketing communication has the strongest impact on supplier performance (path coefficient: 0.55), while supplier performance significantly enhances customer trust (path coefficient: 0.47). The study underscores the importance of holistic strategies to strengthen corporate image, supplier relationships, and communication to rebuild trust and operational efficiency in BUMDs. These findings contribute to the literature on public-sector supply chain management and offer practical implications for policymakers and BUMD leaders to foster sustainable development through improved stakeholder engagement.

Mediation of Marketing Capabilities in Market Orientation, Entrepreneurial Marketing on Marketing Performance Andari, Titiek Tjahja; Diposumarto, Ngadino Surip; Muharam, Hari
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 3 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i3.381

Small businesses have become an important part of the Indonesian economy, but most of their performance has not been able to meet the growing demands of customers. This study aims to analyze the factors that can influence the marketing performance of small businesses in Bogor City using descriptive and verification methods. A survey of 350 respondents was conducted to determine a general description of the influence of market orientation, entrepreneurial marketing, and marketing capabilities on marketing performance, as well as the mediating role of marketing capabilities. Analysis of the influence between variables was conducted using the Structural Equation Modeling method, with data processed using Lissrel 10.2. The test results show that market orientation influences marketing capabilities, and entrepreneurial marketing influences marketing capabilities. The marketing capabilities of market orientation and entrepreneurial marketing influence marketing performance. Marketing capabilities can mediate the influence of market orientation on marketing performance and mediate some of the influence of entrepreneurial marketing on marketing performance. The novelty of this study is the discovery of a mediation relationship model of marketing capabilities in the influence of market orientation and entrepreneurial marketing on the resulting marketing performance.

THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT IN INCREASING CUSTOMER LOYALTY Hanafiah, Hafidz; Gursida, Hari; Muharam, Hari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.340

Customers are the spearhead in marketing performance in generating profit. In its implementation, a good relationship is needed between customers and the company organization or MSMEs that have the product. The purpose of this study is to describe and analyze the role of customer relationship management as an effort to increase customer loyalty at coffee shop of 27 Serang City Banten. The research method uses a qualitative method. While the data collection technique is through deductive analysis, comparative analysis, and data verification. As well as checking the validity of the findings, namely continuous observation, triangulation testing, and proof of the truth of the data that the researcher has found. The results of the study found that (1) The role of customer relationship management can increase customer loyalty at coffee shop of 27 Serang City Banten through customer loyalty programs starting from planning, implementation, to evaluation of the program according to previously planned customer targets; (2) Customer loyalty at coffee shop of 27 Serang City Banten can be seen from loyal customers with customer visit retention, always recommending to others, and always making repeat purchases.

THE ROLE OF STRATEGIC COLLABORATION IN IMPROVING SUPPLIER PERFORMANCE: A BUYER-SUPPLIER PERSPECTIVE IN A REGIONAL-OWNED ENTERPRISE IN DKI JAKARTA Hasrul, Hasrul; Limankrisna, Nandan; Muharam, Hari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.367

This study aims to examine the role of strategic collaboration in improving supplier performance in DKI Jakarta Regional-Owned Enterprises (BUMD) from a buyer-supplier perspective. Strategic collaboration is considered the key to success in supply chain management, especially in the context of business relationships between buyers and suppliers. Qualitative research methods were used with data collection through in-depth interviews with procurement managers and key suppliers in several BUMDs in DKI Jakarta in the period November 2024 to January 2025. The results of the study indicate that the three main dimensions of collaboration, communication, trust, and technology, play an important role in improving supplier performance. Transparent and intensive communication helps synchronize operations, trust strengthens supplier loyalty and commitment, while technology supports the efficiency of procurement and monitoring processes. This study confirms that strengthening strategic collaboration is an effective strategy to improve sustainable supplier performance in the BUMD environment. Practical implications of this study include the need to improve communication, build a culture of mutual trust, and utilize technology in supply chain management.

Co-Authors Abdullah, Syukur Aditya Yudha Primantoro, Aditya Yudha Aditya, Dedy Yusuf Adrian, Ferdisar AGUS RIYANTO Agus S. Pranowo Agus Setyo Pranowo Ahirudin, Ahirudin Ahmad Zulfikar Alfatiyah, Rini Amelia, Rizka Wahyuni Anggraini, Anggun Anik Ariyanti Annisaa Soeyono Ari Irawan Arie Wibowo Irawan Arief T. Hardiyanto Arif Siaha Widodo Arif Wijayanto, Arif Arwan Gunawan Azlia, Anaiza Bahtiar Al Fikri Bernedictus, Bayu Budi Susanto Budin , Dg Safrina Ag Bungaran Saing, Bungaran Chaniago, Harmon Deni Hudaya Dewi Taurusyanti Deyna Dwitama Setiadi Didik Notosudjono Eka Suhardi Ekasari, Silvia Elizabet Dwi Arianti Enda Juanda Endi Suyatno Endi Suyatno Endi Suyatno Endraria, Endraria Enok Tuti Alawiah Erlan, Erlan Herdiatna Evi Fitriyanti Febriyanti, Chatarina Fery Siswadi Firdha Juliantari Fitri, Lisa Fitria Iswari Fitriyani, Syabrina Gandung, Muhammad Geraldy Samuel Ivan Geraldy Samuel Ivan Giovanni Inez Erika Margaretha Giovanni Inez Erika Margaretha Gita Kencanawaty, Gita Griet Helena Laihad Gunadi, Tresno Hady, Hamdy Hafidz Hanafiah Hammad Hammad Hammad Hammad Hammad Hammad hammad, hammad Hamzah Bustomi Hanan, Sufrin Handayani, Estiningsih Tri Hari Gursida Hari Gursida Hari Gursida Harun, Amran Bin Hasanah, Yanah Uswatul Hasrul Hasrul, Hasrul Hasryningsih, Andi Hendro Sasongko Hendro Sasongko Heni D Wahyuni herdiyana, Herdiyana Herdiyana, Herdiyana Herlin Widasiwi Setianingrum Horas V Purba, Jan Idham Maulana Oktora Imawanty, Imawanty Imbron, Imbron Irma Fitriyanti Ismuhadjar Ismuhadjar Ismuhadjar Ismuhadjar Isnurrini Hidayat Susilowati Isnurrini hidayat, Isnurrini Jhoni Iskandar Karina Apriyani Khaerul Fahmi Kurniawan, Prasetyo Lajuni , Nelson Lesmana, Rosa Lia Marthalia Limakrisna2, Nandan Limankrisna, Nandan Lucky Sandra Rahayu M. Entang M. Syafrudin Yusuf Maman Suryaman Mamun, Muhammad Mariska, Fenti Marthalia, Lia Martinus Tukiran Martinus Tukiran Minarsih, Cicih Moeins, Anoesyirwan Moenis, Anoesyirwan Mohidin, Rosle MONICA DEWI Muhamad Apep Mustofa Muhammad Sulaeman Mulyadi . Muryati Muryati Nandan Limakrisna Nandang Hidayat Nazib, Fiqra Ngadino Surip Diposumarto Ngadino Surip Diposumarto, Ngadino Surip Ngadino Surip Diposumartob Nugraha, Ujang Parah Nurliyah, Elly Siti Nurwijayanti Ogunkoya, Olufemi Adewale Purnama, Denta Purnama, Indah Quraysin, Icin Raga Paksi, Galuh Rahayu Lestari RAIS HIDAYAT, RAIS Ramadhan, Muhammad Asrul Ramlan, H. Ramon Hurdawaty Ramon Hurdawaty Ratu Erlina G, Ratu Erlina Gentari Reni Sulistiyowati Reza Suriansha Rezal, Yonggi Noval Rinsan Hutabarat Rita Retnowati Roosganda Elizabeth Roosganda Elizabeth Rosna Wati Rosna Wati Rukmana, Dwita Rumawak, Yerry Gerson Ryan Permana Salmah Salmah Salmah Saragih, Dea Agustia Sasmita, Radina Qisma Jabar Satria, Yudi Wahyu Septiani, Fauziah Simanjuntak, Vera Clara Siti yulaikhah Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sufrin Hannan Suhendra Sukoco, Hadi Sulistiyo, Ajik Sumardi . Sunaryo, Widodo Surip, Ngadino Susilo Susilo Susilo Sutarto, Bambang Sutji Harijanto Suyatno, Endi Syabrina Fitriyani Syukur Abdullah Titiek Tjahja Andari V. Purba, Jan Horas Vera Clara Simanjuntak Wahyu Wiguna Wastuti, Wahyu Wati, Juni Lamria Wawan Kurniawan Widasiwi, Herlin Widi Winarso, Widi Widia Astuti Widodo Sunaryo Widodo Sunaryo Wihartika, Doni Winda Septiana Wiwik Widiyanti, Wiwik Yandi Asmana Yandi Asmana Yayan Hadiyat Yerry Gerson Rumawak Yohanes Indroyono Yoyo Indah Gunawan Yuary Farradia Yulianingsih Yulianingsih Yulianingsih yusnita, nancy

Title

Found 108 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 108 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 108 Documents
Search