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All Journal Jurnal Manajemen dan Organisasi Jurnal Pustakawan Indonesia Jurnal Minds: Manajemen Ide dan Inspirasi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL VISIONIDA JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) IKRA-ITH ABDIMAS Shirkah: Journal of Economics and Business Journal of Humanities and Social Studies Dinasti International Journal of Management Science International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) MAGMA : JURNAL MAGISTER MANAJEMEN Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) International Journal of Research in Community Services International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Abdimas Ekonomi dan Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Economicus: Jurnal Ekonomi dan Manajemen INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Journal Of World Science International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Pustakawan Indonesia International Journal of Islamic Business and Management Review Utsaha: Journal of Entrepreneurship Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Abdi Masyarakat Multidisiplin International Journal Administration, Business & Organization Essence: Entrepreneurship and Small Business Research for Economic Resilience Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Universal Journal of Science and Technology Global Advances in Business Studies Return : Study of Management, Economic and Bussines International Journal of Business and Applied Economics (IJBAE) Economics and Business Journal Journal Research of Social Science, Economics, and Management Kapas: Kumpulan Artikel Pengabdian Masyarakat West Science Business and Management Jurnal Kabar Masyarakat TOFEDU: The Future of Education Journal Research Horizon Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management Research and Economics IIJSE Jurnal Pengabdian Masyarakat International Journal of Law, Policy and Governance International Journal of Management and Business Applied International Journal of Management and Digital Business The Eastasouth Journal of Social Science and Humanities International Journal of Economics and Management Sciences Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Journal of Social Service and Empowerment Jurnal Pengabdian Tangerang Selatan Jurnal Karya untuk Masyarakat (JKuM) ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Journal of Innovative Islamic Education Management Edueksos: Journal Pendidikan Sosial dan Ekonomi
Hari Muharam
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Empirical Study Using Analysis Techniques Pathways for RM Bumi Aki Employees in Bogor City and Surroundings Ahmad Zulfikar; Widodo Sunaryo; Hari Muharam
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1802

Abstract

This study examines the influence of servant leadership style and personality traits on employee performance through the mediation of work motivation at Bumi Aki Restaurant in Bogor City. A quantitative approach using path analysis technique was employed on a randomly selected sample of Bumi Aki Restaurant employees. The results indicate that both servant leadership style and personality traits have a significant positive effect on work motivation, and work motivation mediates the relationship between these variables and employee performance. The implications highlight the importance of developing servant leadership style and positive personality traits to enhance employee performance, providing insights for human resource management in the restaurant industry, and suggesting avenues for further research to deepen the understanding of these dynamics.
The Effect of Product Quality and Price Perception on Purchase Decisions and Customer Satisfaction as Intervening Variables at Rodalink Jakarta Outlets Rezal, Yonggi Noval; Muharam, Hari; Pranowo, Agus Setyo
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i1.7419

Abstract

In general, this study aims to find ways and strategies to improve purchasing decisions so that they can be input and recommendations for related parties, namely Rodalink Jakarta and consumers. The method used in this study is a survey method with a correlational approach. Information from the survey results was collected from respondents using a questionnaire for all variables, both the Purchase Decision (Y), Product Quality (X1), Price Perception (X2), and Customer Satisfaction (Z) variables. The population in this study is a member of the Polygon Xtrda Indonesia Community Jakarta totaling 278 people. The sampling technique in this study used a proportional random sampling technique using the Slovin formula with an error margin of 5%, a sample of 165 people. Data processing in this study used descriptive analysis techniques and inferential analysis with a correlational approach. The results obtained that Product Quality has a direct and very significant positive effect on Purchase Decisions through Customer Satisfaction so that strengthening Product Quality through Customer Satisfaction can indirectly improve Purchase Decisions with a beta value of 0.190 while the indirect effect of Product Quality on Purchase Decisions through Customer Satisfaction namely: 0.190 x 0.093 = 0.018 then the total effect given is: 0.190 + 0.018 = 0.208, this shows that Product Quality indirectly significantly influences Purchase Decisions through Customer Satisfaction.
Improving Marketing Performance Through Customer Engagement Building Syafrudin Yusuf, M.; Limakrisna, Nandan; Muharam, Hari
Journal of World Science Vol. 1 No. 12 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i12.152

Abstract

Introduction: This study aims to examine the effect of the Customer Engagement dimension on Marketing Performance using the SEM model, as well as provide information in the form of analysis results that can be used by private banking companies to improve marketing team performance through customer engagement. Method: This research is quantitative research with the help of Lisrel software. The data collection technique was carried out by survey method. The data collection instrument was a questionnaire which was distributed online to 400 customers of private banks in the Greater Jakarta area. Result: The results show that all hypotheses are acceptable, the four dimensions of customer engagement namely Absorption, Dedication, Vigor, and Interaction have a significant effect on customer engagement. Customer engagement has a significant effect on marketing performance. Marketing performance has a significant effect on the company's financial and non-financial profits. Conclusion: This research has the meaning of being able to provide information in the form of analysis results that can be used by private banking companies to improve the performance of the marketing team through customer engagement.
Pengembangan Paket Wisata Terintegrasi Melalui Strategi Branding Desa Wisata Purwabakti Kabupaten Bogor Yudha, Aditya Prima; Muharam, Hari; Salmah, Salmah; Bernedictus, Bayu; Purnama, Indah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7246

Abstract

Pariwisata merupakan salah satu sektor penggerak pertumbuhan ekonomi di Indonesia. Jawa Barat merupakan provinsi di Indonesia dengan jumlah  perjalanan wisatawan terbanyak setelah Jawa Timur. Tercatat 167.396.804 perjalanan wisatawan sepanjang tahun 2024. Salah satu kabupaten terbesar di wilayah Jawa Barat adalah Kabupaten Bogor. Kabupaten Bogor terdiri dari 40 Kecamatan dan 417 desa dengan luas wilayah mencapai 2.991,78 km². Wilayah Kabupaten Bogor memiliki banyak potensi wisata seperti curug (air terjun), terasering persawahan, pegunungan, sungai-sungai besar dan desa wisata. Tercatat lebih dari 12 juta kunjungan wisata ke kabupaten Bogor sepanjang tahun 2024. Potensi kunjungan wisata yang saat ini dikembangkan di wilayah Kabupaten Bogor adalah desa wisata. Desa Purwabakti adalah salah satu desa wisata yang ada di Kabupaten Bogor, terletak di Kecamatan Pamijahan, Bogor Barat. Pada tahun 2023, desa Purwabakti dinobatkan masuk ke dalam 75 besar anugerah desa wisata di Indonesia. Prestasi ini tidak serta merta membuat desa Purwabakti ramai dikunjungi oleh wisatawan. Masyarakat desa yang tergabung dalam kelompok sadar wisata (Pokdarwis) Purwabakti menghadapi tantangan dalam membangun strategi branding yang tepat untuk menarik minat wisatawan berkunjung. Pengelola wisata belum melakukan pemasaran digital secara berkelanjutan. Selain itu, masyarakat perlu untuk merumuskan paket wisata unggulan desa Purwabakti. Kesiapan pengelola wisata di Desa Purwabakti, perlu didukung dengan manajemen usaha yang baik.
Kemasan dan Pemasaran Produk Serba Nanas pada UMKM Alam Sari Kabupaten Subang Jawa Barat Hari Muharam; Yohanes Indroyono; Reni Sulistiyowati; Heni D Wahyuni; Anik Ariyanti; Ryan Permana; Agus Riyanto
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.437

Abstract

Salah satu tantangan pada pelaku UMKM adalah bagaimana memproduksi produk, mendapatkan keunikan, mengemas dalam kemasan dan memasarkan produk yang dihasilkan. Setiap UMKM merupakan fondasi perekonomian Indonesia karena mampu menggerakkan sektor ekonomi. UMKM berperan signifikan dalam mendukung pertumbuhan ekonomi nasional, menciptakan lapangan kerja, dan memperbanyak jumlah usaha. Serba Nanas Alam Sari merupakan salah satu UMKM di Subang dan mempunyai produk berbahan dasar nanas. Meskipun UMKM ini telah mampu bertahan sejak tahun 1997 hingga sekarang namun perlu peningkatan pengetahuan tentang pengenalkan produk yang dihasilkan untuk memperluas pasar. Kegiatan pengabdian dilaksanakan dalam bentuk FGD. Diskusi dilakukan dengan para pelaku UMKM yaitu dengan pendiri Serba Nanas Alam Sari dan semua pelaku yang terlibat dalam UMKM tersebut Diskusi yang dilakukan merupakan sharing informasi terkait pengetahuan akademis dan keadaan di lapangan yang memberi masukan-masukan yang bermanfaat bagi kedua belah pihak, tentang produk dan lingkup pemasaran, terkhusus para pelaku UMKM.
The Effect of Service Quality on Customer Retention and Customer Experience as Mediating Variable Suriansha, Reza; Diposumarto, Ngadino Surip; Muharam, Hari
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.948

Abstract

The customer's role is crucial in business, including modern retail. Therefore, this research aims to discover ways to enhance customer retention in modern retail by exploring the impact of relationship quality and customer experience at Ramayana department stores. The study focuses on customers from Ramayana department stores in the DKI Jakarta region. Using proportional random sampling, a sample of 400 customers was selected. Path analysis with JASP software was used for data analysis. The research findings are: 1) Service quality has a significant and positive impact on Customer Experience at Ramayana Department Store. 2).Customer Experience significantly and positively influences Customer Retention at Ramayana Department Store. 3). Service quality positively impacts Customer Retention through Customer Experience as a full mediator at Ramayana Department Store.
Optimizing Customer Retention in Modern Retail: The Role of Customer Experience and Relationship Quality Suriansha, Reza; Diposumarto, Ngadino Surip; Muharam, Hari
The Eastasouth Journal of Social Science and Humanities Vol. 1 No. 03 (2024): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v1i03.271

Abstract

The customer's position is the spearhead of business, including modern retail, for this reason, this research aims to find ways to optimize customer retention in modern retail with the role of relationship quality, and customer experience in Ramayana department stores. The population in this study were customers of Ramayana department stores in the DKI Jakarta area. The sampling technique used proportional random sampling with a sample size of 400 customers of Ramayana department stores. The data analysis method used in this research is path analysis using JASP software. This research produces conclusions 1). Relationship quality is proven to have a positive and significant influence on Customer Experience at Ramayana Department Store. 2) Customer Experience is proven to have a positive and significant influence on Customer Retention at Ramayana Department Store. 3) Relationship quality has a positive effect on Customer Retention through Customer Experience as full mediation at Ramayana Department Store.
Pendampingan Digital Marketing, Media Sosial Dan Modal Usaha Terhadap Forum UMKM Tajur Halang Kabupaten Bogor Muharam, Hari; Gursida, Hari; Hidayat Susilowati, Isnurrini; Widiyanti, Wiwik; Tuti Alawiah, Enok; Widasiwi, Herlin
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v3i2.2923

Abstract

The Tajur Halang SME Forum is an organization that consists of business operators who reside in the Tajur Halang District of Bogor Regency.These operators face challenges in marketing their products, introducing them to customers, and securing business capital for ongoing operations.The aim of this community service is to offer training in digital marketing, social media utilization for product marketing, and accessible methods for acquiring business capital.The approach involves a series of training sessions that start with group forum discussions, a situational analysis of the partners, pre-tests, main training activities, and post-tests.The results of these activities show an improvement in the partners' knowledge, skills, and abilities in digital marketing, using Instagram for branding and brand awareness, managing engagement, and accessing business capital
Strategy for Enhancing Customer Loyalty Through Strengthening E-Service Quality and Brand Image with Customer Satisfaction as an Intervening Variable in the Use of BNI M-Banking in Bogor City Dina Octaviana; Ing Soewarto Hardhienata; Hari Muharam
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7502

Abstract

This research was conducted to determine the effect of e-service quality and brand image on customer loyalty through customer satisfaction. This study aims to analyze the factors that influence customer loyalty in the use of BNI mobile banking in Bogor City. This research method uses a quantitative approach with survey techniques. The population used in this study were customers who use BNI mobile banking in Bogor City. The sampling technique used was Non-Probability Sampling with a Purposive Sampling procedure and Accidental Sampling method. The number of samples used in this study was 218 respondents. The analysis techniques used were Descriptive Statistics, Structural Equation Modeling (SEM), and SITOREM Analysis. The results of this study indicate that e-service quality affects customer satisfaction, brand image affects customer satisfaction, e-service quality affects customer loyalty, brand image affects customer loyalty, customer satisfaction affects customer loyalty, e-service quality and brand image together affect customer satisfaction, e-service quality, brand image, and customer satisfaction together affect customer loyalty, e-service quality affects customer loyalty through customer satisfaction, and brand image affects customer loyalty through customer satisfaction.
Increasing the Intention to Revisit Villa Kota Bunga Through Customer Satisfaction as an Intervening Variable Andri Dwi Priyanto; Hari Muharam; Yuary Farradia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8152

Abstract

This study aims to examine the role of customer satisfaction in mediating the influence of facilities and location on the intention to revisit Villa Kota Bunga. The research is expected to provide valuable input for the management of Villa Kota Bunga in improving its facilities, location, and customer satisfaction. The sampling method used was purposive and accidental sampling by distributing questionnaires to 200 domestic guests who are currently staying or have previously stayed at Villa Kota Bunga. The questionnaire data were processed using SPSS Version 25 and Lisrel 8.80 software. The results show that facilities and location have a positive effect on customer satisfaction, facilities and location positively influence the intention to revisit, and customer satisfaction is able to partially mediate the influence of both facilities and location on the intention to revisit Villa Kota Bunga.
Co-Authors Abdullah, Syukur Aditya Yudha Primantoro, Aditya Yudha Aditya, Dedy Yusuf Adrian, Ferdisar AGUS RIYANTO Agus S. Pranowo Agus Setyo Pranowo Ahirudin, Ahirudin Ahmad Zulfikar Alfatiyah, Rini Amelia, Rizka Wahyuni Anaiza Azlia Andri Dwi Priyanto Anggraini, Anggun Anik Ariyanti Annisaa Soeyono Ari Irawan Arie Wibowo Irawan Arief T. Hardiyanto Arif Siaha Widodo Arif Wijayanto, Arif Arwan Gunawan Bahtiar Al Fikri Bernedictus, Bayu Budi Susanto Budin , Dg Safrina Ag Bungaran Saing, Bungaran Chaniago, Harmon Cicih Minarsih Deni Hudaya Desi Sulastri Desy Lestari Dewi Taurusyanti Deyna Dwitama Setiadi Didik Notosudjono Dina Octaviana Efson Sairi Eka Suhardi Ekasari, Silvia Elizabet Dwi Arianti Elly Siti Nurliyah Enda Juanda Endi Suyatno Endi Suyatno Endi Suyatno Endraria, Endraria Enok Tuti Alawiah Erlan, Erlan Herdiatna Evi Fitriyanti Febrina Isra Hertiane Febriyanti, Chatarina Fery Siswadi Firdha Juliantari Fitria Iswari Fitriyani, Syabrina Gandung, Muhammad Geraldy Samuel Ivan Geraldy Samuel Ivan Giovanni Inez Erika Margaretha Giovanni Inez Erika Margaretha Gita Kencanawaty, Gita Hady, Hamdy Hafidz Hanafiah Hamdy Hady Hammad Hammad Hammad Hammad Hammad Hammad hammad, hammad Hamzah Bustomi Hanan, Sufrin Handayani, Estiningsih Tri Hari Gursida Harun, Amran Bin Hasanah, Yanah Uswatul Hasrul Hasrul Hasrul Hasrul, Hasrul Hasryningsih, Andi Hendro Sasongko Heni D Wahyuni herdiyana, Herdiyana Herlin Widasiwi Setianingrum Horas V Purba, Jan Icin Quraysin Idham Maulana Oktora Imawanty, Imawanty Imbron, Imbron Ing Soewarto Hardhienata Irma Fitriyanti Ismuhadjar Ismuhadjar Ismuhadjar Ismuhadjar Isnurrini Hidayat Susilowati Isnurrini hidayat, Isnurrini Jhoni Iskandar Karina Apriyani Khaerul Fahmi Kurniawan, Prasetyo Laihad, Griet Helena Lajuni , Nelson Lia Marthalia Limakrisna2, Nandan Limankrisna, Nandan Lisa Fitri Lucky Sandra Rahayu M. Entang M. Syafrudin Yusuf Maman Suryaman Mamun, Muhammad Mariska, Fenti Marthalia, Lia Martinus Tukiran Martinus Tukiran May Mulyaningsih Moeins, Anoesyirwan Moenis, Anoesyirwan Mohidin, Rosle MONICA DEWI Muhamad Apep Mustofa Muhammad Sulaeman Mulyadi . Muryati Muryati Nandan Limakrisna Nandan Limankrisna Nandang Hidayat Nazib, Fiqra Ngadino Surip Diposumarto, Ngadino Surip Nugraha, Ujang Parah Nurwijayanti Ogunkoya, Olufemi Adewale Purnama, Denta Purnama, Indah Quraysin, Icin Quraysin, Icin Radina Qisma Jabar Sasmita Raga Paksi, Galuh Rahayu Lestari Rahmah Nuryani RAIS HIDAYAT, RAIS Ramadhan, Muhammad Asrul Ramlan Ramlan Ramon Hurdawaty Ramon Hurdawaty Ratu Erlina G, Ratu Erlina Gentari, Ratu Erlina Reni Sulistiyowati Reza Suriansha Rezal, Yonggi Noval Ria Estiana Rinsan Hutabarat Rita Retnowati Roosganda Elizabeth Roosganda Elizabeth Rosa Lesmana Rosna Wati Rosna Wati Rukmana, Dwita Rumawak, Yerry Gerson Ryan Permana Salmah Salmah Salmah Saragih, Dea Agustia Satria, Yudi Wahyu Septiani, Fauziah Simanjuntak, Vera Clara sintesa, nika Siti Hamidah Siti yulaikhah Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sufrin Hannan Suhendra Sukoco, Hadi Sulistiyo, Ajik Sumardi . Sunaryo, Widodo Surip Diposumartob, Ngadino Susilo Susilo Susilo Sutarto, Bambang Sutji Harijanto Suyatno, Endi Syabrina Fitriyani Syepi Hidayat Syukur Abdullah Titiek Tjahja Andari Tresno Gunadi V. Purba, Jan Horas Vera Clara Simanjuntak Wahyu Wiguna Wastuti, Wahyu Wati, Juni Lamria Wawan Kurniawan Widasiwi, Herlin Widi Winarso, Widi Widia Astuti Widodo Sunaryo Widodo Sunaryo Wihartika, Doni Winda Septiana Wira Pekik Amiruddin Wiwik Widiyanti, Wiwik Yandi Asmana Yayan Hadiyat Yerry Gerson Rumawak Yohanes Indroyono Yoyo Indah Gunawan Yuary Farradia Yuary Farradia Yulianingsih Yulianingsih Yulianingsih yusnita, nancy