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THE MECHANISM OF THE LIFE CYCLE OF THE CONSUMER GOODS INDUSTRY SECTOR OF INDOMIE PRODUCTS AT PT.INDOFOOD SUKSES MAKMUR TBK. Rico Nur Ilham; Amelia; Cut Zahrani; Indah Fadhillah; Ratri Pangestika
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 11 (2023): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i12.275

Abstract

Indonesia has extraordinary wealth in terms of resources, both natural and cultural resources. One form of this heritage can be seen in the culinary field, including food inherited from ancestors and food acculturated by foreign cultures. An example is noodles or bakmi, which were introduced by the Chinese community as popular food in Indonesia. For the Chinese people, noodles have a shape like a string that can be stretched out long, and the way to eat them by sucking them up illustrates the durability of life. On the other hand, instant noodles or noodles that can be served quickly are industrial in a broad and narrow sense vizIn a broad sense, industry is all activities that humans take advantage of natural resources while in the narrow sense industry is an activity an economy that processes raw materials into semi-finished materials. Investment is spending at this time to buy real assets (such as land, houses, cars and so on) or financial assets with the aim of obtaining greater income in the future. A well-managed product life cycle will help marketers better able to retain profitable products and drop unprofitable products. Sandals are the initial stage in the product life cycle where manufacturers introduce new products to the market or society in general. This stage is characterized by slow growth where the product is introduced to become well known and begins to be accepted by customers. This period saw an increase in sales. This maturity stage can be divided into 3 stages. The first is the slow scaling stage, in which total sales increase but most of the demand comes from existing customers and few new buyers. Second, the stability stage, where sales volume does not increase anymore but remains constant because only old customers buy the product. No more new buyers coming in. Third, gradual decline, where sales decline because some customers start switching to other products. In the decline phase, sales and profits will experience a significant decrease. If you don't apply the right strategy, products that offer risk disappear from the market. the life cycle is the life cycle from birth to death. Understanding the life cycle can also be interpreted as a series of changes and growth in the development of an organism from the beginning of life to maturity and produce offspring.
THE EFFECT OF PERCEIVED QUALITY, PERCEIVED SACRIFICE, AND PERCEIVED VALUE ON SATISFACTION WINZA FASHION BOUTIQUE CUSTOMERS (CASE STUDY OF WINZA FASHION BOUTIQUE CUSTOMERS IN DELITUA DISTRICT) Amelia; Arief Hardian; Rukmini; Melisa Zuriani Hasibuan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1254

Abstract

This study aims to examine the impact of perceived quality, perceived sacrifice, and perceived value on customer satisfaction at Winza Fashion Boutique in Delitua. Using a quantitative approach with an associative approach, 96 respondents were selected using the Lemeshow formula . The research instrument has been determined to be reliable and valid based on Cronbach's Alpha (>0.6 ) and validity checks. The results of multiple regression analysis indicate that the independent variables have a positive and significant impact on customer satisfaction, both directly and indirectly. The t-test shows that each variable is significant with a sig <0.05 , while the F-test produces an F-count of 4.317 which is greater than the F-table of 2.704 with a significance of 0.013. The coefficient of determination (R²) of 0.826 indicates that 82.6% of the variation in participant performance can be explained by the independent variables, while the remaining 17.4% is caused by factors outside the study.
Co-Authors Abdul Mansyur Adeirma Adelia, Vita Adinda Syifa Faulia Afifullah, Rahmad Afrah Junita Agief Julio Pratama Agustin Ekadjaja Ahmad Muttaqin Ahmad Rifki Akmal, Ajmir Akseptori, Ristanti Alimuddin Syar Amalia, RA. Hoetari Tirta Anada, Azwar Anak Agung Sagung Laksmi Dewi Andi Tenriola Anggun Pratiwi Anisa Anisa suryani April Laksana Arief Hardian Arrie Budhiartie Ashari, Adelia Asma Rosnaida Asna, Intan Junidil Asnah Asriana Astrida Syahwa Nur Ashri Athaya Firdaus Aulia Eka Putri Aulia, Putri Azril Bayharti Bella meliyana Berliani, Lhatifah Betti Dian Wahyuni Bunga Ghalia De Fidenza Buyung Surahman Chairunnisa Cindi Anjuani Gultom Cut Zahrani Damayanti, Tiara Dania Samoda Renda Dewi Kartika Sari, Dewi Dhefi Intan Lukmana Dhita Pratama Putra Djoefri, Hasjim Bintoro Dudung Hidayat Dwi Noviani Dwi Yanti Eka Febrianti, Eka Eko Nuriyatman Elsandika, Gabriela Elvyani Permatasari Emia Parangin-angin Endang Rusyaman Enjelika Fahrul Syarif, Ahmad Fairul Fairus Fairus, Fairus Fairuz Fajri, Rahmatul Faradea Rahmatun Fatiqin, Awalul Febriyanti Felicia Gunawan Felicia Veronica Wagiu Firdaus Firdaus Firnando Sinaga Fitria Fitria Fitriani Ningsi Hafiz Damarjati Hanand , Zanuar Hafidz Asani Hasibuan, Melisa Zuriani Hendrawan, Risky Pratama Hermaya Aditia Nurkarsa, Aldo Ilham Yusuf, Ilham Indah Amalia Suryana Indah Fadhillah Indah Lestari Indah Manfaati Nur Irfan Safrudin Irma Susanti, Irma Ivan R. Ventris Siahaan Jessica Juventia Jibril, Muhammad Keisha Wafa Kusuma, Dianne Amor Ladija Mufarika Lestari, Aneke Lestari, Dwi Maya Liya Triyani Liza Lubis, A R Luthfi M, Mochtar M. Hidayat Mahfuddin Zuhri Malik, Muh. Tahir Malik, Sahruddin Maria Montessori Mariza Elvira Marjan Wahyuni Maulana Rafli Noriska Maulana, Satriyo Mawaddah Ramadhan Mila Vedira Milasari, Septiana Putri Mirna Rahmah Lubis Monika Flora Manik Muamar Al Qodri MUCHLIS Muh. Rasyid Ridha Muhammad Abdul Aziz Muhammad Nasrun muhammad rizky, muhammad Mujtahidah, Tholibah Muliani, Fitra Muliani, Fitria Mustaqim Mustika Suci Mutmainna Andi Sudirman NABILA, ULYA Nabilla, Ulya Nadia Safana Nafidatul Mauliyah Ndiva, Shahnaz Tanzilla Novariza, Rika Novita Ramadani Novita Sari, Rika Nunu Burhanuddin Nurfadillah, Dea Nurhidayah Nurul Aflah Nurviana Octavianty Sihombing Pramesti Puspadewi Purnama Sari, Riezky Purwanto, Dedik Purwanto, Nuri Putri Dwi Rahayu Putri Kemala Dewi Lubis Putri Rihadatul Aisy Putri, Fanie Mardina Putri, Vanisa Novianti Putu Suryani . Raden Handiriono Radiany, M. Andri Rahmawati Rahmi Meutia, Rahmi Raissa Dwifandra Putri Ramadhani, Reza Rani Nurfitri Ratri Pangestika Rayhan Hanafi Refya Rejosu Vanhot Sianturi Rendi Praja Pratama Reza Khoirunnisa Rezki Arianty Akob Rico Nur Ilham Riezky Purnama Sari Rini Khairani Harahap Riswanda Himawa Ronald Ronald Suryaputra Rosa Oktavia Rahmadhani Rukmini Sabri Salwa Yusra Sari, Riezky Purnama Sastra, Emillia Selvi Novi Yanti Septa Huda Marwah Serlinawati Silvia Afnes Silvia Annur Hasibuan Silvia Nuraini Siti Amalia Agustin Siti Maryam Ulfa Sovia Elphani Simarmata sovia, Soviatul Ulva sovia Suci, Partika Suci Sumail, La Ode Sunarti, Riri Novita Syamsul Bahri Syarifuddin Tamara, W Tanzilla Ndiva, Shahnaz Teguh Setiawan Wibowo Tiarmasari, Dwi Tri Wulan Dari Trisna Ajani, Anggra Wahit Fitriyanto Wahyudi Wahyudi WAHYUNI Wahyuni Siregar Waldi Ulitia Nahmpun Yarhami Fadillah Yehezkiel Exaudi Banjarnahor Yesi Anggun Sari Zikrillah Zufri Zuliana Zulkifli Zulkipli