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THE MECHANISM OF THE LIFE CYCLE OF THE CONSUMER GOODS INDUSTRY SECTOR OF INDOMIE PRODUCTS AT PT.INDOFOOD SUKSES MAKMUR TBK. Rico Nur Ilham; Amelia; Cut Zahrani; Indah Fadhillah; Ratri Pangestika
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 11 (2023): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i12.275

Abstract

Indonesia has extraordinary wealth in terms of resources, both natural and cultural resources. One form of this heritage can be seen in the culinary field, including food inherited from ancestors and food acculturated by foreign cultures. An example is noodles or bakmi, which were introduced by the Chinese community as popular food in Indonesia. For the Chinese people, noodles have a shape like a string that can be stretched out long, and the way to eat them by sucking them up illustrates the durability of life. On the other hand, instant noodles or noodles that can be served quickly are industrial in a broad and narrow sense vizIn a broad sense, industry is all activities that humans take advantage of natural resources while in the narrow sense industry is an activity an economy that processes raw materials into semi-finished materials. Investment is spending at this time to buy real assets (such as land, houses, cars and so on) or financial assets with the aim of obtaining greater income in the future. A well-managed product life cycle will help marketers better able to retain profitable products and drop unprofitable products. Sandals are the initial stage in the product life cycle where manufacturers introduce new products to the market or society in general. This stage is characterized by slow growth where the product is introduced to become well known and begins to be accepted by customers. This period saw an increase in sales. This maturity stage can be divided into 3 stages. The first is the slow scaling stage, in which total sales increase but most of the demand comes from existing customers and few new buyers. Second, the stability stage, where sales volume does not increase anymore but remains constant because only old customers buy the product. No more new buyers coming in. Third, gradual decline, where sales decline because some customers start switching to other products. In the decline phase, sales and profits will experience a significant decrease. If you don't apply the right strategy, products that offer risk disappear from the market. the life cycle is the life cycle from birth to death. Understanding the life cycle can also be interpreted as a series of changes and growth in the development of an organism from the beginning of life to maturity and produce offspring.
THE EFFECT OF PERCEIVED QUALITY, PERCEIVED SACRIFICE, AND PERCEIVED VALUE ON SATISFACTION WINZA FASHION BOUTIQUE CUSTOMERS (CASE STUDY OF WINZA FASHION BOUTIQUE CUSTOMERS IN DELITUA DISTRICT) Amelia; Arief Hardian; Rukmini; Melisa Zuriani Hasibuan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1254

Abstract

This study aims to examine the impact of perceived quality, perceived sacrifice, and perceived value on customer satisfaction at Winza Fashion Boutique in Delitua. Using a quantitative approach with an associative approach, 96 respondents were selected using the Lemeshow formula . The research instrument has been determined to be reliable and valid based on Cronbach's Alpha (>0.6 ) and validity checks. The results of multiple regression analysis indicate that the independent variables have a positive and significant impact on customer satisfaction, both directly and indirectly. The t-test shows that each variable is significant with a sig <0.05 , while the F-test produces an F-count of 4.317 which is greater than the F-table of 2.704 with a significance of 0.013. The coefficient of determination (R²) of 0.826 indicates that 82.6% of the variation in participant performance can be explained by the independent variables, while the remaining 17.4% is caused by factors outside the study.
Co-Authors Abdul Mansyur Adeirma Adelia, Vita Adinda Syifa Faulia Afifullah, Rahmad Afrah Junita Agief Julio Pratama Agustin Ekadjaja Ahmad Muttaqin Ahmad Rifki Akmal, Ajmir Akob, Rezki Arianty Akseptori, Ristanti Alimuddin Syar Almas, Khairunnisa Umi Amalia, RA. Hoetari Tirta Anada, Azwar Andi Tenriola Anggi Elisa Rahmi Anggun Pratiwi Anisa suryani Annisa Haryanto April Laksana Arief Hardian Arrie Budhiartie Ashari, Adelia Asma Rosnaida Asna, Intan Junidil Asnah Asriana Astrida Syahwa Nur Ashri Athaya Firdaus Aulia Nuri Najmi Rindani Aulia, Putri Azril Bayharti Bella meliyana Berliani, Lhatifah Betti Dian Wahyuni Bunga Ghalia De Fidenza Buyung Surahman Chairunnisa Cindi Anjuani Gultom Cut Zahrani Damayanti, Tiara Dania Samoda Renda Desi Desy Rahmawati Anwar Dewi Kartika Sari, Dewi Dhefi Intan Lukmana Dhita Pratama Putra Dianne Amor Kusuma Divo Valentino Siboro Djoefri, Hasjim Bintoro Dudung Hidayat Dwi Noviani Dwi Putra, Achmad Irvan Dwi Yanti Eka Alridha Eka Febrianti, Eka Eko Nuriyatman Elvyani Permatasari Emia Parangin-angin Endang Rusyaman Enjelika Fahrul Syarif, Ahmad Fairul Fairus Fairus, Fairus Fairuz Fajri, Rahmatul Faradea Rahmatun Fatiqin, Awalul Febriyanti Felicia Gunawan Felicia Veronica Wagiu Firdaus Firdaus Firnando Sinaga Fitria Fitria Fitriani Ningsi Gabriela Elsandika Haerul Yusuf Hafiz Damarjati Hanand , Zanuar Hafidz Asani Haposan Lumbantoruan Hasan Ismail Hasibuan, Melisa Zuriani Hendrawan, Risky Pratama Hera Hermaya Aditia Nurkarsa, Aldo Husin Ilham Yusuf, Ilham Indah Amalia Suryana Indah Fadhillah Indah Lestari Intan Permata Sari Irfan Safrudin Irma Susanti, Irma Ivan R. Ventris Siahaan Jessica Juventia Jibril, Muhammad Karunia Eka Lestari Keisha Wafa Khairuddin Ependi Tambunan Ladija Mufarika Lestari, Aneke Lestari, Dwi Maya Liya Triyani Liza Lubis, A R Luthfi M, Mochtar M. Hidayat M. Kendry Widianto Mahfuddin Zuhri Malik, Muh. Tahir Malik, Sahruddin Maria Montessori Marisha Adzani Poetri Mariza Elvira Marjan Wahyuni Maulana Rafli Noriska Maulana, Satriyo Mawaddah Ramadhan Meiriza, Mica Siar Mentari A.P.T. Sijabat Mila Vedira Mirna Rahmah Lubis Monika Flora Manik Muamar Al Qodri MUCHLIS Muh. Rasyid Ridha Muhammad Abdul Aziz Muhammad Nasrun Muhammad Suwignyo Prayogo Muhtarom Mujtahidah, Tholibah Muliani, Fitra Muliani, Fitria Mustaqim Mustika Suci Mutmainna Andi Sudirman Nabila Fatika Sari Z NABILA, ULYA Nabilla, Ulya Nadia Safana Nafidatul Mauliyah Nancy Riana Ndiva, Shahnaz Tanzilla NENI Nia Sania Effendi, Kiki Ninis Renita S Novariza, Rika Novita Ramadani Novita Sari, Rika Nunu Burhanuddin Nur Mutmainna Nurcindy Nurfadillah, Dea Nurhidayah Nuri Purwanto Nurul Aflah Nurviana Ocha Nopriana Octavianty Sihombing Panji Setyawan Pramesti Puspadewi Purnama Sari, Riezky Purwanto, Dedik Putri Dwi Rahayu Putri Kemala Dewi Lubis Putri Rihadatul Aisy Putri, Fanie Mardina Putri, Vanisa Novianti Raden Handiriono Radiany, M. Andri Ragil Arrayyan Rahayu Rahma Cahyani Rahmawati Rahmi Meutia, Rahmi Raissa Dwifandra Putri Ramadhani, Reza Rani Nurfitri Ratri Pangestika Rayhan Hanafi Refya Rejosu Vanhot Sianturi Reliska Rendi Praja Pratama Revita Yuni Reza Khoirunnisa Rezha Fauziah Rico Nur Ilham Riezky Purnama Sari Rina Syafrida Rini Khairani Harahap Riswanda Himawa Ronald Ronald Suryaputra Rosa Oktavia Rahmadhani Rukmini Sabri Salwa Yusra Sari, Riezky Purnama Sastra, Emillia Selvi Novi Yanti Septa Huda Marwah Serlinawati Sihotang, Sabrina Erisa Aulia Silitonga, David Christian Silvia Afnes Silvia Annur Hasibuan Silvia Nuraini Sitanggang, Yohanna Siti Amalia Agustin Siti Mardiah, Siti Siti Maryam Ulfa Sovia Elphani Simarmata sovia, Soviatul Ulva sovia Sriwulandari Bahtiar Suci, Partika Suci Suhardi Sumail, La Ode Sunarti, Riri Novita Syamsul Bahri Syarifuddin Tamara, W Tanzilla Ndiva, Shahnaz Teguh Setiawan Wibowo Tiarmasari, Dwi Tri Wulan Dari Trisna Ajani, Anggra Umi Kulsum Wahit Fitriyanto Wahyudi Wahyudi WAHYUNI Wahyuni Siregar Waldi Ulitia Nahmpun Windi Edriani Wulan Nur Aini Yarhami Fadillah Yehezkiel Exaudi Banjarnahor Yesi Anggun Sari Yurnita Gujali Zahara, Dwi Atika Zikrillah Zufri Zuliana Zulkifli Zulkipli