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Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review Diana Dwi Kusumasari; Budi Eko Soetjipto; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.389

Abstract

consumer behavior. In recent years, digital marketing particularly through social media platforms has become an essential strategy for firms to enhance consumer engagement and influence purchasing decisions. Despite the growing body of literature on this topic, the relationships among digital marketing, brand image, perceived value, and purchase intention remain fragmented across previous studies. Therefore, this study aims to provide a comprehensive overview of the research landscape and identify emerging trends in this field. This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis to examine publications related to digital marketing, brand image, perceived value, and purchase intention. Data were collected from the Scopus database covering the period from 2021 to 2026. Bibliometric mapping and keyword co-occurrence analysis were conducted using VOSviewer to identify research clusters, thematic structures, and the evolution of research topics. The findings reveal a significant increase in publications on digital marketing and consumer behavior in recent years, indicating growing academic interest in this field. The bibliometric analysis shows that social media marketing acts as a central theme connecting several key concepts such as brand image, perceived value, and purchase intention. Furthermore, overlay visualization indicates that emerging research topics include perceived value, consumer engagement, customization, and brand awareness, reflecting a shift toward a more holistic understanding of consumer experience in digital environments. This study contributes to the literature by mapping the intellectual structure and research evolution in the digital marketing domain and highlighting potential research directions for future studies. The findings also provide insights for researchers and practitioners in developing more integrated marketing strategies that enhance brand perception and perceived value to influence consumer purchase intention.
The Research Evolution of Financial Performance, Customer Trust, and Customer Loyalty in Sharia Banking Sector: a Bibliometric Analysis Bachtiar Wijaya; Budi Eko Soetjipto; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.436

Abstract

The transformation of the Islamic banking industry requires the integration of financial performance, customer trust, and customer loyalty as the foundation for institutional sustainability. This study aims to map the intellectual evolution of this field of study and identify dominant themes, development trends, and opportunities for research gaps in the international literature. The method employed is a bibliometric analysis based on a Systematic Literature Review (SLR) using the PRISMA procedure on Scopus articles from 2018 to 2025. From a selection process of 2,009 documents, the study identified 37 articles meeting the inclusion criteria, which were then analyzed using co-authorship, co-occurrence, network, overlay, and density visualizations. The results indicate that the themes of customer loyalty, service quality, customer satisfaction, and customer trust form the core of the intellectual structure with the highest connectivity, while the themes of financial performance, digital trust, banking mergers, and Sharia banking mergers remain in low-density areas, signaling opportunities for research development. The novelty map also reveals a shift in focus from traditional loyalty models toward digital banking, customer experience, and e-CRM. The novelty of this study lies in its proposal of a new research agenda model that integrates financial performance–customer trust–customer loyalty within the context of digital transformation and the consolidation of Sharia banks. Thus, it is hoped that this study can provide a conceptual foundation for future cross-national empirical research
The Impact of Intellectual Capital, Digital Literacy and Digital Transformation on MSME Performance: The Mediating Role of Edupreneurship Innovation in Malang City Intan Umull Magfira Sary; Wening Patmi Rahayu; Madziatul Churiyah
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 11 No. 1 (2026): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v11i1.21362

Abstract

Micro and Small Enterprises (MSEs) play a strategic role in the Indonesian economy; however, they continue to face challenges in improving performance and competitiveness in the digital economy era. These challenges are closely related to limitations in intellectual capital management, low levels of digital literacy, and the suboptimal implementation of digital transformation, which weaken business innovation, particularly among Food and Beverage (F&B) sector MSEs in Malang City. From the perspective of educational and educational management, these conditions indicate the need for systematic entrepreneurship education, digital literacy learning, and well-managed training programs to strengthen the competencies and adaptive capacities of MSE actors. This study aims to analyze the influence of intellectual capital, digital literacy, and digital transformation on MSE performance, with Innovation edupreneurship as a mediating variable, based on Dynamic Capability Theory and supported by educational management approaches emphasizing learning processes, knowledge development, and entrepreneurial capacity building. This quantitative research employed an explanatory design with a cross-sectional survey of 373 MSE owners selected from a population of 11,929 F&B MSEs in Malang City. Data were collected through a five-point Likert scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS) with SmartPLS 4.0. The findings show that intellectual capital significantly improves MSE performance, while digital literacy and digital transformation do not directly affect performance. However, all three variables significantly influence innovation. Innovation edupreneurship also positively affects performance and mediates the relationships between intellectual capital, digital literacy, digital transformation, and MSE performance. These findings highlight the strategic role of educational management through entrepreneurship education, digital literacy programs, and continuous training in strengthening Innovation edupreneurship capacity and improving the sustainable performance of MSEs.
Co-Authors Abdilah, Eka Novianti Adawiyah, Indah Adman Agung Haryono Agung Suryo Prakoso Agung Winarno Agus Hermawan Agus Siswanto Aini, Nurul Qurrotul Akbar, Muhammad Fikri Al Azhar, M. Habib Alabdullah, Tariq Tawfeeq Yousif Albar Bari'na, Moch. Yusufa Ana Silfiya Andi Basuki Andi Basuki, Andi Andika Wulan Febriani Andika Wulan Febriani Anis Sya'bania Ari Gunawan Arief Noviarakhman Zagladi Arief Noviarakhman Zagladi Arief Npviarakhman Zagladi Arief, Muh. Asiah, Afifah Nur Asy’ari, Ahmad Taufiqurrahman Ayu Sakdiyyah, Dewi Ayu Sukma Arsy Diana Azzuhri, Rifqi Wafy Bachtiar Wijaya Basuni, Basuni Brillian Rosy Budi Eko Soetjipto Buyung Adi Dharma Camelia N. C., Inneke Choirul Anam Cici Anggraini Cipto Wardoyo Danardana Murwani Della Rulita Nurfaizana Deniswara, Frederik Pradana desi kristanti, desi Dewi , Ayu Putriana Dewi Ayu Sakdiyyah Dewi ayu sakdiyyah Dewi Ayu Sakdiyyah Diana Dwi Kusumasari Dita Rachmawati do Ceu Fatima, Arlindo Edi Suryadi Eko Budi Soetjipto Elfia Nora, Elfia Elvira Nur Azizah Endi Sarwoko Erna Sukmawati Erna Sukmawati, Erna Errica Dwitanti Ery Tri Djatmika RWW Esti Nurwulan Evi Susanti Fadia Zen Fahmi Ashari S. Sihaloho Fajar Budiyanto Farika Nursasi Fawwaz, Muhammad Iqbal Fazri, Narotama Aulia Febi Dwi Putri Filianti Filianti Filianti Filianti Filianti, Filianti Gita Chandra Asmaradhana Gunawan Santoso Gunawan, Egit Fahri Hady Siti Hadijah Hady Siti Hadijah Hadza Min Faddli Robbi Hagayuna, Diarci Hasani, Syaiful Hendri Gunawan Hendri Winata Heny Kusdiyanti, Heny Heri Pratikto Hidayatin Hidayatin Ibrahim, Suraiya Ichwanto, M. Aris Ida Farida Ilham, Rachmad Intan Umull Magfira Sary Ipung Prayogo Iqbal Fawwaz, Muhammad Ismawati Ismawati Ismawati, Lilik Januardi Karina Kemala Sari Keke Harimurti Kertiasih, Luh Kharisma Swandhana Khwarazmita, Tsabita Kiki Fatmala Kornelia Agata Sari Kurnia Arumdani Kusumojanto, Djoko Dwi Laksono Trisnantoro Laurentia Kiki Nefolena Leyana Candrika Dewi Lisimawati Halawa Lohana Juariyah Lulu Nurul Istanti Lutfi Lutfi Lutfi Lutfi Maretasari, Rina Mariza Agustina Marsofiyati Marsofiyati Maulidya Alfi Anita Zain Maulidya Alfi Anita Zain Mega Fatimah Rosana Mochammad Bachtiar Affandie Mochammad Bachtiar Affandie Moh Arief Mohammad Arief Mohammad Arief Muh. Khairurrozikin Muhammad Ajye Saputra Muhammad Arief Muhammad Fikri Akbar Muhammad Iqbal Fawwaz Muhammad Saifur Rijal Muhammad Saifur Rijal Nabila Aulia Pratiwi J Nadhiifa Eka Asmarani Nanik Khurotul Aini Nasihiyah Purwaning Wulan Naswan Suharsono Nguyen Dinh Hoa Nico Irawan Nikmatul Tasrikah Nisrina Fitriningtias Novita Kumalasari Nurazlan Bin Hj. Anual Nurdin, Prabu Permansyah, Sigit Pramika, Depi Prilatama, Aris Puja Sagita Putri, Rifqa Faulia Rahman Andrean, Moch Rahmawati, Vera Eka Raisa Fitri Ramadhani, Bima Ramadhani, Ghina Rahima Izza Ratna Mitasari Readi, Robbi Rifqi Hisyam Mahendra Rina Maretasari Risma Agustina Rosa Indah Parawansah Rosyida, Abidatur Sakdiyyah, Dewi Ayu Sambas Ali Muhidin Sambas Ali Muhidin, Sambas Ali Sania Nanda Safitri Setiani Setiani Shafa' Annisa Puspasari Sholikan Sholikan Sholikhan Sholikhan Sholikhan - Sholikhan Sholikhan Silvia Sella Gesy Sinarti, Tri Siska Yulia Siti Akhlaqul Karimah Sopiah, Sopiah Sri Hardiningrum, Iing Subagyo Subagyo Sudarmiatin Sueb Suganda, Surya Suspito, Maulana Aji Sutomo Sutomo Syamsul Arifin Tariq Tawfeeq Yousif Alabdullah Tasrikah, Nikmatul Titis Shinta Dhewi, Titis Titisari Ambarwati Tjutju Yuniarsih, Tjutju Tri Wahyu Setiyani Triesninda Pahlevi Trisetia Wijijayanti Tutik Inayati Ummi Saadah Vera Eka Nur Sistanti Vina Nur Machabbatulillah Vindi Kusuma Wardani Wahyu Kawitaning Kinasih Wahyudi, M. Adi Trisna Wening Patmi Rahayu Wibowo, Nyuherno Aris Wijayanti, Holib William Janaldo Yashinta Ula Qomarina Yashinta Ula Qomarina Yaumi Rohmah Yuli Agustina, Yuli Zata Yumni Subhati Nursabrina