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Madziatul Churiyah

Universitas Negeri Malang

Author-ID : 247752

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Public Health Social Sciences Veterinary Other

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Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis Titisari Ambarwati; Budi Eko Soetjipto; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.381

The rapid development of digital technologies has significantly transformed marketing practices and consumer behavior. In recent years, digital marketing, particularly through social media platforms, has become an essential strategy for firms to enhance consumer engagement and influence purchase decisions. Despite the growing body of literature, the relationships among social media marketing, brand trust, customer preference, and purchase decision remain fragmented across previous studies. Therefore, this study aims to provide a comprehensive overview of the research landscape and identify emerging trends in this field. This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis to examine publications related to social media marketing, brand trust, customer preference, and purchase decision. Data were collected from the Scopus database covering the period from 2021 to 2026. Bibliometric mapping and keyword co-occurrence analysis were conducted using VOSviewer to identify research clusters, thematic structures, and the evolution of research topics. The findings reveal a significant increase in publications on social media marketing and consumer behavior, indicating growing academic interest in this domain. The bibliometric analysis shows that social media marketing acts as a central theme connecting key variables such as brand trust, customer preference, and purchase intention/decision. Furthermore, overlay visualization indicates that emerging research topics include consumer engagement, influencer marketing, electronic word-of-mouth (e-WOM), and perceived value, reflecting a shift toward a more integrated and experiential understanding of consumer behavior in digital environments. This study contributes to the literature by mapping the intellectual structure and research evolution in the social media marketing domain and highlighting potential directions for future research. The findings also provide insights for researchers and practitioners in developing more effective and trust-oriented digital marketing strategies to influence consumer purchase decisions

Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review Diana Dwi Kusumasari; Budi Eko Soetjipto; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.389

consumer behavior. In recent years, digital marketing particularly through social media platforms has become an essential strategy for firms to enhance consumer engagement and influence purchasing decisions. Despite the growing body of literature on this topic, the relationships among digital marketing, brand image, perceived value, and purchase intention remain fragmented across previous studies. Therefore, this study aims to provide a comprehensive overview of the research landscape and identify emerging trends in this field. This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis to examine publications related to digital marketing, brand image, perceived value, and purchase intention. Data were collected from the Scopus database covering the period from 2021 to 2026. Bibliometric mapping and keyword co-occurrence analysis were conducted using VOSviewer to identify research clusters, thematic structures, and the evolution of research topics. The findings reveal a significant increase in publications on digital marketing and consumer behavior in recent years, indicating growing academic interest in this field. The bibliometric analysis shows that social media marketing acts as a central theme connecting several key concepts such as brand image, perceived value, and purchase intention. Furthermore, overlay visualization indicates that emerging research topics include perceived value, consumer engagement, customization, and brand awareness, reflecting a shift toward a more holistic understanding of consumer experience in digital environments. This study contributes to the literature by mapping the intellectual structure and research evolution in the digital marketing domain and highlighting potential research directions for future studies. The findings also provide insights for researchers and practitioners in developing more integrated marketing strategies that enhance brand perception and perceived value to influence consumer purchase intention.

The Research Evolution of Financial Performance, Customer Trust, and Customer Loyalty in Sharia Banking Sector: a Bibliometric Analysis Bachtiar Wijaya; Budi Eko Soetjipto; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.436

The transformation of the Islamic banking industry requires the integration of financial performance, customer trust, and customer loyalty as the foundation for institutional sustainability. This study aims to map the intellectual evolution of this field of study and identify dominant themes, development trends, and opportunities for research gaps in the international literature. The method employed is a bibliometric analysis based on a Systematic Literature Review (SLR) using the PRISMA procedure on Scopus articles from 2018 to 2025. From a selection process of 2,009 documents, the study identified 37 articles meeting the inclusion criteria, which were then analyzed using co-authorship, co-occurrence, network, overlay, and density visualizations. The results indicate that the themes of customer loyalty, service quality, customer satisfaction, and customer trust form the core of the intellectual structure with the highest connectivity, while the themes of financial performance, digital trust, banking mergers, and Sharia banking mergers remain in low-density areas, signaling opportunities for research development. The novelty map also reveals a shift in focus from traditional loyalty models toward digital banking, customer experience, and e-CRM. The novelty of this study lies in its proposal of a new research agenda model that integrates financial performance–customer trust–customer loyalty within the context of digital transformation and the consolidation of Sharia banks. Thus, it is hoped that this study can provide a conceptual foundation for future cross-national empirical research

The Impact of Intellectual Capital, Digital Literacy and Digital Transformation on MSME Performance: The Mediating Role of Edupreneurship Innovation in Malang City Intan Umull Magfira Sary; Wening Patmi Rahayu; Madziatul Churiyah
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 11 No. 1 (2026): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v11i1.21362

Micro and Small Enterprises (MSEs) play a strategic role in the Indonesian economy; however, they continue to face challenges in improving performance and competitiveness in the digital economy era. These challenges are closely related to limitations in intellectual capital management, low levels of digital literacy, and the suboptimal implementation of digital transformation, which weaken business innovation, particularly among Food and Beverage (F&B) sector MSEs in Malang City. From the perspective of educational and educational management, these conditions indicate the need for systematic entrepreneurship education, digital literacy learning, and well-managed training programs to strengthen the competencies and adaptive capacities of MSE actors. This study aims to analyze the influence of intellectual capital, digital literacy, and digital transformation on MSE performance, with Innovation edupreneurship as a mediating variable, based on Dynamic Capability Theory and supported by educational management approaches emphasizing learning processes, knowledge development, and entrepreneurial capacity building. This quantitative research employed an explanatory design with a cross-sectional survey of 373 MSE owners selected from a population of 11,929 F&B MSEs in Malang City. Data were collected through a five-point Likert scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS) with SmartPLS 4.0. The findings show that intellectual capital significantly improves MSE performance, while digital literacy and digital transformation do not directly affect performance. However, all three variables significantly influence innovation. Innovation edupreneurship also positively affects performance and mediates the relationships between intellectual capital, digital literacy, digital transformation, and MSE performance. These findings highlight the strategic role of educational management through entrepreneurship education, digital literacy programs, and continuous training in strengthening Innovation edupreneurship capacity and improving the sustainable performance of MSEs.

Systematic Literature Review: Workload, Work Environment, On Employee Loyalty Through Job Satisfaction Atras Fahran; Eko Budi Soetjipto; Madziatul Churiyah
JURNAL ECONOMINA Vol. 5 No. 6 (2026): JURNAL ECONOMINA, Juni 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i6.2521

This study aims to analyze the influence of workload and work environment on employee loyalty, with job satisfaction as a mediating variable. Maintaining employee loyalty is a crucial challenge influenced by both internal and external factors. The research method used was a qualitative Systematic Literature Review (SLR) approach. The results showed that workload had a negative and significant effect on employee job satisfaction and loyalty. Conversely, the work environment was shown to have a positive and significant effect on job satisfaction and loyalty. Furthermore, the mediation analysis showed that job satisfaction significantly mediated the effects of workload and work environment on loyalty. These findings suggest that to increase employee loyalty, it is necessary to manage the distribution of workload proportionally and create a conducive work environment, thereby increasing employee job satisfaction.

The Effect Of The Utaut3 Construct On The Interest Of MSMEs In Using The Bank Syariah Indonesia QRIS Payment System With Trust, And Ease Of Use As A Mediation Variable: Systematic Literature Review (SLR) With Bibliometrics Prabu Nurdin; Budi Eko Soetjipto; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 4 (2026): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i4.348

The development of financial technology has encouraged the transformation of the digital payment system in Indonesia, one of which is through the implementation of the Quick Response Code Indonesian Standard (QRIS) developed by Bank Indonesia to integrate various QR code-based payment services. This payment system is expected to be able to improve transaction efficiency, speed up the payment process, and expand financial inclusion for Micro, Small, and Medium Enterprises (MSMEs). However, the adoption rate of digital payment technology in the MSME sector still faces various challenges, both related to technological aspects, user psychological factors, and the influence of the social environment. This study aims to systematically examine the influence of constructs in the Unified Theory of Acceptance and Use of Technology (UTAUT3) on the interest of MSMEs in using the QRIS payment system at Bank Syariah Indonesia with trust and perceived ease of use as mediation variables. The research method used is Systematic Literature Review (SLR) with the PRISMA approach to identify, select, and analyze relevant scientific articles in the 2020–2025 period. The literature search process produced 2,395 articles from a database of reputable scientific journals, then an elimination process was carried out based on inclusion and exclusion criteria so that 71 articles were obtained that were eligible for further analysis. The study stages were carried out systematically through the process of identification, screening, feasibility assessment, and determination of final articles. The results of the study show that the main constructs in the technology acceptance model such as performance expectancy, effort expectancy, social influence, and facilitating conditions have an important influence on interest in using digital payment technology. In addition, additional factors such as trust and perceived ease of use have been proven to act as mediating variables that strengthen the relationship between technology construct and the intention to use QRIS by MSME actors. Trust in system security and ease of use of technology are crucial factors in increasing user confidence in digital payment services, especially in the context of Islamic banking-based financial services. The findings of this study provide a theoretical contribution to the development of a digital payment technology acceptance model based on UTAUT3 and provide practical implications for financial institutions and regulators in increasing the adoption of QRIS among MSME actors. The next research is suggested to develop an empirical model with a quantitative approach to test the relationship between variables more comprehensively in the context of the digital economy in Indonesia.

Analysis Of The Influence Of e-WOM On Shopee Online Purchase Decisions: Systematic Literature Review (SLR) With Bibliometrics Gunawan Santoso; Budi Eko Soetjipto; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 4 (2026): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i4.355

This study aims to analyze the influence of electronic word of mouth (eWOM) on online purchase decisions on the Shopee platform through the Systematic Literature Review (SLR) approach combined with bibliometric analysis. This study systematically examined various relevant scientific articles from reputable databases over a period of time to identify research trends, collaboration patterns, and developments of eWOM concepts in the context of e-commerce. The literature selection process was carried out using strict inclusion and exclusion criteria to ensure the quality and relevance of the studies analyzed. Furthermore, bibliometric analysis is used to map influential keywords, authors, and citation networks in this topic. The results showed that eWOM had a positive and significant influence on online purchasing decisions, which were mediated by trust factors, risk perception, information quality, and source credibility. In addition, it was found that the trend of eWOM research on the Shopee platform has increased significantly in line with the development of digital commerce and online review-based consumer behavior. This research contributes to enriching the literature review related to eWOM and provides practical implications for business people in optimizing digital marketing strategies based on consumer reviews.

The Influence Of Motivation And Organizational Culture On Psychological Well-Being Mediated By Employee Job Satisfaction: Systematic Literature Review (SLR) With Bibliometrics Agus Rahmat Santoso; Budi Eko Soetjipto; Ludi Wishnu Wardhana; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.375

This study aims to analyze and map the development of scientific studies on the influence of motivation and organizational culture on the psychological well-being of employees with job satisfaction as a mediating variable through the Systematic Literature Review (SLR) approach combined with bibliometric analysis. The research method uses an SLR approach with the stages of identification, selection, feasibility, and inclusion of articles obtained from various reputable scientific databases. The articles analyzed are international and national journal publications that are relevant to the topics of work motivation, organizational culture, job satisfaction, and employee psychological well-being. Bibliometric analysis was carried out to identify research trends, publication developments, author collaborations, as well as keyword mapping that is often used in related research. The results show that work motivation and organizational culture play an important role in increasing employee job satisfaction, which ultimately contributes to improved psychological well-being in the workplace. Job satisfaction has been shown to function as a mediating variable that strengthens the relationship between organizational factors and employee psychological conditions. In addition, the results of bibliometric analysis show that research on employee psychological well-being has been growing in recent years with a focus on aspects of a healthy work environment, organizational support, and strategies to improve the quality of work life. The findings of this study provide theoretical and practical implications for the development of human resource management in creating a conducive work environment, increasing employee motivation, and building a positive organizational culture to support the psychological well-being of employees in a sustainable manner.

THE EFFECT OF EMPLOYEE WELL-BEING AND WORK-LIFE BALANCE ON EMPLOYEE PERFORMANCE THROUGH WORK ENGAGEMENT , WITH PERCEIVED ORGANIZATIONAL SUPPORT AS A MODERATING VARIABLE (A Case Study of Employees at PT. Saranajaya Serbaguna Malang) Salsabila Citra Devi; Budi Eko Soetjipto; Madziatul Churiyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 8 (2026): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the influence of employee well-being and work-life balance on employee performance through work engagement , and examine the role of perceived organizational support as a moderating variable in the relationship between work engagement and employee performance . This study uses a quantitative approach with a descriptive and explanatory research design . The study population was 260 production employees of PT. Saranajaya Serbaguna Malang, with a sample of 156 respondents selected using proportionate stratified random sampling . Data were collected through a closed questionnaire based on a five-point Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0.9.9. The results showed that employee well-being and work-life balance had a positive and significant effect on employee performance and work engagement . Furthermore, work engagement was proven to have a positive and significant effect on employee performance . Mediation findings showed that work engagement partially mediated the influence of employee well-being and work-life balance on employee performance . In addition, perceived organizational support was proven to strengthen the relationship between work engagement and employee performance . Theoretically, this study extends the application of Social Exchange Theory to the context of the automotive component manufacturing industry in Indonesia. Practically, the results emphasize the importance of human resource management strategies focused on well-being, work-life balance, work engagement, and organizational support to improve production employee performance.

Determination of Career Readiness of Prospective Economics Teachers in the Digital Era: Economic Behavior, Self-Efficacy, Social Support, Career Planning, and Career Motivation Husnul Khotimah; Imam Mukhlis; Madziatul Churiyah
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52770

The development of digital technology and the dynamics of the global job market demand an increase in the career readiness of graduates, especially prospective economics teachers. However, there is still a gap between the competencies of graduates and the needs of the world of work, which are influenced by factors of economic behavior, self-efficacy, social support, and career planning. This study aims to analyze the influence of these factors on career readiness with career motivation as a mediating variable. This study uses a quantitative approach with an explanatory method through the analysis of Structural Equation Modeling Partial Least Squares (SEM-PLS). The research sample amounted to 247 students of the Economics Education Study Program at three universities in Lampung Province. The results showed that economic behavior, self-efficacy, and career planning had a positive and significant effect on career readiness, while social support had no significant effect. In addition, self-efficacy, social support, and career planning have a significant effect on career motivation, but career motivation does not have a direct effect on career readiness and is unable to mediate the relationship between independent variables on career readiness. These findings confirm that career readiness is more influenced by real competencies, behavior, and strategic planning than motivational factors alone. This research makes a theoretical contribution to the development of Social Cognitive Career Theory (SCCT) as well as practical implications for the development of curriculum and career guidance programs in higher education.

Co-Authors Abdilah, Eka Novianti Abdullah As Shoib Adawiyah, Indah Adman Agung Haryono Agung Suryo Prakoso Agung Winarno Agus Hermawan Agus Rahmat Santoso Agus Siswanto Aini, Nurul Qurrotul Akbar, Muhammad Fikri Al Azhar, M. Habib Alabdullah, Tariq Tawfeeq Yousif Albar Bari'na, Moch. Yusufa Ana Silfiya Andi Basuki Andi Basuki, Andi Andika Wulan Febriani Andika Wulan Febriani Anis Sya'bania Ardian Novianti Ari Gunawan Arief Noviarakhman Zagladi Arief Noviarakhman Zagladi Arief Npviarakhman Zagladi Arief, Muh. Asiah, Afifah Nur Asy’ari, Ahmad Taufiqurrahman Atras Fahran Ayu Sukma Arsy Diana Azzuhri, Rifqi Wafy Bachtiar Wijaya Basuni, Basuni Brillian Rosy Budi Eko Soetjipto Buyung Adi Dharma Camelia N. C., Inneke Choirul Anam Cici Anggraini Cipto Wardoyo Danardana Murwani Della Rulita Nurfaizana Deniswara, Frederik Pradana desi kristanti, desi Dewi , Ayu Putriana Dewi Ayu Sakdiyyah Dewi Ayu Sakdiyyah Dewi Ayu Sakdiyyah Dewi Ayu Sakdiyyah Dewi ayu sakdiyyah Dewi Ayu Sakdiyyah Diana Dwi Kusumasari Dita Rachmawati do Ceu Fatima, Arlindo Edi Suryadi Eka Novianti Abdilah Eko Budi Soetjipto Eko Budi Soetjipto Elfia Nora, Elfia Elvira Nur Azizah Endi Sarwoko Erna Sukmawati Erna Sukmawati, Erna Errica Dwitanti Ery Tri Djatmika RWW Esti Nurwulan Evi Susanti Fadia Zen Fahmi Ashari S. Sihaloho Fajar Budiyanto Farika Nursasi Fawwaz, Muhammad Iqbal Febi Dwi Putri Feni Eka Damayanti Filianti Filianti Filianti Filianti Filianti, Filianti Gani Ramdani Ghina Rahima Izza Ramadhani Gita Chandra Asmaradhana Gunawan Santoso Gunawan, Egit Fahri Hady Siti Hadijah Hadza Min Faddli Robbi Hagayuna, Diarci Hasani, Syaiful Hendri Gunawan Hendri Winata Heny Kusdiyanti, Heny Heri Pratikto Hidayatin Hidayatin Husnul Khotimah Ibrahim, Suraiya Ichwanto, M. Aris Ida Farida Ilham, Rachmad Imam Mukhlis Inneke Camelia N. C. Intan Umull Magfira Sary Ipung Prayogo Iqbal Fawwaz, Muhammad Ismawati Ismawati Ismawati, Lilik Januardi, Januardi Karina Kemala Sari Keke Harimurti Kertiasih, Luh Kharisma Swandhana Khwarazmita, Tsabita Kiki Fatmala Kornelia Agata Sari Kurnia Arumdani Kusumojanto, Djoko Dwi Laksono Trisnantoro Laurentia Kiki Nefolena Leyana Candrika Dewi Lisimawati Halawa Lohana Juariyah Ludi Wishnu Wardhana Lulu Nurul Istanti Lutfi Lutfi Lutfi Lutfi M. Habib Al Azhar Maretasari, Rina Mariza Agustina Marsofiyati Marsofiyati Maulidya Alfi Anita Zain Maulidya Alfi Anita Zain Mega Fatimah Rosana Moch Rahman Andrean Moch. Yusufa Albar Bari'na Mochammad Bachtiar Affandie Mochammad Bachtiar Affandie Moh Arief Mohammad Arief Mohammad Arief Mohammad Kartika Muh. Khairurrozikin Muhammad Ajye Saputra Muhammad Arief Muhammad Fikri Akbar Muhammad Fikri Akbar Muhammad Iqbal Fawwaz Muhammad Iqbal Fawwaz Muhammad Saifur Rijal Muhammad Saifur Rijal Nabila Aulia Pratiwi J Nadhiifa Eka Asmarani Nanik Khurotul Aini Nasihiyah Purwaning Wulan Naswan Suharsono Nguyen Dinh Hoa Nico Irawan Nikmatul Tasrikah Nisrina Fitriningtias Novita Kumalasari Nurazlan Bin Hj. Anual Permansyah, Sigit Prabu Nurdin Pramika, Depi Prilatama, Aris Puja Sagita Putri, Rifqa Faulia Rahmawati, Vera Eka Raisa Fitri Ramadhani, Bima Ramadhani, Ghina Rahima Izza Ratna Mitasari Readi, Robbi Renza Agastha Merdeka Rifqi Hisyam Mahendra Rifqi Wafy Azzuhri Rina Maretasari Risma Agustina Rosa Indah Parawansah Rosyida, Abidatur Sakdiyyah, Dewi Ayu Salsabila Citra Devi Sambas Ali Muhidin Sambas Ali Muhidin Sania Nanda Safitri Setiani Setiani Shafa' Annisa Puspasari Sholikan Sholikan Sholikhan Sholikhan Sholikhan - Sholikhan Sholikhan Sholikhan Sholikhan Silvia Sella Gesy Sinarti, Tri Siska Yulia Siti Akhlaqul Karimah Siti Nurun Chumairoh Sopiah, Sopiah Sri Hardiningrum, Iing Subagyo Subagyo Sudarmiatin Sueb Suspito, Maulana Aji Sutomo Sutomo Syamsul Arifin Tariq Tawfeeq Yousif Alabdullah Tasrikah, Nikmatul Titis Shinta Dhewi, Titis Titisari Ambarwati Tjutju Yuniarsih, Tjutju Tri Wahyu Setiyani Triesninda Pahlevi Trisetia Wijijayanti Tutik Inayati Ummi Saadah Vera Eka Nur Sistanti Vina Nur Machabbatulillah Vindi Kusuma Wardani Wahyu Kawitaning Kinasih Wahyudi, M. Adi Trisna Wening Patmi Rahayu Wibowo, Nyuherno Aris Wijayanti, Holib William Janaldo Yashinta Ula Qomarina Yashinta Ula Qomarina Yaumi Rohmah Yayuk Syahfitri Yuli Agustina Yuli Agustina, Yuli Zata Yumni Subhati Nursabrina

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