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Madziatul Churiyah

Universitas Negeri Malang

Author-ID : 247752

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Improving the Success of Culinary MSMEs through Product Innovation, Social Capital, and Digital Marketing: A Competitive Advantage Approach Asy’ari, Ahmad Taufiqurrahman; Suharsono, Naswan; Churiyah, Madziatul
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 1 (2026): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i1.11576

The increasingly competitive business environment encourages micro and small enterprises (MSEs) in the culinary sector to adapt through product innovation, strengthening social networks, and utilizing digital marketing to enhance business success. This study aims to analyze the effects of product innovation, social capital, and digital marketing on the business success of culinary-sector MSEs in Gresik Regency, as well as the role of competitive advantage as a mediating variable. This study employs a quantitative approach using a survey method and involves 377 respondents who are culinary MSE owners in Gresik Regency. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS) with SmartPLS 4. The results indicate that product innovation, social capital, and digital marketing have positive and significant effects on the business success of MSEs. Furthermore, these three variables also have positive and significant effects on competitive advantage. Competitive advantage is proven to have a positive and significant effect on business success and partially mediates the influence of product innovation, social capital, and digital marketing on business success. These findings confirm that the business success of MSEs depends not only on the availability of resources and marketing activities, but also on entrepreneurs’ ability to manage and transform innovation, social networks, and the use of digital marketing into sustainable competitive advantages that align with local market characteristics. This study provides practical implications for MSE owners and stakeholders in formulating integrated business development strategies to enhance competitiveness and business success in the culinary MSE sector.

Enhancing Character Competency Through Learning Design Module (LDM): A Qualitative Case Study of P5 Implementation in Vocational High School Rulita Nurfaizana, Della; Churiyah, Madziatul; Basuki, Andi
Jurnal Inspirasi Pendidikan Vol 15 No 1 (2025): Januari 2025
Publisher : Fakultas Ilmu Pendidikan Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jip.v15i1.12072

This study aims to analyze the implementation of the Learning Design Module (LDM) in the Proyek Penguatan Profil Pelajar Pancasila (P5) with the theme of Employment for eleventh-grade students at SMK Graha Madina Singosari. Using a qualitative case study approach, the research focuses on three main aspects: (1) the design and content of the LDM, (2) the classroom implementation process, and (3) the impact of LDM use on students' character competency. Data were collected through classroom observations on P5’s teacher and students of grade XI at SMK Graha Madina Singosari, in-depth interviews, and document analysis, and analyzed using the interactive model of Miles and Huberman. The findings indicate that the LDM, developed based on Project-Based Learning (PjBL) and Inquiry-Based Learning (IBL), successfully integrates modern office administration skills with the strengthening of core character values such as responsibility, independence, and collaboration. The implementation of LDM fostered active student engagement through contextual learning activities that simulate real-world work practices, although challenges remain in time management and group dynamics. Overall, the use of LDM not only enhances instructional effectiveness but also serves as a transformative tool for character development in vocational education. These findings underscore the importance of project- and reflection-based learning design in supporting Indonesia’s Merdeka Curriculum, which emphasizes 21st-century competencies.

PENINGKATAN KOMPETENSI GURU SD MELALUI PENGEMBANGAN MEDIA BELAJAR INTERAKTIF MENGGUNAKAN GOOGLE WORKSPACE FOR EDUCATION Iqbal Fawwaz, Muhammad; Akbar, Muhammad Fikri; Churiyah, Madziatul; Sholikhan
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 3 (2023): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i3.495

Indonesia has witnessed significant developments in its education system. However, challenges persist, including the limited use of interactive and innovative teaching methods at the primary school level. In the field, particularly in Gugus 5 Blimbing, many teachers lack the competence to develop interactive and innovative teaching materials. Leveraging Google Workspace for Education, this initiative aims to empower educators with accessible tools. The project entails three key activities: 1) Providing primary school teachers in Gugus 5 Blimbing with guidelines for creating interactive teaching materials; 2) Hosting a workshop on "Developing Teaching Materials for Primary School Teachers Using Google Workspace for Education and Tome AI"; and 3) Producing video tutorials on "Enhancing Teaching Materials for Primary School Teachers with Google Workspace for Education and Tome AI". This endeavor seeks to enable teachers to create more engaging and interactive learning experiences, ultimately improving student outcomes and the overall quality of primary education in Indonesia.

IMPLEMENTATION of SDGs – 4 THROUGH DIGITIZATION OF EDUCATION AT SANGGAR BIMBINGAN KUALA LANGAT, SELANGOR, MALAYSIA Churiyah, Madziatul; Agustina, Yuli; Pratikto, Heri; Arief, Mohammad; Abdilah, Eka Novianti; Camelia N. C., Inneke; Al Azhar, M. Habib; Albar Bari'na, Moch. Yusufa
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i4.504

Lecturers from Universitas Negeri Malang conducted Overseas Partnership Service activities at Sanggar Bimbingan Kuala Langat, Selangor, Malaysia. This service activity aims to enhance the quality of teaching and the understanding of both teachers and parents of students in the guidance studio, aligning with SDGs Goal 4, which is "Quality Education." The need for this service activity arises from the teachers' lack of understanding regarding learning media and models applicable in the classroom. Several specific activities were carried out, including a workshop titled "Enhancing Learning Quality and Teacher-Parent Understanding at Sanggar Belajar Kuala Langat, Selangor, Malaysia, Using the Flipped Classroom Learning Model." These activities also included a video tutorial demonstrating "How to Utilize Google Classroom as a supportive tool for the Flipped Classroom learning model" and assistance in setting up Google Classroom accounts and using the application. Through these activities, it was observed that both teachers and parents gained a better understanding of the flipped classroom learning model and the use of Google Classroom as a teaching tool. Consequently, it is anticipated that the learning quality at Sanggar Bimbingan Kuala Langat will see improvement.

KULAK .ID: AN INNOVATIVE SITE TO INTRODUCE SMES TO ECONOMIC SUSTAINABILITY BASED ON VILLAGE POTENTIAL Agustina, Yuli; Pratikto, Heri; Churiyah, Madziatul; Basuki, Andi
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i4.817

Kulak.id is an innovative platform designed to empower Small and Medium Enterprises (SMEs) by promoting economic sustainability based on the unique potential of villages. This initiative leverages local resources and capabilities, enabling SMEs to thrive within their communities while contributing to the broader economic landscape. The platform serves as a bridge between traditional village industries and modern market demands, offering tools and support for businesses to enhance their operations and reach. By focusing on the inherent strengths of village economies, Kulak.id not only fosters sustainable business practices but also preserves and revitalizes local cultures and industries. The ultimate goal of Kulak.id is to create a resilient and self-sufficient economic environment for SMEs that can adapt and flourish in the face of global challenges.

How Digital Content Influences Visit Intention Through the Psychological Evaluation Process of Potential Tourists Aini, Nurul Qurrotul; Churiyah, Madziatul; Dhewi, Titis Shinta
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6281

The purpose of this study is to examine the influence of firm-generated content (FGC) and user-generated content (UGC) on visit intention to Pahawang Island through psychological evaluation processes presented by destination image and perceived value. This study employed a numerical approach with a causal research design. Data were gathered through an online survey administered to 216 TikTok users who had been exposed to travel agent (FGC) and tourist content (UGC) about Pahawang Island, but had never visited the destination. The Partial Least Squares with Structural Equation Modeling (PLS-SEM) was applied, with assistance from SmartPLS software, to analyze data. The results demonstrate that FGC and UGC had a positive and significant effect on destination image and perceived value, while the direct influences of FGC and UGC on visit intention were insignificant. Conversely, destination image and perceived value are confirmed to have a significant effect on visit intention, and act as mediators. These findings suggest that digital content on TikTok influences visit intention through a psychological evaluation process, not through direct effects. These findings facilitate the advancement of a theory by expanding the S-O-R (Stimulus-Organism-Response) framework and provide practical implications for social media-based destination marketing on TikTok.

Digital-based Creativity Transformation: Implementation of E-Learning Media at Sanggar Belajar Indonesia in Sungai Mulia Kualalumpur Malaysia Churiyah, Madziatul; Basuki, Andi; Azzuhri, Rifqi Wafy; Ramadhani, Ghina Rahima Izza; Sholikhan, Sholikhan
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.57

Digital transformation is being implemented in Sanggar Belajar Indonesia, Sungai Mulia Kuala Lumpur, Malaysia, through this community service project. This study aims to assess the effectiveness of digital learning materials in improving students' memory retention compared to traditional teaching methods. The study used a qualitative methodology and involves training teachers in the creation of digital learning materials. Compared to traditional approaches, the results revealed a 42% improvement in students' memory of the material, and 78% of the implementation's success was attributed to teacher preparation. Improved teacher competency in creating digital learning resources suitable for primary school pupils' concrete operational level was the outcome of the extensive training program. A methodical approach that blends ongoing training with the creation of technology-based learning materials has demonstrated the efficacy of digital transformation in education.

Penguatan Kompetensi Guru SMK dengan Model Pembelajaran Smart Innovation Berbasis Human-Centric Basuki, Andi; Churiyah, Madziatul; Arief, Mohammad; Sakdiyyah, Dewi Ayu
Jurnal SOLMA Vol. 15 No. 1 (2026)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v15i1.21181

Background: Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi mengajar guru SMK di bidang Manajemen Perkantoran melalui penerapan model pembelajaran berbasis smart innovation dan human-centric. Kegiatan ini dilatarbelakangi oleh keterbatasan pemanfaatan teknologi dalam proses pembelajaran yang masih berpusat pada guru serta kurangnya dorongan terhadap kolaborasi dan pengembangan keterampilan interpersonal siswa. Metode: Kegiatan dilaksanakan di SMK PGRI 1 Tulungagung, Jawa Timur, pada tanggal 14 Juni 2025. Metode pelaksanaan meliputi asesmen kebutuhan, pelatihan, simulasi, dan pendampingan penerapan pendekatan pembelajaran yang kontekstual, digital, dan berorientasi pada pengembangan karakter. Hasil: Terdapat peningkatan kemampuan guru dalam merancang serta melaksanakan pembelajaran interaktif dan kolaboratif. Guru juga mampu mengintegrasikan nilai-nilai moral, etika, dan komunikasi interpersonal dalam skenario pembelajaran, sehingga menciptakan pengalaman belajar yang lebih bermakna dan relevan dengan kebutuhan peserta didik. Kesimpulan: Program pengabdian ini berkontribusi pada peningkatan profesionalisme guru yang sesuai dengan tuntutan dunia kerja abad ke-21. Dukungan diperlukan untuk memperluas dampak dan keberlanjutan program ke institusi vokasi lainnya.

Co-Authors Abdilah, Eka Novianti Adawiyah, Indah Agung Haryono Agung Suryo Prakoso Agung Winarno Agus Siswanto Aini, Nurul Qurrotul Akbar, Muhammad Fikri Al Azhar, M. Habib Alabdullah, Tariq Tawfeeq Yousif Albar Bari'na, Moch. Yusufa Ana Silfiya Andi Basuki Andi Basuki, Andi Andika Wulan Febriani Andika Wulan Febriani Anis Sya'bania Ari Gunawan Arief Noviarakhman Zagladi Arief Npviarakhman Zagladi Arief, Muh. Asiah, Afifah Nur Asy’ari, Ahmad Taufiqurrahman Ayu Sakdiyyah, Dewi Azzuhri, Rifqi Wafy Basuni, Basuni Brillian Rosy Budi Eko Soetjipto Buyung Adi Dharma Camelia N. C., Inneke Choirul Anam Cipto Wardoyo Danardana Murwani Della Rulita Nurfaizana Deniswara, Frederik Pradana desi kristanti, desi Dewi Ayu Sakdiyyah Dewi Ayu Sakdiyyah Dewi ayu sakdiyyah Dita Rachmawati do Ceu Fatima, Arlindo Edi Suryadi Elfia Nora, Elfia Elvira Nur Azizah Endi Sarwoko Erna Sukmawati Erna Sukmawati, Erna Errica Dwitanti Ery Tri Djatmika RWW Evi Susanti Fadia Zen Fahmi Ashari S. Sihaloho Fawwaz, Muhammad Iqbal Febi Dwi Putri Filianti Filianti Filianti Filianti Filianti, Filianti Gita Chandra Asmaradhana Gunawan, Egit Fahri Hady Siti Hadijah Hadza Min Faddli Robbi Hagayuna, Diarci Hasani, Syaiful Hendri Gunawan Hendri Winata Heny Kusdiyanti, Heny Heri Pratikto Hidayatin Hidayatin Ibrahim, Suraiya Ichwanto, M. Aris Ida Farida Ilham, Rachmad Ipung Prayogo Iqbal Fawwaz, Muhammad Ismawati Ismawati Ismawati, Lilik Januardi Keke Harimurti Kertiasih, Luh Kharisma Swandhana Khwarazmita, Tsabita Kiki Fatmala Kornelia Agata Sari Kurnia Arumdani Kusumojanto, Djoko Dwi Laksono Trisnantoro Laurentia Kiki Nefolena Leyana Candrika Dewi Lisimawati Halawa Lohana Juariyah Lulu Nurul Istanti Lutfi Lutfi Lutfi Lutfi Maretasari, Rina Mariza Agustina Maulidya Alfi Anita Zain Maulidya Alfi Anita Zain Mochammad Bachtiar Affandie Mochammad Bachtiar Affandie Moh Arief Mohammad Arief Mohammad Arief Muh. Khairurrozikin Muhammad Ajye Saputra Muhammad Arief Muhammad Fikri Akbar Muhammad Iqbal Fawwaz Muhammad Saifur Rijal Muhammad Saifur Rijal Nabila Aulia Pratiwi J Nadhiifa Eka Asmarani Nanik Khurotul Aini Naswan Suharsono Nguyen Dinh Hoa Nico Irawan Nikmatul Tasrikah Nisrina Fitriningtias Novita Kumalasari Nurazlan Bin Hj. Anual Parawansah, Rosa Indah Permansyah, Sigit Pramika, Depi Prilatama, Aris Putri, Rifqa Faulia Rahman Andrean, Moch Rahmawati, Vera Eka Raisa Fitri Ramadhani, Ghina Rahima Izza Ratna Mitasari Readi, Robbi Rifqi Hisyam Mahendra Rina Maretasari Risma Agustina Rosyida, Abidatur Sakdiyyah, Dewi Ayu Sambas Ali Muhidin Sania Nanda Safitri Setiani Setiani Sholikan Sholikan Sholikhan Sholikhan Sholikhan - Sholikhan Sholikhan Silvia Sella Gesy Sinarti, Tri Siti Akhlaqul Karimah Sopiah, Sopiah Sri Hardiningrum, Iing Subagyo Subagyo Subagyo Subagyo Sudarmiatin Sueb Suspito, Maulana Aji Sutomo Sutomo Syamsul Arifin Tariq Tawfeeq Yousif Alabdullah Tasrikah, Nikmatul Titis Shinta Dhewi, Titis Tjutju Yuniarsih, Tjutju Tri Wahyu Setiyani Triesninda Pahlevi Trisetia Wijijayanti Tutik Inayati Ummi Saadah Vera Eka Nur Sistanti Vina Nur Machabbatulillah Vindi Kusuma Wardani Wahyu Kawitaning Kinasih Wahyudi, M. Adi Trisna Wening Patmi Rahayu Wibowo, Nyuherno Aris Wijayanti, Holib Yashinta Ula Qomarina Yashinta Ula Qomarina Yuli Agustina, Yuli Yumni Subhati Nursabrina, Zata

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