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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Mirai Management Journal of Accounting and Management Innovation Resona : Jurnal Ilmiah Pengabdian Masyarakat EKONOMIS : Journal of Economics and Business Dinamisia: Jurnal Pengabdian Kepada Masyarakat REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Technomedia Journal SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management EKUITAS (Jurnal Ekonomi dan Keuangan) eCo-Buss Performance : Jurnal Bisnis dan Akuntansi Jurnal Sains dan Teknologi International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Universitas Bung Hatta Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Journal of Sustainable Business Hub (JSBH) Holistics Journal Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Journal of Accounting and Management Innovation Jurnal Kolaboratif Sains Jurnal Minfo Polgan (JMP) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Masyarakat Akademisi Bulletin of Management and Business NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Social And Economics Research Jurnal Manajemen dan Pemasaran Jasa Journal of Artificial Intelligence and Digital Business Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan e-Jurnal Apresiasi Ekonomi JPNM : Jurnal Pustaka Nusantara Multidisiplin Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Social Engagement: Jurnal Pengabdian Kepada Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Smart Dedication: Jurnal Pengabdian Masyarakat Asian Journal of Management, Entrepreneurship and Social Science journal of social and economic research PESHUM Jurnal Manajemen dan Pemasaran Balance: Jurnal Ekonomi
Golan Hasan, Golan
Universitas Internatonal Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Conference on Community Engagement Project (Concept)

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Implementation Of Digital Marketing At Jerry Me & Nails Hanita Bina; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The era of the Covid-19 pandemic throughout the world is in the midst of recovery, including Indonesia. Because it causes most of the daily activities to be replaced by the online system. This has caused some MSMEs to implement business marketing through digital systems.This research aims to create and implement the best business strategy in this current digital era for Jerry Me & Nails, which is located in Batam, Indonesia. This business strategy is to scan barcode to visit existing social media pages, one of them is Instagram as a social media platform. Not only that, we have interesting events, one of which is holding a promotion for the 13th anniversary celebration by making digital posters with attractive prizes within the specified time.The project started in September 2022 and was carried out until November 2022. The strategy that will be used in promoting Jerry Me & Nails is digital-based advertising. The implementation of this marketing strategy is expected to increase sales of Jerry Me & Nails
IMPLEMENTATION OF DIGITAL MARKETING PLAN TO INCREASE BRAND AWARENESS SALON JAVE HAIRDRESSING Kiki Nadila; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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The author does practical work on the Salon Jave Hairdressing SMME business starting on September 19 2021 until November 30 2021. The location of the Salon Jave Hairdressing SMME is located in Windsor. Mr. Hartono's micro, small and medium enterprises need a digital marketing plan to improve and face competition with other competitors.The process carried out during this practical work, the author conducted a survey and collected data for analysis in the form of the background of Salon Jave Hairdressing SMME. After doing the analysis, the author found several obstacles faced then the author implemented a strategy so that Mr.Hartono's business could compete with the current market. The obstacle found is the lack of a sales system so that it takes time to improve and develop a sales system. The system is a Digital marketing plan.Salon Jave Hairdressing's micro, small and medium enterprises have implemented the results of the Digital Marketing Plan which was designed and developed by the author. The author has made advertisements posted on social media and also we had registed SMME Salon JaveHairdressing to Google Business Account so that many consumers know what promotions are currently in effect on SMME Salon Jave Hairdressing.
Implementation of promotion strategy and quality of service to PT. Batam Indah Tour & Travel through social media Golan Hasan; Winson Leon
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

In recent years we have been hit by the Covid-19 virus pandemic which has had a very big impact on all industries in the world, especially in the tourism industry. The purpose of this activity is to increase sales and increase tourism in the city of Batam especially to PT. Batam Indah Tour & Travel. due to the impact of the Covid-19 virus, which has caused many people not to dare to travel on vacation. This activity is carried out by making tourism posters to be published on social media such as Instagram. Thus the authors hope to help company owners to increase sales of holiday packages and increase Batam city tourism. The author collects data by visiting the company and conducting interviews or debriefings with the company owner.
The Application Of Integrated Marketing In Emory Style Eva Noorliana; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Social media is one of the most effective and efficient marketing method nowadays. Planning for creating content that suits the market for each social media such as Tiktok, Instagram, and Facebook is important in order to expand brand awareness and increase customer loyalty. Integrated marketing is a marketing system that prioritizes marketing planning for various media. The implementation of integrated marketing in Emory Style aims to tailor the content so that it can enter the market according to the target of each social media, which can be seen through the insights of each social media. the output of implementing integrated marketing in the future can become the next benchmark for a content marketing system in Emory Style.
Promotion Strategy Or Building Brand Image On Digital/Online Media At Rizh’s Café & Resto Stefanie Stefanie; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The purpose of implementing this project is to help build social media for the business so that it can be used and maximized as a promotional media that can help build brand awareness and brand image at the restaurant, with social media it can make it easier for these businesses to reach more people to find out about their whereabouts. the restaurant as well as implementation like this will be able to help increase sales at the restaurant in the future. In this project, the authors aim to use social media as a marketing platform for Rizh's café and restaurant. Marketing on social media can make it easier to increase brand awareness for Rizh's café and restaurant. The technique used by the author in collecting data on the practical work of this project is to visit the location and make observations.
IMPLEMENTATION OF DIGITAL MARKETING PLAN TO INCREASE BRAND AWARENESS AND LLOILO TEA TURNOVER Richart Richart; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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The author does practical work on the LloiLo Tea SMME business starting on September 19 2021 until November 30 2021. The location of the LloiLo Tea SMME is located in Batu Aji. Mr. Sion Sihotang's micro, small and medium enterprises need a digital marketing plan to improve and face competition with other competitors. The author helps SMME owners to find obstacles and create strategies for businesses to be able to face other fierce competition.The process carried out during this practical work, the author conducted a survey and collected data for analysis in the form of the background of LloiLo Tea SMME. After doing the analysis, the author found several obstacles faced then the author implemented a strategy so that Mr. Sion Sihotang's business could compete with the current market. The obstacle found is the lack of a sales system so that it takes time to improve and develop a sales system. The system is a Digital marketing plan. Loilo Tea's micro, small and medium enterprises have implemented the results of the Digital Marketing Plan which was designed and developed by the author. The author has registered SMME with Go-Food partners, made advertisements posted on social media, namely Instagram, so that many consumers know what promotions are currently in effect on SMME LloiLo Tea.
Implementation Of Digital Marketing For Msmes Pentol Mercon 88 In Batam City Putri Siti Rohaizat; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Digital marketing has become the most preferred marketing strategy and has been widely practiced by business actors since the Covid-19 pandemic. This is the result of the adaptation of business actors to changes in consumer behavior since the pandemic. Even so, Pentol Mercon 88 as a business engaged in the culinary field, has yet to adapt to this fully and is more fixated on conventional promotional techniques. This project aims to help businesses implement digital marketing to expand market reach and compete with similar businesses. Qualitative research was conducted using the observation method at business locations and interviews with the owner of Pentol Mercon 88. The result of implementing this digital marketing strategy is increasing brand awareness and reaching a broader market which is marked by increasing the number of followers and engagement on business social media accounts, as well as increasing business income.
Implementation of Digital Marketing on Saladbar By Hadikitchen Using Social Media and E-Commerce Golan Hasan; Elviana Elviana
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

In daily needs, there are lots of activities that are carried out by everyone, with activities that are increasingly crowded, making many people need additional food intake that is beneficial for the health of the body. The food available on the market today is indeed diverse, but generally it is not typical Indonesian food. People are currently trying to consume healthy food, it must become a habit so that the health of the body is maintained. This is done by choosing natural and fresh foods, without preservatives. One of the healthy foods that are safe to eat is salad. The purpose of implementing and compiling this practical work is to carry out digital marketing and utilize digital tools or media to reach target consumers quickly, precisely and broadly. Apart from that, it can also be more effective and efficient in carrying out promotional strategies through digital marketing for business purposes, increasing brand awareness with the aim of introducing Saladbar By Hadikitchen to the public, so as to produce a strategy in the form of advertising and digital marketing whose results can be used as a benchmark successful or not, the strategy used to increase sales as much as possible. The author collects data by visiting and conducting direct interviews with company owners. The results of implementing digital marketing strategies are very effective in utilizing Instagram social media which can increase followers, sales and build awareness among the people of Batam City.
Preparation Of Digital Marketing Strategies In The Abakura Matic Business Houce mariano; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Digital marketing is one of the marketing strategies using the internet and information technology to expand traditional marketing functions. Digital marketing can help marketers establish relationships with customers to increase customer loyalty. The use of digital marketing is widely practiced by several companies. In addition to digital marketing, another factor that can affect customer loyalty is customer satisfaction. Because to retain old customers, marketers can increase satisfaction. If the customer is satisfied, then he will show repurchase behavior and encourage loyalty. this research aims to develop a marketing strategy so that the business being run now is increasing and is also increasingly recognized by the wider community through digital marketing that will be applied. for example, such as being more active on Instagram social media by creating interesting photo or video content and can capture the attention of the wider community.
Perancangan Promotion Mix pada PT. Rambun Pratama Metalindo Golan Hasan; Kelly Kelly
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

In general, business owners have not seen how to formulate a strategy in marketing that is appropriate and can be implemented in developing business so that this business cannot develop properly. This practical work activity is carried out in one of the building shops in the city of Batam, namely: PT. Rambun Pratama Metalindo which was held in the period 21 September 2020 - 21 December 2020, activities for a period of 3 months carried out to help develop and solutions experienced by partners by implementing and designing the Marketing Mix Strategy. Development planning is described in several implementations that will be carried out, collaborating with third parties in crediting, providing discounts on purchases with specified transaction drinks, collaborating with contractors in supplying building material needs, making product catalogs, and creating customer databases.
Co-Authors Abd. Rohim Alamsyah Ade Pratama Agika Wasinta Br Sembiring Alzi Amri, Muhammad Ikhwanul Ana Anderson Simon Andina Fasha, Andina Andre Andrew Andrew Angelica Tan Angeline Angeline Angeline, Dewi Anita Anita Ardianata, Kristi Ardila Ardila Aria Wibawa Ariyanto, Hepy Hefri Armando, Pandapotan Rafli Azwin Handoko Baihaqi, Ahmad Azka Benny benny Brahmantya Chriswardhana Brecillia, Vanesha Bryan, Gaffrendo Cahyadi, Julia Vanessa Cahyani, Natasya Calvin Calvin Wijaya Celline Celyn, Joy Chang, Jesseline Chevanton, Javier Chintya Yan, Celyne Christella, Christella Christina Christina Christine Angel Conny Agustin Danielson Dedy Cahyono Dennis Lim Derry Derry Devina Wistiasari Dewi Khornida Marhaeni, Andina Fasha, Dian Sabrina Difa, Syarah Dyfan Eddyanto, Dicky Edison Elviana Elviana Elviana Elviana Elvina Enjelica Ency Enjelita Enjelita Erika Erika Erika Gustian Fauzi Erlin Erni Erni Erni Ervi Scorpianti Ervi Scorpianti Estefania Estefania Eva Noorliana Fahlevi, Renza Fandion Melsen Fatonah Salsabila Sopyan, Sahda Febby Febby Febiana, Jessica Feby Feby Fitria Salim Ferdawson, Ferdawson Fernando, Figo Fidia Fidia Filrando, Ariendy Fionna Fitri Fitri Frendy Frendy Frenky, Frenky Gautama, Jocky Gilbert, Kerdion Giorgyna Giorgyna Goh, Maggie Hanita Bina Hansen, Vrans Hendra Hendra Hendra Hendri Wijaya Herman Hernando Heryanto Heryanto Houce Mariano Hwa, Sim Hwa I, Reyhan Agustival Indah Indah INDAH NOVITASARI Intan Nuraini, Sharfina Intan Permata Iven Santika Jason Sanjaya Javita, Javita Jenny Catherine Jenny Kartika Dewi Jenny Lim Jenny Lim Jessica Jessica Jesslieca, Jesslieca Jessy Jimmy Tjong Joanne, Joanne Joenna Jolie, Veren Apriana Jolinna, Cindy Jolyn Josline Joy Celyn Justin, Justin Karina Karina Kavitan, Vebbie Kelfi Yanti Limanda Kelly Kelly Kelvin Kenny Marcella Kevin Angelino Kevin Tjoa Kho, Karen Kiki Nadila Kristia, Ella Kwok, Michelle Lady Lady Leon, Winson Liana Ester lydia then Maryati Maryati Maryati Maryati Meirita Sita Dewi Meliana Melisa Putri Pane Mellysa, Mellysa Melodya, Deslyn Metta Noviani Michael Setiawan Miftachul Choiri Mon, Muhammad Donal Muhamad Aidil Basri Muhammad Rizky Mutiara Kamilatunnaimah Nainggolan, Ferdinand Nanda, Monica Natalya, Natalya Nevi Ariyu De Utami Ng, Selina Nia Rusiana Nicholas Fernandes Nida Ohanna Novita Novita Okta Riza Oktaviana Oktaviana Pattikawa, Silfia Nadilla Peter Macnico Pratama, Amelia Jeny Putra, Edy Yulianto Putri Siti Rohaizat Putri Siti Rohaizat Putri, Citra Arka Putri, Shieny Tan R. Iqratul Iman Rahel Nur Hamidah Randy Randy Ratih Anggraini, Ratih Raymond Raymond Sinclair Nucter Reandy, Davis Rebecca Friska Ria Bintan Napitupulu Ricaprio, Jeksen Richart Richart Ricky Ricky Ricky Wibowo Ridhwan, Dafina Humairoh Althof Rio Fernando Rooney, Rooney Rosdiana Salsabilah Sirait Saputra, Antoni Saputra, Jacky Scorpianti, Ervi Seren Seren Serly, Serly Setyawan, Agustinus Sherlen, Sherlen Sherlyn, Sherlyn Shevia Shevia Siau Phe Silfia Nadilla Pattikawa Sirait, Muhammad Frem Ridhoqa Stefanie Stefanie Stefanie Stefanie Stella Stella Steven Steven Stiawan, Mulkan Suheri, Falda Susanti Susanti Sylvia Sylvia Tan, Angelica Tan, Janes Tan, Jordhan Tan, Selina Thomas Eddison Tjendra, Melda Tondy Tondy Tyana Tyana Valen Oktavianti Valent, Valent Vanessa Flesya Vanessa Vanessa Venessa Margareta Vera Novilia Verina Amelia Vina Liesty Indriani Vincent Kie Vinco Vinco Viviana Angesty Waty, Indah Welly, Welly Wen Jun, Ervin Setyawan Al Wijaya, Roger Candra Wiliam Ganda Fang William William Winky, Winky Winsen Winson Leon Winson Leon Winson Winson Yandi Suprapto Yandra Yandra Yendiarti Yendiarti Yeria, Winny Yohana Juwitasari Hulu Yulianti, Rosa Yuyu Enjelia