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Journal : COMMENTATE: Journal of Communication Management

 1 
Hubungan Parasosial Antara Penggemar ARMY dan BTS di Weverse Mariani; Hidayat, Dadang Rahmat; Rahmat, Agus
COMMENTATE: Journal of Communication Management Vol. 5 No. 1 (2024): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103005120242

Abstract

ABSTRAK Penelitian ini berfokus untuk memahami hubungan parasosial atau parasocial relationship (PSR) antara penggemar ARMY dengan Idol BTS di Weverse. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnografi virtual. Pengumpulan data dilakukan dengan mengamati aktivitas media sosial akun Weverse BTS dan mengamati fenomena kedekatan Army dan BTS di media profesional. Penelitian ini mengungkapkan hubungan parasosial antara penggemar ARMY dan BTS terbentuk melalui interaksi yang intens di platform Weverse, terutama melalui sesi live streaming.  sehingga dapat berinteraksi secara langsung dan real-time, memungkinkan penggemar untuk mengajukan pertanyaan, mengirim komentar, dan menerima tanggapan langsung dari anggota BTS. Interaksi semacam ini menciptakan kesan hubungan dua arah dan memperkuat ikatan emosional antara keduanya. BTS menggunakan interaksi ini secara profesional untuk memperkuat hubungan dengan penggemar dan meningkatkan popularitas mereka. Tidak hanya dalam industri musik, BTS memiliki dampak pada sektor ekonomi Korea Selatan. Kontribusi BTS mencapai lebih dari $3,9 miliar, dengan proyeksi untuk mencapai $39 miliar dalam sepuluh tahun mendatang. Pendapatan ini bersumber dari penjualan album, tiket konser, produk merchandising dan peningkatan pariwisata. Kata kunci: Parasocial Relationships, Kpop, Virtual Media, Waverse, BTS   ABSTRAK This research focuses on understanding the parasocial relationship (PSR) between ARMY fans and BTS Idols in Weverse. This research uses a qualitative method with a virtual ethnography approach. Data collection was done by observing the social media activities of BTS's Weverse account and observing the phenomenon of Army and BTS's closeness in professional media. This research reveals that parasocial relationships between ARMY and BTS fans are formed through intense interactions on the Weverse platform, especially through live streaming sessions, allowing fans to ask questions, post comments, and receive direct responses from BTS members. This kind of interaction creates a sense of a two-way relationship and strengthens the emotional bond between the two. BTS uses these interactions professionally to strengthen relationships with fans and increase their popularity. Not only in the music industry, BTS has an impact on South Korea's economic sector. BTS' contribution is over $3.9 billion, with projections to reach $39 billion in the next ten years. This revenue comes from album sales, concert tickets, merchandising products and increased tourism.   Kata kunci: Parasocial Relationships, Kpop, Virtual Media, Weverse, BTS
Co-Authors Achmad Kusyairi Agus Kurnia agus rahmat Ahmad Reza Maulana Ahmad Rizki Nugrahawan Ahmad Zaki Munibi Akbar Ilahi Akbar, Ahmad Fahrizal Alfian Syukron Aliza, Shavela Alwin Widhiyanto AMINAH Andi Puji Widyastuti Anita Dyah Nur'aini Arbayah Ardiansyah Arial, Jimy Dwi Arman Pariakan ASNI Astuti, Karunita Ika Baiq Kurnia Ayu Lestari Boen Sidodo cahyo Purnomo Dadang Rahmat Hidayat Devina Sahara Amru Endry Boeriswati Eni Zulaikah Farit Rezal Fathiaty Murtadho Fauzan Qamaar Febriani Hastini Nasution Febrianti Lestari Guspri Devi Artanti Hardeyenti, Dessy Haris Hamdani Hilda Ersella Hosea Putra Togatorop Idi Mashuri Ifan Iskandar Indriati, Desi Ratna Irwin Aryadi Isfahul Jannah Isra Wati Junaid bin Junaid Khairiyah, Shofa' Nur Amirah Khairunnisa Aulia Ikramina Maulana Lu’lu Mutia M. Ramadhani M. Ramli Mahyuddin Barni Maskamah Al Mahbubah Mawaddah, Rezki Mayang Putri Budiani Mhd. Habibu Rahman Mohammad Ainorrido'ie Muhamad Nur Tanzis Muhammad Dinul Islami Muhammad Kamal Muhammad Syahril Harahap Muhammad Syukran Muhammad Zaini Muis Mumpuni Gati Lintang Nadia Farah Dini Nasiruddin Niar Ninda Safira Ninuk Lustyantie Nuridah, Nuridah Nurmaladewi Nuruddin Nurul Hikmah Kartini Pangestika, Indira Adi Pranoto Purbaningsih, Yuli Putri Santika Ra'fah Jamilah Saadah Rabbi, Mim Fadhli Rahmat F Rahmatika, Hayati Ramadhan, Karaya Nuril Maghfirotin Rezky Haryono Ridawati Riezka Zuhriatika Rasyda Rindu Salsabila Ulayya Rostika Yuliani Sakti, Sari Fadilah Salamah Saputra, Randi Adrian Sa’adatul Aliyah Serly Lindayanti Sherly Siti Arnisyah Sjamsir, Hasbi Sri Milfayetty Subijanto Suhartati Sulistyono, Agus Amin Sumino Suwardji Syefira Salsabila Tazkiyatunnafs Elhawwa Viona Monty Aprillya Wa Ode Salma Widya Addiarto Winny Retna Melani Xaverius Alberto Lartutul Yadi Marsidi Yeka Hendriyani Yeni Andriani Yeni Puspitasari Yuliyanti Yumna Rasyid Yusrisal Nahendra Yuzhril Zainal Abidin Zainal Abidin Zainal Rafli Zebua, Petrus Somaogo Zuhdiyah Matienatul Iemaaniah Zul Amry Zuriyati