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Syaharuddin
Universitas Lambung Mangkurat
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Journal : Study of Scientific and Behavioral Management (SSBM)

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Peran Fintech, Literasi Keuangan dan Inklusi Keuangan terhadap Kinerja UMKM di Kota Makassar Rusdi; Nur Ikhsan, Muhammad; Syaharuddin, Syaharuddin
Study of Scientific and Behavioral Management Vol 4 No 3 (2023): Financial Technology Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i3.41353

Abstract

The third national survey of financial literacy and inclusion (SNLIK) conducted by the financial services authority (OJK) in 2019 showed that the financial literacy index had increased by 8.33% compared to the previous SNLIK in 2016 and similarly the financial inclusion index had also increased. amounting to 8.39% from before. The rapid development of technology in the financial services sector also requires Indonesian people to be able to adapt. Thus, this research aims to determine the effect of financial literacy on financial inclusion with financial technology as an intervening variable in MSMEs in the city of Makassar. This research uses primary data and secondary data. The sampling technique in this research was using a probability sampling technique, so the number of samples in this research was 348 respondents. The data analysis technique in this research is using Structural Equation Modeling (SEM) using SmartPLS version 3.0 for Windows. The results of this research show that financial literacy has a positive effect on financial inclusion, financial literacy has a positive effect on financial technology, financial technology has a positive effect on financial inclusion, and financial literacy has a positive effect on financial inclusion through financial technology.
Peranan Government Supports dalam Memoderasi Pengaruh Orientasi Kewirausahaan dan Digital Marketing terhadap Kinerja Pemasaran (Studi Kasus UMKM Kota Soppeng) Mannawang, Annisa Ath-Thahirah; Syaharuddin, Syaharuddin
Study of Scientific and Behavioral Management Vol 5 No 4 (2024): Work Life Balance
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i4.50240

Abstract

This research aims to determine the role of government support in moderating the influence of entrepreneurial orientation and digital marketing on the marketing performance of MSMEs in the food and beverage industry sector in Soppeng Regency. This research uses primary data and secondary data, the sampling technique in this research is using a non-probability sampling technique using the Hair formula, so the total sample in this research is 110 respondents.This type of research is associative research using a quantitative approach, the data analysis technique in this research is using Structural Equation Modeling (SEM) with the help of SmartPLS version 4.0 for Windows, which is directed at answering the mass formulation or hypothesis that has been formulated in this research and is directed to test the relationship between the Government Support variable, the Entrepreneurial Orientation variable, and the Digital Marketing variable on Marketing Performance which is directed at answering the problem formulation and hypothesis in this research.These results show that Entrepreneurial Orientation has a positive and significant influence on Marketing Performance, Digital Marketing has a positive and significant influence on Marketing Performance, Government Support moderates the influence of Entrepreneurial Orientation on Marketing Performance, Government Support moderates the influence of Digital Marketing on Marketing Performance. Keyword: Government Support, Entrepreneurial Orientation, Digital Marketing, Marketing PerformanceThis research aims to determine the role of government support in moderating the influence of entrepreneurial orientation and digital marketing on the marketing performance of MSMEs in the food and beverage industry sector in Soppeng Regency. This research uses primary data and secondary data, the sampling technique in this research is using a non-probability sampling technique using the Hair formula, so the total sample in this research is 110 respondents.This type of research is associative research using a quantitative approach, the data analysis technique in this research is using Structural Equation Modeling (SEM) with the help of SmartPLS version 4.0 for Windows, which is directed at answering the mass formulation or hypothesis that has been formulated in this research and is directed to test the relationship between the Government Support variable, the Entrepreneurial Orientation variable, and the Digital Marketing variable on Marketing Performance which is directed at answering the problem formulation and hypothesis in this research.These results show that Entrepreneurial Orientation has a positive and significant influence on Marketing Performance, Digital Marketing has a positive and significant influence on Marketing Performance, Government Support moderates the influence of Entrepreneurial Orientation on Marketing Performance, Government Support moderates the influence of Digital Marketing on Marketing Performance.Keyword: Government Support, Entrepreneurial Orientation, Digital Marketing, Marketing Performance
Co-Authors A. Munaya Rahman Abdillah Abdillah Abdul Wahab Abdurrahim Abdurrahim Agustina, Ella Ahmad Maulana Akhmad Fauzan Akhmad Munaya Rahman Aknifar Mawaddah Al Rifani, Ahmad Nurdin Al Wahid, Muhammad Ridho Ana Mahfuzah Anggeraeni, Anggeraeni Anita Lontaan Arbainah Arbainah Ariando Salomon, Glendy Ariani, Zaenafi Ashraf, Sameer Astria Putri Ramadhani Aulia, Hartika Awaluddin Awaluddin Azizah, Intan Noor Bahjatul Mardhiyah Bahri, Alim Bambang Subiyakto Bambang Subiyakto Citriadin, Yudin Claudia Dwi Martina Deasy Arisanty Devi Lasdya Dewi Pramita Dewicca Fatma Nadilla, Dewicca Fatma Dhimas Pratama Nindya Putra Sari Diana Novita Sari Diana Novita Sari Dona Eka Lovianie Emelda Humaira Endang Rahmawati, Endang Eri Saswili Erlina Wiyanarti Ersis Warmansyah Abbas Ersis Warmansyah Abbas Ersis Warmansyah Abbas Fadugba, Sunday Emmanuel Farah Heniati Santosa, Farah Heniati Fardi, Fardi Fathul Jannah, Fathul Fathurrijal, Fathurrijal Fatmawati, Tiara Fatwa Nur'aini Firmansyah, Yuman Fitri Mardiani Fitri Mardiyani Fredy Saputra, M. Khalid Furad, Abdul Gazali Rahman, Gazali Gilang Fahreza Gustini, Gustini Habib Ratu Perwira Negara Habibi Ratu Perwira Negara Hadi, Alfian Rahman Hadi, Noorya Tasya Febrylia Witari Hairunisa Hairunisa Har, Besse Harnanengsi Hasanah Hasanah Hasanah, Mahmudah Hassan, Muhammad Ikram bin Abu Helmi Akmal Hendry Alfiani Ari Sandi Hendry Alfiani Ari Sandi Heri Susanto Heri Susanto Hermansyah Hermansyah Herry Porda Nugroho Putro Herry Porda Nugroho Putro Herry Porda Nugroho Putro Hidayanti Hidayanti Hidayanti, Nur Fitri Hidayat Putera, M. Adhitya Husain, Husriani Ilham Ilham Ina Eka Indriyani Indra Maulana Iqbal, Chaedyr Irfan, Fitriani Irma Dwina Ishanan, Ishanan Ismi Rajiani Istiqamah, Nurul Izzat Habib Jaka Wijaya Kusuma Jamaluddin Jamaluddin Jamaluddin Jamaluddin JAYA, IRFAN Jumriani Jumriani Jumriani Jumriani Jumriani Jumriani Jumriani Jumriani Jumriani, Jumriani Kadir, Amiruddin Kana, Mery Kiki Riska Ayu Kurniawati, Kiki Riska Ayu Linda Sari M Faisal M. Anugrah Arifin M. Restu Hidayat, M. Restu M. Ridha Ilhami M. Ridha Ilhami M. Ridha Ilhami Madinatul Munawarah Mahmudah Hasanah Mahmudah Mahmudah Mahsup, Mahsup Malik Ibrahim Mannawang, Annisa Ath-Thahirah Mappanyompa, Mappanyompa Mardiani, Fitri Mariono, Mariono Marlia Marlia Mattiro, Syahlan Ma’nawiyah Ma’nawiyah Meika Nurul Wahidah Melisa Prawitasari Mia Samihati Mohamad Zaenal Arifin Anis Muhammad Adhitya Hidayat Putra Muhammad Alfi Syahrin Muhammad Ilmi Muhammad Maulana Muhammad Nasih Muhammad Nur, Qalbia Muhammad Rezky Noor Handy Muhammad Rezky Noor Handy Muhammad Rezky Noor Handy Muhammad Rezky Noor Handy Muhammad Rico Muhammad Ridha Ilhami Muhammad Risalan Uzhma Muhammad Risalan Uzhma Murliana Murliana Muslimin Kara Mutiani Mutiani Mutiani Mutiani Nadia Nadia Nadiatul Izmi Nadlatul Izmi Napolion, Kens Nona Ayuriszki Noor Handy, M. Rezky Noorya Tasya Febrylia Witari Hadi Nova Yudha Andriansyah Putra Nur Azizah Nur Ikhsan, Muhammad Nurdyansa Nurhakim, Syanabiawan Maryati Nurkamilah Nurkamilah Nurlaelah Nurlaelah, Nurlaelah Nursahid Nursahid Nursahid Nursahid Nurul Fauziyah, Nurul Nurul Hasanah Nurul Hikmah Nur’aini, Fatwa Oktoviasari, Vera Ayu Prawitasari, Melisa Prayudha Aditya Puteri Mulyani Putri Yani Putro, Dwi Suryo Radjikan, Febrian Putra Anugrah Rahmad Rizaldi Ahya Rahmat Nur Rahmia, Sovia Husni Raihanah Sari Raihanah Sari Rajiani, Ismi Rasyidah Olfah Raudhatul Jannah Raudhatul Jannah Firdaus Reski P Rezaldi, Mohammad Rizky Rezky, Amelia Rianti, Riski Anwar Ridha Fitriyani Ridha Ilhami, M. Ridho Hayati Rifqi Muhammad Ihsan Riski Norseli Risna Putra Pradana Rizkia Ananda Sari Rizky Martha Cahya Puspita Rochgiyanti Rusdi Rusma Noortyani Rusmainah Rusmainah Rusmaniah Rusmaniah Rusmaniah Rusmaniah Rusmaniah Rusmaniah Rusmaniah, Rusmaniah Sahara, Ani Samiah Samiah Sapa, Nasrullah Bin Sarbaini Sarbaini Sigit Triyono Sirajuddin Sirajuddin Siti Maimunah Siti Masyithah Siti Rizayani Sriwati Sriwati Subiyakto, Bambang Sulis Setianingsih Suprapto Suprapto Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tri Damayanti, Tri Triyono, Sigit Ucok Harisman Harisman Berutu Usnul Khatimah Uswatun Nisa Utami Dewi, Siti Vera Mandailina, Vera Wanda Aprilla Widianti, Suciana Wijayanti, Yoga Tri Wikasari, Reni Winata, Atikah Wisnu Subroto Wiwi Musriana Yudha Rizky Rawidafany Yustika Muliasari Yusup Yusup Zulkarnain Zulkifli, Mukaffi Zusana A Sasarari