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Alasan Gaya Hidup Konsumen dalam Mengkonsumsi Kebaya sebagai Barang Mewah Annisa, Renny; Rohman, Fatchur; Noermijati, .
Jurnal Aplikasi Manajemen Vol. 12 No. 3 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The aim of this research is to explore digger concerning to the reason of consumer's lifestyle on consuming party kebaya as a luxurious product on women consumers at Channisa Boutique Malang. This research uses Qualitative Approach with phenomenology research design in order to explore digger concerning to the the partisipats'experiences and reasons towards the lifestyle such as buying and using kebaya as a luxurious product. The data was taken by interviewing in depth of 5 informers who are customers of Channisa Boutique as partisipants. The data analysis is using coding technique in order to make easier on the meaning formulation process of the deep interview results. The result of this research shows: the reasons in which being a background of consumer's lifestyle, there are:1) the role of reference group 2) achievement motivation 3) self-confident 4) self image. The implication of the research towards marketers are they may give more attention to the customers'reference group vision, the equation of perception with the customers'fashion trend vision, customers'self confidence and self image. The originality of this research is that, it brings attention to the consumer's experiences and reasons towards a lifestyle on the consumption of Indonesian local luxury fashion product named party kebaya.
Anteseden Pembelian Impulsif Produk Fashion oleh Pria (Studi pada Toko Ritel Fashion di Jakarta) Munawaroh, Nuril Aulia; Rohman, Fatchur
Jurnal Aplikasi Manajemen Vol. 12 No. 2 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to explore the factors that consisting of perceived stimulation, perceived crowding, fashion involvement, credit card usage and employee assistance that affecting men in Jakarta buying fashion products impulsively. The research population is all man in Jakarta who have credit cards and doing fashion products impulse buying in fashion retail stores in Jakarta, where the amount is limited, so the researchers used the Bentler and Chou formulas that produce as much as 145 respondents. The sampling method was done by using accidental sampling method based on chance, in the sense of a man who is doing impulse buying fashion products. Hypothesis testing was done by structural equation analysis (Structured Equation Model) with AMOS (Analysis of Moment Structure) application. The results showed that (1) perceived stimulation has a positive and significant impact on impulse buying fashion products by men in Jakarta, (2) perceived crowding positively but not significantly affect men in Jakarta doing impulse buying fashion products, (3) perceived crowding positively but does not affect the employee assistance of fashion retail store (4) employee assistance positively and significantly affects men in Jakarta doing impulse buying fashion products, (5) fashion involvement positively and significantly affects men in Jakarta doing impulse buying fashion products, (6) credit card usage positively and significantly affects men in Jakarta doing impulse buying fashion products, (7) employee assistance is positive but as moderating variables did not significantly affect men in Jakarta impulsive purchases. The retailers are advised to maintain indicators of the store environment and service performance shop that has been assessed and improved performance indicators have not been assessed either by the customer. It is expected to increase customer convenience while shopping so as to encourage impulse buying.
Pengaruh Pengorbanan Nasabah (Customers’Sacrifice) dan Kualitas Pelayanan terhadap Kepuasan dan Loyalitas Nasabah (Studi pada Nasabah Funding BII Maybank Kantor Cabang Malang) Hellyani, Catharina Aprilia; Rohman, Fatchur; Andarwati, .
Jurnal Aplikasi Manajemen Vol. 11 No. 3 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This research aims to examine and confirm empirical evidence on: (1) the impact of Customer Sacrifice towards Customer Satisfaction on BII Maybank Malang Branch. (2) the impact of Service Quality towards Customer Satisfaction on BII Maybank Malang Branch. (3) the impact of Customer Satisfaction toward Customer Loyalty on BII Maybank Malang Branch. Practically, the results of this research are expected to be usable for BII Maybank management particularly in Malang Branch as a guidance or reference in making banking services policy or program innovations that attract customers. The research population is BII Maybank Malang Branch's customers that have joined the bank for at least 1 year and still have an active account. The number of sample is 80 respondents. The respondents are chosen by using nonprobability sampling called as purposive sampling technique. Method analysis used in this research is GSCA analysis. The result of this research indicates that: (1) Customer Sacrifice has negative but significant impact on Customer Satisfaction. (2) Service Quality has positive and significant impact on Customer Satisfaction. (3) Customer Satisfaction has positive and significant impact on Customer Loyalty.
The Importance Of Implementing Financial Reporting Based On Sak EMKM In Improving MSMES Performance Wildaniyati, Arini; Rohman, Fatchur; Suharni, Siti
Jurnal AKSI (Akuntansi dan Sistem Informasi) Vol. 9 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/aksi.v9i2.705

Abstract

One way to measure micro-small-medium enterprises’ (MSMEs) performance is by analyzing how they manage their financial reporting, that comply with the accounting standard for micro, small, medium entity (MSMEs), i.e. the Standar Akuntansi Keuangan Entitas Mikro Kecil Menengah (SAK EMKM). The standard performance was published in january 1, 2018. MSMEs in Madiun city area are one of MSME’s should implement this SAK. This research attempts to find the relationship between MSEMs financial management based on SAK EMKM and MSEMs performance. This study based on observation, survey, interview, and questionnaire. The questionnaire were distributed of 100 MSMEs owners in the City of Madiun, East Java, Indonesia. The analysis method use descriptive analysis and simple linier regresion. The results show that MSMEs owners believe that adherence to SAK-EMKM is very important for their business conducts. The analysis also shows that there is a significant effect of reporting and performance.
IMPLEMENTASI INDIGENOUS KNOWLEDGE DALAM BAHAN AJAR DIGITAL: PENGEMBANGAN KOMPETENSI GURU BIOLOGI SMA UNTUK MENUMBUHKAN PENDIDIKAN KARAKTER SISWA Sari, Murni Sapta; Yuliati, Yuliati; Wibowo, Agung; Anggarani, Dinar Arsy; Astutik, Yuli; Jayanti, Elis Dwi; Hayuana, Wachidah; Rohman, Fatchur
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 5 (2024): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i5.26599

Abstract

Abstrak: Pendidikan karakter merupakan prioritas dalam pembangunan nasional. Mitra pengabdian, MGMP Biologi SMA Kabupaten Malang, menghadapi tantangan dalam mengintegrasikan kearifan lokal dalam bahan ajar digital, yang berperan penting dalam pembentukan karakter siswa. Pengabdian ini bertujuan meningkatkan kompetensi guru dalam pengembangan bahan ajar digital berbasis kearifan lokal. Metode yang digunakan meliputi workshop, pendampingan, dan evaluasi dengan menyebarkan kuesioner sebelum dan sesudah pelatihan yang melibatkan 26 guru biologi. Pembuatan bahan ajar digital dalam kegiatan pengabdian ini mengintegrasikan kearifan lokal wilayah dinas guru contohnya Candi Sumberawan. Sebesar 96% guru merasa terbantu kegiatan pelatihan ini meningkatkan kompetensi guru yang berimplikasi pada kualitas pembelajaran. Pelatihan intensif dan pendampingan efektif dalam meningkatkan kompetensi guru, sehingga mampu menghasilkan bahan ajar yang mendukung pendidikan karakter secara optimal.Abstract: Character education is a priority in national development. The service partner, MGMP Biologi SMA Kabupaten Malang, faces challenges in integrating local wisdom into digital teaching materials, which plays a crucial role in shaping students' character. This community service aims to enhance teachers' competencies in developing digital teaching materials based on local wisdom. The methods used included workshops, mentoring, and evaluation by distributing questionnaires before and after training involving 26 biology teachers. The development of digital teaching materials in this service activity integrates the local wisdom of the teachers' respective regions, such as Sumberawan Temple. A total of 96% of the teachers found the training beneficial in improving their competencies, which has implications for the quality of learning. Intensive training and effective mentoring have proven to be effective in enhancing teachers' competencies, enabling them to produce teaching materials that optimally support character education.
Pengaruh Pemberdayaan Psikologis dan Komitmen Afektif terhadap Kepuasan Kerja dan Kinerja Pegawai (Studi pada Dinas Tata Kota dan Pengawasan Bangunan Kota Mataram ) Rohman, Fatchur; Thoyib, Armanu; Mandayanti, Novita
Jurnal Aplikasi Manajemen Vol. 10 No. 1 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.1 KB) | DOI: 10.21776/

Abstract

Penelitian ini bertujuan menguji pengaruh pemberdayaan psikologis dan komitmen afektif terhadap kepuasan kerja dan kinerja pegawai. Responden dalam penelitian ini adalah seluruh pegawai Dinas Tata Kota Mataram yang berjumlah 99 orang. Data dianalisis menggunakan Partial Least Square (PLS). Hasil penelitian menunjukan bahwa pemberdayaan psikologis dan komitmen afektif berpengaruh positif dan signifikan terhadap kepuasan kerja. Pemberdayaan Psikologis dan komitmen afektif berpengaruh positif dan signifikan terhadap kinerja pegawai serta kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai. Demikian juga pemberdayaan psikologis berpengaruh signifikan terhadap kinerja pegawai melalui kepuasan kerja sedangkan komitmen afektif berpengaruh tidak signifikan terhadap kinerja pegawai melalui kepuasan kerja.
Analisis Pengaruh Kualitas Produk dan Strategi Harga terhadap Kepuasan Pelanggan, dan Pengaruhnya pada Terbentuknya Word-of-mouth di Perumahan Madani Group Jabodetabek Irwanto, Agus; Rohman, Fatchur; ., Noermijati
Jurnal Aplikasi Manajemen Vol. 11 No. 1 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This research had the purpose to analyze the effect of quality product, competitive strategypricing, on the satisfaction customer and create word of mouth on customer housing madani group. Respondentsin this research were are customer live in house madani group amounted to 92 persons. Datawere are analyzed used Partial Least Square (PLS). Result of this research he results showed a positiveinfluence quality product and significant impact on customer satisfaction, strategy pricing, and a significantpositive effect on Customer satisfaction has positive and significant impact on positive WOM satisfaction.
Time pressure drives impulsive buying behavior through hedonic motivation and utilitarian motivation: An e-commerce perspective Salsabila, Farah; Rohman, Fatchur; Hapsari, Raditha Dwi Vata
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.13241

Abstract

People's consumption habits and other aspects of daily life have changed due to the internet's quick development. The COVID-19 pandemic accelerated the adoption of digital platforms, especially e-commerce, but recently, performance has declined on some major platforms, such as Tokopedia. To maintain competitiveness, innovative marketing strategies such as live streaming features through time pressure encourage impulsive buying behavior. This research examines how time pressure affects impulsive buying behavior, considering hedonic and utilitarian motivations as factors that mediate this relationship. The study was motivated by conflicting results from earlier research about how time pressure influences impulsive buying behavior, along with the rising popularity of online shopping via live streams among Generation Z. A quantitative approach was employed using a structured online questionnaire distributed to 170 respondents in Malang, Indonesia, who had purchased fashion products via live streaming in the past three months. Data were analyzed using Structural Equation Modelling with Smart Partial Least Square to evaluate relationships among variables. The findings showed that time pressure significantly and positively influences impulsive buying behavior and hedonic and utilitarian motivation. Both hedonic and utilitarian motivations were also found to positively affect impulsive buying behavior and significantly mediate the relationship between time pressure and impulsive buying behavior. These findings highlight that emotional and rational motivations are crucial in shaping impulsive buying behavior under time pressure in the live streaming environment. The research contributes to understanding consumer behavior in digital commerce and provides practical implications for e-commerce marketers seeking to optimize live-streaming strategies to stimulate impulse buying.
The Effect of Consumer Satisfaction and Trust on Loyalty Through Brand Image as Mediation: Study on Online Travel Agent Tiket.com consumers Grimonia, Raissa; Rohman, Fatchur; Suryadi, Nanang
Devotion : Journal of Research and Community Service Vol. 4 No. 9 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i9.541

Abstract

This study examines the effect of consumer satisfaction and trust on loyalty through brand image as mediation among consumers of the online travel agent Tiket.com. The research aims to understand the relationship between consumer satisfaction and trust, brand image, and loyalty in the context of online travel agents. The study utilizes a quantitative research approach and collects data through a survey questionnaire administered to Tiket.com consumers. The findings of this research contribute to the understanding of the factors influencing consumer loyalty in the online travel industry. The results highlight the importance of consumer satisfaction and trust in shaping brand image and ultimately influencing consumer loyalty. The implications of these findings for online travel agents and recommendations for future research are discussed.
The Effect Of Brand Innovativeness And Social Media Marketing Activity On Brand Loyalty Mediated By Brand Love In Local Luxury Fashion Brands Savitri, Arie Andani; Rohman, Fatchur; Prabandari, Sri Palupi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 12 (2023): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i12.76

Abstract

This study examines the effect of brand innovativeness and social media marketing activity on brand loyalty and brand love, the effect of brand love on brand loyalty, and the effect of brand love mediating brand innovativeness and social media marketing activity. The research approach used in this research was a quantitative approach with explanatory research. The sampling technique used in this research is non-probability sampling with a purposive sampling technique with 250 respondents. The data collection technique used in this study was a questionnaire distributed online via Google Forms. The data measurement technique used in this study is a Likert Scale. Data analysis methods through Validity Test, Reliability Test, Descriptive Analysis, and Partial Least Square (PLS) based SEM Analysis. The results showed that 1) brand innovativeness was proven to affect brand loyalty to the Suedeson brand, 2) Brand innovativeness is proven to affect brand love for the Suedeson brand, 3) Social media marketing activity is proven to affect brand loyalty for the Suedeson brand, 4) Social media marketing activity is proven to affect brand love for the Suedeson brand, 5) Brand love is proven to affect brand loyalty for the Suedeson brand, 6) brand innovativeness is proven to affect brand loyalty through brand love mediation.
Co-Authors . Andarwati . Sumiati A. Khoirul Anam Aan Zainul Anwar Abdul Razak, Sarah Abdurahim, Muhammad Nabil Achmad Sudiro Aci Relandani Adhitama, Raissa Afifah, Husna Agung Wibowo Agus Irwanto Ahmad Saefudin Aizatul Muniroh Akrifa Nindya Damayana Alif Yanuar Zukmadini Aloysius Duran Corebima Aloysius, Duran Corebima Aloysius, ‪Duran Corebima Ambarwati Ambia, Muh Fachry Ananda Sabil Hussein Anggarani, Dinar Arsy Anggiase Alisiani Putri Anthapratama, Fahrezi Ihza Ardisa, Chintata Armanu Thoyib Armanu, Armanu Arrifda, Melin Astrid Puspaningrum Atik Kurniawati, Atik Ayu Tri Wedyastuti Ayuni Berta Anugrahsari Berutu, Meta Bara Betty Lukiati Brilian, Klaudea Catharina Aprilia Hellyani Christin Susilowati Darmawati Darmawati Darwanto Darwanto David Zaenal Anwar Delima, Cicci Ima Dewi, Rizmia Diwanata, Bima Djumilah Zain Hadiwidjojo, Djumilah Zain Dodi Irawanto Dwi Listyorini Edi Susilo Edy Yusuf Agung Gunanto Eka Chandradi Yudha, Eka Chandradi Elsje Theodora Maasawet Endah Junita Sari Endang Sri Lestari Ennida Novanti Esti Wahyu Pratiwi Farah Salsabila, Farah Fardhani, Indra Farizan, Neoda Fatmawati Fatmawati FAUZI Fery Rahma Pradika Frida Kunti Setiowati Fudianto, Achmad Grimonia, Raissa Gultom, Dea Andreas Pratama Hairul, Riandika Noval Hakim, Haeriah Hariadi, Ismawan Hayuana, Wachidah Helmi Afif Prasidha, Helmi Afif Hendra Susanto Herawati Susilo Ibrohim Ibrohim Ilyas, Aliyah Imron, Much Indah Yunita Sari Isyfa Fuhrotun Iwan Iwan Iwan Jayanti, Elis Dwi JK, Adi Kus Rochman Kardina Yudha Parwati Kartikasari, Ani Khaq, Rizki Amalia Nurul Kolow, Jullya Christin Kundariati, Maisuna Kurniawan, Moh Dian Kusumaningrum, Chairina Laela, Murni Oktafiani Layyinatus Syifa, Liftia Lionthiene, Via Luqman Obby Rival M. Lutfi Hidayatullah M. S. Idrus Ma’ruf, Ibtagh Kulla Mahyarni - Mangilep, Muhammad Agung Ady Maulana, Muhammad Ilham Wisnu Mega Mirasaputri Cahyanti Meila Dwineta Miftah Arifin Mimien Henie Irawati Muhamad Bilal Muhammad Faiz Roy’an Muhammad Iskandar Sjah Muhammad Ridho Muhammad Ridho Maulana Muhammad Riza Aftoni Muhammad Sukron Iriyanto Muhammad Yasin Muhammad Ziauddin Ulya Mulyani, Haniva Munandar, Kahfi Muntholib Munzil Murni Sapta Sari Murti, Warda Muzakki, Ahmad Syahri Nabila, Azzahra Nanang Suryadi Naras, Agrizia Rulanti Nesya Kasami Rahayu Yohanna Ninik Kristiani Noermijati, Noermijati Noor Arifin Nor Arif Nor Diah Handayani Novanda Sonia Kasih Novita Mandayanti Nugraheni, Febriani Sarwendah Asri Nur Aeni Widiastuti Nur Hidayati Nur Wulan Tri Wakhida Nur'aqil, Ariiq Naufal Nuril Aulia Munawaroh Nurisya, Khofifatu Nurlaela, Nunung Nuzulul Ilmi, I’in Roikhatun Permana, Alkhaf Pradani, Estri Aditya Prasetya, Alfadito Noval Pratama, Reyhan Atallah Syah Purbayu Budi Santosa Putu Adi Putra Arimbawa Qadariah, Nosi Rachmawati, Rizqi Nur Raditha Dwi Vata Hapsari Radityo Putro Handrito Rafsanjani, Attariq Rahayu, Paramita Randy Ramadhan Rendy Gusti Radityatama Renny Annisa Reza Ardiansyah Rifandani, Eka Putri Rila Anggraeni, Rila Riska Roisatul Ajizah Riza, Vipta Nur Rizkiyah, Siti Yuniza Ika Robi, Fikri Syahir Rofiaty, Rofiaty Rofiq, Ahmad Faiqun Nawwar Rosida, Ananda Frisca Ayu Rosidi, Adelina Rr Ayu Firdausiah S Siswanto Sa'adah, Evi Saidil Mursali Sakti, Dwi Putra Buana Salsabila, Marisa Samiun, Aspiati A. Samiun Samuel Agus Triyanto, Samuel Agus Santi Andriyani Santoso, Juliana Adiningsih Saputra, Dhimas Indra Sari, Dini Ayunda Satmaka, Alfany Abied Maulana Savitri, Arie Andani Septavian Triarif Pamungkas Shalihul Aziz Widya Iriawan Siti Haerani Siti Zubaidah Sitoresmi Prabaningtyas Sri Iftiana Seftiani Sri Palupi Prabandari Sri Rahayu Lestari Subadriyah, Subadriyah Suharni, Siti Sulisetijono Sulisetijono Sumiati Sumiati Sunaryo Sunaryo Sutiman B. Sumitro Syahnur, Muh. Haerdiansyah Syelvi Puspitarani Talchis Afkar Tambunan, Joseph Dolok Hidefumi Tatong Hariyanto Taufiq Ismail Tifliyah, Siti Zainut Tresna, Muhamad Ikhsandi Triangga, Bigraf Ula, Fresha Aflahul Usamah, Moh. Utami Sri Hastuti Verdamil, Ainun Cornelia Vinaima, Alya Rizki Vivi Novianti Wahyuli, Eka Fais Wakhidya, Savira Amilda Widya Sofiana Wijiasih, Wijiasih Wildaniyati, Arini Winny Astuti Yanto Yanto Yanto, Yanto Yessi Affriyenni Yudha Dariyanto Yudhi Dharmansyah Yuli Astutik Yuliati - Zaenal Anwar, David Zahra, Safrida Kusdwi Zulia Safitri