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All Journal HAYATI Journal of Biosciences Jurnal Pendidikan Matematika dan IPA Journal of Indonesian Tourism and Development Studies Jurnal Ilmiah Mahasiswa FEB Biotropika JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Erudio: Journal of Educational Innovation BIOTIK: Jurnal Ilmiah Biologi Teknologi dan Kependidikan Transformasi: Jurnal Pengabdian Masyarakat JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Plano Madani : Jurnal Perencanaan Wilayah dan Kota Jurnal Akuntansi dan Perpajakan Jurnal Pendidikan Biologi Jurnal Dinamika Pengabdian (JDP) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Perisai : Islamic Banking and Finance Journal BIOEDUKASI Jurnal Dinamika Ekonomi dan Bisnis Biosfer: Jurnal Pendidikan Biologi Jurnal Biologi Tropis JMM (Jurnal Masyarakat Mandiri) Jurnal AKSI (Akuntansi dan Sistem Informasi) Bioedukasi: Jurnal Pendidikan Biologi JPBIO (Jurnal Pendidikan Biologi) Jurnal Entrepreneur dan Entrepreneurship (JEE) JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Comvice : Journal of community service Tropical Wetland Journal Indonesian Journal of Community Services Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas Universal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang JASS (Journal of Accounting for Sustainable Society) Jurnal Riset Biologi dan Aplikasinya Jurnal Pengabdian kepada Masyarakat Nusantara Bioscientist : Jurnal Ilmiah Biologi Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Jurnal Rekognisi Akuntansi (JRA) Jurnal Ilmiah Akuntansi dan Keuangan (JIAKu) JUSTI (Jurnal Sistem dan Teknik Industri) Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) International Journal of Tourism and Hospitality in Asia Pasific Jurnal Manajemen Pemasaran dan Perilaku Konsumen Khaira Ummah: Jurnal Pengabdian Kepada Masyarakat Journal of Biological Science and Education Jurnal Ekonomi, Teknologi dan Bisnis Jurnal Kedokteran Hewan Research Horizon Jurnal Informatika Ekonomi Bisnis Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kewirausahaan dan Inovasi Journal of Development Economic and Social Studies (JDESS) Maneggio Jurnal Rekognisi Ekonomi Islam (JREI) Journal of Finance and Islamic Banking JIMEK Jurnal Info Kesehatan Maneggio Nomico
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THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO Farizan, Neoda; Rohman, Fatchur; Hussein, Ananda Sabil
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.14

Abstract

This research is motivated by the opportunity to start a business by looking at opportunities among drinks-fruit drinks that have been known among the community. Marketers are required to build brand identity, brand image, perceived quality of loyalty both directly and indirectly with the level of customer satisfaction as a mediation variable on Fresh Juice Bintaro. Type of research conducted using explanatory research with survey method. The sample was 127 respondents with proportionate random sampling technique – an analytical method using PLS SEM with PLS warp software. The research instrument test included an inner model test, outer model, path diagram conversion, estimation, goodness of fit and hypothesis tester (Resampling Bootstrapping). Test the hypothesis directly using t-test. The result of the analysis shows that brand identity has no positive and significant effect on customer satisfaction and customer loyalty, brand image has a positive and significant impact on customer satisfaction and customer loyalty. Perceived value also has a positive and significant effect on customer satisfaction and customer loyalty. And customer satisfaction also has a positive and significant effect on customer loyalty.
Pengaruh Mutu Pelayanan Farmasi terhadap Kepuasan dan Loyalitas Pasien Rawat Jalan dengan Cara Bayar Tunai Sa'adah, Evi; Hariyanto, Tatong; Rohman, Fatchur
Jurnal Aplikasi Manajemen Vol. 13 No. 1 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aimed to determine the patient's effect of the pharmaceutical service quality on satisfaction and loyalty in an outpatient pharmacy depot of Gambiran Regional Public Hospital Kediri. This study is a quantitative observational study using cross-sectional approach with 115 respondents. Sampling technique used in this study is purposive sampling method. Hypothesis testing is performed using Structural Equation Modeling (SEM). The hypothesis is evaluated based on the Critical Ratio (CR)>1.96 and the probability (p)<0.05. The results showed that pharmaceutical services is positively and significantly effect the patient satisfaction with the size of the coefficient of 0.881. The results also showed that the pharmaceutical service has no effect on patient loyalty and showed that satisfaction is positively and significantly effect the patient loyalty with the coefficients as large as 0.814. The study also showed that the pharmaceutical service influence patient loyalty indirectly through satisfaction.
Alasan Gaya Hidup Konsumen dalam Mengkonsumsi Kebaya sebagai Barang Mewah Annisa, Renny; Rohman, Fatchur; Noermijati
Jurnal Aplikasi Manajemen Vol. 12 No. 3 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The aim of this research is to explore digger concerning to the reason of consumer's lifestyle on consuming party kebaya as a luxurious product on women consumers at Channisa Boutique Malang. This research uses Qualitative Approach with phenomenology research design in order to explore digger concerning to the the partisipats'experiences and reasons towards the lifestyle such as buying and using kebaya as a luxurious product. The data was taken by interviewing in depth of 5 informers who are customers of Channisa Boutique as partisipants. The data analysis is using coding technique in order to make easier on the meaning formulation process of the deep interview results. The result of this research shows: the reasons in which being a background of consumer's lifestyle, there are:1) the role of reference group 2) achievement motivation 3) self-confident 4) self image. The implication of the research towards marketers are they may give more attention to the customers'reference group vision, the equation of perception with the customers'fashion trend vision, customers'self confidence and self image. The originality of this research is that, it brings attention to the consumer's experiences and reasons towards a lifestyle on the consumption of Indonesian local luxury fashion product named party kebaya.
Anteseden Pembelian Impulsif Produk Fashion oleh Pria (Studi pada Toko Ritel Fashion di Jakarta) Munawaroh, Nuril Aulia; Rohman, Fatchur
Jurnal Aplikasi Manajemen Vol. 12 No. 2 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to explore the factors that consisting of perceived stimulation, perceived crowding, fashion involvement, credit card usage and employee assistance that affecting men in Jakarta buying fashion products impulsively. The research population is all man in Jakarta who have credit cards and doing fashion products impulse buying in fashion retail stores in Jakarta, where the amount is limited, so the researchers used the Bentler and Chou formulas that produce as much as 145 respondents. The sampling method was done by using accidental sampling method based on chance, in the sense of a man who is doing impulse buying fashion products. Hypothesis testing was done by structural equation analysis (Structured Equation Model) with AMOS (Analysis of Moment Structure) application. The results showed that (1) perceived stimulation has a positive and significant impact on impulse buying fashion products by men in Jakarta, (2) perceived crowding positively but not significantly affect men in Jakarta doing impulse buying fashion products, (3) perceived crowding positively but does not affect the employee assistance of fashion retail store (4) employee assistance positively and significantly affects men in Jakarta doing impulse buying fashion products, (5) fashion involvement positively and significantly affects men in Jakarta doing impulse buying fashion products, (6) credit card usage positively and significantly affects men in Jakarta doing impulse buying fashion products, (7) employee assistance is positive but as moderating variables did not significantly affect men in Jakarta impulsive purchases. The retailers are advised to maintain indicators of the store environment and service performance shop that has been assessed and improved performance indicators have not been assessed either by the customer. It is expected to increase customer convenience while shopping so as to encourage impulse buying.
Pengaruh Pengorbanan Nasabah (Customers’Sacrifice) dan Kualitas Pelayanan terhadap Kepuasan dan Loyalitas Nasabah (Studi pada Nasabah Funding BII Maybank Kantor Cabang Malang) Hellyani, Catharina Aprilia; Rohman, Fatchur; Andarwati
Jurnal Aplikasi Manajemen Vol. 11 No. 3 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This research aims to examine and confirm empirical evidence on: (1) the impact of Customer Sacrifice towards Customer Satisfaction on BII Maybank Malang Branch. (2) the impact of Service Quality towards Customer Satisfaction on BII Maybank Malang Branch. (3) the impact of Customer Satisfaction toward Customer Loyalty on BII Maybank Malang Branch. Practically, the results of this research are expected to be usable for BII Maybank management particularly in Malang Branch as a guidance or reference in making banking services policy or program innovations that attract customers. The research population is BII Maybank Malang Branch's customers that have joined the bank for at least 1 year and still have an active account. The number of sample is 80 respondents. The respondents are chosen by using nonprobability sampling called as purposive sampling technique. Method analysis used in this research is GSCA analysis. The result of this research indicates that: (1) Customer Sacrifice has negative but significant impact on Customer Satisfaction. (2) Service Quality has positive and significant impact on Customer Satisfaction. (3) Customer Satisfaction has positive and significant impact on Customer Loyalty.
The Importance Of Implementing Financial Reporting Based On Sak EMKM In Improving MSMES Performance Wildaniyati, Arini; Rohman, Fatchur; Suharni, Siti
Jurnal AKSI (Akuntansi dan Sistem Informasi) Vol. 9 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/aksi.v9i2.705

Abstract

One way to measure micro-small-medium enterprises’ (MSMEs) performance is by analyzing how they manage their financial reporting, that comply with the accounting standard for micro, small, medium entity (MSMEs), i.e. the Standar Akuntansi Keuangan Entitas Mikro Kecil Menengah (SAK EMKM). The standard performance was published in january 1, 2018. MSMEs in Madiun city area are one of MSME’s should implement this SAK. This research attempts to find the relationship between MSEMs financial management based on SAK EMKM and MSEMs performance. This study based on observation, survey, interview, and questionnaire. The questionnaire were distributed of 100 MSMEs owners in the City of Madiun, East Java, Indonesia. The analysis method use descriptive analysis and simple linier regresion. The results show that MSMEs owners believe that adherence to SAK-EMKM is very important for their business conducts. The analysis also shows that there is a significant effect of reporting and performance.
IMPLEMENTASI INDIGENOUS KNOWLEDGE DALAM BAHAN AJAR DIGITAL: PENGEMBANGAN KOMPETENSI GURU BIOLOGI SMA UNTUK MENUMBUHKAN PENDIDIKAN KARAKTER SISWA Sari, Murni Sapta; Yuliati, Yuliati; Wibowo, Agung; Anggarani, Dinar Arsy; Astutik, Yuli; Jayanti, Elis Dwi; Hayuana, Wachidah; Rohman, Fatchur
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 5 (2024): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i5.26599

Abstract

Abstrak: Pendidikan karakter merupakan prioritas dalam pembangunan nasional. Mitra pengabdian, MGMP Biologi SMA Kabupaten Malang, menghadapi tantangan dalam mengintegrasikan kearifan lokal dalam bahan ajar digital, yang berperan penting dalam pembentukan karakter siswa. Pengabdian ini bertujuan meningkatkan kompetensi guru dalam pengembangan bahan ajar digital berbasis kearifan lokal. Metode yang digunakan meliputi workshop, pendampingan, dan evaluasi dengan menyebarkan kuesioner sebelum dan sesudah pelatihan yang melibatkan 26 guru biologi. Pembuatan bahan ajar digital dalam kegiatan pengabdian ini mengintegrasikan kearifan lokal wilayah dinas guru contohnya Candi Sumberawan. Sebesar 96% guru merasa terbantu kegiatan pelatihan ini meningkatkan kompetensi guru yang berimplikasi pada kualitas pembelajaran. Pelatihan intensif dan pendampingan efektif dalam meningkatkan kompetensi guru, sehingga mampu menghasilkan bahan ajar yang mendukung pendidikan karakter secara optimal.Abstract: Character education is a priority in national development. The service partner, MGMP Biologi SMA Kabupaten Malang, faces challenges in integrating local wisdom into digital teaching materials, which plays a crucial role in shaping students' character. This community service aims to enhance teachers' competencies in developing digital teaching materials based on local wisdom. The methods used included workshops, mentoring, and evaluation by distributing questionnaires before and after training involving 26 biology teachers. The development of digital teaching materials in this service activity integrates the local wisdom of the teachers' respective regions, such as Sumberawan Temple. A total of 96% of the teachers found the training beneficial in improving their competencies, which has implications for the quality of learning. Intensive training and effective mentoring have proven to be effective in enhancing teachers' competencies, enabling them to produce teaching materials that optimally support character education.
Pengaruh Pemberdayaan Psikologis dan Komitmen Afektif terhadap Kepuasan Kerja dan Kinerja Pegawai (Studi pada Dinas Tata Kota dan Pengawasan Bangunan Kota Mataram ) Rohman, Fatchur; Thoyib, Armanu; Mandayanti, Novita
Jurnal Aplikasi Manajemen Vol. 10 No. 1 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.1 KB) | DOI: 10.21776/

Abstract

Penelitian ini bertujuan menguji pengaruh pemberdayaan psikologis dan komitmen afektif terhadap kepuasan kerja dan kinerja pegawai. Responden dalam penelitian ini adalah seluruh pegawai Dinas Tata Kota Mataram yang berjumlah 99 orang. Data dianalisis menggunakan Partial Least Square (PLS). Hasil penelitian menunjukan bahwa pemberdayaan psikologis dan komitmen afektif berpengaruh positif dan signifikan terhadap kepuasan kerja. Pemberdayaan Psikologis dan komitmen afektif berpengaruh positif dan signifikan terhadap kinerja pegawai serta kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai. Demikian juga pemberdayaan psikologis berpengaruh signifikan terhadap kinerja pegawai melalui kepuasan kerja sedangkan komitmen afektif berpengaruh tidak signifikan terhadap kinerja pegawai melalui kepuasan kerja.
Analisis Pengaruh Kualitas Produk dan Strategi Harga terhadap Kepuasan Pelanggan, dan Pengaruhnya pada Terbentuknya Word-of-mouth di Perumahan Madani Group Jabodetabek Irwanto, Agus; Rohman, Fatchur; Noermijati
Jurnal Aplikasi Manajemen Vol. 11 No. 1 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This research had the purpose to analyze the effect of quality product, competitive strategypricing, on the satisfaction customer and create word of mouth on customer housing madani group. Respondentsin this research were are customer live in house madani group amounted to 92 persons. Datawere are analyzed used Partial Least Square (PLS). Result of this research he results showed a positiveinfluence quality product and significant impact on customer satisfaction, strategy pricing, and a significantpositive effect on Customer satisfaction has positive and significant impact on positive WOM satisfaction.
The Effect of Consumer Satisfaction and Trust on Loyalty Through Brand Image as Mediation: Study on Online Travel Agent Tiket.com consumers Grimonia, Raissa; Rohman, Fatchur; Suryadi, Nanang
Devotion : Journal of Research and Community Service Vol. 4 No. 9 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i9.541

Abstract

This study examines the effect of consumer satisfaction and trust on loyalty through brand image as mediation among consumers of the online travel agent Tiket.com. The research aims to understand the relationship between consumer satisfaction and trust, brand image, and loyalty in the context of online travel agents. The study utilizes a quantitative research approach and collects data through a survey questionnaire administered to Tiket.com consumers. The findings of this research contribute to the understanding of the factors influencing consumer loyalty in the online travel industry. The results highlight the importance of consumer satisfaction and trust in shaping brand image and ultimately influencing consumer loyalty. The implications of these findings for online travel agents and recommendations for future research are discussed.
Co-Authors . Sumiati A. Khoirul Anam Aan Zainul Anwar Abdul Razak, Sarah Abdurahim, Muhammad Nabil abrar, ahmad Achmad Sudiro Aci Relandani Adhitama, Raissa Afifah, Husna Agung Wibowo Agung Witjoro Agus Irwanto Ahmad Saefudin Aizatul Muniroh Akrifa Nindya Damayana Alif Yanuar Zukmadini Aloysius Duran Corebima Aloysius, Duran Corebima Aloysius, ‪Duran Corebima Ambarwati Ambia, Muh Fachry Ananda Frisca Ayu Rosida Ananda Sabil Hussein Andarwati Anggarani, Dinar Arsy Anggiase Alisiani Putri Anita Latuheru Anthapratama, Fahrezi Ihza Ardisa, Chintata Armanu Thoyib Armanu, Armanu Arrifda, Melin Aspiati A. Samiun Samiun Astrid Puspaningrum Atik Kurniawati, Atik Ayu Tri Wedyastuti Ayuni Berta Anugrahsari Berutu, Meta Bara Betty Lukiati Brilian, Klaudea Catharina Aprilia Hellyani Christin Susilowati Darwanto Darwanto David Zaenal Anwar Delima, Cicci Ima Deni Setiadi, Deni Dewi, Rizmia Dini Ayunda Sari Diwanata, Bima Djumilah Zain Hadiwidjojo, Djumilah Zain Dodi Irawanto Dwi Listyorini Dwineta, Meila Edi Susilo Edy Yusuf Agung Gunanto Eka Chandradi Yudha, Eka Chandradi Ekawati, Friskana Nunung Elsje Theodora Maasawet Endah Junita Sari Endang Sri Lestari Ennida Novanti Esti Wahyu Pratiwi Fadli, Rahman Fahmy Armanda Fahri, Naufal Wima Al Farizan, Neoda Fatmawati Fatmawati FAUZI Fauzi Fery Rahma Pradika Frida Kunti Setiowati Fudianto, Achmad Grimonia, Raissa Gultom, Dea Andreas Pratama Hairul, Riandika Noval Hakim, Haeriah Hariadi, Ismawan Hasmiati Hasmiati Hayuana, Wachidah Hedi Sutomo, Hedi Helmi Afif Prasidha, Helmi Afif Hendra Susanto Herawati Susilo Herinda Mardin Husamah Husamah Ibrohim Ilyas, Aliyah Imron, Much Indah Yunita Sari Isyfa Fuhrotun Iwan Iwan Jayanti, Elis Dwi JK, Adi Kus Rochman Kardina Yudha Parwati Khaq, Rizki Amalia Nurul Kolow, Jullya Christin Kurniawan, Moh Dian Kusumaningrum, Chairina Laela, Murni Oktafiani Layyinatus Syifa, Liftia Linda Tri Antika, Linda Tri Lionthiene, Via Luqman Obby Rival M. Lutfi Hidayatullah M. S. Idrus Ma’ruf, Ibtagh Kulla Mahyarni - Mangilep, Muhammad Agung Ady Maulana, Muhammad Ilham Wisnu Mega Mirasaputri Cahyanti Miftah Arifin Mimien Henie Irawati MISTIANAH, MISTIANAH Muhamad Bilal Muhammad Faiz Roy’an Muhammad Iskandar Sjah Muhammad Ridho Muhammad Ridho Maulana Muhammad Riza Aftoni Muhammad Sukron Iriyanto Muhammad Yasin Muhammad Ziauddin Ulya Muliana GH Mulyani, Haniva Munandar, Kahfi Muntholib Munzil Murni Sapta Sari Murti, Warda Muzakki, Ahmad Syahri Nabila, Azzahra Nanang Suryadi Naras, Agrizia Rulanti Nathania, Ailin Rosa Nesya Kasami Rahayu Yohanna Ninik Kristiani Noermijati Noermijati, Noermijati Nomleni, Fransina Thersiana Noor Arifin Nor Arif Nor Diah Handayani Novanda Sonia Kasih Novita Mandayanti Nugraheni, Febriani Sarwendah Asri Nunung Nurlaela Nur Aeni Widiastuti Nur Hidayati Nur Wulan Tri Wakhida Nur'aqil, Ariiq Naufal Nuril Aulia Munawaroh Nurisya, Khofifatu Nurlaela, Nunung Nurul Hidayati Utami Nuzulul Ilmi, I’in Roikhatun Permana, Alkhaf Pradani, Estri Aditya Prasetya, Alfadito Noval Prasetyaningrum, Dian Islami Prasetyawati, Fila Pratama, Reyhan Atallah Syah Purbayu Budi Santosa Putra, Harizki Ananda Qadariah, Nosi Rachmawati, Rizqi Nur Raditha Dwi Vata Hapsari Radityo Putro Handrito Rafsanjani, Attariq Rahayu, Paramita Randy Ramadhan Rendy Gusti Radityatama Renny Annisa Reza Ardiansyah Rila Anggraeni, Rila Riska Roisatul Ajizah Riza, Vipta Nur Rizkiyah, Siti Yuniza Ika Robi, Fikri Syahir Rofiaty, Rofiaty Rofiq, Ahmad Faiqun Nawwar Rosari, Dina Rosidi, Adelina S Siswanto Sa'adah, Evi Sakti, Dwi Putra Buana Salsabila, Marisa Samiun, Aspiati A. Samiun Samuel Agus Triyanto, Samuel Agus Santi Andriyani Santoso, Juliana Adiningsih Saputra, Dhimas Indra Satmaka, Alfany Abied Maulana Savitri, Arie Andani Septavian Triarif Pamungkas Shalihul Aziz Widya Iriawan Siti Haerani Sitoresmi Prabaningtyas Sri Iftiana Seftiani Sri Palupi Prabandari Sri Rahayu Lestari Subadriyah, Subadriyah Suharni, Siti Sulisetijono Sulisetijono Sumiati Sumiati Sunaryo Sunaryo Sutiman B. Sumitro Syahnur, Muh. Haerdiansyah Syelvi Puspitarani Talchis Afkar Tambunan, Joseph Dolok Hidefumi Tatong Hariyanto Taufiq Ismail Taufiq Satria Mukti Tifliyah, Siti Zainut Tresna, Muhamad Ikhsandi Triangga, Bigraf Tutut Indria Permana Ula, Fresha Aflahul Usamah, Moh. Utami Sri Hastuti Verdamil, Ainun Cornelia Victor F. Pasalbessy Vinaima, Alya Rizki Vivi Novianti Wakhidya, Savira Amilda Widya Sofiana Wijaya, Shanda Wijiasih, Wijiasih Wildaniyati, Arini Winny Astuti Yanto Yanto Yanto, Yanto Yessi Affriyenni Yudha Dariyanto Yudhi Dharmansyah Yuli Astutik Yuliati - yulita, rindiavi litta Zaenal Anwar, David Zahra Firdaus Zahra, Safrida Kusdwi Zulia Safitri