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Journal : Record and Library Journal

THE IMPACT OF USING INSTAGRAM SOCIAL MEDIA ON STUDENT CONSUMPTIVE BEHAVIOR Anwar, Rully Khairul; Sjoraida, Diah Fatma; Khadijah, Ute Lies Siti; Rahman, M. Taufiq
Record and Library Journal Vol 6, No 1 (2020)
Publisher : D3 Perpustakaan Fakultas Vokasi Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/rlj.V6-I1.2020.80-88

Abstract

Background of the study: The online shop is a process of buying and selling transactions conducted by the public through the internet media. We don't have to leave the house, people can have the items they want through an online shop. The use of the internet by students cannot be separated, including using in consumption patterns through online shops. The existence of the development of telecommunications technology, online shop currently makes it easy for students to make transactions or market products, goods and services. They are not only consumers, but also online shop business people.Purpose: This study aims to determine the impact of the use of Instagram on consumptive behavior of Islam-based students in Bandung.Method: This qualitative research uses a descriptive method by taking a location on an Islamic-based campus in Bandung.Findings: There is a rationalization behind the use of Instagram of female students, in addition it was also found that female students use Instagram mainly for the improvement and adjustment of lifestyle with trending topics, especially the style of the artist. For those who have more money, the students also make online transactions to buy clothes they like.Conclusion: 1) Instagram is a phenomenal social media among female college students because users are spoiled with various features available on Instagram, 2) the campus provides a large bandwidth so they can access Instagram more easily, and 3) the impact of expanding access to the internet becomes they are more consumptive to do transactions face to face.
THE EXISTENCE OF HOUSEWIVES IN THE INSTAGRAM Sjoraida, Diah Fatma; Anwar, Rully Khairul; Rizal, Edwin; Rejeki, Diah Sri
Record and Library Journal Vol 6, No 1 (2020)
Publisher : D3 Perpustakaan Fakultas Vokasi Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/rlj.V6-I1.2020.24-30

Abstract

Background of the study: Social media and housewives have become an inseparable unity, especially in Karawang. Accessing social media is a routine that is always done every day. Existence or self-actualization is the reason housewives have social media accounts, one of the Instagram. The purpose of this study is to determine the motives of housewives have Instagram and to know the forms of interaction and content that are distributed to the public.Purpose: This study aims to determine the impact of the use of Instagram on consumptive behavior of housewives in Karawang.Method: This qualitative research uses a descriptive method by taking a location on a housewife in Karawang.Findings: The motive of housewives using Instagram is quite religious, that is entertainment, selling its business, product, socialization, and self-existence, the form of interaction and content distributed in Instagram is post photo with caption interesting, giving hashtag, and follow the trends in Instagram. The conclusion of this research is through Instagram, the housewife can show their existence to the environment to be seen and accepted well.Conclusion: 1) Instagram is a phenomenal social media among housewives because users are spoiled with various features available on Instagram, 2) the campus provides a large bandwidth so they can access Instagram more easily, and 3) the impact of expanding access to the internet becomes they are more consumptive to do transactions face to face.
Co-Authors Aat Ruchiat Aat Ruchiat Nugraha Aat Ruchiat Nungraha Abi Suar Achmad Abdul Basith Achwan Noorlistyanto Adi Adrie Oktavio Adzkia Kirana Dipa Ahmad Zain Sarnoto Ali, Makhrus Alvionita Anggraeni, Armastasya Alwi, Faisyal Muhammad Syahri Amri, Miftachul Andi Harmoko Arifin ANDRI KURNIAWAN Andri Kurniawan Andri Kurniawan Andriya Risdwiyanto Andriya Risdwiyanto Arvin Hardian Asmawi, Awing Asmawi, Awing Asmawi, Awing Asrul Sani Asrul Sani Atwar Bajari Aulia Rahman Aulia Rahman Awing Asmawi Bachtiar, Alfan Bucky Wibawa Karya Guna Buky Wibawa Karya Guna Cucu Sugyati cucu sugyati Daniel Pasaribu Dede Abdul Hasyir Dede Mariana Devi Andriyani Diah Sri Rejeki Dirgantara, Khantia Ridwan Diwyarthi , Ni Desak Made Santi Dorthy Ellayany Sinaga Dwi Masrina Edwin Rizal Evi Meidasari M Evi Novianti Fauzi, Rizal Ula Ananta Feliza Zubair Feliza Zubair Fierda Sarpangga Fitria Adianti Putri Fitria, Arie Guna, Bucky Wibawa Karya Hadi Suprapto Arifin Hamka Hanny Hafiar Hanny Hafiar Hatidja, St Hayati, Neni Nur Hendrik Hendrik Heru Ryanto Budiana Iriana Bakti Julinta Paulina Kholidil Amin Kokom Komariah Lukiati Komala Lukiati Komala Lukiati Komala Erdinaya M. Anton Fatoni M. Fatah Wiyatna M. Taufiq Rahman, M. Taufiq Mayang Riyantie, Mayang Metasari, Rean Miftachul Amri Mohammad Edy Nurtamam, Mohammad Edy Muhamad Fatah Wiyatna Muhammad Mulyadi Pane Naufal Haidar Ahmada Nayla Erzani Nomleni, Anton PW Novianty Djafri Novie Indrawati Sagita Nungraha, Aat Ruchiat Nur Hasan Nurhasanah Pasaribu Nurul Hudaini Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Occe Luciana Occe Luciana, Occe Palupi, Rety Pane, Muhammad Mulyadi Panggabean, Tongam E Paul Sopacua Priyatna, Centurion C. Priyo Subekti Rahim, Fachrulsyah Alif Mahendra Rasyid Rasyid, Rasyid Rasyid Tarmizi Rembe, Elismayanti Renata Anisa Retasari Dewi Rikhansa, Nadhifa Risnawati Risnawati Risnawati Risnawati Riza Noviana Khoirunnisa Rizal Ula Ananta Fauzi Robbikal Muntaha Meliala Rostika Yuliani Rully Khairul Anwar S. Kunto Adiwibowo Salampessy, Maryam Samuna Samuna Samuna, Samuna Santosa, Tomi Apra Silvina Mayasari Simamora, Benget Siti Aisyah Siti Masruroh Sitinah, Sitinah St. Hatidja Sudarmo Sudarmo Sudi, Mohamad Suhardi Suhardi Suhardy Suharry Suharry Suharry, Suharry Sunardi Sundari, Ineu Purwadewi Susanne Dida Susie Perbawasari Suwandi Sumartias Syauqy Lukman Tiurmaida, Serepina Tomi Apra Santosa Tongam E Panggabean TRISNAWATI KUSUMAWARDHANI Umul Khasanah Ute Lies Siti Khadijah Uud Wahyudin WIJOYO, HADION Wildan Yusra Wulandari, Andi Sri Rezky Yanti Setianti Yovita Elsa Sekar Dyatmika Yudhakusuma, Dudi Zulham