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Journal : Interdisciplinary Social Studies

Repurchase Intention Analysis through Satisfaction and Trust of Shopee Users Surahman, Surahman; Ariyanti, Ema Wahyuni; Maihan, Andhika Auliya; Lestari, Indriyani Dewi
Interdisciplinary Social Studies Vol. 1 No. 3 (2021): Reguler Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i3.48

Abstract

Background: Online business people or online sites in Indonesia are very rife, ranging from retail players who had been leading in offline businesses also switched to online, such as Matahari online, Alfamart, Indomart, and others. They compete with existing onlne businesses such as Shopee, Tokopedia, Bukalapak, Lazada, Blibli, JD.id, Orami, Bhineka and others. Aim: This study aims to identify the effect of influencing factors of repurchase intention through satisfaction and trust in users of online shopping Shopee. Method: A quantitative approach uses to run path analysis processed with IBM SPSS Statistic V 23 and Structural Equation Modeling (SEM) software with IBM AMOS V 5. The sample of 138 respondents were taken from ten sub-districts in Samarinda City. The measurement scale uses a likert scale with a score of 1 - 5. This study also tested the validity and reliability test, then carried out further test of estimation and structural fit model test. Findings: Based on structural model, it can be proven that experience and hedonic value have significant effect on satisfaction, website quality and privacy have significant effect on trust, trust have significant effect on satisfaction, website quality, privacy and satisfaction have significant effect on repurchase intention; website quality and privacy have significant effect on satisfaction, expeience and hedonic value have no significant effect on trust, experience, hedonic value and trust have no significant effect on repurchase intention.
Digital Marketing: Determinant of E-Wallet Intention for Retail Buyers Surahman, Surahman; Diah, Ahyar M.; Batoteng, Hendrik; Sarlivia, Sarlivia; Kartina, Desi; Vidhiyanty, Putri M.
Interdisciplinary Social Studies Vol. 2 No. 8 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i8.457

Abstract

Background: Practically, cell phones not only function as a means of communication and entertainment media but also as a means of payment through various mobile banking and e-wallet applications installed on cell phones. Not only that, but cashless payments can also save time and decrease the time for waiting for change when making transactions. Aim: This study aims to determine the suitability and security received by users of the application of funds and how these two aspects affect the attitudes and behavior of users in the future. Method: The research method used in this study was a survey conducted by distributing questionnaires through online and offline media. The demographics examined in this study are the first users of the E-Wallet Fund application who are domiciled in Samarinda. Both users are classified as having used or are currently using the app. The data the researchers received were 200 respondents, which obtained a total sample data of 160 respondents after sorting. Findings: This study found that attitudes can be influenced by the level of suitability of application users with the lifestyle and habits of users, and behavioral intentions are influenced by how high the level of suitability and also the level of security received and the attitude that arises from the whole process of using it. However, it turns out that this research found that the level of security received did not influence attitudes.
Antecedents of Purchase Decision of Vape Users in Samarinda Diah, Ahyar M.; Surahman, Surahman; Azizah, Amiril; Setiawan, Indra; Kintani, Aninda; Inggrid, Queen
Interdisciplinary Social Studies Vol. 2 No. 9 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i9.476

Abstract

Background: Vape, sometimes known as "electronic cigarettes," first made its way into Indonesia in 2012. As technology advances, vaping's popularity there is still rising. The vast number of people who traveled abroad for vacation is where it all began. They brought vaporizers with them when they went back to Indonesia. They introduced them to friends, family, and coworkers in their various communities, which led to many people switching from traditional cigarettes to vaping and raising the price of vape in Indonesia. Aim: The purpose of this study was to analyze and prove the effect of perceived enjoyment, social influence, subjective norms, personal gratification on the attitude of vape users in Samarinda City. Method: Researchers conducted quantitative research by providing questionnaires to residents of Samarinda who use vaping products. The questionnaire contains 26 indicators and 26 statements scores on a scale of 1 to 5, with one strongly disagreeing and five strongly agreeing. The sample size for the SEM (Structural Equation Modeling) analysis tool is 100-200 respondents to estimate interpretations with SEM performed on the IBM AMOS 23 software. Findings: Perceived enjoyment, social influence, subjective norms, and personal gratification significantly effect the attitudes of vape users in Samarinda City. In addition, attitude and intention significantly affects purchase decisions for vape users in Samarinda City.
Digital Communication: Bridge to Repurchase Intention Batoteng, Hendrik; Surahman, Surahman; Barus, Bela; Patimah, Patimah; Batoteng, Gloria Adelaide; Aulia, Rahmah Athaya
Interdisciplinary Social Studies Vol. 2 No. 9 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i9.477

Abstract

Background: According to the Top Brand Index (TBI) statistics for 2021, Milo was ranked fifth in the ready-to-drink liquid milk category. Furthermore, in the Milk Powder category, Milo was picked third out of four milk brands in the same year. Aim: This study examines the impact of Brand Familiarity, Brand Love, and e-WOM on Brand Attitude and the Repurchase Intention of Milo brand consumers in Samarinda City. Method: This study uses a questionnaire with the object of research being the Milo Brand product. The sample of this study is 147 respondents conducted in the city of Samarinda. The method of sampling is accidental sampling, which means that data were collected from respondents while found. The research methodology for this study involves using a quantitative approach, including path analysis and Structural Equation Modeling (SEM), which were analyzed using IBM SPSS Statistic 25 software and AMOS 5.0 software. Findings: The analysis of the structural model in this study found that three out of six hypotheses were significant: (1) the effects of Brand Familiarity, e-WOM, and Brand Love on Brand Attitude, and (2) the effects of e-WOM, Brand Love, and Brand Attitude on Repurchase Intention. The other three hypotheses were not significant: (1) the effect of Brand Familiarity on Brand Attitude, (2) the effect of Brand Love on Repurchase Intention, and (3) the effect of e-WOM on Repurchase Intention.
Co-Authors 'Azizah, Naila Nur Abd Rasyid, Suardin Abd. Mutalib, Nurhasna Abisha, Dziqry Irga Achmad, Khamsiah Adyatama, Bagus Prayoga Anggun Agriyanti, Lutfita Syifa Aguspriyan, Yani Ahiri, Jafar Ahmad, Asria Wahyuni Ahmad, Khamsiah Ahmad, Miqdad Daly Aini, Aini Aisyayah, Wulan Nur Aldi Pebrian Ali, Mardhatillah Alimi, Darren Kaleb Alimudin Alimudin, Alimudin Almatirahasti, Almatirahasti Amanda Miranti, Amanda Amiruddin Hatibe Amiruddin, Ayu Cahyani Andayani, Ana Andi Intan Purnamasari Annurahman, Annurahman AR , Muslim Arbaiyah, Arbaiyah Ardiani, Novita Ariani Aisyiah, Septi Arif Firmansyah Arista, Virandra Adhe Ariyanti, Ema Wahyuni Asri Lasatu ASTI AINI, ASTI Aulia, Rahmah Athaya Aziza, Miftah Azizah Azizah Azizah, Amiril Azriyal, Raul Maulid Baehaqi Bakrian, Muhammad Jefri Barus, Bela Batoteng, Gloria Adelaide Batoteng, Hendrik Bayhaqi, Achmad Betteng, Friska Wanda Budiman, Ardiyan Damayanti, Nunung Dana, Robin Danugraha, Whil Darmawansyah, Trisna Taufik Dewi Tureni Dewi, Nanda Fitria Diah, Ahyar M. Dianasari Dianasari, Dianasari Dini Amalia, Dini Dirgantari, Firza Andhika dwi hidayati Dwiyanti, Septiani Anggun Edwarsyah Edwarsyah, Edwarsyah Elisya, Yetri Elviandri, Elviandri Enny Kartini Ety Parwati F. Athoya, Muhammad Fadhilah Rahmah MS, Dhinda Faradilah, Nis Fatiya, Nasywa Nur Fauji, Robby Febrianti, Nadya Febriyandi, Hardiki Fitria, Umi Fitriyani Fitriyani Gathot Winarso, Gathot Ginting, Devica N. BR. Gunawan Arifin H. Rabbani, Ihwan Haluma, lisnawati Hamdan Rampadio Hapzi Ali Harianto Harianto Harmita Harmita, Harmita Hasbi, Fatwa Hasmiati, Rahmtullah Ayu Hastuti, Putri Widya Herina, Herina Herlina Herlina Heru Cahyono Hi. Iksan, Kusdi I Nengah Putra Idha Wibowo, Rahmawati Indra Setiawan Indri Astuti Inggrid, Queen Irawan, Imelda Irwan Abdul Kadir Itsnaini, Faradilla Nur Jambunanda, Ahmad Jamaludin Junaedi Junaedi Kadek Hariana Kaidati, Bahar Karima, Azizah Khusnul Karman, Amirul Karman, M. Amirul Kartina, Desi Khaerudin , Khaerudin Khairidawati, Rosa Kholik, Sadam Khotimah, Haniifah Husnul Kintani, Aninda Kiswanto, M. Lestari, Indriyani Dewi Lestari, Nova Hermina Lies Indriyatni LUKMAN, LUKMAN M. Mariajang, Jamaludin M. Taufiq Ramadhan Mahardhani Wahyu A Maihan, Andhika Auliya Manessa, M.D.M. Manga Patila Martini Djamhur, Martini Maryani Hartuti, Maryani Masitoh Masykuroh, Nihayatul Maula, Hajir Bahrun Mauliahasmi, Siti Mesrawaty Sabar Molawan, Geyshita Nadya MUAINI, MUAINI Muhamad Asvial Muhammad Aqil Muhammad Muhammad Muhammad Nurcholis Alhadi Muja'hidah, Muja'hidah Mukminati, Mukminati Mulyana Mulyana Mutmainnah, Ainun Nabila, Bebi Nabilah Nabilah Nadila, Nadila Najamuddin Najamuddin, Najamuddin Nanin Anggraini, Nanin Nashrullah, Nashrullah Nendrawan, Oval Ngazis, Muhammad Nida Hasanati, Nida Ningsih, Armini Ningsih, Ni Komang Ayu Nirmala, Oktastika Badai Novianda, Dea Salsa Nurcholis, Muhammad Nurfadilla, Sofi Nursyabilla , Adinda Nurtiara, Nurtiara NURUL ANNISA Okseriama Patresia Tulak Padillah, Ahmad Pahriadi Patimah Patimah Pebrian, Aldi Prapdopo, Prapdop Prapdopo, Prapdopo Pratama, Gama Pratama, Rely Anto Pratama, Ryan Andhika Prayogi, Erwin Puspita, Nanda Pustpita, Aulia Oktaviani Putri, Adila Aisyah Putriwanti Putriwanti R, Amanda Nafatasya R. R. Iskandar, Hikmahijriya Rachman, Karenina Aulia Radityatama, Yosafat Henry Rahma, Dewi Rahmadhani, Adestya Rahmat Bakri Rahmat Saptono, Rahmat Rahmatullah Ayu Hasmiati Rahmayanti, Nor I. Rakha Al-Hakim Gobel raoda, sri rahmawati RATU HUMAEMAH, RATU Riani, Syeha Filna Rio Arif Pratama Ritman Ishak Paudi Riyadi Subur, Riyadi Riyani, Ade Rizal Rizal Rizky, Mifftahur Rouw, Aquilda Royke Deksino, George RR. Ella Evrita Hestiandari Rumagia, Faisal Rusliansyah Rusliansyah S. Ayu, Nandika Safitri, Zafira Salsabila, Amanda Putri Samsurizal, M. Sulaeman Sanjaya, Aurel Frisky Sanusi Sanusi Saputri, Amanda Aprillia Saputri, Yuni Sari, Anggun Regeta Sarlivia, Sarlivia Satryawati, Satryawati Setiadi, Rezki Metha Setiawan, Kuncoro T. Shaltina, Ayu Amalia Sihabudin Sihabudin, Sihabudin Siska Wulandari, Siska Sisriawan Lapasere Siti Nur Aisyah Sri Wahyuni Sudirja, Dede Sugeng Hariyadi, Sugeng Sumbung, Putri Supriyadi Supriyadi Suramli, Suramli Susanti Wahyuningsih, Susanti Syachdin, Syachdin Syahara, Adelia Syelah Biring Tasik S Taeran, Imran Takulo, Megawati Taryanto, Taryanto Tsalis, Khodijah Nur Ulandari, Vina Uraysalam, Uraysalam Verliani Dasmaran Vicky A Nugroho Vidhiyanty, Putri M. Wardana, Fendi Indra Warnweri, Warnweri Wibowo, Rahmawati I. Wibowo, Rahmawati Idha Wijaya, Nanang Wikanti Asriningrum, Wikanti Wulan Nurfitriani Yosefine Triwidyastuti Yuliana Yuliana Yulianawati, Dewi Yulianingrum, Aullia Vivi Yun Ratna Lagandesa Yusdin Gagaramusu