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PENGARUH KEMASAN DAN DAYA TARIK IKLAN TERHADAP CITRA MEREK SERTA PREFERENSI MEREK DI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Mahasiswa/i Undip Konsumen AQUA) Maslakhah, Ida; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study is aims to analyze the influence of packaging and advertising appeal on brand image and brand preference in social media to purchase decisions (study on students Undip consumer AQUA).The data collecting method is done through a questionnaire with close and open questions to 100 respondents. Sampel criteria such as students of Undip, who watch advertising of AQUA in mass media or social media and buying AQUA in 2016/2017. Multiple regression analysis in SPSS program is used for this study. The results showed that the packaging and advertising appeal has positive and significant effect on brand image, and then brand image and brand preference in social media has positive and significant effect on purchase decisions.
ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PERPINDAHAN MEREK SEPEDA MOTOR MATIC YAMAHA KE HONDA (Studi Kasus pada Masyarakat Kota Semarang) Assiddiq, Ferdian; Sutopo, Sutopo
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Total sales of Yamaha motorcycles between 2012 and 2014 decreased , on the other hand Honda has increased , in which the other motor brands tend to stagnate . Among the several factors that led to the transfer of the brand Yamaha to Honda allegedly due to product quality , brand image and price .             Thus , this study aims to analyze: 1 ) the influence of the quality of the product on a Yamaha motorcycle brand switching to Honda ; 2 ) the effect on the consumer response to the brand image brand switching to Honda Yamaha motorcycle ; and 3 ) the effect of price on a Yamaha. Intake sample size ( sample size) using the formula Widiyanto (2008 ) , so the number of respondents found 100 people. So as to produce the regression equation is as follows    : Y = 0,436 X1 + 0,279 X2 + 0,220 X3            Sampling technique using purposive sampling , where researchers focused on respondents who had previously been using the Yamaha brand and brand switching to Honda . Deployment region of respondents in Semarang includes four (4 ) villages , namely : Banyumanik , Tembalang , Srondol , Gajahmungkur .motorcycle brand switching to Honda
ANALISIS PENGARUH KUALITAS PELAYANAN, PROMOSI DAN LOKASI TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada PT. Maharani Tri Utama Mandiri Cabang Semarang) Nurhanifah, Anik; Sutopo, Sutopo
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The  aim  of  this  study  was  to  know  wether  the    sevice  quality,  location,  andpromotion  to  customers  satisfaction  of  PT.  Maharani  Tri  Utama  Mandiri  Semarang Branch. And analizing the predominant factor in influencing the customers satisfaction at PT. Maharani Tri Utama Mandiri Semarang Branch. This search sample amount of 75 respondents using as the sample by Purposive Sampling technique, ( is sampling based on a specific target , while the criteria that will be used is prospective migrants who are in the Training Center ( BLK ) PT . Maharani Tri Utama Mandiri Semarang branch independently at least one month .Based on the result of the study, it was found the regression equation as follows: Y = 0,414X1 + 0,159 X2 + 0,340X3The most powerful dependent variable was the   quality service (0,414) and were followed  by  location         (0,340),  and  the  last  variable  promotion  that  (0,159).  The hypothesis testing using t-test showed thatthere is one variable tgat is not significant is the variable promotion and two variable (quality service and location) have the positive and statistically significant impact to the dependent variable customer satisfaction. Figures adjusted R square of 0,647 indicates that 64,7 percent of the customer satisfaction could be explained by quality  service, promotion and location variables, meanwhile 35,3  percent of the rest were the impact of the other variable which not examined in this study.
ANALISIS PENGARUH KUALITAS PELAYANAN, KUALITAS WEBSITE TERHADAP KEPUASAN, KEPERCAYAAN, DAN NIAT PEMBELIAN KEMBALI (Studi pada toko online Blibli.com) Novinoa, Galuh; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effects that arise from the service quality and website quality on customer satisfaction, and trust, its influence on repurchase intention from Blibli.com. Variables used in this study is service quality and website quality  as an independent variable, and customer satisfaction and trust as an intervening variable lastly, the repurchase intention as the dependent variable. The sample in this study were 171 respondents from the consumer of Blibli.com.The method used is non- probability purposive sampling by distributing e-questionnaires to the respondents (customer). In this study developed a theoretical model to propose six hypotheses to be tested using analysis tools Structural Equation Modeling (SEM) which is operated through a program AMOS 24.0. Based on the research of data processing SEM for full model has met the criteria of goodness of fit as follows, the value of chi-square = 134,089; probability = 0,076; RMSEA = 0,034; CMIN/DF = 1,197; GFI = 0,915; TLI = 0,983; CFI = 0,986; and a marginal criteria which is AGFI = 0,883. With the result, it can be said that this model is feasible to be used. The results showed that the repurchasse intention can be improved by increasing website quality that affect the trust  as a determinant of success to increase repurchase intention.
ANALISIS PENGARUH PRODUK WISATA, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN WISATAWAN DALAM MENGUNJUNGI OBJEK WISATA (Studi pada Objek Wisata Puri Maerokoco Kota Semarang) Surgawi, Ilham Surgawi; Sutopo, Sutopo
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to test how much the effect of tourism product, price perception and promotion of tourist decision to visiting tourist attraction on Puri Maerokoco. This research is motivated by a decrease in the number of tourists who visited Puri Maerokoco.            The populations used in this research was a tourists attraction Puri Maerokoco. The collection of data by using a questionnaires with a number of samples 100 respondents who visited Puri Maerokoco. This research method, using the technique of non-probability sampling with purposive sampling method. Data obtained from questionnaires, then processed and analyzed using multiple linear regression analysis through the SPSS 22 software.            The result of this research shows that all independent variables are the tourism product, price perception and promotion has a positive  effect on the dependent variable that is the decision to visit by using t test. Then through f test shows that the three independent variables are proper to examine the dependent variable. Adjusted R Square of 0,393 shows that the independent variables can explain 39,3% the dependent variable that is decision to visit, while the remaining 60,7% is explained by other variables outside of variable that used in this research.
ANALISIS PENGARUH BRAND IMAGE (CITRA MEREK), KUALITAS PRODUK, DAN HARGA TERHADAP MINAT BELI PRODUK MIE INSTAN SUPERMI ( Studi Kasus Pada Konsumen Mie Instan Supermie di Kota Semarang ) Oktaviani, Lusia; Sutopo, Sutopo
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine how much influence of the product Brand Image, Product Quality, and Product Purchase Price enable the company to find out main factors of consumer behaviors attitudes of a product. Mostly it is applied in the food industry wherein instant noodles have become staple demands for consumers.            This research was conducted using questionnaires distribution survey method an purposive sampling of some noodles with brand “ Supermi” to consumers,and was analyzed by multiple linear regression. This model emphasizes the influence of product Brand Image, Product Quality, and Product Purchase Price which the final analysis result was well done by using SPSS 22.            Research shows, three hypotheses which have been tested in this study such as Product Brand Image, Product Quality, and Product Purchase Price, have significant positive effects on consumer behaviors attitudes towards instan noodles “Supermi” especially in Semarang. The result has showed and confirmed that this kind of research model is acceptable.
ANALISIS PENGARUH KESADARAN MERK, PERSEPSI KUALITAS, DAN ASOSIASI MERK TERHADAP LOYALITAS PELANGGAN SABUN CUCI MERK SO KLIN Pramudewa, Dian Gamma; Sutopo, Sutopo
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research was conducted regarding to the stagnant condition of brand value survey result of So Klin detergent product for three years continually. Accordingly it is necessary to find out what factors might interfere the loyalty of the consumer of So Klin product. This study aims to determine the effect of brand-awareness, quality perception, and brand association, to consumer loyalty of So Klin detergent product. The research data was collected from 112 consumers of So Klin detergent in Gayamsari Semarang district. Sampling in this study is using the accidental sampling technique. The analysis used in this study is multiple regression analysis. Previously it was deal with validity and reliability testing and classical assumption testing. Afterwards it was provided by the hypothesis testing and coefficient of determination. Considering to data analyzed, the regression equation is summarized as follows: Y = 0,269X1 + 0,060 X2 + 0,469 X3 + e . Regression analysis showed variable of brand-awareness, brand association and quality perception have a positive influence to the consumer loyalty. The most influential variable was the brand association as 0.469, consider brand-awareness as 0.269. Yet the quality perception has the least influence as 0.060. The analysis result using t test showed that the brand-awareness, the brand association have individually influence to the significant consumer loyalty. The equation model had F value of 27.941 with a significance level as 0,000. The analysis result using the determination coefficient was leveled about 41.9%. The consumer loyalty indicated by the variable of brand-awareness, quality perception, and brand association, whilst 58.1% summarized by other variable which unstated in this research.
ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK YAMAHA (Studi Kasus Pada Mahasiswa Universitas Diponegoro) Mustofa, Bisri; Sutopo, Sutopo
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the increasing competition that occurs in the motorcycle industry. Today, Yamaha Motorcycles showed a decrease in the number of sales, especially in 2011 and 2012. Specifically, in this study review Yamaha efforts to maintain its position as one of the market leader by creating and improving brand equity, because the strong brand equity can encourage consumers to make purchasing decisions even to re-purchase the product. This study specifically to examine the brand equity elements, consists of brand awareness, perceived quality, brand associations, and brand loyalty on consumer purchasing decisions on Yamaha motorcycles.The research was conducted through a literature review and hypothesis formulation. Primary data collection through questionnaire method using purposive sampling technique on 100 respondents who had used or had a Yamaha motorcycle. The analysis had in this study are validity test,realiability and multiple regression withs F-test, T-test, and Coeffisient of determination (R2).Hypothesis testing using t-tests showed that brand awareness (X1), perceived quality (X2), brand association (X3), and brand loyalty (X4) have positivf and significan effect on buying decision.Then using the F test is known that a well-deserved four independent variables to test the dependent variable. Figures Adjusted R Square of 0,738indicates that 73,8 percent of purchase decisions variation can be explained by the four independent variables in the regression equation. 
ANALISIS PENGAARUH KUALITAS LAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUASAN PELANGGAN UNTUK MENCIPTAKAN MINAT MEREFERENSIKAN (Studi Kasus pada Pelanggan Stove Syndicate Coffe & Waffle di Semarang) Rafsanjani, Ardhy; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study examines the effect of Service Quality and Store Atmosphere on customer Interest in Referencing, with customer Satisfaction as an intervening variable. Respondents are 120 customers who had visited and purchased products at Syndicate Stove Coffe & Waffle Semarang, at least three times. This study develops a theoretical model by proposing five hypotheses to be tested using a multiple regression analysis technique.The result shows that both of independent variables, Service Quality and Store Atmosphere, have a direct effect on customer Interest in Referencing as dependent variable. Service Quality and Store Atmosphere also have a significant positive effect on customer Satisfaction. Therefore, it can be suggested for Syndicate Stove Coffe and Waffle Semarang management to improve their service quality and store atmosphere that influence their customers’ satisfaction in order to create the interest in referencing.
PENGARUH PERSEPSI TENTANG HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP VOLUME PENJUALAN PAKET WISATA KARIMUNJAWA DI BIRO TOUR DAN TRAVEL KARIMUNJAWA BEACH ADVENTURE Sulthon Darmawan, Tommy; Sutopo, Sutopo
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research was triggered by increasment competition in the field of tourism, especially the tour and travel agencies to karimunjawa characterized by the emergence of many Bureau of tour and travel agencies in recent years. Tour and Travel Karimunjawa Beach Adventure decreased sales volume in the last two years, 2012 and 2013.The research was conducted at the Bureau of Tour and Travel Karimunjawa Beach Adventure. This study aimed to determine the effect of three variables: price (X1), promotion (X2), and quality of service (X3) of sales volume (Y). In this research, data was collected by tools such as questionnaires given to 100 respondents, which aims to determine the respondent’s responses to each variable. The analysis includes the validity test, reliability, classical assumption test (normality test, multicolinearity test, heteroskedaktisitas test), multiple linear regression analysis and goodness of fit test (F-test, t test, the coefficient of determination)From the result of regression analysis can be know that variables of  price, promotion, and quality of service are all have positive effect on the volume of sales in the Bureau of Tour and Travel Karimunjawa Beach Adventure in which price is the most influential variable to sales volume, followed by promotion and quality of service, three variables The effect of 64.3% of the sales volume, while the remaining 35.7% is influenced by other variables.
Co-Authors A Setiaji, A A., Andini, N. Abdul Hamid ABDUL HAMID Abdullah, Rizqi Ach. Syah Khoirun Na’im Ade Duana Pratiwi Adha, Ahmad Ridlotul Adie Pamungkas Adisna, Qowiyyun Dyaheksita Pradani Putri Adrianto, Adrianto Affandi, Azhar Kholiq Afrian, Reza Agustine, Ananda Dwi Ahmad Taufiq Ahmad, Zahid Akhmad Aminuddin Bama, Akhmad Aminuddin Akhmad Jufriadi Al-Baarri, Ahmad Ni'matullah Anang Martoyo Angin, Siprianus L Ani Mardiastuti Anik Nurhanifah, Anik ANWAR, MUHFIK ARI SUPARWANTO Arif Hidayat Arini, Wahyuningyan Asep Yudha Wirajaya Asim Asim, Asim Asmarani , Dewi Assegaf Gavlek Augustia, Sekarani Yuteva Aulia Hayu Nityasari, Aulia Hayu Awaludin Awaludin, Awaludin Azhar Muntaha Badranaya, Muhammad Imawan Bhakti Etza Setiani Bisri Mustofa Budi Usodo Burhan Hakim, Ahmad Christina Kartika Sari Chusniyah, Dina Asmaul Cornelis, Vieta Imelda Daud Samsudewa Dela Ayu Lestari, Dela Ayu Desyana, Nidya Dian Gamma Pramudewa, Dian Gamma Diding Fachrudin Dinarti, Nindia Diniati, Bintis Ti’anatud Diva, Alfatheya Margwita Diva, Muhammad Dwi Hartanti Dyah Ratri Aryuna Dyah Retno Dewanti E Kurnianto E. T. Setiatin, E. T. Edi Kurnianto Edy Kurnianto Edy, Judeanto Efiyati, Efiyati Endang Purwaningsih Enny Tantini Setiatin Eny Tantini Setiatin Erianto Erianto Erni Erni Erry Koriyanti Fahrun Dama Fajar Nugraha Falerina Rahmatunnisa Chaniago Farida Indriani Farida Nurhasanah FATHULOH, RIDWAN Fauzan Sulman Fauzi Hidayat, Muhammad Fauziah, Natasya Nurul Febrian Adiputra, Febrian Ferdian Assiddiq, Ferdian Fitri, Devin Anggraeni Frinsyah Virgo Galih Dewa Brata Habib, Muhammad Alhada Fuadilah Hadi Hadi Hadi Hadi hadi surachman Halim Oky Zulkarnaen Hana Diana Maria Hanif, Luqman Hapsari, Ratna Kusuma Hapsari, Ria Mawar Hardyani, Ringga Fatma Hari Prayogo Hari Wisodo, Hari Hariroh, Luluk Harjanto, Chrisna Tri Harjuna, Rinda Harry Soesanto Hartoyo Hartoyo Hasanah, Rizqiatul Hena Dian Ayu Hendhita Reski Wahyutea, Hendhita Reski Hendriyanto, Agus Henny Ekana Chrisnawati Herlina Darwati I Made Sukresna Ibnu Widiyanto Ika Pratama Kusumawati Indah Lestari, Indah Indiyanti, Indiyanti Ira Kurniawati Irene Rosa Lullulangi, Irene Rosa Irsandi, Ricky Rizki Jane Koswojo Janeko, Janeko Jeffry Nugraha Joni Devitra, Joni Juniati Juniati Kamalludin, Mamat Hamidi Kamila, Firda Tasya Karawahenni, Yolanda Dwi Vivian Kartiwa, Cece Enjang Khairul Saleh Latifa, Alfa Putri Latifah, Riska Nurul Lucy Nurika Varasofiari Lumbantoruan, Julia Ester Lusia Oktaviani, Lusia M. Sumarsono Manaf, Zuerdiana Binti Mardiyansyah, Wijaya Martoyo, Anang Maslakhah, Ida Moh Sa’diyin Mohamad Ridwan Muadzimah, Zumrotul Mubarok, Faizal Muchamad Rinaldi Mudinillah, Adam Muhammad Andie Hakim, Muhammad Andie Muhammad Haris Muhammad Irfan Muhyidin Muhyidin Mulyana, Andika Pratama Muniri Muniri, Muniri Musrikah, Musrikah Mustika, Maya N. Fatmarischa Nabilah, Beby Pamungkas Nabilah, Zata Nandang Mufti Nasikh Nelva Lestari Silaban Netty Kurniawati, Netty Netty Kurniawaty Nikita Nila Erdiana, Nila Novinoa, Galuh Novita, Elvira Novtriana, Deasti Nuha, Ahmad Lu’lu’ Dhiyaun Nukhba, Rania Nur Khakim, M. Yusup Nurida, Nurida Nuril Munfaridah, Nuril Nurkhalifah, Fatimah NURUL AZIZAH Nyoto Santoso Oceani, Oceani Oktavia, Linda Pahlevi, Anzaruddin Septian paraswati, yunita andri Parno Parno Philco, Syaddad Verahry Pinilih, Anggoro Canggih Pragunadi, Nindita Gabriele Prihatno Kusdiyarto Putri, Rizqy Nur Ayu Qomari, Nurul Qondas, Jiddan Gamal Rafsanjani, Ardhy Rahim, Handy Faishal Rahmawati Prabandan, Rahmawati Riadi, Dicky Bachtiar Rifqi, Abu Risnawati, Ria Riski Rita Purwaningsih Riza, Saiful Rizki Sappitu Hidayat, Rizki Sappitu Rizkiyanti, Eva Rohmawati, Widya Rosiyati, Diana Royani, Shinta Nuriyah Mahbubiyah S. Johari Sabar Narimo Safrina, Sri Sahal Fawaiz Said Muhammad Reza Ardiansyah, Said Muhammad Reza Saputri, Virda Hersy Lutviana Sasongko, Beni Tri Sentot Kusairi Septiawati, Farida Setiaji, Asep Setyowiseso, Bagas Sisca Fajriani Siti Helmyati Siti Hidayah Siti Sailah, Siti Siti Zulaikah Soekorini, Noenik sudianto Sudianto, Sudianto Suhroni Suhroni, Suhroni Sujarwo, Joko Sulur Sunaryono Sunaryono, Sunaryono Supardi Supardi Supriana, Edi Surgawi, Ilham Surgawi Suryanto, L. Suryanto Suryanto, L. Suryanto Susilo Toto Raharjo sutiyono sutiyono Sutono Sutono Syamsiar, Syamsiar Syihab, Zuher Tali Tulab, Tali Taufan Marhaendrajana, Taufan Tengku Riza Zarzani N Tohir Solehudin Tommy Sulthon Darmawan, Tommy Tri Adi Prasetya Tsania Nur Diyana Ulya, Richa Railil Ummu Sholihah Umy Zahroh, Umy Upik Tria Wahyu Eko Saputro, Wahyu Eko Wati, Diah Ayu Widya Wibowo, Wira Hadi Widiaswara, Tias Yasirul Amin Yaumi, Mimi Rohazal Yemi Kuswardi, Yemi Yeni A Mulyani Yogi Sugito Yon Soepri Ondho Yumna, Janika Salma Zaka, Amar Rizki