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Sutopo Sutopo
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
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ANALISIS PENGARUH KESADARAN MERK, PERSEPSI KUALITAS, DAN ASOSIASI MERK TERHADAP LOYALITAS PELANGGAN SABUN CUCI MERK SO KLIN Pramudewa, Dian Gamma; Sutopo, Sutopo
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research was conducted regarding to the stagnant condition of brand value survey result of So Klin detergent product for three years continually. Accordingly it is necessary to find out what factors might interfere the loyalty of the consumer of So Klin product. This study aims to determine the effect of brand-awareness, quality perception, and brand association, to consumer loyalty of So Klin detergent product. The research data was collected from 112 consumers of So Klin detergent in Gayamsari Semarang district. Sampling in this study is using the accidental sampling technique. The analysis used in this study is multiple regression analysis. Previously it was deal with validity and reliability testing and classical assumption testing. Afterwards it was provided by the hypothesis testing and coefficient of determination. Considering to data analyzed, the regression equation is summarized as follows: Y = 0,269X1 + 0,060 X2 + 0,469 X3 + e . Regression analysis showed variable of brand-awareness, brand association and quality perception have a positive influence to the consumer loyalty. The most influential variable was the brand association as 0.469, consider brand-awareness as 0.269. Yet the quality perception has the least influence as 0.060. The analysis result using t test showed that the brand-awareness, the brand association have individually influence to the significant consumer loyalty. The equation model had F value of 27.941 with a significance level as 0,000. The analysis result using the determination coefficient was leveled about 41.9%. The consumer loyalty indicated by the variable of brand-awareness, quality perception, and brand association, whilst 58.1% summarized by other variable which unstated in this research.
ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK YAMAHA (Studi Kasus Pada Mahasiswa Universitas Diponegoro) Mustofa, Bisri; Sutopo, Sutopo
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the increasing competition that occurs in the motorcycle industry. Today, Yamaha Motorcycles showed a decrease in the number of sales, especially in 2011 and 2012. Specifically, in this study review Yamaha efforts to maintain its position as one of the market leader by creating and improving brand equity, because the strong brand equity can encourage consumers to make purchasing decisions even to re-purchase the product. This study specifically to examine the brand equity elements, consists of brand awareness, perceived quality, brand associations, and brand loyalty on consumer purchasing decisions on Yamaha motorcycles.The research was conducted through a literature review and hypothesis formulation. Primary data collection through questionnaire method using purposive sampling technique on 100 respondents who had used or had a Yamaha motorcycle. The analysis had in this study are validity test,realiability and multiple regression withs F-test, T-test, and Coeffisient of determination (R2).Hypothesis testing using t-tests showed that brand awareness (X1), perceived quality (X2), brand association (X3), and brand loyalty (X4) have positivf and significan effect on buying decision.Then using the F test is known that a well-deserved four independent variables to test the dependent variable. Figures Adjusted R Square of 0,738indicates that 73,8 percent of purchase decisions variation can be explained by the four independent variables in the regression equation. 
ANALISIS PENGAARUH KUALITAS LAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUASAN PELANGGAN UNTUK MENCIPTAKAN MINAT MEREFERENSIKAN (Studi Kasus pada Pelanggan Stove Syndicate Coffe & Waffle di Semarang) Rafsanjani, Ardhy; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study examines the effect of Service Quality and Store Atmosphere on customer Interest in Referencing, with customer Satisfaction as an intervening variable. Respondents are 120 customers who had visited and purchased products at Syndicate Stove Coffe & Waffle Semarang, at least three times. This study develops a theoretical model by proposing five hypotheses to be tested using a multiple regression analysis technique.The result shows that both of independent variables, Service Quality and Store Atmosphere, have a direct effect on customer Interest in Referencing as dependent variable. Service Quality and Store Atmosphere also have a significant positive effect on customer Satisfaction. Therefore, it can be suggested for Syndicate Stove Coffe and Waffle Semarang management to improve their service quality and store atmosphere that influence their customers’ satisfaction in order to create the interest in referencing.
PENGARUH PERSEPSI TENTANG HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP VOLUME PENJUALAN PAKET WISATA KARIMUNJAWA DI BIRO TOUR DAN TRAVEL KARIMUNJAWA BEACH ADVENTURE Sulthon Darmawan, Tommy; Sutopo, Sutopo
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research was triggered by increasment competition in the field of tourism, especially the tour and travel agencies to karimunjawa characterized by the emergence of many Bureau of tour and travel agencies in recent years. Tour and Travel Karimunjawa Beach Adventure decreased sales volume in the last two years, 2012 and 2013.The research was conducted at the Bureau of Tour and Travel Karimunjawa Beach Adventure. This study aimed to determine the effect of three variables: price (X1), promotion (X2), and quality of service (X3) of sales volume (Y). In this research, data was collected by tools such as questionnaires given to 100 respondents, which aims to determine the respondent’s responses to each variable. The analysis includes the validity test, reliability, classical assumption test (normality test, multicolinearity test, heteroskedaktisitas test), multiple linear regression analysis and goodness of fit test (F-test, t test, the coefficient of determination)From the result of regression analysis can be know that variables of  price, promotion, and quality of service are all have positive effect on the volume of sales in the Bureau of Tour and Travel Karimunjawa Beach Adventure in which price is the most influential variable to sales volume, followed by promotion and quality of service, three variables The effect of 64.3% of the sales volume, while the remaining 35.7% is influenced by other variables.
PENGARUH KUALITAS LAYANAN DAN HARGA TIKET TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA KERETA API KALIGUNG MAS KELAS EKSEKUTIF PADA PT. KAI DAOP 4 SEMARANG Duana Pratiwi, Ade; Sutopo, Sutopo
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is aimed to analyze the effect of service quality and ticket price toward Executive Class user satisfaction of KA Kaligung Mas services. This study executive class of Kaligung Mas train as the object because it is the only one executive class train for Semarang-Tegal destination. This study was conducted using questionnaires toward 100 service users of Executive class of KA Kaligung Mas for the 4th Operational Zone, Semarang, as the respondents. The sampling used is purposive sampling. Then, the data is analyzed by quantitative and qualitative analysis. Quantitative analysis includes validity and reliability test, classical assumption test, multiple regression analysis, Goodness of Fit test through regression coefficient (R2), F test and t test. Qualitative analysis is the interpretation of the data obtained in this research and the explanations of the data processing result. The data analyzing by validity and reliability test and classic assumptions test were processed to produce a regression equation as follows: Y = 0,448 X1 + 0,304 X2. In where, the customer satisfaction variable was symbolized with Y, quality of service with X1, and the price variable with X2. Hypothesis testing used t-test showed that the two independent variables partially have a significant effect on customer satisfaction. From the F test could be seen that the two independent variables simultaneously have an effect on customer satisfaction. 0,411 of Adjusted R Square showed that 41,1 percent customer satisfaction variables can be explained by the two independent variables in the regression equation. While the 58,9 percent, is explained by other variables out of the two variables used in this study.
ANALISIS PENGARUH ADANYA FAKTOR HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada UD. Ikan Mas di Kabupaten Pemalang) Afrian, Reza; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to determine whether price, product quality and brand image influence the purchase decisions in UD. Ikan Mas. This research is motivated by a decrease in the number of consumer and selling intensity in UD. Ikan Mas.The populations used in this research was a UD. Ikan Mas Consumer. The collection of data by using a questionnaires with a number of samples 100 respondents who buyed product in UD. Ikan Mas. This research method, using the technique of non-random sampling with purposive sampling method. Data obtained from questionnaires, then processed and analyzed using multiple linear regression analysis through the SPSS 23 software.Based on the result of the research, it was found the regression equation as follows:Y = 0,384 X1 + 0,238 X2 + 0,312 X3The result of this research shows that all independent variables are the price, product quality and brand image has a positive effect on the dependent variable that is the purchase decision by using T test. Then through F test shows that the three independent variables are proper to examine the dependent variable. Adjusted R Square of 0,753 shows that the independent variables can explain 75,3% the dependent variable that is purchase decision, while the remaining 24,7% is explained by other variables outside of variable that used in this research.
ANALISIS STRATEGI PEMASARAN PADA USAHA KECIL MENENGAH (UKM) MAKANAN RINGAN ( Studi Penelitian UKM Snack Barokah di Solo ) Oky Zulkarnaen, Halim; Sutopo, Sutopo
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Small and medium enterprises (SMES) have a great role in national economic growth.To maintain the continuity of the activities of SMES in the middle of an existing business competition needed a proper marketing strategy management to achieve company goals. Factors that may affect the marketing strategy stems from internal factors and external factors. The object of this research is the company's Snack business form that is Snack barokah that have yet to implement a proper marketing strategy management to expand its business. This study aims to identify the factors that may affect and become elements of the marketing strategy as well as develop and recommend an appropriate marketing strategy to be applied            This research use analyses QSPM (Quantitave Planing Strategy Matrix) to devise strategies that will be taken. The sample of this research taken from Parties within the company. Determination of samples as respondents using purposive sampling with a respondent's consideration that is has the ability and authority in formulating marketing strategies company.            This research resulted in SME strategic alternatives and the priority order of Snack Barokah  as follows: increase product quality by using a packaging machine, producing their own snacks, increasing quality of products to face competition, seeking additional capital to take advantage of a Government loan program, maintain price levels and improve the quality of flavour, vigorous business  products  promotion  by utilizing electronic media facilities, increase promotion directly approach the way to expand the market whole salers consumer voice, delivers, and maintains good relations with suppliers
ANALISIS PENGARUH MANAJEMEN HUBUNGAN PELANGGAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Pada Pelanggan Jasa Ekspedisi Pengiriman Barang TIKI di Kecamatan Banjarsari, Kota Solo) Setyowiseso, Bagas; Sutopo, Sutopo
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Company in retaining customers need to increase loyalty by means of customer relationship management (CRM) strategy. To analyze the strategy the aim of this study to know the relationship of continuity marketing (X1), one to one marketing (X2), partnering program (X3), to customer loyalty (Y2), with customer satisfaction intervention (Y1). Sampling method using purposive sampling with technique of non-probability sampling at PT. Citra Van Titipan Kilat (TIKI), with the number of samples taken 182 customers who have used TIKI services.Based on the results of this research that continuity marketing (X1) and one to one marketing (X2) have a positive and significant effect on the customer loyalty (Y2), with customer satisfaction intervention (Y1). Meanwhile, partnering program (X3) has no effect on the customer loyalty (Y2), with customer satisfaction intervention (Y1).
ANALISIS PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan Air Minum Dalam Kemasan Club di Semarang) Widiaswara, Tias; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the decrease in customer satisfaction of Club mineral water that can influence the loyalty of Club mineral water customers. Based on the problem, this research aims to examine the effect of product quality and brand image on customer loyalty through customer satisfaction as the intervening variable.This research was conducted by distributing questionnaires to Club mineral water customers in Semarang with purposive sampling method. The samples used were 100 respondents of Club mineral water customers. The data were processed using software SPSS 23, and the analysis used were multiple linear regression analysis and test of Sobel to test the mediation effect of the independent variable to the dependent variable.The result showed that product quality and brand image have positive and significant effect to customer satisfaction with the result of Y1 = 0,331 X1 + 0,463 X2, and brand image, product quality, and customer satisfaction have positive and significant influence to customer loyalty with the result Y2 = 0,206 X1 + 0.318 X2 + 0.311Y1. The result of the Sobel test shows that there is influence between product quality to customer loyalty through customer satisfaction as the intervening variable. Similarly, the brand image variable has an influence on customer loyalty through customer satisfaction. This is because of the value of t arithmetic higher than t table.
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS WESBITE, DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA TERHADAP LOYALITAS KONSUMEN (Studi pada Konsumen E-commerce B2C Berrybenka di Semarang) Nabilah, Beby Pamungkas; Sutopo, Sutopo
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the decrease in the number of visitors on Berrybenka site and complaints from customers which indicate dissatisfaction toward Berrybenka that can affect the loyalty of Berrybenka’s customers. Based on the problems, this research aimed to examine the effect of product quality, website quality, and service quality to customer satisfaction and its impact on customer loyalty. This research was conducted at e-commerce B2C Berrybenka site.The sample of this research is 100 respondents who had ever done purchase transaction on e-commerce B2C Berrybenka site at least 2 times and stay in Semarang. This research consisted of 5 variables, 19 indicators, and 5 hypothesis. The analysis instrument used was SPSS 22 with multiple linear regression and sobel test as analysis methods to examine the indirect effect of independent variables to dependent variable through intervening variable.The result of this research showed that product quality has positive and significant effect on  customer  satisfaction,  website  quality  has  positive  and  significant  effect  on  customer satisfaction, and service quality has positive and significant effect on customer satisfaction with result Y1= 0,360X1 + 0,263X2 + 0,348X3. Customer satisfaction has positive and significant effect on customer loyalty with result Y2= 0,896Y1. The result of sobel test showed that product quality, website quality, and service quality have indirect effect on customer loyalty through customer satisfaction
Co-Authors A Setiaji, A A., Andini, N. Abdul Hamid ABDUL HAMID Abdullah, Rizqi Ach. Syah Khoirun Na’im Ade Duana Pratiwi Adeng Pustikaningsih Adha, Ahmad Ridlotul Adisna, Qowiyyun Dyaheksita Pradani Putri Adrianto, Adrianto Affandi, Azhar Kholiq Afrian, Reza Agustine, Ananda Dwi Ahmad Burhan Hakim Ahmad Taufiq Ahmad, Hasan Moftah Ahmed Ahmad, Zahid Ahmed, Bilal Akhmad Aminuddin Bama, Akhmad Aminuddin Akhmad Jufriadi Al Firdaus, Nabilla Uristu Al-Baarri, Ahmad Ni'matullah Angin, Siprianus L Ani Mardiastuti Anik Nurhanifah, Anik ANWAR, MUHFIK Ardilla, Sarah Lutfiah ARI SUPARWANTO Arif Hidayat Arif Hidayat Hidayat, Arif Hidayat Arini, Wahyuningyan Aris Nasuha Asep Yudha Wirajaya Asim Asim, Asim Assegaf Gavlek Astuti, Desi Puji Atik Rahmawati Augustia, Sekarani Yuteva Aulia Hayu Nityasari, Aulia Hayu Awaludin Awaludin, Awaludin Badranaya, Muhammad Imawan Bhakti Etza Setiani Bisri Mustofa Budi Usodo Christina Kartika Sari Chusniyah, Dina Asmaul Cornelis, Vieta Imelda Daeng, Firza Farahdiba Daud Samsudewa Dela Ayu Lestari, Dela Ayu Desella Inna Rahmatina, Desella Inna Desyana, Nidya Dewi Asmarani Dhewa, Oktaf Gani Dian Gamma Pramudewa, Dian Gamma Diding Fachrudin Dinarti, Nindia Diniati, Bintis Ti’anatud Diva, Alfatheya Margwita Diva, Muhammad Dwi Hartanti Dwi Rahdiyanta Dyah Ratri Aryuna Dyah Retno Dewanti E Kurnianto E. T. Setiatin, E. T. Edi Kurnianto Edy Kurnianto Edy Kurnianto Edy, Judeanto Efiyati, Efiyati Endang Purwaningsih Enny Tantini Setiatin Eny Tantini Setiatin Erianto Erianto Erni Erni Erry Koriyanti Erviana, Risa Fadilla, Anisa'ul Fahrun Dama Fajar Nugraha Farida Indriani Farida Nurhasanah FATHULOH, RIDWAN Fauzan Sulman Fauzi Hidayat, Muhammad Fauziah, Natasya Nurul Febrian Adiputra, Febrian Ferdian Assiddiq, Ferdian Fitri, Devin Anggraeni Frinsyah Virgo Galih Dewa Brata Hadi Hadi Hadi Hadi hadi surachman Halim Oky Zulkarnaen Hanif, Luqman Hapsari, Ratna Kusuma Hapsari, Ria Mawar Hardyani, Ringga Fatma Hari Prayogo Hari Wisodo, Hari Hariroh, Luluk Harjanto, Chrisna Tri Harjuna, Rinda Harry Soesanto Hartoyo Hartoyo Hasanah, Rizqiatul HE, Chrisnawati Hena Dian Ayu Hendhita Reski Wahyutea, Hendhita Reski Hendriyanto, Agus Henny Ekana C, Henny Ekana Henny Ekana Chrisnawati Herlina Darwati Herwinarso . Hilmasari, Lutfi Fatma I Made Sukresna Ibnu Widiyanto Ika Pratama Kusumawati Indah Lestari, Indah Indiyanti, Indiyanti Indra Hidayatulloh Iqbal Bilgrami Biruni Ira Kurniawati Irene Rosa Lullulangi, Irene Rosa Irsandi, Ricky Rizki Izzatillah, Fathonah Jane Koswojo Janeko, Janeko Joni Devitra, Joni Juniati Juniati Kamalludin, Mamat Hamidi Kamila, Firda Tasya Karawahenni, Yolanda Dwi Vivian Khairul Saleh Komarudin Komarudin Latifa, Alfa Putri Latifah, Riska Nurul Lia Yuliati, Lia Lubaba, Hanny Lucy Nurika Varasofiari Lumbantoruan, Julia Ester Lusia Oktaviani, Lusia M. Sumarsono Manaf, Zuerdiana Binti Mardiyansyah, Wijaya Masitah Shahrill, Masitah Maslakhah, Ida Moh Sa’diyin Mohamad Ridwan Muadzimah, Zumrotul Mubarok, Faizal Mubarok, Moch Yazid Muchamad Rinaldi Mudinillah, Adam Muhammad Alhada Fuadilah Habib Muhammad Andie Hakim, Muhammad Andie Muhammad Haris Muhammad Irfan Muhyidin Muhyidin Mulyana, Andika Pratama Munawaroh, Vina Shofwatul Munir, Ulfa Saikhul Muniri Musrikah Mustika, Maya Mustofa, Fatmawati N. Fatmarischa Nabilah, Beby Pamungkas Nabilah, Zata Nandang Mufti Nasikh Nelva Lestari Silaban Netty Kurniawati, Netty Netty Kurniawaty Nikita Nila Erdiana, Nila Novinoa, Galuh Novita, Elvira Novtriana, Deasti Nuha, Ahmad Lu’lu’ Dhiyaun Nukhba, Rania Nur Khakim, M. Yusup Nurida, Nurida Nuril Munfaridah, Nuril Nurkhalifah, Fatimah NURUL AZIZAH Nyoto Santoso Oceani, Oceani Oktavia, Linda Pahlevi, Anzaruddin Septian paraswati, yunita andri Philco, Syaddad Verahry Pinilih, Anggoro Canggih Pragunadi, Nindita Gabriele Pramesthi, Getut Prawitasari Prihatno Kusdiyarto Purbo Suwasono Puspita, Wanda Indriana Putri, Rizqy Nur Ayu Qomari, Nurul Qondas, Jiddan Gamal Rafsanjani, Ardhy Rahayu, Eni Puji Rahim, Handy Faishal Rahmawati Prabandan, Rahmawati Rahmawati, Putri Melinda Ratika Sekar Ajeng Ananingtyas Regina Cahya Tifanni Riadi, Dicky Bachtiar Rifqi, Abu Risnawati, Ria Riski Rita Purwaningsih Riza, Saiful Rizki Sappitu Hidayat, Rizki Sappitu Rizkiyanti, Eva Rizkyanti, Elta Rohmawati, Widya Rohmiati, Dyah Palupi Romansyah, Teddy Amin Rosidah, Nanda Nur Indah Kamilatur Rosiyati, Diana S. Johari Sabar Narimo Safrina, Sri Sahal Fawaiz Said Muhammad Reza Ardiansyah, Said Muhammad Reza Saputri, Virda Hersy Lutviana Sasongko, Beni Tri Sentot Kusairi Septiawati, Farida Setiaji, Asep Setyowiseso, Bagas Sisca Fajriani Siti Helmyati Siti Hidayah Siti Khoiriyah Siti Sailah, Siti Siti Zulaikah Soekorini, Noenik Sudarmanto Sudarmanto, Sudarmanto sudianto Sudianto, Sudianto Suhroni Suhroni, Suhroni Sujarwo, Joko Sulur Sunaryono Sunaryono, Sunaryono Supardi Supardi Supriana, Edi Surgawi, Ilham Surgawi Suryanto, L. Suryanto Suryanto, L. Suryanto Susilo Toto Raharjo sutiyono sutiyono Sutiyono Sutiyono Sutono Sutono Syamsiar, Syamsiar Syamsul Hadi Syihab, Zuher Tali Tulab, Tali Taufan Marhaendrajana, Taufan Tengku Riza Zarzani N Tohir Solehudin Tommy Sulthon Darmawan, Tommy Tri Adi Prasetya Tri Hadi Karyono Tsania Nur Diyana Ulya, Richa Railil Ummah, Jamiatul Ummu Sholihah Umy Zahroh Upik Tria Wagiran Wagiran Wahyu Eko Saputro, Wahyu Eko Wartono Wartono Wati, Diah Ayu Widya Wibowo, Wira Hadi Widiaswara, Tias Wulandari, Arum Nur Yasirul Amin Yaumi, Mimi Rohazal Yemi Kuswardi, Yemi Yeni A Mulyani Yogi Sugito Yon Soepri Ondho Yousaf, Muhammad Rizwan Yuliati Wahyu Setyorini Yumna, Janika Salma Zaka, Amar Rizki