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Erlina Wiyanarti
Universitas Pendidikan Indonesia
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Reconstructing a Culturally Grounded Social Entrepreneurship Model: Insights from Sundanese Cultural Values among Social Studies Education Students Sari Sari Handani; Bunyamin Maftuh; Disman; Erlina Wiyanarti
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 12 No. 3 (2026): September (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v12i3.21958

Abstract

This study aims to identify forms of social entrepreneurship among Social Studies Education students, examine the application of Sundanese cultural values, analyze the supporting and inhibiting factors, and formulate a social entrepreneurship model based on local wisdom. A qualitative approach with a multiple-case study design was employed. The research was conducted at three universities—Universitas Bale Bandung, Institut Pendidikan Indonesia, and Universitas Tazkia—using observations, document analysis, focus group discussions (FGDs), and in-depth interviews with 29 informants, including students, faculty members, program administrators, and community partners. Data were analyzed interactively through data condensation, data display, and conclusion drawing. The findings indicate that student social entrepreneurship manifests in three main forms: businesses based on local potential, community cooperatives, and digital social movements. Sundanese cultural values, including Silih Asah, Silih Asih, Silih Asuh, Sauyunan, and Sabilulungan, as well as the character traits of Cageur, Bageur, Bener, Pinter, and Singer, were found to be well integrated into entrepreneurial practices. Institutional support and social capital emerged as the primary enabling factors, whereas limited financial capital and business literacy constituted the major barriers. This study resulted in the NISSE Model (Sundanese Values–Social Sciences–Social Entrepreneurship), a holistic framework that integrates cultural inputs, the pedagogical processes of Social Studies Education, student competencies, and community transformation. Theoretically, the model contributes to the theory of indigenous entrepreneurship by demonstrating how local wisdom can function as an operational principle shaping business ethics, collaborative decision-making, and altruistic orientations. Practically, the NISSE Model provides a curriculum framework for local-wisdom-based entrepreneurship that may be adapted to diverse cultural contexts globally.
Co-Authors - Sapriya Adriani, Nour Muhammad Agus Mulyana Agus Mulyana Agustira, Deden Aim Abdulkarim Aim Abdulkarim Alfisyah Alfisyah Anindyta Fitriyani Anisa Siti Nurjannah Annissa, Sylvia Asti Yunita Benu Aulia Novemy Dhita Bagja Waluya bagja waluya, bagja Benu, Asti Yunita Bunyamin Maftuh Dadang Sundawa Dadang Sundawa, Dadang Darius Yonatan Nama Dedi Kurniawan Dharma Gyta Sari Harahap Dimas Rachmat Susilo Dina Siti Logayah Dini Nur Oktavia Rahayu Disman Disman Disman Disman, Disman Edwin Nurdiansyah Eka Yuliana Rahman Eldi Mulyana Elly Malihah Enok Maryani Ersis Warmansyah Abbas Fadhilah, Alma Husna Fadillah, Elok Fadillah, Fanny Suci Farhan Nur Ghifari Farohi, Ahmad Fathiraini, Nurdiani Fauzi, Kiki Rizki Fazri, Syarah Nurul Fidya Faridah Kultsum Gandung Wirawan Ginanjar, Ajeng Halim, Wardatul Haifa Syafira Handani, Sari Sri Hasni Hasni Hasni Hasni Hyangsewu, Pandu Iavo, Ramananarivo Idrus Affandi Iing Yulianti Ikmal Maulana Juju Masunah Jumriani Jumriani Jumriani, Jumriani Justika Ainun Mufti Karel Juniardi Karyadi Hidayat Kokom Komalasari Kokom Komalasari Kokom Komalasari Labibatussolihah, Labibatussolihah Lasido, Nur Allan Leli Yulifar Mamat Ruhimat Mamat Ruhimat, Mamat Masyithoh Nurul Haq Meri Erlina Mina Holilah, Mina Moh Fikri Pomalingo Moh. Imron Rosidi Muh. Sholeh Muhamad Iqbal Muhammad Adhitya Hidayat Putra Muhammad Rezky Noor Handy Muhammad Yusuf Ritonga Murdiyah Winarti Mutiani Mutiani Nana Supriatna Nana, Supriatna Nashar Nashar Nour Muhammad Adriani Novemy Dhita, Aulia Nugraha, Much Luthfi Fauzan Pernantah, Piki Setri Pratiwi, Rani Tania Rahmi Handayani Rasyid, Yusmalia Raisha Rohani Rohani Ruimat, Mamat Said Hamid Hasan Salman Alparis Sormin Salman, Nola Fibriyani Bte Sapriya Saprya Saprya Sari Sari Handani Saripudin, Didin Silvy Mei Pradita Siti Maryam Pane Siti Nurbayani Siti Sarah, Siti Siwi, Andinna Mega Suriadi Ardiansyah Susilo, Dimas Rachmat Sutarto Hadi Syaharuddin Tamara Dewi Ramadhani Tsabit Azinar Ahmad Wawan Darmawan Wawan Darmawan Wicaksono, Fachri Yani Kusmarni, Yani Yuver Kusnoto