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Sri Yanti
Program Magister Teknologi Pembelajaran FKIP Untan, Pontianak
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PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, DAN PROMOSI TERHADAP MINAT BELI KONSUMEN PADA KFC BATAM Mistianasari, Dita; Ngaliman, Ngaliman; Yanti, Sri
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 3 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v11i3.1192

Abstract

Tujuan penelitian ini adalah: (1) Untuk mengetahui pengaruh persepsi harga terhadap minat beli konsumen di KFC Batam. (2) Untuk mengetahui pengaruh kualitas pelayanan terhadap minat beli konsumen di KFC Batam (3) Untuk mengetahui pengaruh promosi terhadap minat beli konsumen di KFC Batam (4) Untuk mengetahui pengaruh persepsi harga, kualitas layanan dan promosi secara bersamaan mempengaruhi minat beli konsumen di KFC Batam. Metode penelitian yang digunakan dalam penelitian ini adalah survei. Penelitian ini dilakukan di 10 Restoran Cepat Saji Kentucky Fried Chicken (KFC) di Kota Batam. Kesepuluh lokasi yang diambil adalah 10 lokasi dengan konsumen tersibuk di Kota Batam berdasarkan data internal KFC Kota Batam. Sampel penelitian ini sebanyak 100 responden yang terbagi dalam 10 cabang KFC di Kota Batam. Hasil penelitian ini menunjukkan bahwa (1) Persepsi Harga Sebagian berpengaruh positif dan signifikan terhadap minat beli KFC di Kota Batam (0,00 > 0,05). (2) Sebagian Kualitas layanan berpengaruh positif dan signifikan terhadap minat beli KFC di Kota. Batam (0,011 > 0,05). (3) Promosi Sebagian berpengaruh positif dan signifikan terhadap minat beli pada KFC di Kota Batam (0,000 > 0,05). (4) Secara simultan persepsi harga, kualitas pelayanan, promosi secara simultan berpengaruh positif dan signifikan terhadap minat beli KFC di Kota Batam (0,000 > 0,05).
The Influence of Brand Image, Lifestyle and Word of Mouth (WOM) on Purchasing Decisions for N-Max Motorbikes Putra, Reza Eka; Yanti, Sri
Zona Manajerial: Program Studi Manajemen (S1) Vol 12 No 1 (2022): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v12i1.1235

Abstract

The purpose of this study is to find out and analyze the influence of brand image, life style and word of mouth on the purchase decision of N-Max motorcycles at yamaha PT dealers. Graha Auto Perkasa. The method used in this study is to use quantitative methods in associative approaches or studies. The population in this study was N-Max motorcycle users from 2019-2021 with a total of 5274 people, the sample of this study was 100 respondents. The collection technique used in this study used a questionnaire / questionnaire that was tested for validity and reliability, the data analysis technique of this study used Multiple Linear Regression, Classical Assumption Test, Hypothesis Test (t Test and F Test) and Coefficient of Determination. Data processing in this study used the SPSS Software version 25 program. The results of this research show that the brand image has a positive and significant effect on the decision to buy N-Max motorcycles at yamaha PT dealers. Graha Auto Perkasa Batam with a probability value of 0.038 < 0.05. Life style has a positive and significant effect on the purchase decision of the N-Max motorcycle at yamaha dealer PT. Graha Auto Perkasa Batam with a probability value of 0.000 < 0.05. Word of mouth negatively and significantly affects the purchase decision of N-Max motorcycles at yamaha dealer PT. Graha Auto Perkasa Batam with a probability value of 0.000 < 0.05. The coefficient of determination value of 81.1% shows the contribution of brand image, life style, and word of mouth (WOM) to purchasing decisions and the remaining 18.9% is influenced by various other variables.
The Influence of Compensation, Workload and Work Environment on Employees Yanti, Sri; A, Priyanka Reggina
Zona Manajerial: Program Studi Manajemen (S1) Vol 12 No 1 (2022): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v12i3.1239

Abstract

The role of human resources is very important to achieve company goals. This of course does not escape from various supporting factors in increasing employee productivity or work performance such as a supportive work environment, workload stability and also providing rewards that are commensurate with employee performance. The purpose of this study is to analyze the effect of compensation, working environment and workload through work satisfaction on Badan Pengusahaan Batam. The method used is multiple linear regression analysis. The study population of 1782 employees and samples used by 100 respondents. Research shows that the Compensation and Working Environment partially significant effect on the Work Satisfaction. While Workload partially not significant effect on the Work Satisfaction. Simultaneously Compensation, Working Environment and Workload have significant effect on the Work Satisfaction.
The Influence of Organizational Culture, Work Environment and Work Stress on Employee Performance in the SMT Department of PT Aohai Technology Indonesian Simanjuntak, Nova Yanti; Yanti, Sri
Zona Manajerial: Program Studi Manajemen (S1) Vol 12 No 3 (2022): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v12i3.1266

Abstract

This study aims to obtain empirical evidence of the influence of organizational culture, work environment, and job stress on employee performance at PT Aohai Technology Indonesia. In the testing phase in this research, the sampling method used is the census. The sample in this study were 110 employees of PT Aohai Technology Indonesia. The method of data collection is done by questionnaire. Hypothesis testing is done by using a linear regression model and T- statistical test. Hypothesis testing is done using SPSS software. Based on the results of testing the first hypothesis, it is known that organizational culture does not significant effect on the performance of employees of PT Aohai Technology Indonesia. And from the results of the second test, it is known that the work environment has a significant effect on the performance of employees of PT Aohai Technology Indonesia. And the results of the third test, it is known that work stress has a significant negative effect on the performance of PT Aohai Technology Indonesia.
Pengaruh Pengembangan Karir, Lingkungan Kerja, dan Self Efficacy Terhadap Komitmen Organisasi Pegawai di Dinas Kesehatan Provinsi Kepulauan Riau Dengan Kepuasan Kerja Sebagai Variabel Intervening Sulistiana, Rita; Yanti, Sri
Zona Manajerial: Program Studi Manajemen (S1) Vol 12 No 3 (2022): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v12i3.1294

Abstract

This research was conducted with the aim of finding out whether there is a direct influence of career development, work environment, self-efficacy and job satisfaction on organizational commitment, and to find out whether career development, work environment, self-efficacy have a direct effect on employee job satisfaction. The samples from this research were employees who worked at the Riau Islands Provincial Health Service. A total of 75 questionnaires were distributed and all were returned, using a non-probability sampling technique. To analyze this research data using multiple regression analysis techniques using SmartPLS software. Based on the research results, it can be concluded that the variables, career development and job satisfaction have no significant direct effect on employee organizational commitment with a significance level of > 0.05. Meanwhile, the work environment and self-efficacy on employee organizational commitment determine it directly with a significance of <0.05. The research results show that variables, work environment and self-efficacy directly determine job satisfaction with a significance level of <0.05. The results of the indirect influence show that the variables of career development, work environment and self-efficacy on organizational commitment which are mediated by job satisfaction have an insignificant effect, with a significance level of > 0.05. The R Square coefficient of determination for career development, work environment, self-efficacy and job satisfaction on employee performance is 0.858 and career development, work environment, self-efficacy on job satisfaction is 0.865.
Studi Tentang Faktor Terkait Minat Beli Konsumen KFC di Batam Mistianasari, Dita; Ngaliman, Ngaliman; Yanti, Sri
Zona Manajerial: Program Studi Manajemen (S1) Vol 13 No 1 (2023): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v13i1.1408

Abstract

Competition in the fast food business in Batam has been quite high in the last five years. Each restaurant serves a variety of attractive menus and packages. As a fast food restaurant business that is well known to the public, KFC must carry out an analysis to find out the perceptions that are built in customers' minds. For example, price, service quality and promotions have an impact on consumer buying interest. The aim of this research is to determine the respective influences of price perception, service quality and promotion on consumer buying interest at KFC Batam. The research method used is a survey. Against 10 KFC branches in Batam, 100 respondents were determined. The results of this research show that price perception, service quality and promotion partially influence KFC buying interest in Batam City.
Analisis Kinerja Karyawan PT. Batam Bintan Telekomunikasi Dalam Kaitannya Dengan Motivasi, Disiplin, dan Stres Kerja Juniastito, Raynaldi; Ngaliman, Ngaliman; Yanti, Sri
Zona Manajerial: Program Studi Manajemen (S1) Vol 13 No 2 (2023): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v13i2.1409

Abstract

PT Batam Bintan Telekomunikasi (BBT) has its own uniqueness as a corporation. This company only provides communication services outside PT Telkom for industrial areas in Batam and Bintan which are being developed by the Salim Group. The purpose of this research is to analyze the performance of employees PT BBT, in relation to the influence of motivation, discipline and work stress. The study was conducted on 40 employees of the Company through data collection processed with SPSS version 24. The results of the analysis prove that motivation (X1) shows a positive influence on employee performance. Likewise regarding the influence of discipline (X2) on performance and work stress (X3) on employee performance.
Pengaruh Kepemimpinan, Kompetensi, dan Ketelitian Kerja Terhadap Kinerja Pegawai Pada Kantor Kecamatan Batu Ampar Prawita, Nihan; Yanti, Sri; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 1 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i1.1525

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak dari Kepemimpinan, Kompetensi, dan Ketelitian Kerja terhadap KinerjaㅤㅤPegawai di Kantor Kecamatan Batu Ampar. Metode yang diterapkan dalam penelitian ini adalah pendekatan kuantitatif. Populasi ㅤyang diteliti meliputi seluruh pegawai di Kecamatan Batu Ampar, yang berjumlah 80 orang, ㅤㅤdengan sampel yang juga mencakup keseluruhan pegawai, yaitu 80 responden. Pengumpulan data dilakukan melalui kuesioner elektronik. Temuan dari pengolahan data menunjukkan bahwa Variabel Kepemimpinan (X1) berpengaruh positif dan signifikan terhadapㅤㅤKinerja Pegawai secara ㅤparsial, Variabel Kompetensi (X2) juga berpengaruh positif dan signifikan terhadap Kinerja Pegawai secara parsial, sedangkan Variabel Ketelitian Kerja (X3) menunjukkan pengaruh positif namunㅤㅤㅤㅤtidak signifikan terhadap Kinerja ㅤPegawai. ㅤSecara ㅤsimultan, Kepemimpinan, Kompetensi, ㅤdan Ketelitian Kerja memiliki pengaruh terhadap KinerjaㅤㅤㅤPegawai di Kantor Kecamatan Batu Ampar.
The Influence of Price, Product Quality, and Brand Ambassador on MS Glow Purchasing Decisions Rahayu, Puji; Yanti, Sri; Auzar, Silvia Revana
Zona Manajerial: Program Studi Manajemen (S1) Vol 13 No 3 (2023): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v13i3.1526

Abstract

This research aims to determine the influence of price on purchasing decisions for Ms Glow among students at the Faculty of Economics and Business, Batam University, to determine the influence of product quality on purchasing decisions for Ms Glow among students at the Faculty of Economics and Business, Batam University, to determine the influence of Brand Ambassadors on purchasing decisions for Ms Glow. For students at the Faculty of Economics and Business, Batam University, to find out price, product quality and Brand Ambassador together, they influence purchasing decisions for students at the Faculty of Economics and Business, Batam University. The method that the author used in preparing this thesis is a quantitative method with descriptive analysis and multiple linear regression. The population in this study were all students from the Faculty of Economics and Business, Batam University who used Ms Glow products with a total of 162 students. The sample for this research was 116 respondents. Data processing in this research used the SPSS Version 27.0 software program. From the results of calculations and analysis using SPSS Version 27.0 software, the author can draw the conclusion that the Price Variable (X1) has a positive and significant influence on purchasing decisions with a significance value of 0.000 < 0.05. The Product Quality variable (X2) has a positive and significant influence on purchasing decisions with a significance value of 0.000 < 0.05. The Brand Ambassador variable (X3) has a positive and significant influence on purchasing decisions with a significance value of 0.009 < 0.05. The coefficient of determination value of 82.6% shows the contribution of price, product quality and Brand Ambassador to purchasing decisions and the remaining 17.4% is influenced by various other variables.
Pengaruh Kualitas Layanan, Kualitas Informasi, dan Presepsi Harga Terhadap Kepuasan Pelanggan (Studi Kasus pada Pengguna Aplikasi Pos Aja! PT. Pos Indonesia Cabang Batam) Saogo, Wivitaiming Prasti; Yanti, Sri; Mursal, Mursal
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 2 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i2.1552

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak Kualitas Layanan, Kualitas Informasi, dan Persepsi Harga terhadap Kepuasan Pelanggan dengan fokus pada pengguna aplikasi Pos Aja! yang dikelola oleh PT. Pos Indonesia Cabang Batam. Metode penelitian yang digunakan dalam studi ini adalah pendekatan kuantitatif. Populasi yang diteliti mencakup pengguna aktif aplikasi Pos Aja! dari Januari 2021 hingga Desember 2023, dengan total 229 pengguna aplikasi tersebut. Sampel penelitian terdiri dari 150 responden yang dipilih. Data dikumpulkan melalui penyebaran kuesioner. Analisis data menunjukkan bahwa Variabel Kualitas Layanan (X1) memiliki pengaruh positif dan signifikan secara parsial terhadap Kepuasan Pelanggan. Variabel Kualitas Informasi (X2) juga menunjukkan pengaruh positif dan signifikan secara parsial terhadap Kepuasan Pelanggan. Sebaliknya, Variabel Persepsi Harga (X3) hanya memiliki pengaruh positif namun tidak signifikan secara parsial terhadap Kepuasan Pelanggan. Secara simultan, terdapat pengaruh yang signifikan dari Variabel Kualitas Layanan, Kualitas Informasi, dan Persepsi Harga terhadap Kepuasan Pelanggan pada studi kasus pengguna aplikasi Pos Aja! di PT. Pos Indonesia Cabang Batam.
Co-Authors ', Sugianto A, Priyanka Reggina A.A. Ketut Agung Cahyawan W Abyadi, Syaidil Adawiyah, Saidatul Adi Apriadi Adiansha Agung S, Timotius Agustine, Dine Aida, Siti Noor Aliyani, Ade Surya Andi M Lutfhi Andika, Fauziah Andrini, Mardian Anggraini, Atika Anggraini, Suci Antoni Anwar, Yessi Apriyansyah, Chandra Apriyanto, Apriyanto Arfina, Angga Ariadi, Purmansyah Arma, Meisa Suci Aryati, Ani Asmara Dewi Asmaul Husna Astriyani, Arum Aufa, Athiatul Auzar, Silvia Revana Azhar, Bayu Budiarso, Adi Chablullah Wibisono Cindy Claudia, Cindy Dahlan Dahlan Daska Azis Dayu Putri, Veni Dede Suratman Dendy Kharisna Desby Juananda, Desby Devita, Yeni Dewi, Nolla Puspita Diska Arliena Hafni, Diska Arliena Dyna, Fitri Edi Mulyadi Eko Saputra Ely Kurniawati Emulyani, Emulyani Erman Taer Ervina Mukharomah, Ervina Faradilla Safitri, Faradilla Fathoni, M Ilham Febtrina, Rizka Ferdiansyah, Aril Feskariani, Dwi Fitriani, Iyang Maisi Fitriani, Iyang Maisi FITRIANI, RIRIN Friadi, John Furkan Furkan Furqan, M. Hafizul Gita Indriawan, M. Handayani, Yuniar Harahap, Afrida Sriyani Hardjito S Darmojo Hartatik hasanah, Ulfa Heldawati, Heldawati Hopi, Zikrilla mayuli Husna, Arina Himatul Ihsan Ihsan Ihsan Ihsan Ihsan Ilhami Romus, Ilhami Imam, Takbil Indrawan, Mohamad Gita INDRAYANI INDRAYANI Iqbal Ramadhan Ismawati Ismawati Ismawati ismawati Jafar, Zannalia Putri Jawoto Nusantoro JUMIAH Juniastito, Raynaldi Juniati, Tri Kaafah, Nursilmi Kartini Kartini Khatitimah, Husnul Kurnia Saputri, Kurnia Lara Jenita, Yosi Lestari Putri, Ranisa Eka Liharyanti, Uci Lina Lina Lubis, Erni Malau, Dessy Mita Mariana Mardian Andriani Mariamah Mariamah Martono Martono Merahwan, Cut Mertawati, Gusti Agung Ayu Raka Mirham Nurul Hairunis Miskan, Miskan Mistianasari, Dita Mistianasari, Dita Mistianasari MMSI Irfan ,S. Kom Muhammad Muhjam Kamza Mulyani, Siska Murni Hayati, Leni Mursal Mursal Mustika, Ita Nabila, Putri Nasrulah, Nasrulah Nasrullah Natswa Deanra, Cantika Nedi Hendri, Nedi Ngaliman, Ngaliman Nita Priyanti Noferi, Hendi Nona Jane Onoyi Nst, Nurhamidah Nur Andini Rianti Nurfadilah, Aulia Nurfaria, Irna Nurhayati Nurhayati Nuzulul Rahmi, Nuzulul Oktavianingsih, Eka PERMATASARI, Rizka Arsyntha Prawita, Nihan Priansyah, Anggra Prima, Argo Putra Primasari Fitria Puji Rahayu Purwandari, Elce Putra, M. Fadhil Mandala Putri, Suci Indah Rahmatulah, Sarif Raihan, Revi Rama Danita, Putri Ramli , Ramli Rasidin, Aiman Raymond Raymond Reza Eka Putra, Reza Eka Rif’at, M. Rulitawati, Rulitawati Rusdiana Rusdiana Sahlan, Meilan Sakina, Nur Salahudin Salahudin Samsilayurni Samsudin Samsudin Sandi, Peki Fitra Saogo, Wivitaiming Prasti Sarmini Sarmini Saryono Saryono Satriawan, Bambang Shaifun, Muhammad Sika Simanjuntak, Nova Yanti Siti Halidjah Siti Hasanah Sri Wahyuni Sri Wardhani Suhailin Suhardis, Adnan Sulistiana, Rita Sultan S, M. Sulvani Susanto, Rezi Sustiyaningsih Syamsurizal - - Thea Yuliana Anjari, Thea Yuliana Tita Sapriyanti, Tita Ulva, Mariam Unem, Bilel Urip Giyono Veni Dayu Putri Wardah Wardah Widiyawati, Erli Windayati, Diana Titik Yantri, One Yulia Citra, Yulia Yulia, Vinna Yuliansyah Yuliansyah Yulimarta, Esa Yulinda, Riska Dwi Mai Zul’ Irfan, M. Zul’irfan, M.