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All Journal KAJIAN SASTRA LiNGUA: Jurnal Ilmu Bahasa dan Sastra BAHAS Celt: A Journal of Culture, English Language Teaching & Literature JURNAL PENGABDIAN KEPADA MASYARAKAT Language Literacy: Journal of Linguistics, Literature, and Language Teaching Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Mimbar Ilmu JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Jurnal Sains Sosio Humaniora Journal on Education Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah JETL (Journal Of Education, Teaching and Learning) Voices of English Language Education Society Journal of English Language Teaching and Linguistics JOMSIGN: Journal of Multicultural Studies in Guidance and Counseling Bahasa Indonesia Prima Thinking Skills and Creativity Journal Dialectical Literature and Education Journal Elsya : Journal of English Language Studies MEDAN MAKNA: Jurnal Ilmu Kebahasaan dan Kesastraan Jurnal Darma Agung Jurnal Pedagogi dan Pembelajaran Ethical Lingua: Journal of Language Teaching and Literature Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JOLLT Journal of Languages and Language Teaching International Journal of Educational Research and Social Sciences (IJERSC) Journal La Sociale Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Bahterasia : Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia Register : Journal of English Language Teaching and Learning of FBS UNIMED Joal : Journal of Applied Linguistics Kode : Jurnal Bahasa Indonesian Journal of EFL and Linguistics East Asian Journal of Multidisciplinary Research (EAJMR) SIGEH ELT : Journal of Literature and Linguistics LINGUISTIK TERAPAN Kajian Linguistik dan Sastra LingPoet: Journal of Linguistics and Literary Research Proceeding International Conference on Malay Identity Jurnal Ilmiah Ilmu Terapan Universitas Jambi Studies in English Language and Education Innovative: Journal Of Social Science Research Estungkara: Jurnal Pengabdian Pendidikan Sejarah LINGTERSA: Jurnal Linguistik, Terjemahan, Sastra IJLHE: International Journal of Language, Humanities, and Education Sintaksis: Publikasi Para Ahli Bahasa dan Sastra Inggris JALC : Journal of Applied Linguistics and Studies of Cultural Radiant : Journal of Applied, Social, and Education Studies

T. Thyrhaya Zein

Fakultas Ilmu Budaya, Universitas Sumatera Utara

Author-ID : 427772

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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TAHAPAN FANIKA ERA-ERA MBÖWO PADA UPACARA FALÖWA NIAS SELATAN : ANALISIS WACANA KRITIS Dina Mariana; T. Silvana Sinar; T. Thyrhaya Zein
Kode : Jurnal Bahasa Vol 9, No 1 (2020): Edisi Januari
Publisher : Universitas Negeri Medan

Penelitian ini menganalisis salah satu tahapan penting dalam pelaksanaan Falöwa Nias Selatan, yaitu tahapan fanika era-era mböwo. Tahapan ini merupakan rangkaian prosesi adat yang berisikan 4 hal penting, yaitu Ngaỡtỡ (silsilah), Bỡrỡta Mbỡwỡ (mahar), Oroisa Mene-mene (nasehat) dan howu-howu (berkat). Peneliti menggunakan teori Analisis Wacana Kritis sebagai pisau analisis dalam menguraikan upacara Falöwa Nias Selatan. Tujuan penelitian ini adalah untuk mengetahui bagaimana proses tahapan penting dalam pelaksanaan Falöwa Nias Selatan, yaitu tahapan fanika era-era mböwo. Penelitian ini menggunakan metode deskriptif kualitatif dengan perspektif Analisis Wacana Kritis. Data yang digunakan dalam penelitian ini berupa teks Falöwa Nias Selatan yang telah ditranskripsikan. Hasil penelitian menunjukkan bahwa 1) Pada saat Ngaỡtỡ berlangsung, maka kedua belah pihak yang berkepentingan dalam prosesi adat akan memberitahukan tentang silsilah marga kedua mempelai dengan tujuan agar seluruh peserta dapat mengetahui hubungan kekeluargaan, 2) pada saat Bỡrỡta Mbỡwỡ ada hal unik yang dilakukan yaitu pembahasan tentang mahar dan jabatan dalam adat, 3) pada tahap Oroisa Mene-mene (nasehat) menunjukkan semua keluh kesah kedua orangtua selama bersama dengan anaknya dan diakhiri dengan pemberian nasehat dan 4) howu-howu (berkat) adalah tahapan akhir yaitu pemberian berkat berupa harapan oleh orangtua mempelai perempuan. Hasil penelitian tersebut menunjukkan bahwa pelaksanaan Falöwa Nias Selatan mengandung kekayaan budaya yang harus terus di lestarikan. Kata kunci : Upacara Falöwa Nias Selatan, Fanika era-era mböwo, Analisis Wacana KritisPenelitian ini menganalisis salah satu tahapan penting dalam pelaksanaan Falöwa Nias Selatan, yaitu tahapan fanika era-era mböwo. Tahapan ini merupakan rangkaian prosesi adat yang berisikan 4 hal penting, yaitu Ngaỡtỡ (silsilah), Bỡrỡta Mbỡwỡ (mahar), Oroisa Mene-mene (nasehat) dan howu-howu (berkat). Peneliti menggunakan teori Analisis Wacana Kritis sebagai pisau analisis dalam menguraikan upacara Falöwa Nias Selatan. Tujuan penelitian ini adalah untuk mengetahui bagaimana proses tahapan penting dalam pelaksanaan Falöwa Nias Selatan, yaitu tahapan fanika era-era mböwo. Penelitian ini menggunakan metode deskriptif kualitatif dengan perspektif Analisis Wacana Kritis. Data yang digunakan dalam penelitian ini berupa teks Falöwa Nias Selatan yang telah ditranskripsikan. Hasil penelitian menunjukkan bahwa 1) Pada saat Ngaỡtỡ berlangsung, maka kedua belah pihak yang berkepentingan dalam prosesi adat akan memberitahukan tentang silsilah marga kedua mempelai dengan tujuan agar seluruh peserta dapat mengetahui hubungan kekeluargaan, 2) pada saat Bỡrỡta Mbỡwỡ ada hal unik yang dilakukan yaitu pembahasan tentang mahar dan jabatan dalam adat, 3) pada tahap Oroisa Mene-mene (nasehat) menunjukkan semua keluh kesah kedua orangtua selama bersama dengan anaknya dan diakhiri dengan pemberian nasehat dan 4) howu-howu (berkat) adalah tahapan akhir yaitu pemberian berkat berupa harapan oleh orangtua mempelai perempuan. Hasil penelitian tersebut menunjukkan bahwa pelaksanaan Falöwa Nias Selatan mengandung kekayaan budaya yang harus terus di lestarikan. Kata kunci : Upacara Falöwa Nias Selatan, Fanika era-era mböwo, Analisis Wacana KritisPenelitian ini menganalisis salah satu tahapan penting dalam pelaksanaan Falöwa Nias Selatan, yaitu tahapan fanika era-era mböwo. Tahapan ini merupakan rangkaian prosesi adat yang berisikan 4 hal penting, yaitu Ngaỡtỡ (silsilah), Bỡrỡta Mbỡwỡ (mahar), Oroisa Mene-mene (nasehat) dan howu-howu (berkat). Peneliti menggunakan teori Analisis Wacana Kritis sebagai pisau analisis dalam menguraikan upacara Falöwa Nias Selatan. Tujuan penelitian ini adalah untuk mengetahui bagaimana proses tahapan penting dalam pelaksanaan Falöwa Nias Selatan, yaitu tahapan fanika era-era mböwo. Penelitian ini menggunakan metode deskriptif kualitatif dengan perspektif Analisis Wacana Kritis. Data yang digunakan dalam penelitian ini berupa teks Falöwa Nias Selatan yang telah ditranskripsikan. Hasil penelitian menunjukkan bahwa 1) Pada saat Ngaỡtỡ berlangsung, maka kedua belah pihak yang berkepentingan dalam prosesi adat akan memberitahukan tentang silsilah marga kedua mempelai dengan tujuan agar seluruh peserta dapat mengetahui hubungan kekeluargaan, 2) pada saat Bỡrỡta Mbỡwỡ ada hal unik yang dilakukan yaitu pembahasan tentang mahar dan jabatan dalam adat, 3) pada tahap Oroisa Mene-mene (nasehat) menunjukkan semua keluh kesah kedua orangtua selama bersama dengan anaknya dan diakhiri dengan pemberian nasehat dan 4) howu-howu (berkat) adalah tahapan akhir yaitu pemberian berkat berupa harapan oleh orangtua mempelai perempuan. Hasil penelitian tersebut menunjukkan bahwa pelaksanaan Falöwa Nias Selatan mengandung kekayaan budaya yang harus terus di lestarikan. Kata kunci : Upacara Falöwa Nias Selatan, Fanika era-era mböwo, Analisis Wacana KritisPenelitian ini menganalisis salah satu tahapan penting dalam pelaksanaan Falöwa Nias Selatan, yaitu tahapan fanika era-era mböwo. Tahapan ini merupakan rangkaian prosesi adat yang berisikan 4 hal penting, yaitu Ngaỡtỡ (silsilah), Bỡrỡta Mbỡwỡ (mahar), Oroisa Mene-mene (nasehat) dan howu-howu (berkat). Peneliti menggunakan teori Analisis Wacana Kritis sebagai pisau analisis dalam menguraikan upacara Falöwa Nias Selatan. Tujuan penelitian ini adalah untuk mengetahui bagaimana proses tahapan penting dalam pelaksanaan Falöwa Nias Selatan, yaitu tahapan fanika era-era mböwo. Penelitian ini menggunakan metode deskriptif kualitatif dengan perspektif Analisis Wacana Kritis. Data yang digunakan dalam penelitian ini berupa teks Falöwa Nias Selatan yang telah ditranskripsikan. Hasil penelitian menunjukkan bahwa 1) Pada saat Ngaỡtỡ berlangsung, maka kedua belah pihak yang berkepentingan dalam prosesi adat akan memberitahukan tentang silsilah marga kedua mempelai dengan tujuan agar seluruh peserta dapat mengetahui hubungan kekeluargaan, 2) pada saat Bỡrỡta Mbỡwỡ ada hal unik yang dilakukan yaitu pembahasan tentang mahar dan jabatan dalam adat, 3) pada tahap Oroisa Mene-mene (nasehat) menunjukkan semua keluh kesah kedua orangtua selama bersama dengan anaknya dan diakhiri dengan pemberian nasehat dan 4) howu-howu (berkat) adalah tahapan akhir yaitu pemberian berkat berupa harapan oleh orangtua mempelai perempuan. Hasil penelitian tersebut menunjukkan bahwa pelaksanaan Falöwa Nias Selatan mengandung kekayaan budaya yang harus terus di lestarikan. Kata kunci : Upacara Falöwa Nias Selatan, Fanika era-era mböwo, Analisis Wacana KritisPenelitian ini menganalisis salah satu tahapan penting dalam pelaksanaan Falöwa Nias Selatan, yaitu tahapan fanika era-era mböwo. Tahapan ini merupakan rangkaian prosesi adat yang berisikan 4 hal penting, yaitu Ngaỡtỡ (silsilah), Bỡrỡta Mbỡwỡ (mahar), Oroisa Mene-mene (nasehat) dan howu-howu (berkat). Peneliti menggunakan teori Analisis Wacana Kritis sebagai pisau analisis dalam menguraikan upacara Falöwa Nias Selatan. Tujuan penelitian ini adalah untuk mengetahui bagaimana proses tahapan penting dalam pelaksanaan Falöwa Nias Selatan, yaitu tahapan fanika era-era mböwo. Penelitian ini menggunakan metode deskriptif kualitatif dengan perspektif Analisis Wacana Kritis. Data yang digunakan dalam penelitian ini berupa teks Falöwa Nias Selatan yang telah ditranskripsikan. Hasil penelitian menunjukkan bahwa 1) Pada saat Ngaỡtỡ berlangsung, maka kedua belah pihak yang berkepentingan dalam prosesi adat akan memberitahukan tentang silsilah marga kedua mempelai dengan tujuan agar seluruh peserta dapat mengetahui hubungan kekeluargaan, 2) pada saat Bỡrỡta Mbỡwỡ ada hal unik yang dilakukan yaitu pembahasan tentang mahar dan jabatan dalam adat, 3) pada tahap Oroisa Mene-mene (nasehat) menunjukkan semua keluh kesah kedua orangtua selama bersama dengan anaknya dan diakhiri dengan pemberian nasehat dan 4) howu-howu (berkat) adalah tahapan akhir yaitu pemberian berkat berupa harapan oleh orangtua mempelai perempuan. Hasil penelitian tersebut menunjukkan bahwa pelaksanaan Falöwa Nias Selatan mengandung kekayaan budaya yang harus terus di lestarikan. Kata kunci : Upacara Falöwa Nias Selatan, Fanika era-era mböwo, Analisis Wacana Kritis

Multimodal Analysis in Covid-19 Advertisement of Indonesia and Arabic Version Nazwa Mustika; T. Thyrhaya Zein; Rahimah Rahimah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5474

The COVID-19 advertisement made by the Indonesian and Arab governments on the official website of the Ministry of Health's online media is a Public Service Advertisement (ILM) which aims to educate the public in dealing with this pandemic. This research will discuss the verbal and visual texts contained in the Indonesian version of the COVID-19 advertisement using a functional systemic linguistic approach (Halliday, 1985) and (Kress & Leeuwen, 2006) multimodal analysis model. The purpose of this research is to see how to construct and interpret meaning. discourse with words and images of COVID-19 in Indonesia and Arabic and how the images and words in the discourse are linked how the images and words in the discourse are linked. The method used is a descriptive qualitative method. The results obtained in this study is an ideational function consisting of material processes, mental processes, relational processes, behavioral processes, verbal processes and physical processes.

The Analysis Schematic Structure of Research Article from Journal Indexed by Sinta Agung Yadira; T. Thyrhaya Zein; Eddy Setia
East Asian Journal of Multidisciplinary Research Vol. 1 No. 5 (2022): June 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i5.572

This study analyzes the schematic structure of Sinta's indexed research articles. The object of this research is in the form of fifteen indexed research articles of Sinta ranked 1 and 2. The schematic structure of this research article is then analyzed using SLF theory because this study is a study of the SFL genre. The researcher integrates the concept of Huang & Chen (2018). In conducting data analysis, this study adapted the interactive model of Miles, Huberman & Saldana (2014). It was found in this study that there are two structures in the research article, namely the mandatory structure and the optional structure. There are three mandatory structures, namely Reporting Findings (RF), Interpreting Findings (IF), and Literature Compare (LC), while Accounting Findings (AF) is not a mandatory phase. The rest are optional, namely; Explanation of Context (CE), Order of Presentation (SP), Restatement Analysis Procedure (RAP), Summarizing Findings (SF), Evaluation of Findings (EF), Recommending Further Research (RFS), Providing Pedagogical Implications (PI), Providing Pedagogical Implications (ISA). The analysis yielded (RAP)^(SF)^(CE)^(SP)^[[RF.IF]n.LC]^(AF)^(EF)^(RFS)^(PI)^(ISA).

The Incomplete Linguistic Features and Schematic Structure in EFL University Students’ Narrative Texts Tengku Thyrhaya Zein; T. Silvana Sinar; Nurlela Nurlela; Muhammad Yusuf
JETL (Journal of Education, Teaching and Learning) Vol 4, No 1 (2019): Volume 4 Number 1 March 2019
Publisher : STKIP Singkawang

This study attempts to investigate the incomplete linguistic features and schematic structure in university students’ narrative text. Qualitative content analysis method was utilized as the research design. The instrument of the research is the writing sheet. The data were taken from a narrative text written by 34 university students of second-year English education study program under the theme of folktales from North Sumatera. The data were analyzed by using the transitivity system to identify linguistic features in narrative text. The findings present that there are 4 different titles of folktales found in the data. From the data, it was commonly found that there is an incomplete part of the schematic structure of narrative text written by students namely complication, evaluation, resolution, and coda. In terms of linguistic features, it is discovered that most of the students have difficulties in differing the tense used covering the use of regular and irregular verbs, and the absence of dialogue. Then, the conclusion can be drawn that the incomplete schematic structure and linguistic features exist in university students’ narrative text. It is also suggested that students keep practicing to write and lecturers should devote higher attention in teaching this genre so that it is able to be comprehended and properly produced by students.

REALISASI TINDAK TUTUR REMAJA ALAYERS PADA AKUN FACEBOOK Irawati Bangun; Ridwan Hanafiah; Thyrhaya Zein
MEDAN MAKNA: Jurnal Ilmu Kebahasaan dan Kesastraan Vol 17, No 1 (2019): Medan Makna Juni
Publisher : Balai Bahasa Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/mm.v17i1.2293

Alay language is one of the new languages that has a negative impact on the existence of Indonesian. because it violates the good and right Indonesian norms and ethics. The purpose of this study is to find out how the realization of Alayers teenage speech acts on Facebook accounts with a sociolinguistic approach. This research is a type of qualitative research that applies content analysis research. The data in this study are words, phrases and sentences in Alay language. Data was sourced from uploading statuses and comments from Alayers in the group A collection of middle / high school kids looking for girlfriends and friends. To collect data in this study, researchers used data collection techniques, namely, observation and substitution techniques. Furthermore, the data was analyzed using the interactive model analysis techniques of Miles, Huberman and Saldana. Based on the results of the study it was found that out of 27 data obtained by researchers, it was found that there were 20 speech acts used by teenagers in uploading their status on Facebook, 5 speech acts in the form of complaints, and 2 more as speech acts in the form of praise. Alayers' teenage talk on Facebook accounts is realized through vulgar sentences and added images and videos containing pornography. The factors that influence adolescent Alayers speech acts on Facebook accounts are: a) Technological sophistication factor; b) Environment and c) Want to get recognition.

ANALISIS IDEOLOGI PADA NOVEL “AYAT-AYAT CINTA 2”: ANALISIS WACANA KRITIS MODEL VAN DIJK Wahyu Ningsih; T Silvana Sinar; T Thyrhaya Zein
MEDAN MAKNA: Jurnal Ilmu Kebahasaan dan Kesastraan Vol 17, No 2 (2019): Medan Makna Desember
Publisher : Balai Bahasa Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/mm.v17i2.2133

Ideology in a novel is a central concept in Critical Discourse Analysis. One of the novel authors who has a view of the surrounding existence through an ideology is Habiburahman El Shirazy. This studied aimed to find out how the ideology that underlies Ayat-ayat cinta's novel 2 by Habiburahman El Shirazy and what context triggers the ideology. To answer the research question, this research used van Dijk's Critical Discourse Analysis theory. This type of research was included in the type of content analysis research. The data in this study was sentences and paragraphs. Based on the results of the study, it was known that the ideology underlying the novel Ayat-ayat cinta's novel 2 by Habiburahman El Shirazy was an Islamic ideology and the context that triggers the ideology was how Habiburrahman El Shirazy views the western perception of Islam, views on dating in Islam, and based on the biography of Habiburrahman El Shirazy. Overall the Ayat-Ayat Cinta 2’s novel was a novel that reminds the reader of being able to at least change the mindset by reading and understanding the Qur'an well.

Spanduk Penolakan Vaksin Covid-19: Kajian Semiotik Multimodal Arini Prishandani; Nurainun Ainun; T. Thyrhaya Zein
MEDAN MAKNA: Jurnal Ilmu Kebahasaan dan Kesastraan Vol 19, No 1 (2021): Medan Makna Juni
Publisher : Balai Bahasa Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/mm.v19i1.3389

The purpose of this study was to see the meaning of the Covid-19 vaccine rejection advertisement or banner on social media on the @Indonesian_flatearth_society account. The method used in this research was qualitative method. The method to analyze using semiotic analysis of verbal and visual communication by Kress van Leeuwen. The analytical technique used in this research was reading image. The source of this research data was taken from the Covid-19 vaccine rejection campaign advertisement on Instagram social media "Indonesian_flatearth_sociaty". The data for this research were advertisement images or banners for the rejection of the Covid-19 vaccine on social media on the @Indonesian_flatearth_society account which was uploaded on December 10, 2020 and June 14, 2021. The results of the discussion of this study were semiotic multimodal studies that can be carried out using reading images technique. Each image have representational and interactive meaning that could be analyzed through Kress and van Leeuwen's 3 systems, namely information value, salience (bulge), and framing (frame). The analysis of the verbs found in each picture is that there are possessive sentences, persuasive sentences, and proverbs.

Speech Acts in ILC (Indonesia Lawyers Club) Talk Show Program Lisna Rifkadiana S; Busmin . Gurning; T. Thyrhaya Zein
LINGUISTIK TERAPAN Vol 17, No 2 (2020)
Publisher : Universitas Negeri Medan

This study was concerned with the use of speech acts in ILC (Indonesia Lawyers Club) Talk show program. The objective of this study was to describe the types of speech acts used by the host and the guests of ILC. Qualitative content analysis method was applied in this study. The sources of data were the host and the guests in ILC. The data of the study were the sentences and the phrases gathered from the conversation in the episodes of ILC. The finding of this study showed that four types of speech acts, namely rex`x` presentative, directive, commissive, and expressive were used by the host and the guests of ILC, while declarative speech act was not found at all in the episodes of that talk show program. The dominant type of speech act used by the host was directive, while the guests dominantly used representative speech act. Keywords: Speech Acts, Indonesia Lawyers Club, Talk Show Program. Conversation

SPEECH ACTS IN POLICE INVESTIGATIVE INTERVIEWS Ricky Drimarcha Barus; Amrin Saragih; Thyrhaya Zein
LINGUISTIK TERAPAN Vol 14, No 3 (2017)
Publisher : Universitas Negeri Medan

This study aimed at exploring the speech acts in police investigative interviews. The objectives of the study were to discover, to explain how types of speech acts used by the interviewers and interviewees in the police investigative interviews on Michael Brown’s case and to elaborate the reasons. This research applied descriptive qualitative method. The data were the utterances gathered from the interviewers and the interviewees in two different investigative interviews. They were then analyzed by using Searle’s Speech Acts theory. The findings revealed that the five types of speech acts, namely representative, directive, commissive, expressive and declarative were found in the first investigative interview. However, declarative was not found in the second investigative interview. The most dominant type from the two investigative interviews was representative speech act. The most dominant speech act performed by the detectives and special agents as the interviewers was directive speech act. The most dominant speech act performed by the suspect and the witness as the interviewee was representative speech act. The interviewers and interviewees performed them in two ways, direct - literal way and indirect - literal way, in which the direct - literal way was the most dominant one. The main reason why the interviewers performed directive speech act in the form of questioning, clarifying questioning and confirming questioning was to find facts and information. On the other hand, the interviewees performed the representative speech act in order to inform, explain, describe, affirm or deny. The direct - literal way was dominantly performed because all the participants want to avoid misunderstanding through ambiguous words or sentences since the investigative interviews are serious things.Keywords: interview, investigative interviews, speech acts

Identity Construction and Code Mixing on Micro Scale Business Advertisements in Medan Dian Heriani; T. Thyrhaya Zein
LINGUISTIK TERAPAN Vol 13, No 3 (2016)
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/lt.v13i3.4939

The objectives were: (1) to show the elements of print advertisements contain code mixing; (2) to show the categories of code-mixing used by advertisers/entrepreneur in print advertisements; (3) to describe the realization of identity construction in print advertisements; (4) to find out the reasons why the advertisers/entrepreneur of micro scale business use bilingual languages in marketing a product. The data were obtained from culinary products, “Burger Sumo”, “Jajanan Medan 369”,“Chicken Holic”, and “Martabak Buddy” through observation and indepth interview. The findings showed that: 1) In term of elements there were product name, subheading, slogan, headline, body copy and illustration. Some slogans used puns for more memorable and attractive for consumers; 2) Seven categories of code mixing were: isolated lexical, phrasal lexical substitution, phrasal substitution, sentential substitutions, others (trilingual), and slang; 3) Identity constructions were realized in form of code mixing Indonesian language to other language, especially English; 4) The reasons were attention getting, persuasion, innovation and creativity, prestige, technological words to fun and memorability because the owners thought that tag line/branding in Indonesian language cannot translate directly or if the discourse translate in English the message cannot deliver well to consumers because English has own term in the market/business. Keywords: advertising, language; code mixing; identity construction; print advertisements

Co-Authors Abdurahman Adisaputera Adilla Alatas Abus, Nurul Afdal, Taufik Agung Yadira Alatas Abus, Abiyulail Alemina Alemina Alemina Br. Perangin-Angin Amalia Amalia Amrin Saragih Amrin Saragih Amrin Saragih Amzelina Risty Br. Lubis, Aliffa Anni Alvionita Simanjuntak Ariani br Perangin-angin Arina Putri Arini Prishandani Arnie Putri Rachmadhani Artika, Mutiara Romi Asnani Asnani Aulia Ukhtin Bacas, Chintami Angelica Balqis Azwar Lubis Br. Perangin-angin, Alemina Busmin . Gurning Damanik, Vivi Heryanti Daulay, Olga Adelia Delfi Nazilah Lubis Deliana Desima Sipapaga Desri Maria Sumbayak Dian Heriani Dian Rizma Dina Mariana Dwi Widayati Dwi Widayati, Dwi Eddy Setia Eddy Setia Eddy Setia Eddy Setia Eka Yanualifa Telomensi Sitepu Elsa Prangin-angin Erikson Saragih Fathira Lubis, Nazmi Fhadilah Fitri Aviandasari Fila Alfia Fransisca, Amanda Frida, Karunia Devy Ginting, Riza Fahlevi Grace Widya Panggabean Gustianingsih Hanafiah, Ridwan Harefa, Yulianus Hariadi Susilo Helti Margaretha Tarigan Heriani, Dian Hia, Nadia Virdhani Hidayati Hidayati Husni Az-Zhahir Ibrahim Syah H.M. Simbolon Ihsan Tanama Sitio Indira Ginanti Irawati Bangun Istiqomah , Istiqomah Izhar Maulana, Alif Janinta Ginting Januarii, Erna Jayanti Kaonedy, Jesselyn Kemas, Wulandari Putri Khairun Nisa Laila, Atika Lekson, Mutiara Alda Lenni Herawati Sirait Lisna Rifkadiana S Lubis, Masdiana LUBIS, TASNIM Lubis, Tasnim Lydia Permata Sari M. Manugeren, M. Ma, Cynthia Maharani, Puan Mahriyuni Manalu, Lidya Arella Chaterina Margaret, Carissa Maria Klara Timorina Situmorang Masdiana Lubis Mega Uli Arta Silitonga Mia Fiona Simanjorang Mia Rizana Miftahur Ridha Mitha Arfiana Monika Sales Sitompul Muhammad Kiki Wardana Muhammad Yusuf Mulyadi Mulyadi Muthi'ah, Nadhirah mutiara mutiara Naila, Aisya Naifa Nakhwa Nabilla Atmaja Naomi Sephania br. Sirait Nasution, Diantry Binarwaty Habibie Nazwa Mustika Nikita Tantira Ningrum, Dwi Kurnia Surya Nur Lela Nurainun Ainun Nurazizah Yova Ekaputri Nurhaliza Nurlela Nurlela Nurlela Nurlela Nurlela Nurwijayanti Pardi Pardi, Pardi Parinduri, Afrahul Fadhillah Pradina Utami Tarigan Pratiwy, Devi Priyatama, Muhammad Rangga Purba, Thesia Aprianti PUTRI, DIAN MARISHA Putry Amelia Rachmad Fadillah Maha Rachmadhani, Arnie Putri Rahimah Rahimah Rahmah Fithriani Rangkuti, Rahmadsyah Raysa Purba Ricky Drimarcha Barus Ricky Drimarcha Barus Rini Prismayanti Ririn Fitri Suryani Ritonga, Siti Khairani Riza Fahlevi Ginting Rizana, Mia Robert Sibarani, Robert Rusdi Noor Rosa Saragih, Frans Dhaniko Cristian Sastia, May Sembiring, Teresia Anjelina Siahaan, Rachel Pratiwi Sihombing, Indah Andriyani Simangunsong, Reka Simorangkir, Nico Sahpudan Simorangkir, Raslima Sinaga, Lara Desma Sinambela, Stivani Ismawira Sinar, Silvana Sinar, T Silvana Sinar, T. Silvana Siregar, Jumaini Sofilla, Devi Sofyan, Rudy Soraya Tsamara Zahra Sri Minda Murni Sri Minda Murni Suriyani, Siti Syahputra, Fikry Prastya Syahron Lubis Syahron Lubis Syahron Lubis T Silvana Sinar T. Silvana Sinar T. Silvana Sinar T. Silvana Sinar T. Silvana Sinar T. Silvana Sinar, T. Silvana Tamba, Elizabeth Rusida Yosephine Tambunan, Friska Tarigan, Bahagia Tarigan, Desmery Natalia Tarigan, Helti Margaretha Tengku Silvana Sinar Theofani Leonita Siagian Ulfa, Maryam Venice Wijaya Vivi Heryanti Damanik Wahyu Ningsih Wahyu Ningsih Wina Avrillia Handyanto Wulandari, Vanny Yuni Syafria Br Hasibuan Yuni Wulandari Zulfan Zulfan

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