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THE EFFECT OF SYSTEM QUALITY, INFORMATION QUALITY, AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN ORDERING FOOD THROUGH JUANGJEK APPLICATION (Study On JuangJek Application Users In Bireuen Regency) Haidar Khawarizmi; Muchsin; Heriyana; Samsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.377

Abstract

This study aims to determine how the influence of system quality, information quality, and service quality on customer satisfaction in ordering food through the JuangJek Application in Bireuen Regency. The quality indicators of the system used consist of ease of use, accessibility, interactivity, and website innovativeness. Then information quality indicators consist of intrinsic information quality, contextual information quality, representation information quality, and accessibility information quality. Furthermore, service quality indicators consist of tangibles, reliability, responsiveness, assurance, and emphaty. While customer satisfaction indicators consist of overall satisfaction, confirmation of expectations, delivery speed, application satisfaction, and repurchase intention. The data used in this study was primary data obtained by distributing questionnaires to 110 JuangJek Application users in Bireuen Regency. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that system quality, information quality, and service quality had a positive and significant effect on customer satisfaction in ordering food through the JuangJek Application in Bireuen Regency.
THE INFLUENCE OF BRAND AWARENESS, BRAND LOYALTY AND QUALITY ON PURCHASE INTENTION OF REALME SMARTPHONE PRODUCTS IN LHOKSEUMAWE CITY (Case Study in the Community of Lhokseumawe City) Riski Rahmadani; Muchsin; Julimursyida; Samsul Bahri; Henny Irawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.379

Abstract

This research aims to determine the influence of Brand Awareness, Brand Loyalty, Perceived Quality on Purchase Intention for Realme Smartphone Products in Lhokseumawe City. The Brand Awareness indicators used in this research consist of being easy to remember, recognizing the type of product, having good quality and affordable prices, and good satisfaction. Then the Brand Loyalty indicators consist of trust, paying more, inviting people to buy, repeat purchases, following the news, and being able to become a spokesperson. Then the Perceived Quality Indicator consists of good quality, consistent quality, reliable products. And the Purchase Intention indicators used consist of transactional, referential and exploratory. This research uses a quantitative type with a sampling technique in the form of Accidental Sampling. The data used in this research is primary data obtained by distributing questionnaires to 102 Lhokseumawe City residents who are interested in buying Realme Smartphone Products. The data analysis technique used in this research is multiple linear regression analysis using SPSS version 23 software. The results of the research show that Brand Awareness, Brand Loyalty have a positive and significant effect on Purchase Intention for Realme Smartphone Products in Lhokseumawe City, while Perceived Quality has no significant effect on Purchase Intention for Realme Smartphone Products in Lhokseumawe City.
THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND HALAL LABEL ON PURCHASING DECISIONS OF HANASUI LIP CREAM AMONG FEMALE STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH Mutia Rahmi; T. Edyansyah; Samsul Bahri; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.603

Abstract

This research excamines the influence of brand image, brand trust, and halal labels on the purchase decision of Hanasui lip cream among female students of the Faculty of Economics and Business at Malikussaleh University. This research obtained data by distributing questionnaires as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis with the help of the SPSS (Statistical Package for the Social Sciences) tool. The sampling technique used is a non-probability sampling technique with a sampling technique using purposive sampling as the determinant of the sample. The population is 105 who use Hanasui lip cream at the Faculty of Economics and Business, Malikussaleh University. Partial test results show Brand image has a negative and insignificant effect on Purchase Decision, Brand trust has a positive and significant effect on Purchase Decision, and Halal Labels have a positive and significant effect on Purchase Decision.
THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH Farhan Kandarifa; Samsul Bahri; Adnan; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.730

Abstract

This study aims to analyze the influence of product quality, price, and promotion on the purchase decision of Acer laptops on students of the Faculty of Economics and Business, Universitas Malikussaleh. The sampling technique used is nonprobability sampling technique with purposive sampling method. This study used a sample of 96 respondents and analyzed then. Data collection using a Likert scale questionnaire. The data analysis method used is validity and reliability test, heteroscedasticity, multicollinearity, multiple linear regression, t-test, f-test, correlation coefficient, and determination coefficient with SPSS 20 application. The results of the study that have been conducted indicate that product quality and promotion have a significant effect partially and simultaneously on purchasing decisions. While price does not have a significant effect on purchasing decisions.
THE EFFECT BETWEEN COD AND BANK TRANSFER PAYMENT METHODS ON CONSUMER SATISFACTION IN MAKING ONLINE PURCHASE TRANSACTIONS : A CASE STUDY OF FEB UNIMAL STUDENTS -, Muhammad Fahminuddin; Samsul Bahri; Adnan; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.863

Abstract

This study aims to analyze the influence of Cash on Delivery (COD) and bank transfer payment methods on consumer satisfaction in online purchasing transactions among students of the Faculty of Economics and Business (FEB) at Malikussaleh University. The primary data for this research were obtained through questionnaires distributed to students who had previously made online purchases. The population consisted of 2,809 students, and using the Slovin formula with a 10% margin of error, a sample of 97 respondents was determined. This number was rounded up to 100 respondents for ease of analysis. The sampling technique used was purposive random sampling, with criteria including active student status and prior experience in online shopping. The results showed that both COD and bank transfer payment methods had a positive and significant effect on consumer satisfaction. The partial test results revealed a t-value of 9.033 for COD and 9.063 for bank transfer, both exceeding the t-table value of 1.660 with a significance level of 0.000, leading to the acceptance of hypotheses H1 and H2. The simultaneous test also confirmed that both independent variables together significantly affect consumer satisfaction, with an F-value of 713.640 and a significance level of 0.000. These findings indicate that the chosen payment method plays a crucial role in determining consumer satisfaction. COD tends to provide a higher sense of security, while bank transfers are perceived as faster and more efficient especially by students who are familiar with digital financial services.
The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh Sylfiyatul Hulfa Zalza; Samsul Bahri; Adnan; Ikramuddin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1177

Abstract

This study aims to analyze the influence of trust, customer satisfaction, and promotion on brand loyalty of Samsung smartphones among students of the Faculty of Economics and Business, Universitas Malikussaleh. Trust, customer satisfaction, and promotion were selected as independent variables because they are considered key factors in shaping consumer loyalty, while brand loyalty serves as the dependent variable, reflecting consumers’ commitment to a specific product. Primary data were collected through questionnaires distributed to students who have purchased or used Samsung smartphones, employing purposive sampling to ensure that respondents met the research criteria. Data analysis was conducted using multiple linear regression, allowing the identification of the effect of each independent variable on brand loyalty both partially and simultaneously. The results indicate that trust, customer satisfaction, and promotion have a positive and significant effect on brand loyalty. In other words, higher levels of consumer trust in Samsung’s quality and services, greater customer satisfaction with the product, and more effective promotional strategies increase the likelihood that consumers remain loyal to the Samsung brand. These findings provide important insights into the main factors influencing consumer loyalty and serve as a strategic reference for companies to design more targeted marketing programs, enhance brand loyalty among students as potential long-term consumers, and contribute valuable academic knowledge for future studies in the field of consumer behavior and brand management.
Co-Authors - Marzuki - Usman -, Muhammad Fahminuddin Abdul Marif Aditya Ramadhan Adnan Afrida Handayani Agus Wahyuni Aliawan Saputra Almukarramah Anhar Rozi Annisa Fitria Edriani ARIF KURNIAWAN Arif Mukti, Muhammad asep achmad Asmar Asmar Asmaul Husna Asmen, Faisal Baginda Patar Sitorus Bahri, Halida Besperi Besperi Budi Harsoyo Budi Yanto, Budi Bunyamin Bunyamin Cut Nayla Husin Debby Seftyarizki Diah Septiana Dini Islama Disna Anum Siregar Diya Alya DWI AGUST SUSILO IRAWAN Edi Rudi Ernawati Ernawati Evi Apriana Faliqul Isbah Fanny Rahmasari Farhan Kandarifa Fataroli Laia Febby Khafilwara feny wijayanti Findy Renggono Florentinus Heru Widodo Gede Wiratma Jaya Gilda Hanum Hafiz, Tanzil Haidar Khawarizmi Halimatun Sakdiya Hamizar, Hamizar Hanafi S. Nasution Harun Arrasyid Sitorus Hasan, Muhamad Fahmi Hendra Aiyub Henny Irawati Heriansyah Heriyana Herman Hermanto Hermanto Hijjah Safitri Harahap Husaini, Husaini Ikhsanul Khairi Ikramuddin, Ikramuddin Indra Mawardi Irma Dewiyanti isma nurunnisa Isra Mayani Jamilah . Jamillah Aqtar Jon Arifian Judo Laksono Juli Yanti Harahap JuliMursyida Khairina Khairina Kuswandi Lesty Annatul Annisa Lindung Zalbuin Mase M. Faisal Husna Mahally Kudsy Mahendra Mahendra Mahli Zainuddin Tago Maisaroh Makmun R. Razali Mariyudi melsa lestari Melysha Trianshy Milda Ernita Mimin Karmini Moch. Asmawi Mochamad Zakaria Mohammad Nur Dita Nugroho MUCHSIN Muh. Shaleh Muhammad Arman Al Jufri Muhammad Faisal Husna Muhammad Ridwan Muhammad Zairin Yunior Munirul Hady muslih mustofa Mutia Rahmi Mutia Salwa Muzammir Muzammir N. Nazaruddin Nabila Ukhty Nazliah Nazliah Nely Murniati Neni Wahyuningtyas, Neni Nggolaon, Delpina Nia Sri Ramania Novita Friska Nur Anwar Nur Pazilah Nurainun Nurlaili Nurlaili Nursim Nursim Nurul Akmal Nurul Najmi Oloan Marianti Siregar PUTRI DINDA PERTIWI R Djoko Goenawan Radite Praeko Agus Setiawan rafly hermana Rahmaniar Rahmi, Mira Mauliza remifa berliana Resky Faradibah Suhab Rico Sandi Aji Rika Favoria Gusa Rini Susiani Rino Bahtiar Yahya Riski Rahmadani Rizki Alamsyah Dafa M Nur Rizkika Alpiana Rohiman, Rohiman Ropi nuralim Rosdiana Rubiah Rubiah Rusydi Abubakar Safiah, Safiah Salahuddin Salahuddin Salsabila, Unik Hanifah Sari, Sucianti Sukiana Satyo Nuryanto Sayyid A. El Rahimi Silahooy, Stevi Siti Aisyah Siti Zaenab Sohratul Aini Soraya Mashtura Hassan Soraya Masthura Hassan Sri Harmonika Sri Untari Puji Rejeki Sriati Wabatini Sunu Tikno susi ayu selpiani Sutopo Purwo Nugroho Suyuti Syamsul Hidayat Syarifah Rahmah Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Tommy Apriantono Toni Hidayat Tri Handoko Seto Triana Junita Tukiyat Tukiyat Untung Haryanto usman, Arifin Vera Riyanti Viqqi Kurnianda Wahyu Tirta Nugraha Wardah Sholihah Wasir Ibrahim Wawan Hermawan Yanisyah Intan Sari Siregar Yasrizal Yenny Novita Yesepa, Sintia Yuli Budhiarti Yulianis Zella Alfinda Yusran Ibrahim Yusuf Adisasmita Zulfadhli Zulfadhli Zulfiah