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Journal : Journal of Economic Education

Optimization Strategy of Competitive Advantage and Sustainable Corporate Performance Rachmadi, Moch Faizal; Prajanti, Sucihatiningsih Dian Wisika; Widiyanto, Widiyanto
Journal of Economic Education Vol. 13 No. 1 (2024): June 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v13i1.28332

Abstract

Cooperatives are a sector that has an important role in the national economy. The existence of cooperatives must continue to be improved and preserved, one of which is the Dukuhseti Indonesian Farmer Producer Cooperative (KPPI). Therefore, a business strategy is needed with integrated, integrated and sustainable implementation of competitive advantage and sustainable corporate performance. This research aims to analyze the role of competitive advantage and sustainable corporate performance at KPPI Dukuhseti, analyze the roles and interactions of actors/stakeholders and develop strategic priorities. The research method used is mixed method with analysis using qualitative descriptive, Matrix of Alliance, Conflicts, Tactics, Objectives and Recommendations (MACTOR) and Analytic Network Process (ANP). The research results show that there is a large contribution/role of competitive advantage in corporate sustainable performance. The competitive advantage strategy used focuses on differentiation. Apart from that, in the MACTOR analysis there are 4 main actors, namely KPPI Dukuhseti, the Cooperatives and MSMEs Service, the Food Security Service and Academics. There are also 2 significant goals, namely increasing digital literacy and synergistic development of cooperatives. Meanwhile, ANP analysis shows that environmental criteria and then technology are the main priorities. Regarding alternative policies that are also a priority is increasing digital literacy.
Utilization of Web-Based Madrasah E-Learning For Economic Subject Learning Media Mufaid, Mufaid; Prajanti, Sucihatiningsih Dian Wisika; Khafid, Muhammad
Journal of Economic Education Vol. 13 No. 2 (2024): December 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v13i2.28414

Abstract

Student learning outcomes remain an important aspect that serves as a standard for the success of learning in schools. Therefore, it is important to understand student learning outcomes. The purpose of this study is to determine the utilization of Madrasah e-learning as a learning media for the economics subject at the State Islamic Senior High School in Demak and to determine the effectiveness of the utilization of Madrasah e-learning in improving student learning outcomes. This research was a quantitative descriptive study. The population in this study consisted of 403 students from the twelfth grade of State Islamic Senior High School of Demak. The sampling technique used was purposive sampling. The data processed in the study used primary data obtained from observations, questionnaires, and learning outcome data distributed directly to Grade XII students of State Islamic Senior High School of Demak. The data analysis method used was descriptive analysis and the difference test between the experimental class and the control class using the Mann-Whitney U statistical test. The results of this study indicate that madrasah e-learning has been proven effective in increasing student learning outcomes, with the percentage of improvement in the experimental class being higher than that of the control class. Learning through web-based media is more effective in increasing student learning outcomes. A suggestion for future research is to examine the differences in the use of madrasah e-learning between young and senior teachers.
Development Strategy of Soy Sauce Business in Purwodadi District Grobogan Regency Tamara, Ervina Ayu; Prajanti, Sucihatiningsih Dian Wisika; Oktavilia, Shanty
Journal of Economic Education Vol. 13 No. 2 (2024): December 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v13i2.28417

Abstract

The numerous of soy sauce factories that are spread throughout Indonesia, such as Udang and Bawang soy sauce brands are two of the industry players that are most well-known in Grobogan Regency and its surrounding area. This research aimed to discover the strategy used in soy sauce business development in Purwodadi District, Grobogan Regency. The population of this research used a keyperson that consisted of 3 people. The method used in this research is a mixed method and used descriptive qualitative, Analytical Hierarchy Process (AHP) and Matrix of Alliance, Conflicts, Tactics, Objectives, and Recommendations (MACTOR) to analyze the result. The research subjects are government policy, human resources, and institutional. The result shows based on AHP analysis, the priorities of business development strategy are as follows (1) government policy criteria in the amount of 0.402; (2) Human resource criteria in the amount of 0.402; (3) Institutional criteria in the amount of 0.144. Furthermore, in the MACTOR analysis stated that there are 6 actors and 7 goals that have a role in the effort to develop the soy sauce business, distributor, retailer, consumer, and raw materials supplier. Meanwhile, there are 2 most significant objectives namely Increasing Promotional and Marketing Capability and synergy in Increasing Productivity. The suggestion from this study is that the most prioritized policies are on providing training and facilitating business licensing, promotion, and marketing training. Meanwhile, for further research, can develop existing research by adding, comparing or evaluating the results of variables and analysis to be more complex, comprehensive, and integrated.
Co-Authors - Kardoyo A.A. Ketut Agung Cahyawan W Abda Abda Achmad Slamet Agus Hermanto Agus Pujianto Agus Wahyudin Ahmad Syahrul Fauzi Aldias Bahatmaka Alexander Phuk Tjilen Alfiyah, Reni Amelia, Dhea Rizky Amin Pujiati Amin Retnoningsih Amir Mahmud Anantyo, Andika Anastasya Sihaloho, Oksari Andarini Permata Cahyaningtyas Andarweni Astuti Andryan Setyadharma anggaretta, dhela septian Anggriani, Dewi ANISYAH, SITI Apiatun, Rizka Aprilia Dewi Novita Arief Wahyudi, Arief Arief Yulianto Arief Yulianto Arika Palapa Arum Kartika Wulandari, Arum Kartika Asrori Asrori Avi Budi Setiawan Azzahra Tribuana Alim Bayu Rizky Pratama, Bayu Rizky Beatus Tambaip Bernadeta Julia Wijaya Puspita Sari Brilian Arbantoso Cahyo Budi Utomo Cahyo Budi Utomo Carolina Lita Permatasari Catur Prabowo Cepi Kurniawan Christina Litaay Christina Litaay Christina Litaay Dalila Daud Daud, Dalila Deky Aji Suseno, Deky Aji Dena Ayu Aviantih Dewi Liesnoor Setyowati Dhea Rizky Amelia Diah Safitri Dian Daru Wijayanto Diana Talakua, Jeane Fransina Dini Mellinda Krisnawati Dwi Cahyaningdyah Dwi Rahmayani, Dwi Dwijayana, Indra Edi Purwanto Eko Handoyo Eko Handoyo Endra Kusumawati, Puji Sri Etty Puji Lestari Etty Soesilowati Eva Banowati Fafurida Fafurida Fakhruddin Fakhruddin Farrel Muhammad Rifqi Fauzul Adzim Firman Affandi Ginanjar, Retno Gunawan, Putu Agus Hamdan Tri Atmaja Hamdan Tri Atmaja Hamdan Tri Atmaja Hary Suswanto Hastihamira, Mira Hasyim, Muhammad Azwar Herawati Herawati Heri yanto Herlin Pujiarti Hesti Fibriasari Hidayanur, Hidayanur Hikmah, Lailatul Himawan Arif Sutanto Huda, Muhammad Nur Husodo, Martanto Setyo Husodo, Martanto Setyo Ida Maftukhah Imam Kusmaryono Irala, Yuan Fence Ismail, Muhammad Iqbal Al-Banna Isti Hidayah Jamhari Jamhari Juhadi Juhadi Juhadi Juhadi Juhadi Karnowo - Karsinah - Kartika, Savani Khafid Ismail Khoiroh, Murtaziqotul Khoirul Anwar Kholiq, Jamaludin Abdul Kurnawan, Tedy Kurniati, Edy Dwi Kurniawan, Muhammad Kusuma Putri, Septi Laelatul Farhanah Laelatul Farhanah, Laelatul Laksono Trisnantoro Lase, Sepandil Laras Luk, Luk Lukmanul Hakim Margareta Rahayuningsih Nugroho Edi K Margunani, Margunani Markus Diantoro Marpaung, Irfan Satya Prasaja Mochammad Yusuf, Mochammad Moh Yasir Alimi Moh. Solehatul Mustofa Mufaid, Mufaid Mugiono Mugiono, Mugiono Muhammad Adi Adrian Muhammad Eko Nur Syafii, Muhammad Eko Muhammad Khafid Muhammad Turhan Yani Muhsin Muhsin Murwatiningsih - Musrifin, Arif Yanuar Mutiatari, Dhita Prasisca Nahrul Faidin Nana Kariada Trimartuti Novi Pramana Nugroho Trisnu Brata Nur Wahidatul Muflihah Nurjannah Rahayu Kistanti Nurjannah Rahayu Kristanti NURLAELA NURLAELA Nurlailatun Ramdani Nurul Fibrianti Octavianto, Said Nur Pande Made Dharma Sanjaya Pertiwi, Ika Phany Ineke Putri, Phany Ineke Prabowo, Setya Budi Arif Prakoso, Hafiidh Pramana, Novi Prasetyo Ari Bowo, Prasetyo Ari Prasetyo, Farhan Hadi Prasto, Georgius Lingga Prasto, Georgius Lingga Pratama, Dafa Afif Pratiwik, Erida Prayoga, Andwian Ody Primayesa, Elvina Priyanto, Agustinus Sugeng Puji Hardati Pulung Riyanto Purwidyantini, Setyo Herlina Purwidyantini, Setyo Herlina Putri, Berlian Aminanti Suraya Rabeea Mohammed Imleesh, Rabeea Mohammed Rachma, Evi Aulia Rachmadi, Moch Faizal Rahmawan, Adika Nur Raras Gistha Rosardi Retnaningsih, Prihatini Retno Febriyastuti Widyawati Rifa?i, Anwar Rifa’i, Anwar Riyanto, R Benny Rodiyah - Rosalia, Amelia Choya Tia Rosmayanti, Ervi Rusdarti - S Martono Saeeid Mohammad, Sami Sahara Sahara Said Nur Octavianto Saifudin Zuhri Salim, Nur Azis Samel Watina Ririhena, Samel Watina Saratri Wilonoyudho Sari, Bernadeta Julia Wijaya Puspita SATRIYAS ILYAS Setiawan, Avi Budi Shanty Oktavilia Siti Eha Slamet Fauzan Suci Nurhayati Sundoro, Fredericho Mego Sutijah, Sutijah Sutrisno, Deyndrawan Suwito Eko Pramono Suyanto Suyanto Syahputra, Ricky Andi Talitha Widiatningrum Tamara, Ervina Ayu Tasiman, Tasiman Tedy Kurniawan, Tedy Tri Joko Raharjo Tri Marhaeni Pudji Astuti Trimartuti, Nana Kariada Tutik Tutik Ujang Sumarwan Ulya Himawati Wahid Akhsin Budi Nur Sidiq, Wahid Akhsin Budi Nur Wahyono Wahyono Wahyudi Wahyudi Wahyuni, Nur Indah Wandah Wibawanto Wara Dyah Pita Rengga Wasino Wasino Widiyanto Widiyanto Widiyanto Widiyanto Widowati, Widowati Wijayanto, Dian Daru Winarti, Eni Wulandari, Sri Eka Yoris Adi Maretta Yozi Aulia Rahma Yozi Aulia Rahman, Yozi Aulia Yuda Prasetya Yulina Ismiyanti Yulina Ismiyanti, Yulina Yundari, Yundari