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Strategi Hubungan Pelanggan dalam Membangun Persepsi Citra Merek di Kalangan Generasi Z pada Brand Gozeal Ridho Rahmatulloh; Arfian Suryasuciramdhan; Muhamad Sobahri; Alif Kusuma Wardana
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1184

Abstract

This study aims to explore the Customer Relationship Management (CRM) strategies implemented by Gozeal, a local Indonesian fashion brand, in shaping a positive brand image among Generation Z. Using a descriptive qualitative approach, data were collected through interviews, social media observation, and digital documentation. The findings indicate that Gozeal effectively builds emotional engagement through two-way digital interactions, relevant storytelling, collaborations with influencers, and community-based activities. These strategies have successfully shaped a brand image perceived as creative, trendy, and communicative—aligned with Generation Z’s values such as originality, self-expression, and participation. The study emphasizes the importance of authentic, personalized, and interactive marketing approaches in fostering brand loyalty and a positive brand perception in the digital era.
Peran Humas Hololive Productions Terhadap Perkembangan Virtual Youtuber Hololive di Indonesia Firmansyah, Ahmad; Suryasuciramdhan, Arfian; Zulfikar, Meiby; Mauidunnajah, Hana; Farida, Ida
Jurnal Komunikasi Vol 15, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v15i1.22709

Abstract

Di era digital yang berkembang pesat seperti yang kita lihat sekarang, media tradisional telah mengalami perubahan yang signifikan. Salah satu fenomena berkembangnya media hiburan yang menarik perhatian,  adalah perilaku “Virtual YouTuber”. Metode yang digunakan yaitu metode penelitian kualitatif. Metode penelitian kualitatif adalah suatu metode yang digunakan untuk meneliti pada kondisi obyek yang alamiah, dimana peneliti adalah sebagai instrumen, teknik pengumpulan data melalui analisis yang bersifat kualitatif dan lebih menekan pada makna. Tujuan pembuatan jurnal ini yaitu meneliti bagaimana dan mengapa Hololive Indonesia bisa berkembang secara pesat hingga sekarang dan bagaimana peran dari humas atau public relations dapat membantu perkembangan Hololive di Indonesia. Dapat disimpulkan bahwa peran public relations sangatlah penting dan efektif, hal ini dibuktikan dengan berbagai macam strategi yang dilakukan agar Hololive Indonesia bisa menjadi agensi cabang terbesar di indonesia. Dengan harapan juga agar humas dari Hololive ID dapat mengembangkan strategi yang lebih menarik lagi dan bisa memperkuat brand Hololive di Indonesia.
Komunikasi Interpersonal Pegawai Kantor Kelurahan Terondol Kecamatan Serang dalam Meningkatkan Pelayanan Publik Shafira Dwiyanti; Rizqi Fitrianti; Arfian Suryasuciramdhan; Achmad Nashrudin Priatna; Meiby Zulfikar
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6745

Abstract

Public services at the village level are the starting point for interaction between the government and the community. Problems that often arise, such as a lack of professionalism among officials, misunderstandings, and unclear information, can lead to public dissatisfaction. This study aims to identify the forms of interpersonal communication used by Terondol Village officials in public services, as well as the communication strategies used to handle complaints. Using descriptive qualitative methods through interviews, observations, and documentation with 1 key informant and 3 secondary informants, the study found that officials use friendly, open communication that is tailored to the character of the local community. Communication strategies include empathy, the use of simple language, and the delivery of clear and transparent solutions. Good communication has been proven to build trust, increase satisfaction, reduce conflict, and strengthen the image of the institution. This study confirms that interpersonal communication plays a significant role in the success and improvement of public service quality at the village level. Furthermore, the study highlights the importance of adapting communication strategies to the needs and expectations of the community. Therefore, the application of effective communication strategies that align with the characteristics of the community is a key factor in creating better and more satisfying public services. The findings suggest that strengthening communication training for village officials could further enhance service delivery and community engagement.
Opini Publik Kota Serang Mengenai Reputasi Unilever di Tengah Dinamika Isu Boikot Zahrah Mahfudzah Firdaus; Noerma Kurnia Fajarwati; Meiby Zulfikar; April Laksana; Arfian Suryasuciramdhan
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6747

Abstract

The boycott of companies suspected of having ties to Israel has drawn public attention, including Unilever. This research was motivated by the need to understand how Unilever, impacted by the boycott, is attempting to restore its reputation in the eyes of the public. Specifically, this research aims to analyze how the people of Serang City respond to these efforts amidst the turmoil of this sensitive issue. The study used a quantitative approach based on the S-O-R (Stimulus-Organism-Response) theory. Data were collected through questionnaires distributed to 400 respondents in Serang City. The main focus of the analysis was on three Unilever strategies: a statement of non-involvement in the genocide, providing aid to refugees in Egypt, and offering product discounts at local retailers. The S-O-R theory was used to observe how the company's communication stimuli generate psychological responses and public attitudes toward brand reputation. The study results showed that 68.12% of respondents responded positively to Unilever's efforts, although this figure only slightly exceeded the minimum threshold set in the hypothesis. The majority of the public is more familiar with discount efforts than humanitarian aid or official clarification. Therefore, information transparency and strengthened crisis management need to be optimized to clarify Unilever's position and sustainably strengthen the company's reputation amidst sensitive social and political issues.
Pemanfaatan Media Sosial Instagram dalam Membangun Brand Image Wardah sebagai Produk Kosmetik Halal di Indonesia Fadiah Cahya Amelia; Arfian Suryasuciramdhan; Ika Choirunnissa; Risti Septyani; Mario Maulana
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 2 (2025): Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v4i2.4876

Abstract

The main problem discussed in this research is how digital communication strategies through social media, especially Instagram, can be effectively utilized to build the brand image of halal cosmetic products amidst increasingly fierce competition in the beauty industry. Wardah was chosen as the object of study because of its success in positioning itself as a pioneer of halal cosmetics in Indonesia, with an approach that emphasizes Islamic values. This study aims to examine the role of digital communication strategies in shaping the halal brand image of Wardah cosmetic products through the Instagram platform. As one of the local brands that carries Islamic values, Wardah utilizes social media as the main means to reach consumers, especially the modern Muslimah segment. The approach used in this research is descriptive qualitative with content analysis method, which focuses on visual narratives, captions, audience engagement, and collaboration with influencers. The results showed that Wardah consistently displays content that represents the values of halalness, simplicity, and modern and professional Islamic beauty. Through an integrated communication strategy, Instagram is not only a promotional medium, but also a means of forming a strong brand image that is relevant to the identity of the target audience. The findings underscore the importance of visual and narrative communication in strengthening the positioning of halal products in the Indonesian cosmetics market.
Strategi Komunikasi Pemasaran di Media Sosial Youtube dalam Membangun Professional Brand Image Alaika Amaly Khaira; Arfian Suryasuciramdhan; Dhiyandra Prasetya Gusti; Fauzan Azima; Rahma Aniq Aulia
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 1 (2025): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i1.2124

Abstract

The development of information and communication technology has brought significant transformation in marketing strategies, especially in building brand image professionally. One of the local products that utilize YouTube social media intensively is Sirup Marjan, which is widely known in Indonesia as a beverage product that is synonymous with the moment of Ramadan. This study aims to identify and analyze the role of Youtube social media in shaping Sirup Marjan's professional image through content strategy, utilization of social media platforms, and emotional approaches in its digital campaigns. This research uses a descriptive qualitative method with a literature study approach and observation of Marjan's digital activities on the YouTube platform. The results show that digital media is not only a promotional tool, but also a key tool in building emotional closeness with audiences, strengthening brand storytelling, and increasing consumer loyalty. Through consistent visualization, evocative narratives, and collaboration with influencers and content creators, Sirup Marjan has succeeded in shaping professional, relevant, and aspirational brand perceptions in the minds of consumers. In addition, the annual Ramadhan-themed campaign became a strategic momentum to strengthen the brand identity that is religious, and has a value of togetherness. The conclusion of this research shows that digital media plays an important role in the process of forming a strong and sustainable branding image, especially for products that want to maintain their existence and competitiveness in the digital era.
Penggunaan Brand Ambassador Produk Scarlett Whittening Sebagai Strategi Komunikasi Pemasaran dalam Membangun Brand Image Mulyani, Adinda Dwi; Suryasuciramdhan, Arfian; Sodikin, Sahrul; Suheti, Suheti; Rachmawati, Annisa Putri
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.302

Abstract

This research concludes that brand ambassadors play a crucial role in marketing communications to build a strong brand image. The success of the brand ambassador strategy heavily relies on selecting the right individuals. The ideal brand ambassador should align with the characteristics of the brand being promoted, possess strong credibility in the public's eyes, have an appealing charm to consumers, and hold significant influence in shaping positive consumer perceptions. More than just the 'face' of the brand, brand ambassadors shape consumer perceptions of the marketed brand. The personality and image of the brand ambassador greatly influence how consumers perceive the brand's value, quality, and identity. Thus, this study emphasizes the close relationship between brand ambassadors and the brand image of a product. The selection of an appropriate and effective brand ambassador can significantly enhance the brand image desired by a company.To broaden understanding of this topic, further research is recommended to conduct comprehensive studies on the effectiveness of brand ambassadors across various industrial sectors. This aims to identify best practices and specific challenges within each industry. Additionally, understanding the diverse characteristics of consumers can help companies better tailor their brand ambassador strategies to different target markets. By applying these recommendations, future research can provide deeper insights into the role of brand ambassadors in shaping and strengthening brand image. Brand ambassadors play a vital role in marketing communication strategies as they can build and enhance the brand image of a product. Choosing the right brand ambassador, who aligns with the brand's character, credibility, appeal, and significant influence, can increase consumer trust, expand market reach, and drive purchase decisions.
Tingkatkan Ekonomi Rakyat Melalui E-Commerce Sebagai Strategi Marketing Digital Era 5.0 di Kelurahan Curug Manis Kota Serang Suryasuciramdhan, Arfian; Nasrudin, Achmad; Hakim, Cecep Abdul; Ibrohim, Ibrohim; Saepudin, Saepudin; Jefri, Ulfi; Suria Putra, Dias Suminta; Dian, Dian; Imam Santoso, Teguh Setiawan; Zulfikar, Meiby
Jurnal Pengabdian West Science Vol 3 No 05 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i05.1146

Abstract

Dalam era digitalisasi kini strategi pemasaran harus menyesuaikan diri dengan kemajuan teknologi sehingga dapat memenuhi harapan dan kebutuhan konsumen kompleks. Dengan perkembangan pesat teknologi saat ini, penggunaan internet semakin meningkat, yang berdampak pada bisnis yang berkaitan dengan pemasaran. Daerah Kelurahan Curug Manis Kota Serang memiliki masalah yang masih sulit untuk ditangani, seperti masalah pemasaran produk. Selain itu, munculnya masalah yang sering ditemui pelaku UMKM, mereka tidak memiliki modal yang cukup, dan mereka masih menggunakan metode pemasaran dan manajemen konvensional. (1) Meningkatkan Nilai ekonomi Kelurahan curug manis, sangat penting untuk melakukan pelatihan strategi marketing digital dalam meningkatkan penjualan produk (2) Penelitian dilakukan di Kelurahan Curug Manis Kota Serang, Provinsi Banten; (3) Kegiatan ini menggunakan metode marketing digital 5.0 dengan metode penjualan melalui e-commerce (4) Secara keseluruhan, sasaran kepada pelaku UMKM mengatakan bahwa kegiatan sosialisasi dan pelatihan mendalam meningkatkan penjualan melalui e-commerce sebagai strategi marketing digital era 5.0 di Kelurahan Curug Manis Kota Serang sangat bermanfaat dalam cost pemasaran terutama dalam hal mendapatkan pelanggan baru, meningkatkan penjualan, dan membangun hubungan yang lebih dengan pelanggan melalui e-commerce, yang berarti bahwa kegiatan ini sudah dapat dikatakan tepat sasaran dan efektif untuk dilaksanakan.
Strategi Komunikasi dalam Peningkatan Citra Positif Melalui Program Corporate Social Responsibility (CSR) pada KSPPS Abdi Kerta Raharja Suminah Suminah; Eka Susilawati; Fithrotul Kamilah; April Laksana; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6758

Abstract

This study analyzes the communication methods used by the Sharia Savings and Loan and Financing Cooperative (KSPPS) Abdi Kerta Raharja to increase a positive image through the Corporate Social Responsibility (CSR) program in the ZISWAF division. The primary focus is on how effectively the CSR program’s messages are delivered and how they contribute to building trust and fostering good relationships with the community. A qualitative research method with a descriptive approach was employed, involving data collection through in-depth interviews, observations, and literature studies. The findings indicate that KSPPS Abdi Kerta Raharja has successfully implemented various CSR initiatives designed to empower the community and enhance welfare, which, in turn, has contributed to a positive image of the cooperative in the eyes of the public. Furthermore, the study examines how the community perceives and responds to these programs, how information is disseminated through media, and the impact on member loyalty. This research highlights the significance of communication in ensuring the effectiveness of CSR efforts and the strengthening of community ties. The results are expected to provide insights for KSPPS managers to develop improved and sustainable communication strategies that will help foster a positive image and further the success of CSR programs in the future.
Upaya Humas Radio Republik Indonesia Banten Dalam Mempertahankan Eksistensi Lembaga Ida Farida; Noerma Kurnia Fajarwati; Meiby Zulfikar; Rizqi Fitrianti; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6761

Abstract

This study analyzes the public relations efforts of Radio Republik Indonesia (RRI) Banten in maintaining its existence in the digital era and identifies the inhibiting factors faced. Using a qualitative method with a case study approach, this research involved in-depth interviews with informants from various divisions at RRI Banten, as well as observations of the communication strategies and programs implemented. The results of the study indicate that RRI Banten has undertaken a significant digital transformation, including through the development of the RRI Digital application as a means to expand broadcast access, active use of social media to reach a wider audience, and the implementation of a broadcast program segmentation strategy to adapt to the needs and preferences of listeners from various groups. However, the study also identified several crucial inhibiting factors. Limited human resources, particularly in mastery of digital technology, remain a major obstacle in optimizing the transformation program. In addition, the uneven geographic coverage of broadcasts in some areas limits public access to RRI services. Increasingly fierce competition with other digital media that offer greater flexibility, speed, and interactivity also poses a major challenge. On the other hand, the lack of optimal digital promotion and difficulties in reaching the interests of the younger generation hamper the increase in RRI's popularity in the era of media digitalization.
Co-Authors Achmad Nashrudin Achmad Nashrudin Priatna, H. Achmad Nasrudin Adinda Dwi Mulyani Aditya Rachman Agil Hari Agnestesia Maria Damanik Agus Fatchurrochman Aisyah, Gisella Alaika Amaly Khaira Alif Dava Mahesa Alif Kusuma Wardana Alisya Safira Aliya Dwi Rahayu Putri Aliyah Sofiyani Amanda Prisilia Nurmalita Sari Amilia, Rizki Amyati, Amyati Anisa Nurbaiti Anisa, Ayu Annisa Putria Racmawati April Laksana Aprilia Ningrum Aprilia, Sisca Dwi Ariani Galuh Asnawi Asnawi Atika, Sekar Tijani Putri Ayu Nurmala Azhar, Intan Nabila Badarzaman, Bintang Ramadhan Bagos Budi Mulyana Bagus Maulana Ramadhan Bernika Meilani Ifada Bintang Ramadhan Briandana, Rizky Brizita Auliani Alwanda Budi Hermawan Casilas, Rara Cecep Abdul Hakim Cecinia Siburian Chitra Cahya Anggraeni Cindy Nurlaila Damanik, Agnestesia Maria Damar Wulan deden deden Dela Afyani Delima, Kharisma Rosa Della Meira Desti Aprilyani Destri Astrianingsih Deswita Fitrianti Deva Satria Pamungkas Dewi Ilma Agustin Dhiyandra Prasetya Gusti Diah Permatasari, Diah Dian Dian Dian Dian Dian Hardianti Rukmanah Dias Suminta Suria Putra Dwiyanti, Shafira Ehan Farhan Eka Susilawati Eli Apud Saepudin Elok Kemala Motik Endayani, Endayani Fadiah Cahya Amelia Fahisatul Jannah Fajarwati, Noerma Kurnia Fani Yulia Susyanti Farel Kyla Riswanda Fariji, Firdy Ahmad Fatchurrochman, Agus Fatimah Nisafitri Nurjanah Fatimah, Kheisya Maura Fauzan Azima Febriya Alinda Rahayu Feranza, Flarines Yena Fiqri Udayana Firdy Ahmad Fariji Firmansyah, Ahmad Fithrotul Kamilah Fitriani, Andini Restu Fitriani, Mauliya Fitrianti , Rizqi Fitrianti, Rizqi Fitriany, Rysha Mutiara fiwa, fiwasifi isyiya Galang Ramadhan Galuh Febriyanti Gandhes Lintang Pangestu Gisella Aisyah Gusliani, Ani Hamdan Pahlepi Hana Apriyanti Hana Zulfia Hapid Saepudin Hasna Zhafira Havita, Vivit Nurhikmah Helena Angelika Simbolon Herny Arya Ardiansyah Hidayatullah, Tubagus Ade Rahmat Hiroshi Agung Saputra Hocky Nis Kharisma Dewi Hurul Aini Ibrohim Ibrohim Ibrohim Ida Farida Ida Farida Idzatulloh, Alif Ika Choirunnissa Ikrom, Mohamad Ilham Arifin Imam Budiansyah Indra Bahari Saputra Indra Septian Ine Fitrianingsih Intan Inayah Intan Nurul Azzahra Intan Widiyanti Ira Safaat Aeni Isri Undayah, Vivi Istialdi Pratama Haris Ivan Aditia Putra Jannah, Fahisatul JEFRI, ULFI jumiah, jumiah Kamilah, Fitrotul Kartika Kartika Kartika, Mishelia Khansa Luqyana Meida Kharisma Dewi, Hocky Nis Kharisma Rosa Delima Kheisya Maura Fatimah Lapina Lena Leo Feni Agustina Lestari, Vina Lika Mulki Latief Lisna Febriyanti Sucitasari Luis Fiska Rahayu Lulu Budiani Hardiana M Farhan Hidayatullah M Halwin Mujahidin Manalu, M.Reihan Mario Maulana Mauidunnajah, Hana Maulana Yusuf Maya Meliasari Meiby Zulfikar Meiby Zulfikar Melani Zyahrotul Nadifah Meliasari, Maya Meylia Maulidina Mohamad Ikrom Arasid Motik, Elok Kemala Muadz Alfayeed Muadz, Muadz Muhamad Daffa Fauzan Muhamad Gia Galihleo Muhamad Sobahri Muhamad Syarif Hidayatullah Muhammad Adnan Faidh Muhammad agung rizki Muhammad Farhan Hidayatullah Muhammad Salim Al Bana Muhammad Salim Al-bana Muhammad Satibi Mujahidin, M Halwin Mulyana, Bagos Budi Mulyani, Adinda Dwi Munir, Thasya Azhari Mutiara Permana Nandito Nandito Nasrudin, Achmad Nasywa Hasna Nabilla Nazlah Azzahra Nazwa Aulia Shihab Nessya Mayla Faiza Neysa Tansia Haqi Ninda Ela Putri Nisa ‘Arifatul Umriyah Nofalia Juliana Sari Norma Sri Hastuti Nova Nazwa Ramadhanti Novandri Adi Nugroho Noviatul Fitri Nur Fadilah Nurbaiti, Anisa Nuril Anwar Sutisna Nuril Anwar Sutisna Nuril Ulia Salsa Permana, Mutiara Putra, Dias Suminta Suria Putri Handayani PUTRI HANDAYANI Putri Handayani, Hj. Putri, Ivana Qanitah Salma Rachmawati, Annisa Putri Raden Akhmad Atqoo Raden Dehana Balqis Rahma Aniq Aulia Rahmanda, Ersa Ramadhan, Rhizqi Dwiputra Ramadhanti, Nova Nazwa Ratu Reva Nabila Raul Rizki Muhammad Kemal Refky Genta Saputra Rendi Reva Fisalsabila Reva Sila Kinaya Reyhan Naufal Athaya Rhizqi Dwiputra Ramadhan Rian Fikri Teguh Imanto rica anggraini Ridho Rahmatulloh Riefky Al Farez Rifa'i, Anton Bahtiar Rini Sartika Risma Yanti Risti Septyani Rizky Arian Maulana Rysha Mutiara Fitriany S, Sutikah Sabrina Puspita Sari Saefudin, Eli Apud Saepudin Saepudin Saepudin Saepudin Safitri, Nur Oktaviani Sahrul Sodikin Saputra, Rizky  Esa  Sari, Nofalia Juliana satibi, moehamad Setya Prihatining Tyas Shafira Dwiyanti Sharla Setyawati Shifa Aulia Putri Silvia Putri Anggraeni Sisca Dwi Aprilia Siti Abelia Puteri Siti Dhifah Umairah Siti Fadilah Siti Indriyani Putri Siti Mardianti siti nurul aisyah Siti Rohana Sodikin, Sahrul Sucitasari, Lisna Febriyanti Suherman Arifin Suheti Suheti Suheti, Suheti Sulistiawati Sulistiawati suminah ., suminah Suminah Suminah Suria Putra, Dias Suminta Sutisna, Nuril Anwar Tafana Destiana Larassetya Teguh Setiawan Imam Santoso Tri Utami Ulfi Jefri Umalihayati Umalihayati USWATUN HASANAH Utami, Tri Utari Mutiara Ayu Vina Lestari Vivi Valentine Yanti, Risma Yesya Vatria Barasa Yogi Pratama Yuanita Ferlinda Putri Yusep Irsyad Najib Setiawan Zahrah Mahfudzah Firdaus Zulhanderi Zulhanderi