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Strategi Komunikasi Pemasaran PT. Nojorono International Tobacco dalam Meningkatkan Brand Awareness Refky Genta Saputra; Arfian Suryasuciramdhan; Agil Hari; Ehan Farhan; Muhammad Farhan Hidayatullah
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 2 (2025): Agustus: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i2.2428

Abstract

This study aims to analyze the sponsorship strategy implemented by PT Nojorono Tobacco Internasional in building brand awareness among generation Z through Community support events to Events organized by Authenticity. With the main target market of generation Z and Millennials, Authenticity utilizes music events as a platform to introduce products such as Clas mild Purple Duo and Clas mild Red Max that are relevant to their needs. This study uses a qualitative approach with a case study method and in-depth interviews with related parties at Authenticity and event organizers. The results of the study indicate that sponsorship through music events is effective in strengthening brand awareness, building emotional relationships, and increasing the engagement of the younger generation with the brand. The hypothesis proposed is that the integration of sponsorship with music events can improve the brand image of Clas Mild among generation Z. Based on these findings, it is recommended that Authenticity continue to optimize its sponsorship strategy in relevant events to strengthen brand engagement. This study emphasizes the importance of sponsorship strategies in building a strong and relevant brand image for young consumers.
Pengaruh Penggunaan Akun Instagram @pelangibundamedika terhadap Pemenuhan Informasi Pasien Klinik Pelangi Klinik Pelangi Bunda Medika Dewi Ilma Agustin; Noerma Kurnia Fajarwati; Meiby Zulfikar; Rizqi Fitrianti; Arfian Suryasuciramdhan
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3206

Abstract

This study aims to determine the influence of @pelangibundamedika Instagram account on the fulfillment of patient information needs at the Rainbow Bunda Medika Clinic. Using the theory of Uses and Gratifications as a foundation, this study examines how patients actively use social media to obtain health information, such as doctor's practice schedules, educational materials, and service promotions. The method used was quantitative associative with a survey approach of 100 respondents. Data were collected through a structured questionnaire and analyzed using validity, reliability, as well as simple linear regression tests with the help of SPSS software. The results of the analysis showed that the use of Instagram had a positive and significant influence on the fulfillment of patient information needs, with a determination coefficient value of 46.8%. These findings indicate that almost half of patients' information needs are met through the clinic's Instagram account, while the rest are influenced by other factors such as in-person consultations, verbal communication, or alternative media. The conclusion of this study is that Instagram is an effective medium in conveying health information that is relevant, easily accessible, and timely. The practical implications of the results of this study are the need to optimize Instagram's content strategy, including improving visual quality, consistency of upload schedules, and interactivity with followers. In addition, the use of other digital platforms is also recommended to expand the reach of information and increase patient trust and satisfaction with clinic services.
Pengaruh Komunikasi Terapeutik terhadap Kepuasan Pasien dalam Pelayanan di Klinik Pelangi Bunda Medika Uswatun Hasanah; Noerma Kurnia Fajarwati; Meiby Zulfikar; Eka Susilawati; Arfian Suryasuciramdhan
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3207

Abstract

This study aims to determine the effect of therapeutic communication on patient satisfaction with services at the Pelangi Bunda Medika Clinic. The study employed a quantitative approach with a causal associative method, focusing on the relationship between health workers’ communication behavior and patient responses to the quality of care received. Data were collected through questionnaires distributed to 100 outpatients who had received services within the last three months, ensuring that the sample reflected recent patient experiences. The analysis techniques included validity and reliability tests to confirm instrument accuracy, descriptive analysis to summarize patient perceptions, normality testing, simple linear regression to examine causal influence, and hypothesis testing for statistical confirmation. The results revealed that therapeutic communication was categorized as very high (89.63%), characterized by clarity of information, empathy, and active listening by health personnel. Meanwhile, patient satisfaction was categorized as high (88.63%), reflecting positive evaluations of service quality, staff attitude, and comfort during treatment. The regression test showed a significant and positive effect, with a t-value of 10.608 > t-table 1.984 and a significance value of 0.000. The coefficient of determination (R²) was 0.534, indicating that therapeutic communication accounted for 53.4% of patient satisfaction, while the remainder was influenced by other factors such as facilities and waiting time. These findings support the S-O-R theory, where therapeutic communication (stimulus) is processed by the patient (organism) to generate satisfaction (response). The study emphasizes the crucial role of empathetic and professional communication in enhancing the quality of primary health services.
Strategi Komunikasi dalam Penanganan Keluhan Pelanggan pada Industri Keramik: Studi Kasus di PT Primarindo Argatile Nofalia Juliana Sari; Eka Susilawati; Fithrotul Kamilah; Noerma Kurnia Fajarwati; Arfian Suryasuciramdhan
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1591

Abstract

Handling customer complaints is a crucial aspect of maintaining loyalty, especially in manufacturing industries such as ceramics. PT Primarindo Argatile faces various complaints from agents, particularly regarding product defects and delivery issues. This study aims to examine the communication strategies implemented by the company in addressing complaints and to identify the challenges encountered in the process. The research uses a qualitative method with a case study approach, collecting data through in-depth interviews and documentation of customer complaints over the past six months. The results show that the company’s communication strategy has been systematically designed, emphasizing openness, empathy, and professionalism. The company implements a standard operating procedure (SOP) for handling complaints, utilizes multiple communication channels (telephone, WhatsApp, email, and social media), and conducts regular evaluations to improve services. Within the CRM framework, this communication strategy includes the role of marketing staff in building relationships (people), the application of SOPs and follow-up procedures (process), and the use of digital technology (technology). Nevertheless, several obstacles remain, including differences in understanding due to technical terminology, emotional challenges when customers are upset, time constraints caused by internal procedures, customer dissatisfaction despite provided solutions, and inconsistent responses among staff.
STRATEGI PERSONAL BRANDING CONTENT CREATOR ADRIE FEBRIANSYAH DALAM MENINGKATKAN PENJUALAN DI MEDIA SOSIAL TIKTOK Nurbaiti, Anisa; Motik, Elok Kemala; Yanti, Risma; Ramadhanti, Nova Nazwa; Suryasuciramdhan, Arfian
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 8 No 1 (2025): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62144/jikq.v8i1.591

Abstract

Penelitian ini bertujuan untuk menganalisis strategi personal branding yang diterapkan oleh Adrie Febriansyah, seorang sales properti, melalui media sosial TikTok. Menggunakan metode kualitatif dengan pendekatan studi literatur, penelitian ini fokus pada penerapan teori personal branding dalam membangun citra profesional dan meningkatkan kredibilitas. Hasil penelitian menunjukkan bahwa elemen personal branding seperti keaslian, konsistensi, dan keunikan dapat mendukung peningkatan visibilitas serta daya tarik di industri properti digital. Adrie secara konsisten memanfaatkan fitur-fitur TikTok, seperti algoritma viralitas dan tren digital, untuk menjangkau audiens yang lebih luas sekaligus membangun hubungan emosional dengan calon konsumen. Penelitian ini menyimpulkan bahwa personal branding melalui media sosial merupakan strategi yang efektif dalam meningkatkan kepercayaan dan reputasi di industri pemasaran properti yang kompetitif.
Analisis Isi Video Channel Youtube Timothy Ronald Dalam Konten “Perang Dalam Pikiran” Arfian Suryasuciramdhan; Risma Yanti; Reva Fisalsabila; Yusep Irsyad Najib Setiawan
WISSEN : Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus : WISSEN : Jurnal Ilmu Sosial dan Humaniora
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/wissen.v2i3.162

Abstract

Excessive thinking is often experienced from adolescence to adulthood. The term that is better known in English is overthingking. Overthinking is a behavior of thinking about something excessively. This habit can make a person reflect too much on what has happened in the past, worry about the future, and think about things that will not necessarily happen. This excessive thinking often occurs when we are experiencing a problem, and are doubtful about what we have done. There are several ways to overcome overthinking itself, one of which is by using Mindfulness Therapy. War in the mind can be interpreted as a condition of someone who thinks about conditions without finding a result that will take action. War in the mind is also known as overthinking, namely overthinking over and over again thinking about things that can take up a lot of time. The aim of this research is to present a complete picture of content. This research explains the content/message of a piece of content. Overthinking has a negative influence on a person's thinking. To fight in one's mind means to speak against oneself, and purely from one's thoughts.
Strategy Media Print Banten Raya Maintaining Its Existence Amid The Dominance of Social Media Isri Undayah, Vivi; Fitrianti , Rizqi; Suryasuciramdhan , Arfian; Achmad Nashrudin Priatna, H.; Putri Handayani, Hj.
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i3.163

Abstract

The development of digital technology has had a significant impact on the media industry landscape, particularly local print media. This study aims to analyze the media convergence strategies implemented by Banten Raya print media in their efforts to maintain their existence amidst the dominance of social media. This study also examines the challenges and obstacles faced by Banten Raya print media in responding to changes in public information consumption behavior. The approach used in this research was a qualitative case study. Data collection techniques included in-depth interviews, observation, and documentation of Banten Raya editorial staff. Data analysis was conducted using data reduction, data presentation, and conclusion drawing techniques. The research results show that Banten Raya implemented a convergence strategy through three aspects: (1) content distribution to various platforms with differentiation of writing styles (formal-in-depth for print, light-efficient for online, casual for social media), (2) collaboration with Citizen Journalism and local information accounts and the development of community columns, and (3) adaptation to the migration of cross-generational audiences who prefer digital platforms. The main challenges include limited human resources with the burden of multitasking journalists, obstacles to adapting to technology in news verification, differences in time management between platforms, and difficulties in producing social media content. The convergence strategy succeeded in creating value differentiation: digital excels in the speed of breaking news, print provides in-depth analysis, and collaboration increases public awareness of local issues. The research confirms that media convergence is a comprehensive transformation in organizational structure, workflow, and collaborative culture, providing practical contributions for local print media in designing survival strategies through platform differentiation and continuous adaptation.
Efektivitas Media Sosial Tiktok dalam Membangun Brand Image Perusahaan Mie Gacoan Hana Zulfia; Arfian Suryasuciramdhan; Siti Dhifah Umairah; Cindy Nurlaila; Sharla Setyawati
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1006

Abstract

This research discusses the role of TikTok social media in building the brand image of Mie Gacoan restaurant. PT Pesta Pora Abadi has a subsidiary company engaged in the food sector, namely Mie Gacoan, which focuses on selling spicy noodles. Mie Gacoan is the No. 1 Spicy Noodle brand in Indonesia, Mi Gacoan relies on social media as the main tool in marketing their products. Platforms such as Instagram and TikTok are important means to reach the target market, especially among young people. Therefore, in this study, researchers use qualitative methodology with a literature study approach model, namely to find out about the role of social media in building a brand image (Mie Gacoan case study). The system used is carried out through searching, reading, listening, taking notes from significant previous research, which is sourced from national books and journals. The focus of this research is how the role of TikTok, the strategy used, and the impact of its use of social media on the image of the Mie Gacoan brand. The purpose of this study is to analyze the role of TikTok, identify the strategies used, and evaluate the impact on the brand image and company performance.
Peran Logo Bakmi Hotplate Serang dalam Membangun Identitas Merek Tafana Destiana Larassetya; Arfian Suryasuciramdhan; Febriya Alinda Rahayu; Alisya Safira; Muhammad Salim Al Bana
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1044

Abstract

. Logo is a visual element that has an important role in shaping brand identity, especially in micro, small and medium enterprises (MSMEs) in the culinary field. This research aims to analyze the role of Bakmi Hotplate Serang's logo in building brand identity through a descriptive qualitative approach. Data was collected through observation, visual documentation, and interviews with business owners and customers. The results show that the logo of Bakmi Hotplate Serang not only functions as a symbol of identity, but also a visual communication tool that conveys brand values and characteristics to consumers. With a simple yet meaningful design, the logo is able to create a warm, distinctive, and recognizable impression. Its consistent use in various promotional media strengthens the brand image and increases customer trust. This research confirms the importance of visual elements in MSME branding strategies as an effective form of communication in the midst of market competition.
Strategi Corporate Branding Dalam Meningkatkan Brand Equity Pada Konsumen PT. Distribusi Sukses Mandiri Alif Dava Mahesa; Arfian Suryasuciramdhan; Istialdi Pratama Haris; Lika Mulki Latief; Ninda Ela Putri; Yusep Irsyad Najib Setiawan
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1099

Abstract

This study analyzes the corporate branding strategy implemented by PT Distribusi Sukses Mandiri and its impact on increasing brand equity among consumers. This study aims to identify the key elements of the company's corporate branding strategy, evaluate its effectiveness in building positive perceptions and consumer loyalty. The results showed a positive and significant influence between the corporate branding strategy implemented by PT Distribusi Sukses Mandiri on consumer brand equity. This research provides a practical contribution for PT Distribusi Sukses Mandiri in improving its corporate branding strategy and provides theoretical implications for the development of corporate branding and brand equity studies in Indonesia.
Co-Authors Achmad Nashrudin Achmad Nashrudin Priatna, H. Achmad Nasrudin Adinda Dwi Mulyani Aditya Rachman Agil Hari Agnestesia Maria Damanik Agus Fatchurrochman Aisyah, Gisella Alaika Amaly Khaira Alif Dava Mahesa Alif Kusuma Wardana Alisya Safira Aliya Dwi Rahayu Putri Aliyah Sofiyani Amanda Prisilia Nurmalita Sari Amilia, Rizki Amyati, Amyati Anisa Nurbaiti Anisa, Ayu Annisa Putria Racmawati April Laksana Aprilia Ningrum Aprilia, Sisca Dwi Ariani Galuh Asnawi Asnawi Atika, Sekar Tijani Putri Ayu Nurmala Azhar, Intan Nabila Badarzaman, Bintang Ramadhan Bagos Budi Mulyana Bagus Maulana Ramadhan Bernika Meilani Ifada Bintang Ramadhan Briandana, Rizky Brizita Auliani Alwanda Budi Hermawan Casilas, Rara Cecep Abdul Hakim Cecinia Siburian Chitra Cahya Anggraeni Cindy Nurlaila Damanik, Agnestesia Maria Damar Wulan deden deden Dela Afyani Delima, Kharisma Rosa Della Meira Desti Aprilyani Destri Astrianingsih Deswita Fitrianti Deva Satria Pamungkas Dewi Ilma Agustin Dhiyandra Prasetya Gusti Diah Permatasari, Diah Dian Dian Dian Dian Dian Hardianti Rukmanah Dias Suminta Suria Putra Dwiyanti, Shafira Ehan Farhan Eka Susilawati Eli Apud Saepudin Elok Kemala Motik Endayani, Endayani Fadiah Cahya Amelia Fahisatul Jannah Fajarwati, Noerma Kurnia Fani Yulia Susyanti Farel Kyla Riswanda Fariji, Firdy Ahmad Fatchurrochman, Agus Fatimah Nisafitri Nurjanah Fatimah, Kheisya Maura Fauzan Azima Febriya Alinda Rahayu Feranza, Flarines Yena Fiqri Udayana Firdy Ahmad Fariji Firmansyah, Ahmad Fithrotul Kamilah Fitriani, Andini Restu Fitriani, Mauliya Fitrianti , Rizqi Fitrianti, Rizqi Fitriany, Rysha Mutiara fiwa, fiwasifi isyiya Galang Ramadhan Galuh Febriyanti Gandhes Lintang Pangestu Gisella Aisyah Gusliani, Ani Hamdan Pahlepi Hana Apriyanti Hana Zulfia Hapid Saepudin Hasna Zhafira Havita, Vivit Nurhikmah Helena Angelika Simbolon Herny Arya Ardiansyah Hidayatullah, Tubagus Ade Rahmat Hiroshi Agung Saputra Hocky Nis Kharisma Dewi Hurul Aini Ibrohim Ibrohim Ibrohim Ida Farida Ida Farida Idzatulloh, Alif Ika Choirunnissa Ikrom, Mohamad Ilham Arifin Imam Budiansyah Indra Bahari Saputra Indra Septian Ine Fitrianingsih Intan Inayah Intan Nurul Azzahra Intan Widiyanti Ira Safaat Aeni Isri Undayah, Vivi Istialdi Pratama Haris Ivan Aditia Putra Jannah, Fahisatul JEFRI, ULFI jumiah, jumiah Kamilah, Fitrotul Kartika Kartika Kartika, Mishelia Khansa Luqyana Meida Kharisma Dewi, Hocky Nis Kharisma Rosa Delima Kheisya Maura Fatimah Lapina Lena Leo Feni Agustina Lestari, Vina Lika Mulki Latief Lisna Febriyanti Sucitasari Luis Fiska Rahayu Lulu Budiani Hardiana M Farhan Hidayatullah M Halwin Mujahidin Manalu, M.Reihan Mario Maulana Mauidunnajah, Hana Maulana Yusuf Maya Meliasari Meiby Zulfikar Meiby Zulfikar Melani Zyahrotul Nadifah Meliasari, Maya Meylia Maulidina Mohamad Ikrom Arasid Motik, Elok Kemala Muadz Alfayeed Muadz, Muadz Muhamad Daffa Fauzan Muhamad Gia Galihleo Muhamad Sobahri Muhamad Syarif Hidayatullah Muhammad Adnan Faidh Muhammad agung rizki Muhammad Farhan Hidayatullah Muhammad Salim Al Bana Muhammad Salim Al-bana Muhammad Satibi Mujahidin, M Halwin Mulyana, Bagos Budi Mulyani, Adinda Dwi Munir, Thasya Azhari Mutiara Permana Nandito Nandito Nasrudin, Achmad Nasywa Hasna Nabilla Nazlah Azzahra Nazwa Aulia Shihab Nessya Mayla Faiza Neysa Tansia Haqi Ninda Ela Putri Nisa ‘Arifatul Umriyah Nofalia Juliana Sari Norma Sri Hastuti Nova Nazwa Ramadhanti Novandri Adi Nugroho Noviatul Fitri Nur Fadilah Nurbaiti, Anisa Nuril Anwar Sutisna Nuril Anwar Sutisna Nuril Ulia Salsa Permana, Mutiara Putra, Dias Suminta Suria PUTRI HANDAYANI Putri Handayani Putri Handayani, Hj. Putri, Ivana Qanitah Salma Rachmawati, Annisa Putri Raden Akhmad Atqoo Raden Dehana Balqis Rahma Aniq Aulia Rahmanda, Ersa Ramadhan, Rhizqi Dwiputra Ramadhanti, Nova Nazwa Ratu Reva Nabila Raul Rizki Muhammad Kemal Refky Genta Saputra Rendi Reva Fisalsabila Reva Sila Kinaya Reyhan Naufal Athaya Rhizqi Dwiputra Ramadhan Rian Fikri Teguh Imanto rica anggraini Ridho Rahmatulloh Riefky Al Farez Rifa'i, Anton Bahtiar Rini Sartika Risma Yanti Risti Septyani Rizky Arian Maulana Rysha Mutiara Fitriany S, Sutikah Sabrina Puspita Sari Saefudin, Eli Apud Saepudin Saepudin Saepudin Saepudin Safitri, Nur Oktaviani Sahrul Sodikin Saputra, Rizky  Esa  Sari, Nofalia Juliana satibi, moehamad Setya Prihatining Tyas Shafira Dwiyanti Sharla Setyawati Shifa Aulia Putri Silvia Putri Anggraeni Sisca Dwi Aprilia Siti Abelia Puteri Siti Dhifah Umairah Siti Fadilah Siti Indriyani Putri Siti Mardianti siti nurul aisyah Siti Rohana Sodikin, Sahrul Sucitasari, Lisna Febriyanti Suherman Arifin Suheti Suheti Suheti, Suheti Sulistiawati Sulistiawati suminah ., suminah Suminah Suminah Suria Putra, Dias Suminta Sutisna, Nuril Anwar Tafana Destiana Larassetya Teguh Setiawan Imam Santoso Tri Utami Ulfi Jefri Umalihayati Umalihayati USWATUN HASANAH Utami, Tri Utari Mutiara Ayu Vina Lestari Vivi Valentine Yanti, Risma Yesya Vatria Barasa Yogi Pratama Yuanita Ferlinda Putri Yusep Irsyad Najib Setiawan Zahrah Mahfudzah Firdaus Zulhanderi Zulhanderi